Cvent, a leading provider of meetings, events, and hospitality technology, has announced a significant acquisition aimed at bolstering its capabilities in B2B sales and marketing. The company has entered into a definitive agreement to acquire ON24, an intelligent engagement platform specializing in enterprise-grade webinars and digital events, in a deal valued at approximately $400 million in cash.
The acquisition aligns with Cvent's strategy to enhance its offerings for enterprise marketers and event professionals by integrating ON24's advanced technologies and capabilities into its portfolio.
The proposed acquisition is expected to bring together two complementary systems. ON24's expertise in delivering secure and reliable webinar and digital engagement solutions, coupled with its AI-powered workflows and first-party engagement data, will enhance Cvent’s existing event technology offerings. Together, the combined platforms aim to serve marketing, sales, customer success, and event teams as they navigate increasingly digital and complex buying journeys.
"ON24 has earned the trust of enterprise organizations and marketers by delivering reliable, outcome-driven digital engagement", said Reggie Aggarwal, Founder and Chief Executive Officer of Cvent. "We look forward to supporting ON24 as they continue to deliver value and working together to expand how brands engage audiences across digital and in-person experiences."
This announcement comes shortly after Cvent's acquisition of Goldcast, a video content platform designed for B2B webinars and events. That earlier deal integrated Goldcast's AI-powered capabilities with Cvent's scale, enabling marketing teams to transform live event moments into shareable video content and summaries. The combination provided customers with an end-to-end marketing solution that extended the lifecycle of events and offered measurable returns on investment.
Goldcast’s recognition as one of North America’s fastest-growing technology companies, as noted in Deloitte’s 2025 Technology Fast 500, highlights Cvent’s focus on acquiring innovative technologies to enhance its offerings. With approximately 30,000 customers and extensive enterprise relationships, Cvent provides the scale needed to support these acquisitions.
The ON24 transaction is expected to close in the first half of 2026, pending approval from ON24 shareholders, as well as regulatory and customary closing conditions. Once the acquisition is finalized, ON24’s common stock will no longer be publicly listed, and the company will operate as a privately held subsidiary under Cvent.
"We are pleased to announce this transformative transaction which marks an important new chapter for ON24", said Sharat Sharan, co-founder, Chairman, and CEO of ON24. "We’re proud of our global, AI-powered, intelligent engagement platform which enables enterprises to effectively interact with their customers."
This acquisition marks another step forward for Cvent as it continues to expand its suite of solutions, empowering businesses to drive engagement and success across both digital and in-person experiences.