With the Sendspark + Hubspot Marketing Hub Integration, you can create personalized videos at scale to drive engagement and increase conversions. Make every recipient feel special with a video personalized just for them!
HubSpot Marketing Hub is a suite of software tools that helps businesses attract, convert, and close more customers. Key features include…
This article will cover how to send personalized videos at scale in Hubspot’s marketing emails.
Personalized vides can make a big impact on your customer journey. Stats show that video emails convert ~300% higher than their text-based counterparts, and 59% of senior professionals like to watch a video before making a purchase decision. These are a few reasons why we recommend sending video emails to customers.
That being said, if you have a large email list, it’s virtually impossible to personalize each video email for each recipient. You have to be more efficient.
By using dynamic variables, you can personalize videos at scale. This lets you automatically fill in customer data for your viewers, so no matter how many people are on your email list, each recipient always sees their own name or company name on their video.
You will see the same great conversion rates across your entire email list.
Yes, there are a few ways to embed videos in Hubspot emails:
Yes, you can bulk personalize videos in emails using Hubspot and Sendspark together. If you create your video on Sendspark, you’ll be able to pull in data from your Hubspot CRM to dynamically change the video thumbnail or content around the video. This lets you automatically deliver personalized video experiences to customers, no matter how many people are on your email list.
The Sendspark + Hubspot Marketing Hub integration support a few personalization tokens:
You can set fallback variables for all of these variables, so if the information is unknown in Hubspot, your viewer will see the fallback variable that you set.
Create your video in Sendspark by either recording a new video, uploading an existing video, or requesting a video from someone on your team or outside of your organization. Once the video has been created on Sendspark, it will be easy to share as a dynamically personalized video.
From the Sendspark video page editor, you can add personalized variables. The will automatically populate with your viewer’s information when they receive the video. There are a few places where you can add dynamic variables:
This is the page that viewers watch the video on. You can add personalization tokens to the title or message area on this page to improve the viewing experience for your contacts.
This is the preview that viewers see in email when they review the video email. Take advantage of the personalization areas in this place to increase your email conversion rate. The better your video thumbnail is, the more people will watch your video.
Click “Share” and then copy the snippet for Hubspot marketing emails. This will copy the email embed code to your clipboard.
From your email draft in Hubspot, drag in an HTML snippet. You can now paste the snippet you just copied from Sendspark right into the HTML snippet in Hubspot.
Note, you must follow these steps to share your video Hubspot sales sequences.
That’s it! Send your email to woo your contacts and grow your brand. You got this!
Create a free Sendspark account here. Let us know if you need any help or have any feedback. We’ll continue to improve the experience for you. Happy recording!