With video marketing being pretty much everywhere, it can seem hard to know how to create content that sticks out. You’ve got a message, but actually being seen and heard can be quite a challenge.
What you need is a way to personalize video content that captures attention and keeps your audience engaged. Personalized content not only stands out from the digital noise, but it can create a more meaningful connection with your audience and can lead to increased conversions and sales.
Luckily, there are now several video personalization software solutions available that make it easy for businesses to create dynamic and engaging videos. Here are 9 of the best options to consider in 2024.
The 9 best video personalization software for businesses
Each of the nine video personalization software options below was handpicked for its features, variety of use cases, and approachable pricing.
1. Sendspark
Best for creating and sending personalized videos at scale.
Sendspark is a video messaging tool that lets you record one video and then personalize it for dozens, hundreds, or thousands of recipients in just one click.
Designed for sales, marketing, and customer success teams, Sendspark helps you cut through the noise, engage your prospects, and generate better results.
How it works
You get started with Sendspark by uploading an existing video or creating a new video. You can create a video using either Sendspark's desktop app for Mac/Windows or its Chrome extension — each allows you to record yourself, your screen, or both yourself and your screen.
In the introduction to your video, say "Hi, Watermelon," instead of a name. This lets Sendspark know which section of the video to personalize with the recipient's name. After that, the platform uses its voice-cloning technology to replace "watermelon" with the name of individual recipients.
Once your video is complete, you can get started creating individual, personalized videos by adding your recipients to Sendspark. You can do this in several different ways: enter them manually, upload a CSV, import from your CRM, or use Sendspark's API.
When you're finished, simply click "Generate videos," and Sendspark will create personalized videos for everyone on your list, each using the prospect's name in your voice in place of "watermelon."
In addition to personalizing the name in your videos, use dynamic backgrounds to automatically replace what's displayed on your screen in your video with your prospect's website or LinkedIn profile, and create unique thumbnails for each recipient that show a personalized caption or display their brand logo.
When recipients click on your video thumbnail, they're taken to a personalized landing page that includes a header with your company's branding, a custom message, and a call to action. You can even embed your calendar on the page to make it as easy as possible for viewers to book meetings after watching your videos.
Additional features
- Combine videos: Already have a great demo video you don't want to re-record? No problem! Just upload the demo video to Sendspark, record a new introduction, and then combine the two videos to take advantage of Sendspark's personalization features.
- Camera filters: Look and feel your best with virtual backgrounds, filters, and effects to touch up your appearance.
- Analytics and notifications: See who watched your videos, how far into the video they watched, and whether or not they clicked your CTA. You can also get real-time notifications when a recipient watches your video so you can follow up with them while you're top-of-mind.
- Request videos: Use Sendspark to ask customers to create a video for you. They can record instantly from their phone or computer — no installation needed! When they're finished, the video instantly uploads to your Sendspark account.
- Integrations: SendSpark has more than 75 integrations with the top email, CRM, and calendar platforms, including Gmail, HubSpot, Salesforce, Clay, Apollo, Marketo, Outreach, Salesloft, LinkedIn, Chili Piper, Calendly, Pipedrive, and more.
Pricing
Sendspark's pricing starts at $39 per seat per month and includes 200 dynamic video minutes, AI personalization, dynamic backgrounds, and basic CRM integrations.
Ready to get started with Sendspark? Sign up now, or request a demo.
2. Tavus
Best for mid-market teams and enterprises looking to efficiently scale their personalized video creation.
Tavus is an advanced AI video generation platform that enables developers to create highly realistic, personalized videos at scale using cutting-edge AI technology.
With Tavus, you can build AI replicas of individuals and generate natural-looking videos from text, eliminating the need for time-consuming and expensive video recording sessions and making the use of video more accessible and scalable than ever before.
Key Features:
- Hyper-realistic AI replicas: Tavus' advanced AI models generate exceptionally realistic talking head videos with natural facial movements and expressions that accurately sync with the input text.
- Developer-friendly APIs: Tavus offers easy-to-use APIs with comprehensive documentation, making it simple for developers to integrate AI video capabilities into their applications.
- Hands-on support and partnership: Tavus provides responsive support throughout the development and launch process, ensuring a smooth and successful implementation.
Tavus is committed to privacy and security, employing a suite of safety checks, including voice identification and user consent, to ensure that users have full control over their likeness. The platform is designed to be stable and scalable, enabling developers to build reliable AI video solutions for a range of industries, including video editing, marketing, sales, and education.
Tavus Pricing: Starts at $39/month for 2,500 tokens, stock replicas, and three personal replicas.
3. Vidyard
Best for sales teams looking for an all-in-one video platform with personalization features that track data and functionality.
Are you searching for a comprehensive video platform that enables your sales team to create, share, and track personalized videos throughout the sales process? Vidyard might be the answer.
With Vidyard, teams can easily record and send video messages, create custom demos, and deliver engaging buying experiences that help you stand out, build trust, and close more deals.
Key Features:
- AI avatars: Generate personalized sales videos at scale using a hyper-realistic AI avatar based on a written script that looks and sounds like you.
- Video messaging: Record, edit, and share personalized video messages directly from your browser or mobile device, and integrate with your existing sales tools and workflows.
- Business video hosting: Upload, manage, and analyze your entire library of sales videos, demos, webinars, and more, with advanced analytics to track viewer engagement and identify hot leads.
Vidyard offers a range of pricing plans to suit businesses of all sizes, from free individual plans to advanced enterprise solutions. With its user-friendly interface, powerful personalization features, and robust analytics, Vidyard is an ideal choice for sales teams looking to harness the power of video to engage buyers and win more deals.
Vidyard Pricing: Free basic starter account, $19/month for features.
4. Hippo Video
Best for sales teams, marketers, and educators looking to create interactive, personalized videos.
Hippo Video is an all-in-one AI platform that enables users to create engaging, interactive videos without recording.
With Hippo Video, you can transform content — such as text, prompts, slideshows, PDFs, or blog posts — into captivating videos featuring interactive human avatars. It’s a great way to turn a library of content into unlimited videos, making it a valuable tool for those who want to consistently create fresh and engaging content for their audience.
Key Features:
- Text-to-video: Easily convert written content into compelling videos with interactive avatars in just a few clicks.
- Interactive human avatars: Create realistic AI avatars that walk, talk, and gesture, bringing your videos to life and enhancing viewer engagement.
- Personalized video campaigns: Record a single video, personalize it for each recipient, and send it to thousands of prospects directly from your preferred automation tool.
Hippo Video offers a range of pricing plans to cater to different business needs, from a free plan for individual users to enterprise solutions with advanced features, security, and support. The platform integrates with popular CRM, sales, marketing, and learning and development tools, making incorporating personalized videos into your existing workflows easy.
Hippo Video Pricing: Starts at $20/month per user, billed annually.
5. Bonjoro
Best for sending short personal videos to smaller audiences or group videos to larger audiences.
Bonjoro is a video messaging platform that enables businesses to send quick, personalized videos to leads and customers at key moments in their journey. Integrating with your existing CRM, Bonjoro allows you to create and share engaging video messages that help you stand out, build relationships, and drive more conversions.
Key Features:
- CRM integrations: Connect Bonjoro with your existing CRM to send personalized videos at the perfect moments in your customer journey.
- Personal video messages: Record and send short, tailored video messages to make each customer feel valued and supported.
- One-to-many videos: With the Grrrowth plan and above, send a single video to your entire list — perfect for product updates, announcements, or general outreach.
Bonjoro offers a range of pricing plans, including a free plan for entrepreneurs and startups and paid plans with additional features like custom branding, video scheduling, and team collaboration. The platform is well-suited for businesses in various industries, such as ecommerce, coaching, non-profits, and education.
Bonjoro Pricing: Starts at $15/month.
6. Idomoo
Best for creating dynamic video ads, personalized graphics, and interactive videos.
Idomoo labels itself a “next-generation video platform” that enables businesses to create personalized, interactive, and dynamic videos at scale.
Not only does it offer the basic features of video recording and editing, but it also offers advanced capabilities such as personalized graphics and one-to-many videos. With Idomoo, you can leverage customer data to deliver highly targeted and engaging video content across various channels, driving retention, sales, and customer satisfaction.
Key Features:
- Personalized video: Create millions of cinematic-quality personalized videos that blend dynamic text, audio, images, and video-in-video seamlessly with each scene.
- Interactive video: Go beyond simple CTAs by allowing users to choose scenes, fill out surveys, customize their video, and more, all in real-time.
- Dynamic video ads: Generate hyper-targeted video ads for every audience segment, resulting in up to 5x higher CTR and 7x ROAS.
Idomoo offers flexible pricing based on volumes and level of support, with options for personalized, interactive, and dynamic video or graphics. The platform integrates securely with your data and scales to millions of videos rendered in up to 100x real-time.
Idomo Pricing: Idomoo does not provide public pricing information.
7. Synthesia
Best for individual recordings of avatar-based personalized videos for faceless content.
Synthesia is an AI video communications platform that enables users to create studio-quality videos with AI avatars and voiceovers in 130+ languages simply by inputting text.
The platform is designed for teams that create videos at scale and caters to various use cases, such as learning and development, sales enablement, information security, marketing, and customer service.
Key Features:
- Text-to-video: Transform scripts, documents, or even simple ideas into engaging videos with the help of AI in just minutes.
- 160+ AI avatars: Choose from a diverse range of AI avatars to make your videos more inclusive and engaging, or create your custom AI avatar (your digital twin).
- 130+ languages and voices: With a single click, you can generate high-quality voiceovers in over 130 languages and automatically generate closed captions for your videos.
Synthesia offers a range of pricing plans, from a free plan with limited features to enterprise solutions with custom pricing and advanced features like collaboration tools, one-click translations, and priority support. The platform is trusted by over 50,000 companies of all sizes and boasts a 4.7/5 rating on G2.
Synthesia Pricing: Starts at $29/month.
8. Mindstamp
Best for creating interactive and shoppable personalized videos en masse.
Mindstamp is a premier interactive video solution that enables users to enhance their videos with various interactive elements such as buttons, hotspots, questions, lead capture forms, branching, logic, and more.
The platform is designed to help businesses boost viewer engagement, maximize retention, personalize learning experiences, capture leads, and increase ROI.
Key Features:
- Comprehensive interaction toolkit: Add buttons, hotspots, questions, drawings, multimedia, chapters, transcripts, and more to create highly engaging video experiences.
- Video branching: Allow viewers to choose their own paths through your content with choose-your-own-adventure style video branching.
- Shoppable videos: Connect your Shopify account to import products and enable viewers to add items to an in-video shopping cart and check out directly from the video.
Mindstamp offers four pricing plans to suit different needs, from a Basic plan for small businesses to an Enterprise plan for large organizations requiring custom solutions. All plans include unlimited viewers and interactions, varying limits on videos, and features like advanced questions, conditional logic, and branding options.
Mindstamp Pricing: Starts at $59/month.
9. Rocketium
Best for creating personalized videos for omnichannel marketing purposes.
Rocketium is an AI-driven agile CreativeOps platform designed to help brands go to market faster and at lower costs. What is CreativeOps? It’s a concept that combines creativity and operations, helping companies streamline their creative processes to improve efficiency and productivity.
With Rocketium, businesses can easily create personalized videos for various marketing channels such as social media, email campaigns, websites, and more. The platform offers creative production, operations, and analytics tools, enabling teams to automate, experiment, and personalize their video content at scale.
Key Features:
- Creative automation: Automate creative production using AI-powered tools, such as bulk editing, bulk adaptation, and content feeds, to produce on-brand creatives faster.
- Experimentation: Test and iterate quickly by making bulk edits across thousands of creatives and publishing to various channels with just a few clicks.
- Personalization: Create tailor-made content at scale for better outreach, engagement, and impact throughout the customer journey.
Rocketium integrates with various platforms, including GDN, Facebook, and Google Drive, allowing teams to streamline their creative operations from asset upload and intelligent storage to direct publishing and analytics. The platform also offers an AI copywriter to generate high-performing content like headings, copy, and CTAs.
Rocketium Pricing: Rocketium does not provide public pricing information.
Choosing the right video personalization software
The nine video platforms above offer plenty to choose from, and each has its own strengths depending on your needs and budget. So, how do you decide which one is right for your business?
Who is your ideal client/viewer?
Simply recording a video is no longer enough to grab the attention of your audience. With so much noise and competition out there, it's important to make sure your video content is specifically tailored to your target audience.
Consider their age, gender, interests, and behaviors when choosing a video personalization software. Creating an ICP can help you determine what your target audience is watching — and their behavior patterns — so you can better personalize your video content.
What type of videos do you want to create?
Different personalization software offers different features and tools for creating various types of videos. Some are better suited for live streaming, while others excel at creating interactive videos or animations.
Consider the goals and purpose of your video content when choosing a platform — whether it's to inform, educate, entertain, or sell — and make sure the software aligns with those objectives.
How much control do you want over customization?
Some personalization software allows for more flexibility and customization than others. If you have a specific vision for your video content, be sure to choose a platform that offers the level of customization you desire. This could include options for branding, specific fonts, and color schemes, or the ability to add your own graphics and images.
You’ll also want to consider how user-friendly the customization tools are. Some software may require advanced technical skills to fully utilize its features, while others offer a more intuitive and user-friendly interface. It's important to choose a platform that matches your level of expertise to ensure you can create the most professional-looking videos possible.
How much support is available?
Even with the most user-friendly personalization software, you may still encounter questions or issues along the way. That's why it's important to consider what type of support is available from the platform you choose.
This could include customer service representatives who can assist with troubleshooting, online tutorials and resources for self-guided learning, or even a community forum where users can ask questions and share tips.
Can it integrate with other tools?
Personalization doesn't happen in a vacuum — it often requires data from other sources and needs to fit into your larger marketing strategy. That's why it's important to choose a platform that can integrate smoothly with any existing tools or systems you use. This could include CRM, email marketing, or social media management tools.
Look for a video creation platform that offers integrations with the tools you already use or has an open API for custom integrations. Incorporating data from multiple sources will make your videos more effective and save you time and effort in the long run.
