Sendspark and Loom are both popular video tools for screen capturing, video sharing, and asynchronous communication. Both are known for their user-friendly interfaces and top-notch video creation capabilities.
But despite their similarities, some key differences in features set them apart. Let’s take a look!
Sendspark vs. Loom: Overview
While there are some differences in features, functionality, and pricing between Sendspark and Loom, the major difference between the two platforms is the use cases they're designed for.
Sendspark is designed for scaling video outreach. Record a template video, then use Sendspark's AI features to turn that one video into unlimited personalized videos you can send to prospects and customers.
This makes Sendspark ideal for sales, marketing, and customer success teams looking to do personalized video outreach at scale.
Loom is designed for creating one-off videos. You can send Loom videos to anyone — coworkers, prospects, customers, etc. — but you have to either create individual videos for every person you send the video to or remove any personalization from the video.
This makes Loom ideal for communications with coworkers, one-off video replies to prospect/customer questions, or creating general videos for your help center.
Here's how Patrick Severs, Director of Sales and Partnerships at G2i, uses both Sendspark and Loom:
"Loom is great for internal communications. It integrates really well with our Slack, LinkedIn, Basecamp, and other tools."
"Sendspark is what our sales team uses because of what it can do with our campaigns and how we approach omnichannel. Customized videos, embedded calendars, and integrations with all of our sales tools."
Side-by-side feature comparison
Here’s a quick overview of how Sendspark and Loom stack up against one another in terms of each platform's features.
|
Sendspark |
Loom |
|
|
Meeting recording |
✅ |
❌ |
|
Webcam and screen recording |
✅ |
✅ |
|
Video sharing options (private and public) |
✅ |
✅ |
|
Video templates |
✅ |
❌ |
|
Transcriptions |
❌ |
✅ |
|
Closed captions |
❌ |
✅ |
|
Dedicated team channels |
✅ |
✅ |
|
File uploads |
✅ |
✅ |
|
Video downloading |
✅ |
✅ |
|
Customizable thumbnails |
✅ |
✅ |
|
Browser extension |
✅ |
✅ |
|
AI functionality |
✅ |
✅ |
|
Data encryption |
✅ |
✅ |
|
Image capture |
✅ |
✅ |
|
Scrolling capture |
✅ |
❌ |
|
Recipient tracker |
✅ |
✅ |
|
Campaign performance tracking |
✅ |
❌ |
|
Thread length tracking |
✅ |
❌ |
|
Viewer reactions |
✅ |
✅ |
|
Engagement insights |
✅ |
✅ |
|
Viewer insights |
✅ |
✅ |
In-depth feature comparisons
Here's how Loom and Sendspark compare in terms of key video creation features.
AI functionality
The way that AI is leveraged in each tool speaks to their overall target use cases.
Sendspark incorporates AI to personalize videos, clone voices, and generate scripts — all super helpful features for someone looking to create sales or marketing videos en masse.
Loom uses AI to save time when making more in-depth, one-off videos, Their AI suite includes auto titles, summaries, chapters, tasks, and filler word removal, which is great if you’re prioritizing video editing and enhancement (like for training videos or async meetings).
Video player customization
Sendspark is way more customizable than Loom. The tool has extensive video player customization options. Users can change the colors, add logos, and change the playback controls to align the video player with their brand.
Loom falls short in this category. The tool doesn’t have video player customization options, meaning users are limited to the default player settings.
Video templates
Anyone who’s needed to send videos at scale knows how valuable templates are.
Sendspark has customizable video templates that can be used to quickly produce brand-compliant videos. Teams can create videos quickly, without sacrificing professionalism and consistency in content.
Loom doesn’t offer video templates. Users create each video from scratch, which is time-consuming and introduces the possibility of human error in branding consistency.
Collaboration
Sendspark has strong collaboration tools, including multiple workspaces and detailed permissions like admin and owner roles that control who can access and modify video content. These features make sharing videos, collecting feedback, and editing together easy.
Loom also supports collaboration, but its tools are simpler. It has multiple user roles — which help manage team access — but is less comprehensive than Sendspark’s approach. While you can share videos and leave comments, it doesn't have the same level of detail and focus on teamwork.
Engagement and viewer insights
Sendspark has the basics covered for analytics:
- Video views
- Playback locations
- Viewer engagement
- Geographical insights
- Device analytics
These are the key analytics needed for sales teams to monitor how prospects are engaging with video messages or for tracking the effectiveness of marketing campaigns.
Loom goes a bit deeper on the analytics front:
- Video views
- Viewer engagement
- Playback locations
- Click-through rates (CTRs)
- Geographical insights
- Device analytics
- Team analytics
- Video performance trends
- Integration analytics
This more extensive offering is great for tracking how teams engage with internal announcements and training videos, or analyzing how customers interact with product demos and support.
Customization
Sendspark lets users make their own thumbnails and add notes to their videos. This helps users make their videos look better and get their message across — creators can highlight their important points right away.
Loom has pretty basic customization options for thumbnails and annotations. You can add some notes to your videos, but you can't make your own thumbnail images. This might mean that your videos don't stand out as much, and you don't have as much control over how your information is presented.
Browser extensions
Sendspark’s browser extension has a user-friendly interface and easy setup. People report fewer technical problems and express high satisfaction with Sendspark's ongoing support and frequent updates, which shows it's a reliable and constantly improving tool.
Loom is also well-regarded but has faced some criticism for occasional technical glitches and the need for reinstallation. Despite these issues, Loom remains popular due to its strong video recording and sharing features.
However, when compared directly, many users prefer Sendspark for its smoother functionality and superior overall experience, especially in terms of ease of use, setup, and administration.
Webcam and screen recording
Sendspark lets users record their webcam, screen, or both, providing flexibility for creating diverse video content. This functionality is available through both its desktop app and Chrome extension, making it convenient to use on different platforms.
Loom also has multiple recording modes, including custom-size recording on its paid plans. This gives users similar flexibility to Sendspark for capturing their screen and webcam in various configurations.
Video sharing options
Sendspark offers versatile video sharing options, including links, GIF thumbnails, and embed codes. These choices cater to different audience preferences and provide flexibility in distributing videos across various platforms.
Loom allows sharing via links and offers additional security features like access restrictions and password protection on its Business plan. This ensures secure distribution of videos while maintaining control over who can view them.
Voice annotations and transcriptions
Sendspark falls short in this feature category — the platform doesn’t have native voice annotation or transcription features. Users would have to use third-party software to do so.
Loom has automatically generated time-stamped transcripts and allows users to add voice annotations to their videos. This is great when explaining complex concepts — like when creating training videos or product demos.
Video downloading and file uploads
Sendspark supports .mp4 and .mov file uploads and is pretty flexible with the types of video files that can be used and shared. Users can also download videos they have recorded to use or edit their content offline.
Loom supports uploads up to 4GB per video and 10 videos simultaneously with a resolution cap at 4K. This is key for users working with high-quality, extended video content.
Video downloads are available on Loom's Business and Enterprise plans, offering similar access but with varying restrictions based on the subscription level.
Pricing
Sendspark offers Solo ($39/seat/month), Team ($129/team/month), Scale ($449/team/month), and Enterprise (custom pricing) plans. Users also get a 7-day free trial and the option to request a demo to explore its features before committing.
Loom has Starter (Free), Business ($12.50/creator/month), and Enterprise plans (custom pricing), with a 14-day free trial for the Business plan, offering an affordable pricing structure.
Use cases
As we mentioned at the beginning of the article, the major difference between the Sendspark and Loom is the use cases they're designed for. Let's take a closer look.
Sendspark
Sendspark is perfect for businesses focused on sales outreach, marketing campaigns, and enhancing customer engagement:
- AI-driven personalization: Sendspark leverages AI to tailor video content at scale. Whether it's scripting, voice cloning, or adjusting messages based on viewer data, this is great for crafting compelling sales pitches and targeted marketing campaigns.
- Customizable branding: The platform offers extensive video player customization options, allowing businesses to maintain brand identity. Features like logo addition, playback control customization, and color choices ensure a consistent and professional appearance.
- Analytics for sales optimization: Sendspark provides detailed analytics such as video views, viewer engagement metrics, and geographical insights. These metrics help sales teams track prospect engagement, understand viewer behavior, and refine outreach strategies accordingly.
- Campaign performance tracking: Businesses can evaluate marketing campaign effectiveness through Sendspark’s analytics suite. Metrics like click-through rates and engagement levels provide insights for measuring success and shaping future content strategies.
Loom
Loom is tailored for internal communications, collaborative projects, and detailed product demonstrations:
- AI-enhanced video editing: Loom’s AI Suite includes features such as auto titling, summaries, and task highlights, which simplify video creation for internal training sessions and product demos. These tools save time and allow teams to focus on content delivery and viewer engagement.
- Comprehensive analytics: Loom offers insights into video performance trends, team analytics, and integration analytics. These features are beneficial for organizations conducting internal training programs or assessing employee engagement with educational content.
- Security and compliance: Loom incorporates security features such as access restrictions and password protection, ensuring secure video sharing and compliance with data protection regulations. This is critical for safeguarding sensitive information and maintaining confidentiality.
- Accessibility and educational tools: With features like auto-generated transcripts, closed captions, and voice annotations, Loom enhances accessibility and aids in knowledge retention during training sessions.
Sendspark vs. Loom: Which platform is right for you?
In summary, if your goal is to leverage video for large-scale, personalized outreach and maintain a high degree of brand customization, Sendspark is your best bet.
Conversely, if you need a reliable solution for creating and sharing detailed, one-off videos for internal use and customer support, Loom stands out as the ideal choice.
Both tools bring unique strengths to the table, making them powerful allies in the world of asynchronous video communication. Ultimately, understanding your organization's needs will guide you to the right platform to enhance your video communication strategy.
