Sendspark Blog > 16 Ways Marketers Can Leverage ChatGPT & AI Technology

16 Ways Marketers Can Leverage ChatGPT & AI Technology

As the world becomes more digitized, companies are starting to adopt chatbots and AI technologies to upgrade their marketing strategies. These cutting-edge technologies can automate routine tasks, personalize customer interactions, and even anticipate consumer behavior. Here, we go into ways you as a marketer can leverage these technologies within your projects. 

1. Content planning

"AI technologies such as ChatGPT offer innovative solutions for marketers to leverage AI and plan content. Marketers can use chatbots to draft content such as blog post titles, video titles, and social media captions. Chatbots can even provide personalized recommendations based on a user's past content preferences. Using performance data from a brand's previous content, marketers can use ideas from chatbots to plan and consider relevant content and produce a comprehensive content schedule. In short, AI technologies enable marketers to create engaging content more quickly and efficiently without the headache of brainstorming and conducting trial and error."

-Todd Jensen, Head of Marketing Nursa

2. Improve email marketing

“Chatbots and AI such as ChatGPT can be used in email marketing to help analyze customer behavior and trends to personalize email campaigns. For instance, AI can help segment target audiences based on various behaviors, demographics, and habits to personalize email campaigns toward them. In doing so, the AI can improve overall email messages and pitches to make them more effective, utilizing A/B testing in order to figure out which sorts of campaigns work better in increasing open rates, click-through rates, and conversions. Leveraging AI in email marketing will create personalized campaigns that will lead to higher ROI in the long run.”

-Jonathan Krieger, VP of Sales at Fabuwood

3. Help Name a Podcast or Blog

“Marketers can leverage AI technology, such as ChatGPT, to generate creative and catchy names for their podcasts or blogs. Using natural language processing, ChatGPT can analyze large amounts of text data and generate a list of potential names that align with the theme and tone of the podcast or blog. Additionally, ChatGPT can analyze the competition and suggest names that stand out and are unique. This can save marketers time and effort in the naming process and help them to establish a strong brand identity. Overall, using AI technology can provide marketers with valuable insights and help them achieve their goals more effectively by providing a memorable name for their podcast or blog.”

-Jacob Dayan, Co-founder and CEO at Community Tax

4. Automated Customer Service

“With ChatGPT & AI, marketers can build chatbots that can answer customer questions and resolve issues 24/7. By utilizing this technology, companies can create a digital customer service agent to help customers anytime, day or night. And can be highly beneficial for businesses, as it can help improve customer service, satisfaction, and loyalty and reduce the need for human customer service agents. These chatbots can answer questions and resolve issues quickly and efficiently, giving your customers the help they need when they need it. However, it's important to note that chatbots should be trained well to understand customer queries and provide accurate responses.”

-Bill Lyons, CEO at Griffin Funding

5. Help Structure Marketing Strategy 

While many marketers already have a detailed marketing strategy in place, ChatGPT can help redefine and structure a quality marketing strategy. The AI technology is able to provide a framework for a marketing strategy including goals, tactics, budget, and metrics. It is also able to give an explanation for each of the elements which can help assist marketers in creating a personal plan for their specific business. With continued use of the framework it provides, markets can also get examples and tips on each section of the framework to ensure all future marketing efforts are in line with the strategy created. 

-Jeffery Pitrek, Marketing and Account Manager at Transient Specialists

6. Create a Compelling Ad Copy

“Ad copy is imperative for any marketer seeking to drive conversions and grow their business. With the power of ChatGPT and AI technology, marketers can craft ad copy that is both effective and engaging. Using natural language processing and machine learning algorithms, ChatGPT can analyze your target audience and generate ad copy that speaks directly to their needs and interests. This can increase the effectiveness of your ad campaigns and ultimately drive more conversions. With ChatGPT, you can also test different ad copy variations and optimize your messaging based on real-time performance data. By utilizing this cutting-edge technology, marketers can stay ahead of the competition and drive better business results. To create ad copy that stands out, consider incorporating ChatGPT and AI technology into your marketing strategy.”

-Saneem Ahearn, VP of Marketing at Colorescience

7. Create an Article or Blog Post

“Writing an article or blog post is a great way to generate leverage of traffic to particular key works that would not get any traffic otherwise. With the ever-evolving AI technology changing the marketing industry, it an article or a blog post could provide a lot of in-depth insight that keyword research or keyword analysis would not be able to leverage over ChatGPT and AI technology. It is also a great way to use play-on-words in the hopes that those keywords to make a mark, which could help with search engine optimization. Search engine optimization and AI technology have both played big parts in bringing traffic to written articles a lot of traffic that has led to many marketers leveraging. That said, never doubt the power of writing articles in order to gain more traffic.” 

-Adrian Pereira, CEO & Founder of Eco Pea Co.

8. Suggestions for Keyword Targeting

“These technologies can analyze customer data through natural language processing and recommend the most relevant keywords for marketing campaigns. Businesses should use keywords that potential customers are likely to search for to reach the right audience. AI technology can also help identify patterns and trends in customer data, which can inform marketing strategies and improve customer service. Using keyword targeting suggestions generated by ChatGPT and AI technology, marketers can improve their targeting efforts and reach the right audience, resulting in increased engagement and conversions.”

- Joe Spector, CEO at Dutch

9. Influencer Marketing With AI

“As strange as it sounds, Ai can be used to connect your business with influencers who will represent your brand the best. This is one of the more overlooked benefits of the rapidly growing Ai technology. As great as AI is at helping with anything technological, it is also able to locate the best individuals to help grow your brand. It can do this by analyzing different influencers’ social media accounts and finding similarities between your brand and theirs. This will save you a lot of time in trying to find an influencer that fits your brand the best. In the end, AI is here to save you time and help grow your brand. By saving you and your coworkers time searching for good influencer fits, you can now focus your time on other tasks, therefore, making everyone more productive.”

– Joe Acosta, Digital Marketing at BBQ Galore

10. Language Translation

“With how high-quality AI programs are nowadays, businesses can start utilizing them to translate either their content into different languages or translate other’s content into a language they understand. This is huge because it will allow many businesses to start widening their audience across the globe. Google translate has never been a trustworthy option when it comes to translating, but AI is way more accurate with their translations. The accuracy of AI translating languages is a huge marketing opportunity for any business looking to widen their audience across the globe and should garner the attention of any company wanting to grow. It is pretty shocking how accurate programs like Chat GPT can translate languages for you but once you get past how impressive it is you can start working on getting your brand recognized at a global level.”

– Lev Berlin, Founder of Recipal

11. Image and Video Analysis

“AI technology can actually be used to analyze images and videos as well. This can be useful in extracting information and can be used for a wide range of applications. For example, it can be used to monitor social media posts and videos to identify trends and sentiments toward a brand or product, which can help marketers gain deeper insights into customer preferences. Additionally, this technology can also be used to make videos more accessible to people with hearing impairments or to those without access to audio by generating captions for videos. Increasing user accessibility is an important way that marketers can apply AI capabilities towards marketing strategies and campaigns.”

– Brandon Brown, CEO of GRIN

12. Analyze Customer Feedback

“AI can save you a lot of time and resources. Instead of having an employee go through all the reviews for products to see what people like and dislike, you can utilize AI to classify feedback as positive, negative or even neutral. Ai also has the capability to group similar reviews together so you can more easily locate the feedback you are looking for. This will save you so much time in the end and will allow you to allocate more time to improve your business where it needs to be improved. Any company not willing to utilize AI technology is going to be left behind very soon so it is smart to start utilizing AI wherever you feel it can help. I think many people will be surprised with just how helpful tools like Chat GPt can be and how much time it will end up saving you.”

– Lindsay Morris, Community Outreach Manager at Canvas People

13. Personalization

“There are many benefits when it comes to using ChatGPT and AI Technology as a marketer. One specific aspect that these tools can really elevate your marketing tactics is how they personalize things. AI technology in general is great for analyzing a customer's profile and preferences. This is huge because it allows you to send out personalized marketing messages that your audience is more likely to engage with. Features that it takes into consideration include their demographics, location, and interests. Having all of this information as a marketer is great to create tailored messages and really get to know who is interacting with your brand. Furthermore, you can use AI to generate personalized videos and written content at scale.”

Gregg Dean, CEO of Layla Sleep

14. Lead Customers To Better Results And Outcomes

“All customers have interests, but sometimes it’s hard for them to figure out where to find information on it and how to dive deeper into that interest. Customers may have heard of your site from a friend, or saw an ad on it and want to learn more. Using ChatGPT and/or AI technology, you will be able to guide your customer on the right path to ensure they’re getting the most out of their site or brand exploration. This can be done by asking the customer a series of qualifying questions so that they are led to the place where they can find all of the information they’re looking for. ChatGPT and AI technology can also lead them to getting personalized support, something many customers appreciate. Overall, this results in customer satisfaction and a better user experience, ensuring your customer returns to your site again.”

- Clayton Howard, Director of Analytics at Net Pay Advance

15. Content Research

“Chat GPT is a powerful resource for your content marketing team. While the program can’t get you all the information you need for a robust piece of content, it can identify common themes and interesting subtopics for your content. By identifying commonly searched and discussed subtopics, your content has the potential to perform that much better and improve the authority of your brand within your industry. Just remember, chatGPT can identify subtopics for you, but it won’t be able to give you all the information you need. This is why it is crucial to use this as a tool and then do your own research independently.”

- Sacha Ferrandi, Founder of Source Capital 

16. Source out your competitors

“One way that the ChatGPT could be powerful is by allowing you to source our your competitors and see exactly what they are doing to leverage marketing for their content development. Market research is incredibly an incredibly lucrative and important part of helping a content development team get to its goal. Sourcing out your competitors and watching what they are doing to stay ahead of the curve proved to be very beneficial and successful. Sites like Crunchbase or TrustRadius are incredibly popular when it comes to populating competitor data. They allow you to get a summary of your competitors and what they are doing to stay ahead of the game.“

-Ethan Pierce, Outreach Specialist at LivSmooth

Wrapping up

Chatbot and AI technology are valuable resources that can assist marketers in enhancing their customer service and marketing tactics. By implementing the techniques discussed in this article, you can elevate your marketing efforts and achieve greater success in the digital era. Find the right approach for your specific campaign or project and utilize these new technologies to be as successful as possible. 


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