Loom vs. Vidyard: Side-By-Side Comparison

Three big names in the video platform field are particularly recognizable: Loom, Vidyard, and Sendspark. The three platforms are relatively comparable in capability and rank similarly when it comes to customer satisfaction.

For example, Loom boasts a 4.7 star rating on G2.

Vidyard follows close behind at 4.5.

And Sendspark beats them both at 4.8. 

But understanding how the three differ is the key to knowing which option is right for you. 

So how do Loom, Vidyard, and Sendspark actually compare to one another? And how do they rank when it comes to the must-have features you’re looking for? Let’s dive in.

Loom vs. Vidyard vs. Sendspark: Feature breakdown

First, the basics. Here’s a quick look at the feature breakdown between the three tools. 

Video recording

Generally, Loom, Vidyard, and Sendspark offer comparable video features. Each platform leverages a Chrome extension alongside desktop and iOS applications, which enable users to record 1:1 videos. 

Loom, Vidyard, and Sendspark users can record in the desktop app or in their browser via a Chrome extension. 

The “free” tier is where the platforms deviate the most. 

Volume-wise, Loom and Vidyard are similar at this level, with both letting users record up to 25 videos. Loom users need to keep their videos brief — limited to a cool 5 minutes — while Vidyard supports up to 30 minutes. Sendspark does not offer a free tier but provides substantial features in its paid plans.

Once users move up to a paid plan, they can record videos with no time constraints on Loom, Vidyard, and Sendspark.

User experience

All three tools have user friendly interfaces that don’t have a super high barrier to entry. As anyone who’s spoken into a camera can attest, the first take rarely makes the final cut. All three tools have considered this, and offer many editing tools and features. 

Once the user is happy with their video and finished with editing, they instantly have access to a sharable link that can be shared or embedded in a personalized email or a LinkedIn message to a prospect. 

Integrations

While there’s a slight deviance in the amount of integrations each company offers (Loom offers 49 integrations, Vidyard offers 59 and Sendspark offers 77 ), all three integrate with the most popular sales tools. 

This means that in addition to the basic link or embed sharing capabilities, sales professionals can integrate personalized videos directly into their existing workflows. 

For example: 

• HubSpot: A  HubSpot integration allows users to embed personalized videos directly into their HubSpot workflows, including emails, templates, and sequences.
• Gmail and Outlook: Integrations with Gmail and Outlook help users incorporate personalized videos directly into their email communications.
• Salesforce: By integrating with Salesforce, Loom, and Vidyard enable their users to embed videos into Salesforce records and communications.
• LinkedIn: Integrating with LinkedIn means that Loom and Vidyard users can bring personalized videos into their social selling motions.
• Slack: Users can share videos directly within Slack, facilitating collaboration and communication among team members.

All of these integrations make for a more efficient, streamlined, and personalized sales process.

Sending videos at scale

Unfortunately, neither Loom nor Vidyard enables users to send videos en masse. 

This is a major hindrance for sales teams, limiting the efficiency both tools can bring to companies looking to scale revenue. 

With Sendspark, however, it’s a different story. Sendspark allows users to mass-create hyper-personalized video emails directly within HubSpot (more on that later).  

Sendspark is built specifically for sales teams. If that’s not what you’re looking for, no problem. Some really strong tools (Loom and Vidyard being two) better serve non-sales functions.

But if that is what you’re looking for, we might be a good fit.

Here’s how it works:

Basically, users can utilize the dynamic personalization tokens you're probably familiar with from sales emails such and that pull in each viewer's information.

Once a user has recorded a video, they have the option to "Share with Personalization" via HubSpot Sales Hub. This action will generate a HubSpot video snippet that can be added to a HubSpot email template. 

Whether the video is being sent via direct emails to customers, using Gmail or Outlook with the HubSpot Chrome Extension, or being incorporated into sequences, the personalization tokens will automatically populate with each recipient's information.

This helps prospects generate personalized videos at scale.

Insights and analytics

All three tools give users a behind-the-scenes look into how their videos are performing with extensive analytics. 

Loom

Loom's analytics allow users to track who has viewed their videos and for how long, helping them gauge audience engagement. The platform counts a view if a viewer watches for at least 5 seconds, 75% of the total duration, or until the end of the video, pushing view counts in real-time. 

Anonymous views are displayed when the viewer isn't logged into a Loom account. With the option to enable/disable analytics exclusive to Business and Enterprise plans, users can delve deeper into Engagement Insights, offering information on completion rates and call-to-action conversions.

Vidyard

Vidyard's analytics go beyond view counts, providing insights into viewer engagement and helping users identify the most effective videos for driving sales. Notifications alert users when their videos are watched, enabling personalized follow-ups. 

Dashboards offer a comprehensive view of video performance, including metrics on views and engagement, helping sales teams refine their video selling strategy. Integrations with CRMs like Salesforce and marketing automation platforms allow users to leverage video data for lead qualification, segmentation, and lead nurturing, ultimately turning viewer activity into tangible sales opportunities.

Sendspark

Sendspark provides detailed analytics features that help businesses track and optimize their video content. 

Engagement tracking metrics include views, clicks on links within videos, and watch percentage, allowing users to see how much of each video is watched by viewers. This helps businesses understand which parts of their content are most engaging. 

Additionally, Sendspark offers audience insights, such as geographic location and device type, so businesses can see where their viewers are located and which devices they prefer, whether desktop or mobile.

Sendspark also includes performance metrics like email open rates and video play rates to measure the effectiveness of video emails and how often videos are played. 

Customizable reports allow users to generate detailed reports based on specific metrics and timeframes, which can be exported for further analysis or sharing. 

These features provide valuable data for refining marketing strategies and enhancing customer engagement through video content.

AI

Now for the burning question that's probably already crossed your mind: How are Loom, Vidyard, and Sendspark tapping into AI to level up their tools?

Loom

Loom is using AI to make the video creation process more efficient. They're doing this by bringing in AI to take care of the more tedious tasks (think generating share messages, embedding CTAs, and adding titles and summaries to videos). 

It even removes filler words and silences, meaning that users are able to say more in less time. 

Vidyard

On the other hand, Vidyard is focusing its attention on its AI Prospector tool. Prospector uses AI to write personalized outreach messages and automate email delivery. Users can identify decision-makers based on specific criteria like job title and company size. 

Vidyard also uses an AI Script Generator. Tailored specifically to the sales process, it helps users craft sales video scripts based on their prompts. Notably, this feature is available with their free plan (Loom's AI capabilities don't kick in until you're a paying customer).

But while scripts and the removal of tedium are great, the user must create each video individually if they want that personalization to shine through. 

Sendspark

Sendspark incorporates AI to personalize videos, clone voices, and generate scripts — all super helpful features for someone looking to create sales or marketing videos en masse. 

You can shoot just one video and then automatically personalize it for each viewer using AI. This includes AI voice and video cloning, which allows you to create highly customized videos for sales sequences and email outreach campaigns, making each message feel unique and tailored to the recipient.

One of the standout features of Sendspark is its ability to dynamically add personalized backgrounds, such as the website or LinkedIn profile of your prospect, to your videos. 

Additionally, you can share these personalized videos via email or on branded landing pages complete with your logo and a call-to-action. By recording one video with a placeholder for the viewer’s first name, Sendspark’s AI fills in the details, making mass personalization effortless. 

This platform is designed to help sales and marketing teams stand out and connect with customers more effectively, ultimately sparking more meaningful conversations and driving engagement. 

Loom vs. Vidyard vs. Sendspark: Pricing 

Loom and Vidyard both offer a standard free plan. Loom offers two additional paid plans, while Vidyard offers three. Sendspark is the most expensive of the three and offers four paid plans.

Loom pricing

Vidyard pricing

Sendspark pricing 

Let’s hear from the public

Here’s what people have to say about the tools.

Loom

Vidyard

Sendspark

Making your choice between Loom, Vidyard, and Sendspark

Your tool of choice is totally dependent on your use cases and top requirements. Here’s a quick recap to help.

Loom 

Loom is a fantastic tool for internal communications, collaborative projects, and product demonstrations. 

• Its AI Suite simplifies video creation with auto titling, summaries, and task highlights, allowing teams to focus on content delivery. 
• Comprehensive analytics provide insights into video performance and team activities, useful for internal training and assessing employee engagement. 
• Security features like access restrictions and password protection ensure secure sharing and compliance with data regulations, safeguarding sensitive information. 
• Loom also enhances accessibility with auto-generated transcripts, closed captions, and voice annotations, aiding in knowledge retention during training sessions.

Not sure if Loom is right for you? Check out our list of the best Loom alternatives.

Vidyard 

Vidyard is ideal for educational institutions, large enterprises, and team collaboration, offering features for creating and managing engaging video content. 

• Advanced analytics track viewer engagement, helping tailor content delivery based on audience behavior. 
• Vidyard supports personalized video content at scale, perfect for customized messages to students or employees. 
• Integrations with learning management systems and collaboration tools ensure video data is accessible across platforms, enhancing team efficiency. 
• Vidyard’s enterprise-grade security features, including SSO and compliance with GDPR, protect sensitive information and maintain data integrity.

Not sure if Vidyard is right for you? Check out our list of the best Vidyard alternatives.

Sendspark 

Sendspark excels for businesses focused on sales outreach, marketing campaigns, and customer engagement. 

• It uses AI to personalize video content at scale, making sales pitches and marketing campaigns more compelling. 
• Customizable video player options help maintain brand identity, while detailed analytics provide insights into video views and viewer engagement. 
• These metrics aid sales teams in tracking prospect engagement and refining strategies. 
• Sendspark’s analytics suite also evaluates marketing campaign effectiveness, offering metrics like click-through rates and engagement levels to shape future content strategies.

Ready to try Sendspark? Sign up here for free!