Sendspark Blog > How to generate quality leads through video marketing

How to generate quality leads through video marketing

What better way to get leads than by using video? In the world of marketing, video marketing has taken center stage. It’s engaging, visual, and entertaining. When done correctly, video marketing can generate leads.

Think about it – when you’re scrolling through your Facebook or Twitter feed, which type of content are you more likely to stop and watch: a text-based status update or a video?

Like most people, you’re more likely to stop and watch the video. And that’s because videos are more engaging than text. They pull you in and hold your attention in a way that text can’t.

But because videos are more engaging doesn’t mean that all videos generate leads effectively. There’s a lot that goes into making a lead-generating video.

What is video marketing?

Video marketing is a form of marketing that uses videos to promote and sell products or services. Videos can create awareness about a brand or product, educate customers about its features, or entertain viewers.

Lead generation is the process of turning potential customers into actual customers. It generally involves four steps: attracting attention, generating interest, provoking desire, and taking action.

Video marketing campaigns can be used at each stage of the lead generation process to attract attention, generate interest, provoke desire, and take action.

Video marketing strategies to increase lead generation

1. Build a video-powered sales pipeline

Video powered sales pipeline

In today's competitive marketplace, finding creative ways to reach your target audience is more critical than ever. And what better way to do that than through the power of video?

Video marketing can help you build a sales pipeline full of high-quality leads. Here's how:

Use video to reach your target audience.

There's no denying that people like watching videos. You can use sales forecasting software that enables businesses to forecast future trends and assist management in creating efficient business expansion strategies. In fact, according to a recent study, consumers say they are more likely to buy a product after watching a video about it. So if you're not using video to reach your target audience, you're missing out.

Use video to build relationships with potential leads.

People do business with people they know, like, and trust. Video is a great way to build relationships with potential leads. When you create helpful and informative videos, you establish yourself as an expert in your field and build trust with your audience.

Use video to nurture leads through the sales funnel.

Once you've built relationships with potential leads, it's time to start nurturing them through the sales funnel. Video is a great way to do this. You can use video to provide valuable information to help them become paying customers.

Use video to close more deals.

Finally, it's time to close the deal once you've nurtured a lead through the sales funnel. And what better way to do that than with a personal video message? A video message is much more personal than an email or phone call, and it will

2. Create effective gated content

Video is one of the most effective ways to generate leads. In fact, according to HubSpot, video can generate up to 86% more leads than traditional methods.

Gated content is content that requires viewers to fill out a form to access it. It could be anything from an ebook to a webinar or even a simple PDF.

By requiring viewers to fill out a form, you’re ensuring they are interested in your offer and willing to give you their contact information. This way, you can be sure that you’re only getting leads who are interested in your product or service.

3. Use calls-to-action

To generate leads from your videos, you need to use calls-to-action. A call-to-action is a statement or phrase that encourages viewers to take a specific action, such as filling out a form or subscribing to a newsletter.

Call-to-action should be short, direct, and to the point. It should also be placed prominently in your videos so that viewers can’t miss them.

4. Optimize your videos for lead generation  

To get quality leads from your video marketing campaigns, you must ensure that your videos are optimized for lead generation. It means creating videos to capture leads' information and encourage them to take action.

Your title should be catchy, use tags and create transcripts to help you rank for your target keyword. After you have created your videos, optimizing them for SEO is essential. It will help you get more views and generate more leads.

5. Embedding video in email marketing campaigns

Embed videos in marketing campaigns - graph

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Email is one of the most commonly used marketing automation, so it’s only natural that you want to use video in your email marketing campaigns. Video is a powerful marketing tool; using it in email can help you achieve some amazing things. Including video in your email marketing can increase engagement levels significantly. 

According to Forrester, including video in an email leads to a 200-300% increase in click-through rates. Video allows you to add a personal touch to your email communication that isn't possible with text and images alone. You can use video to introduce yourself, thank customers for their business, provide customer testimonials, announce new product launches , and much more.

Adding a video to your email communication can help you build a stronger relationship with your subscribers, leading to increased sales and ROI.

Sendspark makes it ridiculously easy to record and share video emails. Get started for free today

6. Add Video to Landing Pages

If you want to generate leads through your website, one of the best ways to do so is by adding video to your landing pages. According to Demandsage Video Marketing stats, 54% of businesses use videos on their landing pages. Adding a video to your landing page can increase visitors' time on your site and improve your conversion rate.

Some tips for creating an effective video landing page include:

  • Keep the video short and to the point
  • Use persuasive language

An effective video landing page will help you generate leads and grow your business.

7. Using Video in Your Marketing Automation

Video in marketing automation

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If you’re like most people, when you think of the video in marketing automation, you probably think of using video as a tool for lead generation. And marketers can use it for that purpose and do much more.

When used correctly, video can be a powerful tool for every marketing and sales funnel stage, from awareness to conversion.

Sendspark has integrations with Hubspot, Reply, and Outreach, and more marketing automation platforms to make it easy to send personalized videos to leads anywhere in the customer journey.

8. Use videos in your social media campaigns

Social media is another essential part of marketing automation, so it’s also a great place to use video.

Social media is a great way to promote your videos and generate leads. When you post your videos on social media, include a call-to-action in the description so that viewers know what they should do next.

Video marketing can generate leads for your business. By creating and promoting videos on social media and your website, you can reach a large audience of potential customers. Post videos on popular platforms and promote them through your social media channels.

Start using video in your marketing strategy today!

By following these strategies, you can create videos that will help you generate more leads. Video marketing is a great way to get quality leads. You'll be well on your way to getting quality leads through video marketing. 

You may create a variety of marketing videos. To better engage your prospects, build that suits your sales funnel. Start today and see results for yourself.

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