The world of digital marketing is constantly evolving. It is always exciting, as one never knows when a new development or trend will shake the foundations of marketing as we know it.
This uncertainty makes it important to remain updated on all of the new digital marketing trends in order to ensure that your business continues to thrive and grow.
This list of digital marketing statistics help your business stay up to date with the latest technology and innovations sweeping the globe. While we all have opinions on the next big trend, data does not lie!
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Here at the key digital marketing statistics you need to know:
Video Marketing Statistics
Video is quickly gaining prominence in the marketing world, and it does not appear to be slowing down. Here are a few general statistics on the power of utilizing video as a marketing tool. Our updated guide explains how to send a video through email using all four methods — including which approach works best for B2B sales.
- 83% of marketers said they would create more video content if there were no obstacles such as time, resources, and budget. (Buffer)
- Video has been said to directly increase sales by 80% of video marketers. (Wyzowl)
- Video has been attributed to aiding in generating leads by 83% of video marketers. (Wyzowl)
- Positive ROI was reportedly a result of utilizing video with 88% of video marketers. (Wyzowl)
Email Marketing Statistics
Nearly everyone uses email, so email is a direct way to reach customers. However, since email marketing is so prevalent , it takes a little more to stand out. AI-personalized videos are shown to increase email engagement and click-through rates. Learn more about improving video outreach in our video outreach maturity model.
- Despite similar open rates, Big Brothers Big Sisters’ email containing video had a 42% higher click-through-rate than its email with text and image. (Sendspark)
- The average click-through-rate for nonprofit email marketing is 2.79%, according to the American Marketing Association. (Sendspark)
- Codeup’s email containing video had a 90% open rate and an 83.3% click-through-rate, a 12.6% increase in engagement over its previous text-based email. (Sendspark)
- 293.6 billion emails were forecast to be sent and received each day in 2019. (The Radicati Group)
- Emails that contain subject lines with personalization produce 50% higher open rates. (Yes Lifecycle Marketing, 2017)
- Using a video embedded in email, Big Brothers Big Sisters outperformed the nonprofit industry average click-through rate by 640%. (Sendspark)
- After adding video to its email outreach, Big Brothers Big Sisters saw a 190% increase in revenue over the previous year. (Sendspark)
Social Media Marketing Statistics
Billions of people around the world use social media. With the addition of video on social media platforms like Facebook, Instagram, and Twitter, along with the creation of video-only platforms like TikTok, social media has become reliant on video. These statistics display the relevance of video on social media.
- On YouTube, more than 1 billion hours of video is viewed by users every day. (YouTube)
- 45% of people who use Twitter want celebrities to post more videos. (Twitter)
- 64% of consumers say watching a marketing video on Facebook influenced a purchase decision in the last month. (Animoto, via Ragan)
- Publishers report that as much as 85% of video views on Facebook happen with the sound off. (Digiday)
- Live-streaming video is one of the top three ROI-driving content formats, according to marketers. (Hubspot)
Video Engagement Statistics
Not only does video increase clicks and shares, it is also shown to be more engaging and effective than traditional text mediums. These statistics outline how viewer engagement influences video marketing.
- 59% of senior executives claim that if both options are available, they prefer watching a video on a topic over reading it in text. (Forbes)
- If a favored creator posted a video, around 50% of 18-34 years old viewers would drop everything to watch. (Google)
- Videos under a minute average a 52% engagement rate, meaning viewers typically watch half of the video. (Wistia)
- After 30 seconds, about 33% of people will stop watching a video. After 60 seconds, about 44% of viewers will stop watching a video. After two minutes, about 60% will no longer be watching a video. (Ad Age)
- Custom thumbnails are the common denominator in 90% of the best-performing videos on Youtube. (YouTube)
Website Marketing Statistics
Video is a strong addition that can increase website traffic by boosting SEO and drive more conversions with compelling content. These statistics indicate the power of video when embedded in a website.
- Short-form video is now the most popular content format among marketers, ahead of blog posts. (HubSpot)
Bring Your Digital Marketing to Life with Sendspark Videos
It is evident through these statistics that video is becoming pervasive across all marketing channels. Still, it can be quite overwhelming to get started with video. Sendspark makes it easy to create or import videos and distribute them across email, social, and the web. Start a 7-day free trial if you want to start recording and sharing videos.
Topics: Video
