Blog

B2B Sales Negotiation Tactics: 9 Techniques to Close Deals Without Discounting

Abe Dearmer ·
Read article
Two abstract interlocking gradient curves in balanced tension, symbolizing a B2B sales negotiation reaching agreement
Minimal line art of a single ornate key turning in a keyhole, representing sealing a B2B sales deal

10 Sales Closing Techniques That Actually Work in B2B (And When to Use Each)

Abe Dearmer ·
Retro collage illustration of an email envelope opening to reveal a video play button surrounded by personalization tag cutouts

How to Send AI-Personalized Videos in Mailchimp Email Campaigns

Abe Dearmer ·
Illustration of many personalized video messages automatically flowing into one outbound stream, representing AI-personalized video sent through Instantly and Smartlead

How to Send AI-Personalized Videos Through Instantly.ai and Smartlead

Abe Dearmer ·
Two overlapping speech bubbles with a shield and checkmark icon, representing resolving a sales objection

Sales Objection Handling: Scripts for the 8 Most Common B2B Objections

Abe Dearmer ·
Isometric illustration of a spotlight highlighting one target office building among a cluster of unlit buildings, representing ideal customer profile targeting

How to Build an Ideal Customer Profile Before You Scale Video Outreach

Abe Dearmer ·
Split desk scene with warm golden light and a coffee mug on one side, cool blue light and ice on the other, symbolizing warm vs cold sales outbound

Warm Outbound vs. Cold Outbound: Which Actually Books More B2B Meetings?

Abe Dearmer ·

Send Personalized Videos at Scale

Record once and personalize for every prospect with AI. Sales teams see 2-3x more replies with video outreach.

Try Sendspark Free
Paper-craft purple shield with a gold padlock, representing Sendspark's SOC 2 Type 2 security attestation

Sendspark Renews SOC 2 Type 2: Why Independent Security Audits Matter More Now That Anyone Can Build Software With AI

Abe Dearmer ·
Abstract illustration of multiple distinct colored ribbons flowing in parallel, representing separate branded client video workspaces for agencies

How Agencies Manage Multiple Client Brands With Separate Sendspark Workspaces

Abe Dearmer ·
Abstract line art showing a name, company, and job title being personalized into a sales video

Personalization Beyond First Name: How Many Variables Should Your Sales Videos Use?

Abe Dearmer ·
Retro collage of a shield, padlock, checklist, and server rack representing an AI video vendor security review

The AI Video Vendor Security Checklist Every Buying Committee Needs

Abe Dearmer ·
Isometric illustration of two automated paths, one with envelope icons and one with gear icons, merging into a single personalized video camera icon

HubSpot Sequences vs. Workflows for Video Outreach: Which to Use

Abe Dearmer ·