Sendspark Blog > Best Email Marketing Software and Tools to Use in 2023

Best Email Marketing Software and Tools to Use in 2023

Email marketing is here to stay. As long as you do it right, email marketing is one of the most effective tools for any business to reach engaged customers. That is why there’s no shortage of email marketing services. 

We have analyzed some of the most popular platforms and have compiled a list of the best email marketing software to use in 2022.

What is email marketing software?

Email marketing software provides tools to design, monitor, and implement various email marketing campaigns. Professional email marketing software can help you increase your business and sales effectively. 

An email marketing software also helps you- 

  • Manage your email list
  • Write and design emails without hiring a full-time designer
  • Personalize your emails by segmenting them
  • Automatically send emails to multiple people
  • Determine campaign effectiveness using advanced analytical tools

Why do companies use email marketing software?

Email marketing software includes features that help businesses create targeted emails you can send customers. It also involves automation, list segmentation, analytics, personalization, reporting, etc.

How does email marketing software work?

Email marketing software allows brands to create and send mass emails to multiple customers. Without email marketing software, brands can't perform essential tasks like sending emails, easily maintaining email lists, tracking the effectiveness of email marketing campaigns, etc.

Can I send videos in emails?

While typically videos are too large to send in emails, you can use Sendspark to send videos in any of the platforms listed below!


You just need to record or upload your video, and Sendspark will automatically generate email embed code that you use in any email marketing platform.

Get started with Sendspark for free here.

9 best email marketing platforms

1. HubSpot

Best email platform software #1: Hubspot

HubSpot is a popular business platform that gives you everything you need to grow your business. Their email marketing service is part of their free CRM plan and includes a landing page builder, form builder, meeting builder, and live chat.

It automatically records all the information about your contacts and how they interact with your business. You can then use this data to personalize your emails deeply.

You can easily create a landing page using a signup form that allows you to capture a new email address to be automatically added to your CRM. 

Hubspot Features

  • Live Chatbot
  • Ad management
  • A/B testing capabilities for faster conversations
  • Pre-made templates that you can modify according to the requirement and purpose
  • Integration with popular tools, including WordPress plugins

Hubspot Pricing

HubSpot's free plan allows users to send up to 2,000 emails per month. Paid plans start at $50 per month and give you access to all HubSpot's marketing tools.

2. Mailchimp

Best email platform software #2: Mailchimp

Mailchimp is a popular email marketing software with numerous clients. Not only does it help users run relevant campaigns, but it also allows them to create websites.

It helps send personalized emails to customers and avoids sending them to spam folders. 

Mailchimp integrates seamlessly with your e-commerce store and social media profiles to promote across multiple platforms. 

Mailchimp Features

  • Design and execute effective email campaigns
  • Targeted email marketing using automated customer journey builder
  • Integration with e-commerce stores, social media, and developer tools
  • Real-time analytics
  • Marketing Almanac

Mailchimp Pricing

One of the reasons Mailchimp is so popular is its free service. You can send an email to 2000 subscribers via their free plan. Paid versions start at $11 per month, allowing you to edit emails and perform A/B testing.

3. NotifyVisitors

Best email platform software #3: NotifyVisitors

It is regarded as one of the best email marketing software. It lets you design engaging campaigns with a few clicks.

It helps you design professional, personalized campaigns within minutes. Employing NotifyVisitors’ robust email marketing features leads to your business improvement. 

This platform is trusted by thousands of clients worldwide and offers various email marketing functions.

NotifyVisitors Features

  • Contact Management
  • Lead nurturing
  • Managing Campaigns effectively
  • Segmentation
  • Email Marketing Automation
  • Marketing Analytics

NotifyVisitors Pricing

A  free plan is available on the website; however, the software is not free of cost. Price is available on request.

4. Sendinblue

Best email platform software #4: Sendinblue

Sendinblue is among the best email marketing software that offers a range of nurturing tools to lead your customers easily. It includes a direct registration form option, a landing page builder, and a straightforward and responsive email editor.

SendinBlue offers advanced reporting and many customizable templates, making it one of the best email platform options available today.

With Sendinblue, you can quickly set up an email marketing strategy, handle text messaging and website chat, integrate Facebook ad management, and easily track through the built-in CRM.

SendInBlue Features

  • Integrate Facebook ad management
  • Design emails, signup forms, and landing pages
  • Audience segmentation
  • Real-time analytics

SendInBlue Pricing

The free version of SendinBlue allows users 300 emails per day. The software provider follows a pay-as-you-go model, which means you only pay for the features you choose.

5. ActiveCampaign

Best email platform software #5: ActiveCamapgin

ActiveCampaign is another popular email marketing software for marketing automation. It helps you create newsletters faster than ever with an easy-to-use email builder. It also offers a variety of templates.

Activity tracking is also great for monitoring the specific activities of your contacts. It also offers personalization. 

 Active Campaign offers sophisticated automation features suitable for experienced email marketers. 

ActiveCampaign Features

  • Activity Tracking
  • Customizable templates
  • Built-in CRM
  • Multiple integrations

ActiveCampaign Pricing

ActiveCampaign offers a 14-day trial that allows users to try out the platform. Its premium plans start at $15 per month and give you access to email marketing, spreadsheets, automation, etc.

6. Unlayer

Best email platform software #6: Unlayer

It is an email design tool that lets you create responsive emails without requiring coding or design skills. 

One can easily choose and customize from a library of over 1,000 email templates. There's a template for everything you need.

You can also use its email editor to embed images, personalize content, change font styles, and more.

Unlayer Features

  • 1,000+ professional templates
  • Personalization features 
  • Reusable custom blocks and tools

Unlayer Price

Paid services are determined by the type of user and start at $15. You can choose a risk-free 14-day free trial, with no credit card details required!

7. AWeber

Best email platform software #7: AWeber

AWeber, an email marketing solution, offers various automation options for creating, selecting, and sending email marketing campaigns and targeted messages. You can integrate the software with some of the best e-commerce platforms like WooCommerce and Shopify, as well as CRMs like Salesforce.

AWeber features can ensure the quality and appearance of your email.

AWeber Features

  • You can test email on multiple devices
  • Multiple integrations
  • Email templates for any occasion
  • Free high-quality stock images

AWeber Price

The platform has a free plan limited to 3,000 messages per month. The paid version starts at $20 per month and unlocks all the platform's features.

8. ConvertKit

Best email platform software #8: Convertkit

Popular with bloggers and online content creators, ConvertKit offers a more straightforward marketing tool. Anyone with marketing and design skills can successfully use this software to create attractive email campaigns.

Convertkit Features

  • Drag and drop email builder
  • Automated emails 
  • Detailed statistics for each email
  • Email List Management

Convertkit Price

The free version of ConvertKit allows you to send emails to up to 300 subscribers. As the number of customers and advanced devices increases, so do the prices.

9. Benchmark

Best email platform software #9: Benchmark

Benchmark is one of the leading email marketing providers with ample customer support and a simple drag-and-drop email editor. 

Benchmark will give you access to the personalization needed to increase your click-through rate as a simple email marketing service. The email preview feature can also be handy.

Benchmark Features

  • Drag and drop email builder which can be used to create newsletters
  • List management 
  • Basic automation
  • Live chat, phone support,and email in several languages

Benchmark Pricing

Free plan offers 250 emails per month for unlimited subscribers. Paid plans start at $15/month for 500 subscribers. 

Final thoughts on the email marketing tools

There are many email marketing programs available today. The trick is to figure out which is the best for you. Your final choice will be based on your business needs and personal preferences.

Hopefully, the list above will give you a good starting point. Please take a look, contact customer service about them, and use the list to help you make the final decision for your business.

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