Creating a shareable video link simplifies how you send and track videos, making it easier for others to watch without downloading large files. Tools like Sendspark let you record, personalize, and share videos across platforms like email, LinkedIn, and Slack, while also tracking engagement metrics like views and clicks. Here's how you can do it:
- Set up your account: Use tools like Sendspark to brand your videos with logos, colors, and custom domains.
- Plan your content: Personalize videos using AI features like dynamic backgrounds and tailored intros.
- Record your video: Choose from webcam, screen, or a mix of both to create polished, professional content.
- Generate and customize the link: Create a clickable, branded link with thumbnails and call-to-action buttons.
- Share and track performance: Distribute links via email, messaging apps, or social media and monitor engagement with analytics.
This process helps streamline communication, boost engagement, and track performance effectively. Whether you're in sales, marketing, or customer success, shareable video links can transform how you connect with your audience.
4-Step Process to Create and Share Video Links
Step 1: Prepare to Create Your Video Link
Before diving into video creation, take a moment to set up your Sendspark account, plan your content, and connect your tools. A little preparation goes a long way in ensuring your video links look polished and perform well.
Set Up Your Sendspark Account
Start by installing the Sendspark Chrome Extension. This handy tool lets you record directly from your browser and insert video links seamlessly into platforms like Gmail, LinkedIn, and HubSpot. Once installed, click the puzzle piece icon in your browser, and pin Sendspark for quick, one-click access.
For recordings outside your browser - like PowerPoint presentations or PDFs - download the Sendspark Desktop App. It offers better audio and video quality, making it ideal for more complex recordings.
Next, configure your brand settings in the Workspace Settings. Upload your company logo (horizontal logos work best to avoid sizing issues) and choose your brand colors. Make sure to trim any unnecessary whitespace around your logo file before uploading. If you're on the Pro Plan or higher, take it a step further by enabling white-labeling. This allows you to remove Sendspark branding and set up a custom domain (e.g., "video.yoursite.com") for a polished, professional look.
Once your account is set up, you’re ready to focus on creating engaging content.
Plan Your Video Content
Take some time to plan your video content. Identify any dynamic variables - like the viewer's name, company, or job title - that you want to personalize. Always have fallback text ready (e.g., "there" instead of a name) for situations where your CRM data might be incomplete.
For larger outreach campaigns, consider using AI Intros to personalize each video by naturally speaking the recipient's name. You can also use Dynamic Backgrounds to display their website or LinkedIn profile behind you, creating a more tailored experience. Another option is to record a core video, such as a product demo, and then add short, personalized intros for each prospect using the Combined Videos feature. This strategy has been shown to boost email conversions by over 20%.
Connect Sendspark to Your Tools
Integrating Sendspark with your tools makes everything more efficient. Connect your CRM (like HubSpot or Salesforce) to automatically sync viewer engagement data to your contact timelines. This eliminates the need for manual tracking and gives you a complete view of how prospects interact with your videos.
Enable Instant Integrations so the Sendspark icon appears directly in your Gmail, LinkedIn, and HubSpot compose windows. Customize your share shortcuts to include platforms you use most - like Slack or Outlook - for quicker sharing. If you're running email campaigns through platforms like Mailchimp or HubSpot Marketing Hub, use the Marketing Hub share option to generate HTML code. This ensures your video thumbnails display correctly in advanced email templates.
With your tools connected and your content planned, you're ready to start recording personalized videos that stand out.
Step 2: Record Your Video in Sendspark
Once you've set up your plan, it’s time to bring your message to life with Sendspark’s recording tools. With a mix of flexible recording modes and AI-powered features, you can craft a video that feels personal and professional.
Select Your Recording Mode
Sendspark gives you three recording options: Face (webcam only), Screen (screen only), and Both (a webcam bubble overlay on your screen).
- Face mode is perfect for personal introductions, follow-ups, or warming up cold emails.
- Screen mode works best for tutorials, technical support, or feature walkthroughs.
- Both mode is ideal for product demos where a personal connection enhances the experience.
For screen recordings, you can choose between capturing a Chrome Tab (focused on a single tab), a Window (great for toggling between tabs within one app), or your Entire Screen (useful for switching across multiple programs). If you're presenting slides or PDFs, use the Desktop App instead of the Chrome Extension - it ensures smoother audio and video sync.
Want to start your video with a personal touch? Use the Spotlight feature in Both mode. It begins with your webcam bubble in full screen and then shrinks it when it’s time to share your screen. You can even tweak the shape (circle, square, or rectangle) and size of your camera bubble, or use the Touch Up Appearance slider and virtual backgrounds in the Camera Effects tab to refine your look.
Once your recording is ready, take it a step further with Sendspark’s AI personalization tools.
Apply AI Personalization Features
Sendspark’s AI tools let you record one video and personalize it for thousands of recipients.
- AI Intros: This feature uses voice cloning to insert each recipient’s name naturally. Simply record your message using the placeholder "watermelon" (e.g., "Hey watermelon, I’m reaching out..."), pause briefly, and Sendspark takes care of the rest. Sales teams using this approach report 2–3x higher reply rates.
- Dynamic Backgrounds: Add a visual layer of personalization by displaying the recipient’s website or LinkedIn profile behind you while you speak. You can even simulate scrolling or cursor movements for a more interactive feel. Don’t forget to set a fallback URL in case a specific link isn’t available.
- Combined Videos: Merge a short, personalized intro with a pre-recorded core video, like a product demo. This method can boost email conversions by over 20%. Keep personalized sections between 20–40 seconds to hold viewer attention. For reference, one 30-second video sent to 1,000 contacts uses 500 AI minutes (video length × number of recipients).
Step 3: Generate and Customize Your Video Link
Your personalized video is ready - now it's time to create a shareable link that fits your branding and distribution needs. Let’s dive into how to generate the link and customize it for maximum impact.
Generate the Shareable Link
Once your video is recorded, generating a shareable link is simple. You can do this by either clicking "Share" on any video in your Library or selecting the purple "Share Video" button from the video editor page.
From the share modal, you’ll find various options tailored to your distribution channel:
- Messaging platforms (LinkedIn, Slack, WhatsApp): Copy the direct link, which automatically unfurls to display a preview.
- Email: Choose between "Copy Animated Thumbnail" for an eye-catching GIF preview or "Copy Static Thumbnail" for platforms like Outlook, where animated GIFs might not display properly. Both options paste a clickable image linked to your video landing page.
- Sales automation tools (e.g., HubSpot, Outreach, Instantly): The modal provides platform-specific shortcuts, including dynamic variables and tracking. When sending videos at scale via HTML editors like Instantly, resize the video snippet to 50% for better visual appeal in recipients’ inboxes.
Customize Link Settings
To ensure your video aligns with your brand, click "Customize" in the share modal to open the thumbnail editor.
Your thumbnail is the first thing viewers see, so make it count. Choose a frame, add a short text overlay (stick to about five words for clarity), and include your logo for instant brand recognition. You can also use the color wheel or input hex codes in the "Edit Styles" tab to match the play button and text to your brand colors. For videos sent in bulk, dynamic variables like or {name=your company} can personalize each thumbnail automatically.
You’re not limited to just the thumbnail - customize the video landing page too. Add a header title above the video and a message below it. The Call-to-Action button is key here: link it to your calendar for scheduling meetings, a product page, or even a phone number. This step encourages viewers to take action and helps drive conversions.
For consistent branding across all your videos, set workspace-wide styles (logo and colors) that apply automatically. This feature is available with at least a Starter Plan subscription. If you want to go even further, advanced users can configure custom domains like video.yourdomain.com to keep the experience entirely on-brand.
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Step 4: Share and Track Your Video Link
Your video link is ready to go! Now, it’s time to share it and keep an eye on its performance.
Distribute Links Across Channels
Picking the right channels can amplify your video's impact. For one-on-one emails, make sure to select the best thumbnail option for your email client.
When sharing through messaging platforms like LinkedIn InMail, Slack, or WhatsApp, simply copy and paste the direct link. This will show a video preview automatically. If you're using the Sendspark Chrome Extension, you can even record and share videos directly inside LinkedIn without switching tabs.
For social media posts on platforms like Facebook, LinkedIn, or X (Twitter), uploading the video natively works best. Instead of just pasting the link, download the video as an MP4 file and upload it directly to the platform. As Bethany Stachenfeld explains:
Generally, when you post to a social media platform, you want to post the actual .MP4 video file to optimize the newsfeed algorithm.
Native uploads tend to get better visibility and engagement compared to shared links.
You can also embed videos on websites, landing pages, or blog posts using the HTML embed code provided.
Once your video is out there, the next step is to track how your audience interacts with it.
Track Engagement Data
Tracking your video's performance is key to improving your outreach. On your dashboard, select the "Analytics" option. Here, you’ll find four main metrics:
- Total Views: Counts how many times the page was opened.
- Total Plays: Tracks how often viewers hit play.
- Total Clicks: Measures interactions with your call-to-action (CTA) button.
- Total Likes: Shows the number of thumbs-up received.
You can dive deeper with Viewer Insights, which provide session details like location, device type, browser, and IP address. Video heatmaps offer even more granular data, showing how much of the video was watched and highlighting parts viewers rewatched or skipped. This helps identify highly engaged leads - those who watch 90% or more and interact with your CTA.
If you're using a CRM like Salesforce, HubSpot, or Zoho, you can integrate Sendspark to bring video engagement data directly into your contact records. Want to follow up instantly? Set up real-time notifications to alert you the moment someone views your video. For teams, the Admin Dashboard provides all-time stats, pinpoints top-performing videos, and tracks activity across the workspace.
One tip: if you preview your own videos, make sure you’re logged into your Sendspark account first. The platform tries to exclude logged-in user views to keep your analytics accurate. If you’re not logged in, check Viewer Insights for your IP address and filter out your own sessions manually.
Tips for Improving Video Link Performance
After sharing your video links, make sure they leave a lasting impression with these tips.
Improve Link Presentation and Branding
Start by customizing your video player to match your brand. Use your brand colors, logos, and design elements - like rounded corners - to create a polished and professional look.
Thumbnails are your first chance to grab attention. Choose high-quality, eye-catching images or short video loops. Including a smiling person in the thumbnail can increase click rates, and adding your customer's logo helps reinforce your branding.
To drive action, use non-intrusive annotations, clear calls-to-action (CTAs), and email collection forms directly in your video. For videos between 1–3 minutes, place CTAs in the third quarter of the video. For longer content, save CTAs for the end to capture viewers when they’re most engaged.
Use Workflow Automation to Scale
Once your video presentation is polished, automation can help you save time and scale your efforts. Tools like Sendspark integrate with platforms such as Outreach, HubSpot, and SalesLoft, enabling you to embed personalized video snippets directly into email templates. As long as a video exists for a contact, the right link is automatically added.
Dynamic variables (merge tags) can make your videos feel more personal. Populate thumbnails and landing pages with the recipient’s first name, company, or job title. Don’t forget to set fallback variables - like “there” in place of a missing name - to ensure smooth personalization. Personalized emails can drive up to 16x more engagement.
Want to take it a step further? Agentic Workflows can trigger video creation automatically when a lead fills out a form, becomes qualified in your CRM, or visits your website. Just include a 15-minute delay to give the AI time to generate the personalized video before sending the email. Video emails tend to perform better, with a 42% higher open rate compared to text-only emails, and video thumbnails see 65% more clicks than other media types.
These automation tools make scaling your outreach easier while delivering measurable results.
Performance Metrics to Expect
By combining branding, personalization, and automation, you can achieve scalable outreach. Focus on tracking these three key metrics to measure your success:
- Play rate: This shows how many people click play after seeing your thumbnail.
- Engagement rate: This tells you what percentage of the video is watched and helps identify where viewers drop off. A completion rate of at least 60% is a good benchmark.
- Conversion rate: This tracks how many viewers take action, like clicking a CTA or submitting a form. Lead generation forms embedded in videos can achieve nearly 25% completion rates.
For sales outreach, keep your videos short - under 60 seconds. Research shows 65% of viewers will watch a business video to the end if it’s less than a minute long. Adding captions can also make a big difference, increasing video views by up to 40% and improving the chances of viewers watching through to the end by 80%.
Keep an eye on these metrics to refine your strategy and maximize engagement.
Wrapping It Up
Sending shareable video links is a simple process: record your video, add your branding, generate the link, and share it across your platforms.
Streaming video content comes with some clear perks. By using video links, you avoid email attachment size limits while ensuring smooth 1080p streaming and detailed engagement tracking. This method makes your outreach more effective and efficient.
"The best way to send a heavy video is as a streamable link. This way, you can send videos quickly and easily without adding large attachments to your messages." - Sendspark
To get started, install the extension, connect it to your CRM, and create your first video with a branded thumbnail and a strong call-to-action. Once you're comfortable, you can take it further by incorporating AI personalization, automating workflows, and using dynamic variables to scale your efforts while keeping them personal. These steps turn ordinary messages into engaging, trackable interactions.
Start using these tools now to take your outreach to the next level.
FAQs
How can I make my video link match my brand identity?
To make your video link match your brand's identity, you can tweak its appearance to align with your style. Add your logo, pick a color palette that fits your brand, and remove any platform-specific branding. These changes give your video a polished, cohesive look.
By doing this, your video links will feel more in tune with your branding, making them stand out and be instantly recognizable to your audience.
What are the advantages of using AI to personalize video links?
Personalizing video links with AI brings some clear advantages that can dramatically improve engagement and impact. By customizing video content or links to match specific audiences - based on their preferences, behaviors, or demographics - AI creates a viewing experience that feels more relevant and compelling. This often translates into higher interest levels and stronger viewer connections.
AI also takes it a step further by tweaking elements like calls-to-action or messaging within the video itself. This kind of dynamic customization makes interactions more meaningful and can lead to higher conversion rates. On top of that, AI delivers insights into how different audience groups interact with personalized links, giving marketers the data they need to fine-tune their strategies for even better outcomes.
Whether you're running a marketing campaign, working on sales outreach, or managing internal communications, integrating AI-powered personalization into your video links makes your efforts more targeted, engaging, and trackable.
How can I monitor the performance of my shared video links?
To keep tabs on how your shared video links are performing, analytics tools are your best friend. They offer insights into viewer engagement, traffic sources, and conversion rates, giving you a clear picture of how your audience interacts with your content.
By diving into this data, you can spot patterns, get a better sense of your audience's preferences, and tweak your video strategy to make a bigger impact. Tools with features like playback stats, drop-off points, and engagement heatmaps can help you fine-tune your approach and reach your objectives more effectively.
