Video prospecting helps you get noticed, build human relationships, and make more money. It stands out among the dozens of text-only outreach emails your prospects receive every day and shows them that you genuinely want to connect with them personally.
And when sales teams start using video, they increase their email replies by 25% or more.
There are dozens of video prospecting tools on the market that make it easier than ever to quickly record and share personalized videos with your prospects.
Each of the eight video prospecting tools below was handpicked for its features, focus on specific use cases, and approachable pricing.
1. Sendspark – Best overall video prospecting tool
Sendspark lets you take one prospecting video template and use it to create personalized videos for all of your prospects in seconds.
You simply create one video and upload your list of prospects. Then, Sendspark creates all of the individual videos you need, each with a personalized name, background, and thumbnail.
You can upload an existing video or create a video from scratch using Sendspark's desktop app for Mac/Windows or its Chrome extension.
In the introduction to your video, say "Hi, Watermelon," instead of a name. This lets Sendspark know which section of the video to personalize with the recipient's name. After that, the platform uses its voice-cloning technology to replace "watermelon" with the name of individual recipients.
Once your video is complete, add your recipients to Sendspark. You can enter them manually, upload a CSV, import them from your CRM, or use Sendspark's API. Sendspark has more than 75 integrations with platforms like HubSpot, Salesforce, Clay, Apollo, Outreach, Salesloft, LinkedIn, Pipedrive, and more.
When you're finished, click "Generate videos," and Sendspark will create personalized videos for everyone on your list, each using the prospect's name in your voice in place of "watermelon."
You can also add dynamic backgrounds to your video to automatically replace what's displayed on your screen, and you can create unique thumbnails for each recipient that show a personalized caption or display their brand logo.
When recipients click on your video thumbnail, they're taken to a personalized landing page that includes a header with your company's branding, a custom message, and a call to action. You can even embed your calendar on the page to make it easy to schedule time with you.
Unique features
- Video personalization at scale: Turn one template video into dozens, hundreds, or thousands of videos that are personalized for each of your prospects.
- Dynamic backgrounds: Change what displays on your screen to show your prospect's website or LinkedIn profile behind your face bubble.
- Combine videos: Combine an introduction you create in Sendspark with a preexisting product demo video.
- Foreign language name pronunciations: If your videos are in English, Spanish, French, German, Swedish, or Portuguese, simply select the language you're speaking in the video, and Sendspark's AI will make sure names are pronounced appropriately for that language and in the correct accent.
- Analytics and notifications: See who watched your videos, how far into the video they watched, and whether or not they clicked your CTA. You can also get real-time notifications when a recipient watches your video.
Pricing
Sendspark's pricing starts at $39 per seat per month and includes 200 dynamic video minutes, AI personalization, dynamic backgrounds, and basic CRM integrations.
Ready to get started with Sendspark? Sign up now, or request a demo.
2. Vidyard – Best for camera-shy salespeople
Vidyard lets you create entire videos from only text scripts. You can create these videos using your own voice and likeness or a stock AI avatar — a real-looking and sounding fake person.
This makes it great if you're camera shy, not great on camera, or just have some other reason to not want to send out videos of yourself or your salespeople.
Another great feature of Vidyard is that you can use its AI to write the entire script for your video. This, combined with its text-to-video capability, helps you create hyper-personalized prospecting videos quickly without ever having to do any recording, rehearsing, or editing.
Unique features
- Built-in AI script generator: Generate scripts for your videos quickly with tailored content based on the data you input.
- AI avatars: Create your own AI avatar or use a stock AI avatar to generate entire videos using only a written script.
- SOC 2 Type II Compliant: Vidyard is one of the few apps on this list that has gone through the SOC 2 Type-II auditing process and received certification.
Pricing
Vidyard offers a free plan that lets you create up to 25 videos, access the AI script generator, and use stock AI avatars. To use an AI avatar of your own voice and likeness, you'll have to be on the Business plan. Pricing for that plan is not publicly available.
3. Bonjoro – Best for account-based sales
While the other tools we've reviewed so far have been focused on helping teams do their video prospecting at scale, Bonjoro is more focused on true one-to-one video prospecting. This makes it great for account-based sales where you're more focused on relationship-building than scale.
Bonjoro integrates with CRMs like HubSpot, Keap, and Pipedrive and can send you a notification when someone signs up, subscribes, or submits a form.
If you narrow down the list of notifications you get to just those from companies on your target account list, you can make sure to remember to send personalized introduction videos when anyone from a target account interacts with your brand.
Once you receive the notification, you can record a quick, personalized video for the lead that includes a link to your scheduling page, an asset created specifically for that account, or anything else that would be helpful.
It is worth noting that Bonjoro doesn't have a direct integration with Salesforce. However, it does have a Zapier integration that you can use to create Bonjoro tasks for new and updated Salesforce contacts and records.
Unique features
- CRM integrations and notifications: Get notified when someone starts a new trial, signs up for your newsletter, requests a demo, and more to remind you to take two minutes to create a personalized video to say hello and welcome.
- Email marketing integrations: Send personalized videos to new leads and subscribers using ActiveCampaign, ConvertKit, Mailchimp, AWeber, Shopify, and more.
Pricing
Bonjoro's free plan lets you connect it with your CRM and send video messages. To add your branding to videos and insert custom CTAs, you'll need to upgrade to the Starter plan, which starts at $15 per month.
4. Hippo Video – Best for interactive prospecting videos
Hippo Video's sprawling feature set means it does a little bit of everything. You can use it like Sendspark to turn one video into hundreds of personalized ones and add dynamic backgrounds — or like Vidyard to create text-to-video videos that feature stock AI avatars that not only speak to the camera but also walk around.
Hippo Video also has video editing features that let you trim and crop videos, layer in voiceover, add background music, and insert images and clips. And you can not only add subtitles to videos but also have those subtitles available in five different languages.
But Hippo Video's most interesting feature for video prospecting is its interactive elements. You can insert polls, CTAs, and surveys into your videos and even add branching to create choose-you-own-adventure functionality. This makes it easy to engage prospects and further personalize the experience to their preferences.
Unique features
- Stock AI avatars: Create videos using just a script and one of Hippo Video's AI-generated stock avatars speaking to the camera.
- Interactive videos: Add in-video CTAs, polls, and surveys, and create decision trees that allow viewers to choose their own adventure.
- Video editing: Trim and crop videos, layer in voiceover, add background music, and insert images and clips.
Pricing
Hippo Video offers a free plan that includes basic editing and analytics, a teleprompter, dynamic backgrounds, and up to 50 personalized videos.
For access to Hippo Video's interactive elements, you need to be on the Pro plan, which starts at $20 per user per month. And AI avatars are only available on the Enterprise plan, which starts at $80 per user per month.
5. Dubb – Best for improvement suggestions
Dubb stands out because of its AI features that help you identify areas for improvement in your videos. It has a feature called Caira that rates your delivery, clarity, empathy, professionalism, positivity, and persuasiveness.
Caira will give you advice on words to add to or remove from your video to make your video more clear and persuasive. It will also tell you when you're being too repetitive, using too many filler words, coming across as negative, or using too much jargon.
In addition to Caira, Dubb also has a built-in AI writing assistant to help you create emails, scripts, LinkedIn messages, and posts for social media. And Dubb also offers a library of email templates that you can edit, personalize, and use to send off emails quickly.
Unique features
- Video optimization: Use Dubb's Caira to analyze your videos and find changes you can make to be more clear and persuasive.
- Built-in sequencing: Dubb has a built-in email sequencing tool that allows you to build and send email sequences without having to use Dubb alongside another outreach tool.
- Team collaboration: Add team members, assign permissions, and collaborate on scripts and videos with everyone on your sales team.
- Built-in CRM: Dubb integrates with major CRM platforms like HubSpot and Salesforce, but it also has its own built-in CRM for teams that don't already have a CRM.
Pricing
Dubb has a free plan that lets you create up to 25 videos. To access its AI productivity tools and get unlimited videos, you'll need to be on the Pro plan, which starts at $42 per user per month.
6. HeyGen – Best for multi-language translations
HeyGen, overall, is very similar in functionality Vidyard. You can use it to create videos from text alone using either an avatar of your own likeness or one of a variety of stack avatars of different ages, genders, and ethnicities.
When using stock avatars, you can choose between more than 300 voices, and you can even choose from different clothing options. It's kind of like building a character in a video game.
Where HeyGen really stands out, though, is its ability to translate prospecting videos into more than 40 languages, including Spanish, English, German, Japanese, French, Korean, and Italian.
You can use its AI to automatically translate your script, and then use its editing tool to proofread and fine-tune those translations. After that, HeyGen uses its voice cloning and lip-syncing technology to create new videos of you speaking the languages you selected.
Unique features
- Auto-translations: Translate your videos into 40+ languages while looking and sounding like you're the one speaking the language in the video.
- Personal and stock AI avatars: Turn your own likeness into an avatar to create videos, or choose from a wide range of stock avatars, more than 300 voices, and a variety of clothing options.
- Video templates: Get started quickly with a variety of pre-built video templates.
- Text-to-video: Create entire videos from a text script using your own or a stock AI avatar.
Pricing
HeyGen offers a free plan that gives you access to one avatar and translations and lets you create up to three videos a month that have a max length of three minutes.
On the Creator plan ($24 per seat per month), you can create unlimited videos up to five minutes long, and on the Team plan ($69 per seat per month), you can create unlimited videos up to 60 minutes long.
7. Loom – Best for video prospecting on a budget
You've probably already heard of Loom. The pandemic-accelerated tool is used by a variety of roles in multiple departments across a wide range of business types. It was probably one of the first tools you thought of when thinking about video platforms, but it's not well-known as a prospecting tool. So why is it on this list?
Sometimes, to get budget for premium tools, you have to first make a case for how you'll deliver ROI. That can be difficult to do in a short free trial of a premium product, and most free plans for the tools on this list severely limit how many videos you can create and how long they can be.
So we're adding Loom to the list as a way for you to try our video prospecting and prove that it works before you go to the finance team begging for budget.
Yes, it will take longer to record individual Looms than it would to use a tool like Sendspark that helps you create videos at scale, but it will give you the data you need to prove the ROI of investing in a more robust tool that's designed specifically for prospecting.
Unique features
- Unlimited transcriptions: Transcribe your videos in more than 50 languages and add those transcriptions as captions to your videos.
- Comments: Prospects can leave comments on your videos so they can ask questions without having to jump on a call or reply to your email.
Pricing
On Loom's free plan, you can create up to 25 videos that are up to five minutes long. (You can also delete videos from your account to create more after you've sent out the first 25). This should be plenty to get you the data you need to prove the ROI of video prospecting and budget for a more feature-rich platform.
8. Warmly – Best for inbound prospecting
Warmly is quite a bit different from the other tools on this list in that it's not used to create videos. Instead, Warmly lets you start video chats with people who are currently browsing your website. This is infinitely more effective than cold calling; you're getting in front of people as they're actively considering your product.
With Warmly, you can see exactly what a visitor is doing on your site. If you see them clicking through a lot of pages, viewing your pricing page, or digging deep into your features, you can "call" them by popping up a little video message preview that shows you waving at them.
And if you're doing account-based sales, you can set Warmly up to send you a notification when one of your target accounts is on your site so you can try to get them to jump on a live video call with you.
Unique features
- Visitor alerts: Get notifications when a target prospect is visiting your site.
- Video calls: Initiate a video call with a prospect while they're browsing your site using Warmly's chat widget.
- Intent data: See which companies are visiting your website, which companies have buying intent, and which of your former customers has moved on to a new job.
- Automated prospecting: Build automated sequences that email prospects when someone on their team visits specific pages of your website.
Pricing
Warmly's pricing starts at $700 per month and includes identification of up to 10k visitors per month, three user seats, and live text, voice, and video chat.
Tips for getting started with video prospecting
As you get started creating prospecting videos, keep these tips in mind:
- Start with a smile and wave! Friendly faces get more views.
- Talk about the other person first. Research your prospects and customize your messages for them.
- Don't read from a script. It looks unnatural, and people love raw, authentic videos.
- Keep it short. More than two-thirds of people will stick around to the end of your video if it’s less than 60 seconds long.
- Don't hard sell. People don't like that, and closing your video just takes one click.
- Keep your CTAs soft. Most CTAs with calendar links are never opened. Try linking a piece of content or your LinkedIn profile instead.
- Personalize video thumbnails. Add your viewers name and logo to make it clear you’ve made the video just for them
- Share in the best channel. Send your videos off in the channels your prospects are most likely to see them — email, LinkedIn, Twitter/X, or wherever they spend most of their time.
- Track engagement. Monitor when prospects view your video or click your call-to-action, then follow up accordingly!
With the right tools and the right strategy, it's easier than ever to create videos for your prospecting campaigns that will significantly increase your response rates.
