If your email is sent when most of your audience is rushing to work, your message may get lost in the pile of junk that won't be opened. Don't lose your market.
This is historically a dream for all marketers. No doubt, email is the best way to connect with your audience, but the million dollar question is: what is the best time of day to send mail
Just like social media posts like best to post on Instagram, Yes there is the best time to send mail too.
Did you know that if you want your marketing emails to have the impact they want, you have to send them at the right time?
Let's start by saying that there are no hard and fast rules when it comes to the best time to send an email. It's just the best time for your audience. Each email is targeted at different types of people with different online habits.
In short, the best time to send an email for your business may not be the same as the best time for another marketer or brand.
People often receive a lot of emails in their inbox every day. With so much going on in the office, only 65% of incoming emails will be resolved by itself, and the rest will end up in the trash or unopened.
Market research has shown that after 24 hours of arriving in the inbox, the open rate for the email drops to around 1%.
This means that if your subscribers don't open your emails on the first day they receive them, they are unlikely to read them in the future.
And that doesn't include emails that are deleted by their email service provider's spam filters.
It's also worth learning more about average email open rates and getting other tips to improve your email marketing performance.
With many competitors in the market and the inbox is filled with many marketing emails, the marketer should send emails at the right time of the day/week where the recipients can open them and read them.
A single standard time for sending your emails would be super convenient, but, unfortunately, it doesn’t exist. The internet is abundant with research on email timing, so we'll share what we've learned, but it's important you do your own research!
According to Validity’s State of Email 2022 report, the best time frame for sending emails is around 10 a.m. and 4 p.m. during the last three-quarters of an hour.
The three best days to send emails are Tuesday, Wednesday and Thursday.
We broke down its findings regarding the best time to send an email by timings:
Also we broke down the email timing according to the industry -
NGOs: 3pm-4pm
Of course, please keep in mind... Sticking to one-size-fits-all timing would mean potentially sacrificing subscribers for simplification. This can only be justified if you send emails manually – and we hope you don’t – and therefore do not have the capacity to hit different timings for different segments of recipients.
If, however, you have your email outreach automated – and also have some data collection software in place – then you can research the best timing for each category of your subscribers without relying on dubious data from the web.
To understand when, whom, and at what frequency to send emails, do the following:
Knowing your customers is essentially knowing your business. In-depth audience research – demographics, psychographics, location, occupation, budget, preferences, problems and pains, purchase history, etc. – will help you understand who you are emailing, what they like, and how they may respond to a particular email sent at a particular time.
Night hours may seem the worst for marketing – because everyone is asleep, of course – but not if you sell sleeping pills to someone wide awake. Insomnia sufferers may find your proposition especially valuable as it was sent at the time of utmost need and offers an adequate solution.
As uniquely specific as email timing is, there are still fundamentals worth testing. Some of these may work for you, be it as is or with slight adjustments:
At the end of the day, though, the best you can do is simply ask your customers when they want to receive your emails. Not all of them will respond, but even 10% will be enough to get a glimpse into when it may be best to message your subscribers.
But then again, all the research and testing should be automated as long as you deal with more than a few subscribers. Platforms like Phonexa allow for:
Not only will high-quality email automation software improve your deliverability and customization, but it will help you establish a steady stream of high-intent leads that will likely convert and grow your bottom line, granting you up to 3.2 times more revenue.
Delivering your email to an inbox is only half the job – the other half is to entice the recipient to open it and perform the target action. Even 100% deliverability doesn’t matter if your leads cease to buy from you.
Here is the bulletproof algorithm for clicks and conversions:
In our research, we found that 85.4% of marketers use automation as part of their email marketing strategy. So if you're not using email marketing automation, maybe your competitors are.
Automated email marketing allows you to improve sales conversions - perhaps even 14%. It's a way to send customers unique offers - like product sales or newsletter updates - and information your reader can't get anywhere else.
Emails should be tailored to what your customers want to see, allowing you to speak directly to them. Your emails should contain information that your customers want to learn more about, such as discount offers, business updates, or product or service launches.
Now that we have analyzed data from various sources to determine the best time and day to send emails, we know that it depends on your target audience and the activity you want to promote.
Be sure to try one or two options and find the time and day that works best for your business. Once you've launched your campaign, you can also find out what open rates are good for emails to measure campaign performance.
Above all, though, focus on the value of your content. Make sure every email is relevant to the current needs and wants of the recipient, and outshines the competition in at least one area (relevance, price, timing, etc.).
Whether you reinforce the message with FOMO, loss aversion, reciprocity, or other triggers, make sure your value proposition is the focal point of the message.