Blog

Why Prospects Won't Click Your Video Link (And How to Fix It)

Recipients hesitate to click cold email video links. Sales teams use Sendspark's AI video personalization and trust signals like branded domains to fix it.

Abe Dearmer·
Read article
Minimal line art of a padlock opening into a play button, representing trust turning into a clicked video link
Photorealistic flat lay of neatly stacked proposal binders with colored tab dividers, a laptop showing a checklist, a pen and a magnifying glass, representing B2B SaaS vendor evaluation

RFI vs. RFP in B2B SaaS Sales: What Changes and How to Win Both

An RFI narrows the vendor field before an RFP ever goes out. See how Sendspark's AI video personalization helps B2B SaaS teams stand out at both stages.

Abe Dearmer·
Isometric illustration of contract documents with a magnifying glass and approval checkmark, representing the legal review stage of a B2B sales deal

Why B2B Sales Deals Stall in Legal Review (And How to Fix It)

Legal review is where verbal-yes B2B deals stall. Sendspark's AI video personalization and per-recipient analytics help sales teams speed up contract sign-off.

Abe Dearmer·
Clay illustration of a video landing page with a play button, a call-to-action button, a cursor and a booking calendar

Video Landing Pages: What They Are, Examples, and How to Build One for Sales (2026)

What a video landing page is, four layouts that work for sales, a step-by-step build, and the tools that create one for every video you send.

Abe Dearmer·
Paper craft illustration of a customer recording a video testimonial next to a phone on a stand, with speech bubbles and review stars

The 9 Best Video Testimonial Software Tools (2026)

Compare 9 video testimonial tools on pricing, free plans, video limits, and features. Verified from each vendor's own pricing page in October 2026.

Abe Dearmer·
Flat vector illustration of two hands passing a glowing baton between abstract figures at a desk, symbolizing a sales handoff

SDR to AE Handoff: The 6-Step Process That Stops Deals From Going Cold

A broken SDR to AE handoff kills deals before the first call ever happens. Sendspark's AI video personalization keeps full context intact from booking to close.

Abe Dearmer·
Claymation style mailbox with a postcard showing a QR code pattern beside a smartphone displaying a video play icon

Direct Mail + Personalized Video: Using QR Codes to Make B2B Mailers Trackable

Direct mail is making a comeback in B2B sales outreach. Sendspark's AI video personalization turns a QR code scan into a named, trackable video for prospects.

Abe Dearmer·

Send Personalized Videos at Scale

Record once and personalize for every prospect with AI. Sales teams see 2-3x more replies with video outreach.

Try Sendspark Free
Flat illustration of a boardroom table connected by a glowing line to a video call screen, representing a customer advisory board staying engaged between meetings

Customer Advisory Boards: Live Meetings vs. Async Video Check-Ins

Running a customer advisory board? Most lose momentum between meetings. Sendspark's AI video personalization keeps members engaged between live sessions.

Abe Dearmer·
Flat illustration of a shield with a checkmark surrounded by document and folder icons, representing a B2B SaaS vendor security review

Security Reviews in B2B SaaS Sales: How to Get Through Procurement Without Losing the Deal

Sendspark's AI video personalization helps B2B SaaS sales teams personalize the security reviewer handoff and pass procurement without losing deal momentum.

Abe Dearmer·
Retro collage illustration of bound proposal documents, a magnifying glass, and a checkmark seal representing the B2B SaaS RFP response and vendor evaluation process

The B2B SaaS RFP Response Process: A 7-Step Framework (And When to Say No)

Sendspark's AI video personalization strengthens RFP responses: record one video, personalize per evaluator, and see who actually watched each section.

Abe Dearmer·
Top-down flat lay of a laptop with a checklist, stopwatch, and notepad representing a structured B2B SaaS proof of concept process

How to Run a B2B SaaS Proof of Concept That Actually Closes the Deal

Sendspark's AI video personalization helps B2B SaaS teams run POCs that convert, with the 6-step framework for stakeholder buy-in that actually closes deals.

Abe Dearmer·
Paper craft diorama of a bullseye target map with stakeholder figures connected to a central building, representing strategic account planning

How to Build a Strategic Account Plan That Actually Grows B2B Accounts

Build a strategic account plan that actually grows B2B accounts. Sendspark's AI video personalization shows real per-stakeholder engagement, not guesswork.

Abe Dearmer·