Abe Dearmer

CEO, Sendspark

386 posts · LinkedIn

Flat illustration of a shield with a checkmark surrounded by document and folder icons, representing a B2B SaaS vendor security review

Security Reviews in B2B SaaS Sales: How to Get Through Procurement Without Losing the Deal

Sendspark's AI video personalization helps B2B SaaS sales teams personalize the security reviewer handoff and pass procurement without losing deal momentum.

Abe Dearmer·
Retro collage illustration of bound proposal documents, a magnifying glass, and a checkmark seal representing the B2B SaaS RFP response and vendor evaluation process

The B2B SaaS RFP Response Process: A 7-Step Framework (And When to Say No)

Sendspark's AI video personalization strengthens RFP responses: record one video, personalize per evaluator, and see who actually watched each section.

Abe Dearmer·
Top-down flat lay of a laptop with a checklist, stopwatch, and notepad representing a structured B2B SaaS proof of concept process

How to Run a B2B SaaS Proof of Concept That Actually Closes the Deal

Sendspark's AI video personalization helps B2B SaaS teams run POCs that convert, with the 6-step framework for stakeholder buy-in that actually closes deals.

Abe Dearmer·
Paper craft diorama of a bullseye target map with stakeholder figures connected to a central building, representing strategic account planning

How to Build a Strategic Account Plan That Actually Grows B2B Accounts

Build a strategic account plan that actually grows B2B accounts. Sendspark's AI video personalization shows real per-stakeholder engagement, not guesswork.

Abe Dearmer·
Isometric illustration of a dormant plant being revived beside a glowing signal, symbolizing a B2B win-back campaign reactivating a dormant account

The B2B Win-Back Playbook: How to Reactivate Dormant Accounts With Personalized Video

Learn how to run B2B win-back campaigns that reactivate dormant accounts. Sendspark's AI video personalization lets you record one video, personalize at scale.

Abe Dearmer·
Abstract concentric rings expanding outward from a central core, representing customer expansion revenue growth

The Customer Expansion Playbook: Signals, Timing, and Scripts for Upsells and Cross-Sells

Sendspark's AI video personalization helps B2B teams time upsells and cross-sells using real engagement signals instead of the renewal calendar alone.

Abe Dearmer·

Send Personalized Videos at Scale

Record once and personalize for every prospect with AI. Sales teams see 2-3x more replies with video outreach.

Try Sendspark Free
Line art of a stopwatch racing an envelope icon, representing fast B2B lead response time (speed to lead)

Speed to Lead: How to Cut B2B Response Time From Hours to Minutes

See why B2B lead response times keep slipping and how Sendspark's AI video personalization delivers a fast, personal first touch in minutes, not hours.

Abe Dearmer·
AI SDR robots automating text outreach converging into a single AI video personalization play button, representing how both tools fit into one outbound stack

AI SDR vs. AI Video Personalization: Do You Need Both in Your B2B Outbound Stack?

AI SDR platforms automate prospecting, but they can't clone a rep's voice. See how Sendspark's AI video personalization fits into a 2026 B2B outbound stack.

Abe Dearmer·
Claymation-style diorama of a sales kickoff scene with a podium, stacked video-camera icons, and a checklist calendar

Sales Kickoff Reinforcement: How to Make Your SKO Actually Stick

Sendspark, the AI video personalization platform for B2B sales, helps teams reinforce SKO training with async video reviews so reps record once and it sticks.

Abe Dearmer·
Retro collage illustration of a quarterly business review: a vintage TV showing a video call icon surrounded by calendar pages and a growth chart

Quarterly Business Reviews at Scale: Live Meetings vs. Personalized Video

Live QBRs can't scale to every account. Sendspark's AI voice cloning lets you record one video, personalize at scale for every long-tail account's QBR.

Abe Dearmer·
Flat lay desk scene with sorted profile cards, sticky notes, and a notebook representing B2B buyer persona research

How to Build a B2B Buyer Persona (With Templates and Examples)

Build a B2B buyer persona with a 5-step framework and templates. Sendspark's AI video personalization uses persona detail to record and personalize at scale.

Abe Dearmer·
Isometric illustration of reference cards, a shield, and a chess piece representing sales battlecards and competitive strategy

Sales Battlecards: How to Build One Reps Will Actually Use

Most sales battlecards go unread. Learn the Fact-Impact-Act framework, plus how Sendspark's AI video personalization keeps competitive intel top of mind.

Abe Dearmer·