If you're struggling to break through the noise in the inbox or on LinkedIn, a sales letter video might be your secret weapon.
Traditional cold emails get ignored, generic sales scripts fall flat, and buyers are tuning out faster than ever. But a well-crafted video message can wake them up, build trust instantly, and get them to respond.
In this guide, you'll learn what a sales letter video is, why it works, how to make one step-by-step, and how B2B teams are already using them to hit revenue goals, book more demos, and shorten sales cycles.
Table of Contents
- What is a Video Sales Letter?
- Why Sales Letter Videos Work
- How to create a Video Sales Letter
- Examples of Video Sales Letters
- Best Tools for creating Video Sales Letters
- FAQs
What is a Sales Letter Video?
A sales letter video is a short, personalized video message that acts as a digital pitch. Instead of writing a long, text-heavy sales email, you record a brief video where you speak directly to the person you’re reaching out to.
The format is simple but effective: you introduce yourself, explain the problem you solve, offer value, and ask for a specific next step — all in under 2 minutes.
Think of it as a warm welcome with a face and voice, not just your name at the bottom of another cold email.
Why Sales Letter Videos Work
People respond to people, not paragraphs. A video breaks through digital barriers by creating instant connection. Here are a few reasons why sales letter videos are one of the most effective outreach methods right now:
They Feel Personal
Hearing someone say your name, reference your company, and tailor a message just for you makes it harder to ignore. A personalized video outperforms batch-and-blast messages by 2–3x in response rates according to Sendspark users.
They Build Trust Fast
Sales is about trust. When a buyer sees your face and hears your tone, they’re more likely to believe you’re a real person with a real solution.
They Break the Pattern
Your prospects don’t need another templated message. Video stands out — especially in crowded inboxes or dull LinkedIn threads. According to HubSpot’s State of Marketing Report, video has the highest ROI of any content format for sales teams.
They Shorten the Sales Cycle
A video allows you to handle objections, share key info, and create emotional buy-in all in one clip. Teams using video for prospecting and follow-ups report 30–50% faster deal progression.
How to Create a Sales Letter Video
Creating an effective sales letter video doesn’t require fancy equipment or hours of editing. You need structure, clarity, the right tools — and a bit of practice helps.
Step 1: Script Your Message
Use a structure that flows and gets to the point quickly. A common formula:
- Hook (0:00–0:10): Say their name, show that you’re talking to them directly.
- Introduce Yourself (0:10–0:20): Who you are, your company, relevance.
- The Problem (0:20–0:40): “I noticed your team is [insert insight]…”
- The Solution (0:40–1:10): “What we help with is…”
- Call to Action (1:10–1:30): Ask for a meeting or response with a Calendly link or simple reply.
If writing scripts feels awkward, use a tool like Sendspark’s teleprompter to guide yourself during the recording.
Step 2: Record Your Video
Camera: Use your webcam or phone. Lighting and good audio matter more than 4K resolution.
Keep it eye-level, smile, and keep it short. Tools like Sendspark make it easy to record both your face and screen if you want to show a pitch deck, LinkedIn profile, or website as you talk.
Step 3: Add Personalization
Use dynamic tags to insert the recipient’s name or company directly into the video. Tools like Sendspark AI Intros automate this at scale, so every video feels handcrafted with a fraction of the effort.
Step 4: Share it Via Email, LinkedIn, or CRM
Craft a short message in your outreach email or LinkedIn DM that references the video:
“Hey Sarah — I made you a 60-second video to explain how we can help [Acme Company] reduce churn. Click below to watch!”
Include an animated thumbnail that links to your video landing page. Sendspark automatically generates this and tracks views and replies.
Real Examples from Successful Teams
How are other teams using their sales letter videos? Here are a few real-world examples and results:
1. Brikl
Brikl’s sales team uses Sendspark to send video messages within the first 24 hours of a new lead arriving. According to their case study, they increased demo bookings by 43% simply by leading with a face-to-face video.
2. Qwilr
Instead of bulky PDF proposals, Qwilr reps create a short sales video that walks through the proposal and explains key parts. This reduced back-and-forth and helped close more contracts faster.
3. Outbound Agencies
Agencies using sales video in cold prospecting have seen amazing ROI. One firm shared on Sendspark’s blog how using personalized video increased reply rates from 8% to 28%. That’s a 3.5x lift with just one change.
Best Tools for Making Sales Letter Videos
You don't need a full studio setup. Here's what you'll need:
|
Tool |
Best For |
|---|---|
|
Personalized B2B video at scale, dynamic intros, CRM integration |
|
|
Vidyard |
General screen + webcam recording |
|
BombBomb |
Sales video with email CRM use |
For a full breakdown, check out our comparison of Sendspark vs BombBomb and why Sendspark is often preferred for SaaS and tech sales teams.
Tips for Getting the Most Out of Your Sales Letter Videos
- Keep it 60–90 seconds: Shorter is better. Enough to hook, but not overwhelm.
- Use the recipient’s name early: It reinforces that the video is made for them.
- Add branding subtly: Use your logo on the landing page, but keep it focused on the viewer.
- Send follow-ups: Include the video again in your bump message. Some need multiple reminders.
Want more tactical video follow-up tips? Learn how to use video in your follow-ups to keep the momentum going.
Let Video Do the Selling
Sales letter videos are simple, fast, and pack a stronger punch than static text or cold calls. They humanize your pitch, reduce friction, and help unlock real conversations with buyers who are normally hard to reach.
Whether you’re just starting or looking to scale, tools like Sendspark make personalized video outreach possible — even for big teams.
If you're ready to break the pattern and stand out in the inbox, it’s time to hit record.
FAQs
How long should a sales letter video be?
Aim for 60–90 seconds. Long enough to explain your value, short enough to keep attention.
Do I need professional video equipment?
No. A good webcam or smartphone with decent lighting and audio is enough. Tools like Sendspark handle the rest.
What if I’m uncomfortable on camera?
Start small. Use a script, smile, and be yourself. Buyers don’t want perfection — they want authenticity.
Can I personalize videos at scale?
Yes. Sendspark lets you personalize at scale with dynamic text and AI-generated intros — no need to record one by one.
What’s the best channel to send my video on?
Email and LinkedIn both work well. Use whichever channel your prospect is more likely to check. Combine video with thoughtful follow-ups for best results.
What metrics should I track?
Track views, clicks, and replies. Sendspark tracks all three so you can see what’s working and iterate fast.
