Use AI to Automate Personalized Videos in Salesloft: A Step-by-Step Guide

In a world where digital noise makes it increasingly difficult for sales professionals to stand out, the use of AI video can be a game-changer.

In this post, we'll walk you through how to set up a powerful sequence in Salesloft that automatically generates AI-personalized videos for your contacts.

Why Personalized Videos Matter

In an era where personalized content is paramount, integrating AI-personalized videos into your sales strategy can be a game-changer. Personalized video content can increase click-through rates by 985%. This post will guide you on how to automate AI-personalized videos in Salesloft, eliminating manual work and enhancing customer engagement.

Automating AI-Personalized Videos in Salesloft: The Process

1. Setting Up Your Salesloft Cadence

The first step to automating AI-personalized videos in Salesloft involves setting up your sales cadence. Primarily, your cadence should involve a plain text email first, followed by a second email incorporating the AI personalized video. This strategy optimizes deliverability and provides ample time for video generation, which can take up to 10 minutes.

2. Creating a Dynamic Video Campaign with Sendspark

Sendspark enables you to create dynamic video campaigns where a placeholder word in the initial video gets replaced with the viewer's first name, creating a personalized experience. You can also customize your video landing page and incorporate other placeholders like company name, job title, or email.

3. Linking Automation with Your CRM

To ensure the video automatically gets created, you need to establish an automated workflow in your CRM, like HubSpot, Salesforce, or Zoho. This workflow should trigger when a prospect gets added to a sequence in Salesloft, automatically prompting the creation of a personalized video.

4. Generating the AI-Personalized Video

Once the automation is linked, the next step is to generate the personalized video. You can accomplish this by selecting the 'Create Dynamic Video' option in Sendspark and syncing the necessary data fields, like the prospect's first name and email.

Q&A

Q: Can I use any CRM to automate AI-personalized videos in Salesloft?

A: Yes, as long as you integrate the CRM with Salesloft, you can use it to automate personalized videos with Sendspark. You do not need to use HubSpot.

Q: How long does it take to generate an AI-personalized video?

 A: The Sendspark video generation process usually takes 1 minute, but can take up to 10 minutes.

Key Takeaways

• AI-personalized videos can significantly boost customer engagement and sales effectiveness.
• Automating these videos in Salesloft requires setting up a sales cadence, creating a dynamic video campaign, linking the automation with your CRM, and generating the video.
• Sendspark is a crucial tool for this process, offering features like dynamic video campaigns and seamless CRM integration.

Incorporating AI-personalized videos into your sales cadence can help you build a more intimate connection with your prospects, ultimately enhancing your sales effectiveness. By leveraging the automation capabilities of tools like Salesloft and Sendspark, you can streamline this process, ensuring optimal deliverability and engagement.

Ready to start automating AI-personalized videos in your sales cadence? Sign up for Sendspark today!