Three big names in the video platform field are particularly recognizable: Loom, Vidyard, and Sendspark. The three platforms are relatively comparable in capability and rank similarly when it comes to customer satisfaction.
For example, Loom boasts a 4.7 star rating on G2.
Vidyard follows close behind at 4.5.
And Sendspark beats them both at 4.8.
But understanding how the three differ is the key to knowing which option is right for you.
So how do Loom, Vidyard, and Sendspark actually compare to one another? And how do they rank when it comes to the must-have features you’re looking for? Let’s dive in.
First, the basics. Here’s a quick look at the feature breakdown between the three tools.
|
Loom |
Vidyard |
Sendspark |
|
|
Meeting recording |
❌ |
✅ |
✅ |
|
Webcam and screen recording |
✅ |
✅ |
✅ |
|
Video sharing options (private and public) |
✅ |
✅ |
✅ |
|
Video templates |
❌ |
❌ |
✅ |
|
Transcriptions |
✅ |
✅ |
❌ |
|
Closed captions |
✅ |
✅ |
❌ |
|
Video downloading |
✅ |
✅ |
✅ |
|
Customizable thumbnails |
✅ |
✅ |
✅ |
|
Browser extension |
✅ |
✅ |
✅ |
|
AI functionality |
✅ |
✅ |
✅ |
|
Data encryption |
✅ |
❌ |
✅ |
|
Image capture |
✅ |
❌ |
✅ |
|
Scrolling capture |
❌ |
❌ |
✅ |
|
Recipient tracker |
✅ |
✅ |
✅ |
|
Campaign performance tracking |
❌ |
❌ |
✅ |
|
Thread length tracking |
❌ |
❌ |
✅ |
|
Viewer reactions |
✅ |
❌ |
✅ |
|
Engagement insights |
✅ |
✅ |
✅ |
|
Viewer insights |
✅ |
✅ |
✅ |
Generally, Loom, Vidyard, and Sendspark offer comparable video features. Each platform leverages a Chrome extension alongside desktop and iOS applications, which enable users to record 1:1 videos.
Loom, Vidyard, and Sendspark users can record in the desktop app or in their browser via a Chrome extension.
The “free” tier is where the platforms deviate the most.
Volume-wise, Loom and Vidyard are similar at this level, with both letting users record up to 25 videos. Loom users need to keep their videos brief — limited to a cool 5 minutes — while Vidyard supports up to 30 minutes. Sendspark does not offer a free tier but provides substantial features in its paid plans.
Once users move up to a paid plan, they can record videos with no time constraints on Loom, Vidyard, and Sendspark.
All three tools have user friendly interfaces that don’t have a super high barrier to entry. As anyone who’s spoken into a camera can attest, the first take rarely makes the final cut. All three tools have considered this, and offer many editing tools and features.
Once the user is happy with their video and finished with editing, they instantly have access to a sharable link that can be shared or embedded in a personalized email or a LinkedIn message to a prospect.
While there’s a slight deviance in the amount of integrations each company offers (Loom offers 49 integrations, Vidyard offers 59 and Sendspark offers 77 ), all three integrate with the most popular sales tools.
This means that in addition to the basic link or embed sharing capabilities, sales professionals can integrate personalized videos directly into their existing workflows.
For example:
All of these integrations make for a more efficient, streamlined, and personalized sales process.
Unfortunately, neither Loom nor Vidyard enables users to send videos en masse.
This is a major hindrance for sales teams, limiting the efficiency both tools can bring to companies looking to scale revenue.
With Sendspark, however, it’s a different story. Sendspark allows users to mass-create hyper-personalized video emails directly within HubSpot (more on that later).
Sendspark is built specifically for sales teams. If that’s not what you’re looking for, no problem. Some really strong tools (Loom and Vidyard being two) better serve non-sales functions.
But if that is what you’re looking for, we might be a good fit.
Here’s how it works:
Basically, users can utilize the dynamic personalization tokens you're probably familiar with from sales emails such and that pull in each viewer's information.
Once a user has recorded a video, they have the option to "Share with Personalization" via HubSpot Sales Hub. This action will generate a HubSpot video snippet that can be added to a HubSpot email template.
Whether the video is being sent via direct emails to customers, using Gmail or Outlook with the HubSpot Chrome Extension, or being incorporated into sequences, the personalization tokens will automatically populate with each recipient's information.
This helps prospects generate personalized videos at scale.
All three tools give users a behind-the-scenes look into how their videos are performing with extensive analytics.
Loom's analytics allow users to track who has viewed their videos and for how long, helping them gauge audience engagement. The platform counts a view if a viewer watches for at least 5 seconds, 75% of the total duration, or until the end of the video, pushing view counts in real-time.
Anonymous views are displayed when the viewer isn't logged into a Loom account. With the option to enable/disable analytics exclusive to Business and Enterprise plans, users can delve deeper into Engagement Insights, offering information on completion rates and call-to-action conversions.
Vidyard's analytics go beyond view counts, providing insights into viewer engagement and helping users identify the most effective videos for driving sales. Notifications alert users when their videos are watched, enabling personalized follow-ups.
Dashboards offer a comprehensive view of video performance, including metrics on views and engagement, helping sales teams refine their video selling strategy. Integrations with CRMs like Salesforce and marketing automation platforms allow users to leverage video data for lead qualification, segmentation, and lead nurturing, ultimately turning viewer activity into tangible sales opportunities.
Sendspark provides detailed analytics features that help businesses track and optimize their video content.
Engagement tracking metrics include views, clicks on links within videos, and watch percentage, allowing users to see how much of each video is watched by viewers. This helps businesses understand which parts of their content are most engaging.
Additionally, Sendspark offers audience insights, such as geographic location and device type, so businesses can see where their viewers are located and which devices they prefer, whether desktop or mobile.
Sendspark also includes performance metrics like email open rates and video play rates to measure the effectiveness of video emails and how often videos are played.
Customizable reports allow users to generate detailed reports based on specific metrics and timeframes, which can be exported for further analysis or sharing.
These features provide valuable data for refining marketing strategies and enhancing customer engagement through video content.
Now for the burning question that's probably already crossed your mind: How are Loom, Vidyard, and Sendspark tapping into AI to level up their tools?
Loom is using AI to make the video creation process more efficient. They're doing this by bringing in AI to take care of the more tedious tasks (think generating share messages, embedding CTAs, and adding titles and summaries to videos).
It even removes filler words and silences, meaning that users are able to say more in less time.
On the other hand, Vidyard is focusing its attention on its AI Prospector tool. Prospector uses AI to write personalized outreach messages and automate email delivery. Users can identify decision-makers based on specific criteria like job title and company size.
Vidyard also uses an AI Script Generator. Tailored specifically to the sales process, it helps users craft sales video scripts based on their prompts. Notably, this feature is available with their free plan (Loom's AI capabilities don't kick in until you're a paying customer).
But while scripts and the removal of tedium are great, the user must create each video individually if they want that personalization to shine through.
Sendspark incorporates AI to personalize videos, clone voices, and generate scripts — all super helpful features for someone looking to create sales or marketing videos en masse.
You can shoot just one video and then automatically personalize it for each viewer using AI. This includes AI voice and video cloning, which allows you to create highly customized videos for sales sequences and email outreach campaigns, making each message feel unique and tailored to the recipient.
One of the standout features of Sendspark is its ability to dynamically add personalized backgrounds, such as the website or LinkedIn profile of your prospect, to your videos.
Additionally, you can share these personalized videos via email or on branded landing pages complete with your logo and a call-to-action. By recording one video with a placeholder for the viewer’s first name, Sendspark’s AI fills in the details, making mass personalization effortless.
This platform is designed to help sales and marketing teams stand out and connect with customers more effectively, ultimately sparking more meaningful conversations and driving engagement.
Loom and Vidyard both offer a standard free plan. Loom offers two additional paid plans, while Vidyard offers three. Sendspark is the most expensive of the three and offers four paid plans.
Here’s what people have to say about the tools.
Your tool of choice is totally dependent on your use cases and top requirements. Here’s a quick recap to help.
Loom is a fantastic tool for internal communications, collaborative projects, and product demonstrations.
Not sure if Loom is right for you? Check out our list of the best Loom alternatives.
Vidyard is ideal for educational institutions, large enterprises, and team collaboration, offering features for creating and managing engaging video content.
Not sure if Vidyard is right for you? Check out our list of the best Vidyard alternatives.
Sendspark excels for businesses focused on sales outreach, marketing campaigns, and customer engagement.
Ready to try Sendspark? Sign up here for free!