Over the last few months, we've gotten a lot of requests from customers who want to embed videos in email so they play in-line without viewers having to open an a new webpage.
While it is possible to play videos in-line in some email clients, it has been a little bit tricky because not all email clients handle video the same way, and some do not support video at all (looking at you Gmail 👀).
Today, we're releasing a new Embed Video feature that handles all of the complexity for you, so recipients can watch Sendspark videos right in their emails.
Having videos play in-line in email reduces friction, so recipients can watch your video without waiting for an external webpage to load. This is a great way to increase engagement anytime you...
We hear this question all of the time! While many people are concerned that embedding videos in email affects deliverability, the truth is that when you embed videos correctly, there is no negative impact on deliverability. And sometimes, videos even have a positive impact on deliverability because they get more engagement, and email clients prioritize emails that get more engagement.
However, it is important to know that videos will NOT always play in-line. Videos will only play in email clients that support videos...
(We know, it's a real bummer that Gmail and most Outlook clients do not support video right now. But the fallback version is still very good, so Gmail / Outlook users will still have great experiences watching your video!).
When recipients open video emails in Gmail, Outlook, or other email clients that do not support video, they will still have a great viewing experience. Viewers will see an animated video preview, and then be able to click to watch the full video in their browser.
It is now super fast and easy to embed videos in email with Sendspark. Follow these steps to embed videos in emails in just 30 seconds:
For more details, check out our help center to see specific articles on how to embed videos in emails in Hubspot, Intercom, Customer.io, Mailchimp, and Constant Contact.
We'll love to hear from you! Please message us through our website chat, or email us at hello@sendspark.com.