Finding the right video personalization software for your needs is really a matter of identifying which platforms are built for the way you intend to use the software.
Marketers will struggle to use a tool designed for BDRs, while AEs will be overwhelmed by the features in platforms designed for marketing.
And while enterprise companies may be looking for something with deep video creation and editing features, startups likely just need something that makes creating videos simple.
That's why we dug deep into the features and primary use cases of the video personalization platforms on this list. We wanted to thoroughly examine the tools on the market to determine which roles and tasks each platform is built for to provide you with an easy way to decide which options to add to your shortlist.
The 8 best video personalization software
Each of the eight video personalization software options below was handpicked for its features, focus on specific use cases, and approachable pricing.
- Sendspark – Best for SDRs and BDRs
- Vidyard – Best for AEs
- Hippo Video – Best for sales enablement
- Bonjoro – Best for product-led sales
- Idomoo – Best for enterprise companies
- Mindstamp – Best for ecommerce companies
- Pirsonal – Best for marketers
- Plainly – Best for After Effects videos
To choose the tools on this list, we looked at several key elements.
First, and most important, were features. We wanted to select tools that offered features that are crucial for the workflows of the roles the platform supports. One-size-fits-all doesn't really work in video personalization software, so we picked the ones that are focused on specific use cases.
Second, we looked at pricing. We wanted to offer a variety of apps that are accessible to small ecommerce shops and major corporations alike so you can find the tools that fit your needs and your budget and make sense for your team size.
Finally, we looked at integrations. Since the use cases for personalized video are almost always campaign-related, whether that's marketing or sales campaigns, it's important for the tools to integrate seamlessly with the platforms GTM teams use to plan, create, and send campaigns.
1. Sendspark – Best for SDRs and BDRs
Sendspark lets you record one video and then personalize it for dozens, hundreds, or thousands of recipients in just one click. It takes your template video and then uses AI to personalize it with each recipient's name and a custom background.
When creating your template video, you start by saying "Hi, Watermelon." After that, the platform uses its voice-cloning technology to replace "watermelon" with the name of each individual recipient.
Once your video is complete, you can get started creating individual, personalized videos by adding your recipients to Sendspark. You can do this in several different ways: enter them manually, upload a CSV, import from your CRM, or use Sendspark's API.
When you're finished, simply click "Generate videos," and Sendspark will create personalized videos for everyone on your list, each using the prospect's name in your voice in place of "watermelon."
In addition to personalizing the name in your videos, use dynamic backgrounds to automatically replace what's displayed on your screen in your video with your prospect's website or LinkedIn profile, and create unique thumbnails for each recipient that show a personalized caption or display their brand logo.
When recipients click on your video thumbnail, they're taken to a personalized landing page that includes a header with your company's branding, a custom message, and a CTA. You can even embed your calendar on the page to make it as easy as possible for viewers to book meetings after watching your videos.
Unique features
- Combine videos: If you already have a great demo video you don't want to re-record, just upload the demo video to Sendspark, record a new introduction, and then combine the two videos to take advantage of Sendspark's personalization features.
- Camera filters: Look and feel your best with virtual backgrounds, filters, and effects to touch up your appearance.
- Analytics and notifications: See who watched your videos, how far into the video they watched, and whether or not they clicked your CTA. You can also get real-time notifications when a recipient watches your video so you can follow up with them while you're top-of-mind.
- Request videos: Ask customers to create a video for you. They can record instantly from their phone or computer — no installation needed! When they're finished, the video instantly uploads to your Sendspark account.
- Integrations: Sendspark has more than 75 integrations with the top email, CRM, and calendar platforms, including Gmail, HubSpot, Salesforce, Clay, Apollo, Marketo, Outreach, Salesloft, LinkedIn, Chili Piper, Calendly, Pipedrive, and more.
Pricing
Sendspark's pricing starts at $39 per seat per month and includes 200 dynamic video minutes, AI personalization, dynamic backgrounds, and basic CRM integrations.
Ready to get started with Sendspark? Sign up now, or request a demo.
2. Vidyard – Best for AEs
Vidyard is well-suited for AEs who want to create quick, personalized videos for deals they're working on because of its built-in AI script generator. You can use it to create a quick script for things like summarizing a call, providing an overview of a pricing proposal, answering a question, or demoing a feature.
The ability to record a video quickly using Vidyard's browser extension paired with a pre-written script guiding you on what to say in your video can significantly reduce the amount of time you spend writing emails to decision-makers.
Plus, you can see exactly who has viewed your video and when, making it easier to identify your most engaged deals and decision-makers. This ensures you're spending the right amount of time on the deals that are most likely to move forward and avoiding investing too much time replying to tire-kickers.
Unique features
- Built-in AI script generator: Generate scripts for your videos quickly with tailored content based on the data you input.
- Viewer analytics: See who watched your video, for how long, and what actions they took afterward to prioritize who to follow up with.
- AI avatars: Create your own AI avatar or use a stock AI avatar to generate entire videos using only a written script.
Pricing
Vidyard has a free plan that lets you create up to 25 videos, access the AI script generator, and use stock AI avatars. If you want to personalize your videos with your own branding and custom CTAs, you'll need to be on the Pro plan that starts at $19 per month.
3. Hippo Video – Best for sales enablement
If you're struggling to get your sales team behind the camera to create their own videos, Hippo Video might be a good option. It lets you use AI avatars to create videos using only a written script, so you don't have to get anyone on your team to record themselves to use it.
Plus, Hippo Video offers features that let you create a library of videos for sales reps to choose from when they're working on deals. You can build repositories of videos for them to reference with product explainers, customer testimonials, competitor comparisons, and how-to guides.
You can also create interactive video journeys using Hippo Video by adding in-video CTAs, polls, and surveys, or create decision trees that let prospects choose their own adventures and watch only the videos they're most interested in.
Unique features
- Video hubs: Create libraries of videos for your sales team to use, making sure they have access to your best customer testimonials, walkthroughs of new features, how-to guides, and competitor comparisons.
- AI avatars: Create videos using just a script and one of Hippo Video's AI-generated "humans" speaking to the camera.
- Interactive videos: Add in-video CTAs, polls, and surveys, and create decision trees that allow viewers to choose their own adventure when exploring your video library.
Pricing
Hippo Video does have a free plan, but it's very limited and doesn't include any of the features we mentioned above.
For access to in-video CTAs, you need to be on the Pro plan, which starts at $20 per user per month. Video libraries are available on the Teams plan, which starts at $60 per user per month. And AI avatars are only available on the Enterprise plan, which starts at $80 per user per month.
4. Bonjoro – Best for product-led sales
In a product-led sales company, you have customers starting trials of your product, but ideally, you'd like to get some of them on a call with sales to help answer their questions and show them what your product can do. However, that can be really tricky. Often, people sign up for a trial because they don't want to talk to sales.
Bonjoro increases the likelihood that you'll get trial customers to reply by making it easy for your sales reps to create personalized welcome videos for every new trial they're assigned. Bonjoro connects with your CRM and sends sales reps a notification when a new lead signs up.
From there, they can record a quick, personalized video for the lead that includes a link to their scheduling page. The one-to-one, personalized nature of the video is much more likely to get a response than a generic welcome email delivered from your marketing automation tool.
Unique features
- CRM integrations and notifications: Get notified when someone starts a new trial, signs up for your newsletter, requests a demo, and more to remind you to take two minutes to create a personalized video to say hello and welcome.
- Email marketing integrations: Send personalized videos to new leads and subscribers using ActiveCampaign, ConvertKit, Mailchimp, AWeber, Shopify, and more.
Pricing
Bonjoro's free plan lets you connect it with your CRM and send video messages. To add your branding to videos and insert custom CTAs, you'll need to upgrade to the Starter plan, which starts at $15 per month.
5. Idomoo – Best for enterprise companies
Best video personalization software for enterprise companies.
Most of the other options on this list are focused on helping teams create talking-head videos. Idomoo, on the other hand, can be used to create personalized, cinematic-quality videos. This example from Ubisoft really gives you a sense of how the platform works.
You can use the platform to do basic personalization like saying the recipient's name. But you can also get much more granular, turning one template video for a video game — as shown in the Ubisoft example — into videos for multiple different games, in multiple languages, personalized for an unlimited number of recipients.
If you don't have the resources on your team to be able to create cinematic-quality videos, Idomoo also offers a full-service support option where they manage the end-to-end video production process. Idomoo's team will create the video, test it, and provide post-launch analysis and optimization.
Unique features
- AI for everything: Idomoo's AI can handle every aspect of your video production, including writing the script, doing the voiceover, and creating footage.
- Interactive video: Add in-video surveys, forms, and gamification elements. Let users customize their experience; they can select the scenes they want to watch or even jump to a different video using branching.
- Security: Idomoo is ISO 27001 information security certified and SOC 2 Type 2 compliant.
- Full-service video production: Idomoo's team will create your video, QA all versions of it, launch the campaign, and optimize it based on what they learn after launch.
Pricing
Public pricing is not available for Idomoo. To get a quote, request a demo from their team.
6. Mindstamp – Best for ecommerce
The way personalization works in Mindstamp is different from the other tools we've looked at so far. Rather than helping you turn a single video into personalized videos for multiple recipients, Mindstamp lets you capture viewer info with questions, branching, and more to customize videos to viewer preferences.
Where this really shines is for ecommerce and other consumer brands. You could ask viewers questions about what they're shopping for or interested in, then use that information to branch them off to different parts of your video to make recommendations that are perfectly catered to the shopper's wants and needs.
And with Mindstamp's Shopify integration, users can not only see product information directly in your videos, but they can also add products to their cart by clicking a button in the video. Here's an example of how that works:
Unique features
- Interactive elements: Add buttons, hotspots, questions, drawings, multimedia, chapters, transcripts, and more.
- Video branching: Allow viewers to choose their own paths through your content with choose-your-own-adventure style video branching.
- Shoppable videos: Connect your Shopify account to import products and enable viewers to add items to an in-video shopping cart and check out directly from the video.
Pricing
Mindstamp's lowest-cost plan starts at $59 per month and includes the Shopify integration, interactive elements, and standard reporting for up to five videos.
7. Pirsonal – Best for marketers
Pirsonal is more focused on features for marketing teams than some of the other tools on this list. You start by creating a template video using Pirsonal's video creator, and then you can personalize that video for as many people as you want, adjusting text, video, audio, and even complete scenes. Here's an example:
Pirsonal is designed to make it easy for marketing teams to create personalized videos even if they don't have deep videography and video editing expertise on their teams. In fact, on their basic plan, you get one done-for-you template every year, created and customized for you by Pirsonal's creative team.
Pirsonal also has a neat feature to help you keep your costs down: videos are only created if users click on the link to watch the video. This ensures you aren't paying for minutes no one ever viewed.
In addition to personalized videos, Personal also lets you create personalized landing pages and CTAs to go alongside your videos.
Unique features
- Magic link: Videos are created when the recipient clicks the link to watch the video, so you don't have to pay for videos no one ever sees.
- Free video template: Get started easily with a template created specifically for your team by Pirsonal's video experts.
- Embed widget: Show a personalized video to site visitors the moment they land on your site's homepage.
Pricing
Personal starts at $169 per month, which includes 1,000 minutes of 480p video per month, one done-for-you template, the embed widget, and personalized landing pages and CTAs.
8. Plainly – Best for After Effects videos
If what you're looking to do is personalize high-quality videos your team has created using After Effects, Plainly is probably the right choice for you.
Rather than the talking-head or text/voice-over-footage videos the other tools on this list help you create, Plainly can be used to personalize professional, cinematic-quality videos. You start by building your template in After Effects, then you upload that template to Plainly to select its dynamic elements.
You can upload templates and data to Plainly using its API, connect it to Google Sheets to create personalized videos the moment new data is added, or upload a CSV to create videos in batches. Plus, in addition to customizing text, you can customize images, clips, audio, colors, and more.
Finally, you can have Plainly automatically create videos from your news articles or blog posts. Simply create a template and then add your articles. Plainly then summarizes the article, creates on-screen text, generates voiceover, finds stock assets, and creates the video in your template.
Pricing
Plainly's pricing starts at $496 per year, which includes up to 25 video minutes per month, five custom projects, and video exports up to 1080p.
Choosing the right video personalization tool for your team
Hopefully, the information above made it easy for you to create a shortlist of options to consider. To narrow your shortlist down, here are some other factors to look into:
- Budget: Make sure you have the budget you'll need to get approval to invest in the tool you select — or that you can make a good business case for getting that budget.
- Scalability: If the tool helps you meet the goals you set for it, will you be able to use it to scale? And, perhaps more importantly, will you be able to afford to scale with the tool? Platforms with minutes-based pricing can often get expensive quickly.
- Security: Depending on your business, you may need to find tools that are SOC 2 Type 2 compliant or have other security controls to protect your/customers' data.
- Support: If you expect there will be a learning curve to use the product, make sure you'll have access to support from a human rather than just chatbots or help center content.
- Professional services: If you think you'll need a lot of help, see if the platform you're considering offers professional services support.
- Integrations: Make sure the platform easily connects to the tools you'll use to distribute your videos, like your marketing automation platform or CRM.
- Ease of use: Ideally, look for opportunities to try the platforms you're considering before getting locked into a large, annual contract to make sure your team will be able to actually use the tool you're considering purchasing.
- Analytics: Does the tool provide the data and reports you'll need to evaluate the effectiveness of your campaigns and find opportunities to optimize them?
Considering all of these factors before making the decision to invest in one tool can help you make the best decision for the long term.
