Congratulations on taking your first step towards better communication!
At Sendspark, we make it easy for you to leverage video for your sales outreach and day-to-day communication so you can cut through the noise, build personal relationships with customers online, and accelerate the sales process.
In less than 10 minutes, we’ll get you 100% setup with Sendspark, so that you are ready to start making videos and sharing them at key points in the customer journey.
It’s harder than ever to build relationships with customers. We’re all competing for the same space in a busy inbox: the average person receives 100+ sales emails, calls, and direct messages per day, all asking for their time.
If you’re going to cut through the noise, you need to show that you’re unique, and actually providing value. Video poses clear advantages over text communication:
When getting started with Sendspark, this is the big question to ask yourself:
“Where in the customer journey do I need to drive the biggest impact?”
Sendspark is “fiber for your funnel.” Whenever leads, or customers, are stuck, you can send a Sendspark video to get things moving!
Here are a few places Sendspark can help:
With these ideas in mind, let’s configure your account so you can start creating and sharing videos!
First, we’re going to install the Sendspark Chrome Extension. This is going to make it faster and easier to record videos for customers. (And it’s 100% free!).
Click here to add Sendspark to Chrome and follow the prompts.
After going through the workflow, you should...
You can check that everything is working by looking at the top right corner of your chrome browser. You should be able to the Sendspark icon, and click it to record a new video at any time:
One additional benefit of installing the Chrome Extension is that Sendspark will automatically appear in your Gmail inbox. Here, you can record a new video, insert your last recording, and view all videos in your library:
If you’re not seeing Sendspark in either of these places, please shoot us a message on our chatbot on this page and we’ll help you out!
Note: Sendspark also has a desktop recorder that is useful for recording yourself over non-Chrome applications (Powerpoint, PDFs, etc).
One you have the Chrome Extension installed, the next step is to set up your brand styles, so that all of your video recordings will automatically have your logo and brand colors. This is a Pro-Only feature, and while totally optional, it’s a great way to add a little extra polish to videos before sending them to customers.
To set your video brand styles, go to your workspace settings, and click “Set Global Styles.”
Here, you’ll see the option to add your logo and set your color scheme. A couple tips:
Once you’ve set your styles, hit save! Your styles will now appear for all future video recordings.
*Note for Agencies*
Sendspark supports multi-brand management. Click on “Switch Teams” to create new workspaces for each of your clients, and set up custom styles for each one.
Sendspark is built for team collaboration. You have a “My Videos” folder that is private for just you, and then a “Team Videos” folder to share videos with other members of your team.
Click on the dropdown menu to invite your team members to work together on Sendspark.
Your team members will also have access to the Template Library and Video Request folder.
The Sendspark Chrome Extension gives you several options to record a video. You can record a personal video of yourself, your screen, or your face as a bubble over your screen.
Start recording by clicking on the Sendspark Chrome Extension icon on the top right of your browser.
To record a video of yourself via your webcam, just click “Face” on the recording toolbar.
To change your camera or microphone settings, click on the “settings” icon in the bottom right corner:
To capture only your screen, select “Screen”
In the “...” menu, you can select the area you want to capture:
Select “Both” to record your face and screen together.
Here, you can change camera shape, to record yourself as either a circle, square, or rectangle.
You can also change the camera size, to make it bigger or smaller depending on your preferences.
And you can drag your face bubble around to different parts of the screen.
You’ll also be able to decide between recording your whole desktop, application, or tab when recording both your camera and screen together.
If you want to get videos from people without inviting them to Sendspark, you can do that, too!
From the Sendspark application, click into your Video Request folder.
From here, you can copy a “request video” link to share with anyone. Then, they can record a video (without having to sign up, download, or install anything), and it will automatically upload back to you to view or share.
Try sending yourself a text request video link to see the experience for yourself!
Before you share videos with prospective customers, you might want to add a little something extra to make sure that the video will capture their attention and drive the best outcomes.
After you record a video, it will automatically open in a video landing page editor. Here, you can edit the video landing page to make sure that it is perfect to wow viewers and lead them to the next stage in the customer journey.
To make sure that your videos really stand out and wow prospective customers, you can personalize video thumbnails just for them!
Okay, now you’re ready to send your video out to real people! There are a few ways you can share videos:
Just click the share modal, and choose the option that’s best for you!
Video is a new muscle… the best way to get strong is to use it everyday. Starting today, build healthy habits around video. And soon, it will be a reflex!
Remember, as celebrity voice actor and psychological illusionist Joshua Seth says… “Your best work comes through continuous iteration and collaboration, not just doodling in a notebook and keeping it to yourself. You need to be putting the work out there, getting feedback, reviewing it, adapting it, and putting it out there again. So the more you use the Sendspark, the better you’ll become.”
Good luck, and happy recording!
Here are some additional resources to take you further:
And of course, you can reach out to our team anytime if you have questions or feedback!