Loom vs Bonjoro, which tool is best for your sales team?

Today, customers expect personalization. Automated sales emails end up in spam folders. Boilerplate LinkedIn request messages are ignored. 

That’s where video comes in. Unlike text which (let’s face it) often lacks a human element, video quite literally puts a face to the name within an email signature. 

People also pay more attention to video. 95% of video content is retained by viewers, while only 10% of text content is retained. 

That’s where video sales platforms come in.

If you're acquainted with video tool platforms, Loom and Bonjoro are likely on your radar. But as similar as they may seem, each possesses distinct strengths and weaknesses, catering to slightly different user profiles.

The crucial question remains: which, if any, of these tools best suits your needs? And are there any Bonjoro or Loom alternatives that you should be considering? We're here to assist you in finding the answer.

We're covering:

• How Video Drives Sales
• Video Recording
• Integrations
• Customer Support
• Insights and Analytics
• AI
• Prospecting at Scale
• Pricing
• What Users Are Saying
• Making Your Choice 

Let’s get after it!

How Video Drive Sales

Video sales platforms help sales teams improve conversions and drive revenue with easy-to-record videos embedded in existing sales workflows. 

Take, for example, how analytics platform OmniPanel used video prospecting to drive a 21% click to conversion rate.

Use cases

You can use a video tool platform to:

• Personalize your sales pitches with video messages that actually address your prospects' specific pain points or needs. By sharing content that speaks directly to them, you can increase engagement and drive conversions.
• Give more holistic demos that highlight product features and benefits through video tailored to potential customers.
• Center client testimonials from satisfied customers. Ask them to record a quick video sharing their experience — It will build trust and credibility with potential leads and bring the “real” to real-world success stories.
• Make your follow-up more engaging with follow-up video messages after sales meetings or calls that reinforce your key points, nurture relationships, and keep the conversation going.
• Differentiate yourself from competitors via video content comparing your solution to competitors' offerings. This will allow you to highlight your product's unique value propositions and explain why those differences matter. 

Video Recording

The big picture: Loom’s editing capabilities and Chrome extension are better for longer, more detailed videos while Bonjoro offers strong mobile and desktop apps. 

While users can record in up to 4K  via a desktop app (depending on their pricing tie), Loom is primarily known for their Chrome extension. Users can hit “record” while surfacing the web, bringing the power of video messaging directly to their browser. 

Conversely, Bonjoro puts emphasis on recording  from desktop or mobile app. They also offer a Chrome based screen recorder that allows users to capture their browsing activity. 

The Loom  interface looks like this:

While the Bonjoro interface looks like this: 

Hitting upload on a video after just one take is not a risk many people (us included) are willing to take. Luckily, Loom offers users the ability to edit their video message before sending.

Unfortunately, Bonjoro does not. While the platform lets users review and re-record if they aren’t happy with the initial outcome, they do have to start from scratch. If you’re looking for a platform that can support detailed editing (perhaps longer product demos or training videos), Loom is the better option for you. 

Once you’re doing recording and are ready to send, both platforms prompt their users to copy or embed a link. 

Video recording feature differences

Integrations

The big picture: Loom has more native integrations but Bonjoro has Zapier. 

At first glance, it appears that Loom has higher integration capabilities than Bonjoro  — Loom  offers 50 native integrations while Bonjoro offers only 18. 

However, Bonjoro boasts 1000+ integrations on their website via Zapier.

By integrating with sales tech stacks, both Loom and Bonjoro help to bring the power of video messaging into existing workflows.  

For example: 

• HubSpot: A  HubSpot integration allows users to embed personalized videos directly into their HubSpot workflows, including emails, templates, and sequences.
• Gmail and Outlook: Integrations with Gmail and Outlook help users incorporate personalized videos directly into their email communications.
• Salesforce: A Salesforce integration enables users to embed videos into Salesforce records and communications.
• LinkedIn: Integrating with LinkedIn means that users can bring personalized videos into their social selling motions.
• Slack: Users can share videos directly within Slack, facilitating collaboration and communication among team members.

This keeps the process easy and efficient, while still strengthening outreach with personalization. Low effort, high reward!

Insights and Analytics

The big picture: Both platforms send notifications when someone has viewed a video. 

Loom's analytics feature tracks viewer engagement by monitoring who has watched the user's videos and for how long. A view is counted if the viewer watches for at least 5 seconds, 75% of the total duration, or until the end of the video, with view counts updated in real-time. 

Anonymous views are also displayed for viewers not logged into a Loom account. This analytics functionality, available exclusively to Business and Enterprise plans, allows users to enable or disable analytics and delve deeper into Engagement Insights, providing data on completion rates and call-to-action conversions.

Bonjoro's analytics features allow users to track the delivery, engagement, and interactions with their video messages. It provides icons to represent different actions taken by recipients, separates replies into a dedicated tab, and offers detailed results accessible on both smartphones and desktops. Users get push notifications when someone views their video message on their mobile device or via email if they don’t have the Bonjoro app downloaded.

Users can filter and search results by team, interaction type, and timeframe. Additional functionality includes viewing messages, resending, and deleting them. 

A.I

The big picture: Loom uses AI. Bonjoro does not. Neither are great options for sales teams. 

Loom leverages AI to streamline the personal video creation process by automating tedious tasks such as generating share messages, embedding CTAs, and adding titles and summaries to videos. Additionally, it eliminates filler words and silences, enabling users to convey more information in less time. 

No one likes tedium, so any chance to remove it is great. However, it doesn’t address the biggest time suck sales teams face with personal video messaging: To achieve personalized content, users must create each video individually.

In contrast, Bonjoro doesn’t offer an AI feature. 

So, sales teams should pick…neither? 

Luckily, there are other options. More on that later 😉

Prospecting at Scale

The big picture: Bonjoro offers a “rollup” feature that lets users send one video to multiple people.

Unfortunately, Loom doesn’t support sending videos en masse, which makes prospecting at scale difficult. While their other features make them a great option for internal team collaboration and educational content, this heavily limits benefits for sales teams.

Alternatively, Bonjoro offers “rollups”. Basically, it lets you bundle up tasks on your to-do list, so you can shoot off a single message to up to 100 contacts all at once. It's perfect for those quick check-ins with your regular customers or folks who don't engage as much. But Bonjoro cautions against using it too frequently, especially for leads. Again, this is a major roadblock for sales teams, making the feature helpful but not a game changer.

If you’re looking for a video tool that works for sales teams,  we recommend looking elsewhere. For instance, Sendspark enables users to effortlessly generate highly personalized video emails right from within HubSpot (details are coming, we promise).

Customer Support

The big picture: Bonjoro offers live chat while Loom’s customer support is primarily self-serve.

Loom 

Loom offers users a straightforward, self-serve customer support center. 

But, if you have a question, get ready for a lot of reading.

And we mean a lot of reading. 

Bonjoro

On the other hand, Bonjoro’s customer support is centered around a live chat feature. When you get to the page, you’re prompted to reach out directly to a team member, whether it’s over email or over chat.

The live chat promises responses within a few hours and directs you to a help center for more immediate assistance. 

Pricing 

The big picture: Bonjoro offers one more plan tier than Loom. Loom’s first paid tier plan is slightly less expensive than Bonjoro’s

Both platforms offer various tiers to suit different needs and budgets:

For Loom:

• Starter (Individuals): Free, with up to 25 videos per person and up to 5 minutes per video.
• Business (Teams): $12.50 USD per creator per month (annually), with unlimited videos, unlimited recording length, and additional features like Loom AI add-on and team workspace.
• Enterprise (Scaling Teams): Contact Sales for pricing, with all Business features plus advanced options like Salesforce integration and advanced content privacy.

For Bonjoro:

• Free Plan: Free, offering basic features such as video messaging, CRM integrations, and unlimited screen recording.
• Starter: $15 per month, providing custom branding, CTA buttons, and 3 message templates.
• Pro: $29 per month, with unlimited videos, video scheduling, and 5 message templates.
• GRRROWTH: $79 per month, including features like one-to-many videos, custom domain, and 3 users included.

What Users Are Saying

Bonjoro has a 4.8 star rating on G2. Loom is just shy of that number, hitting 4.7 out of 5. 

While the two are relatively neck and neck in most categories, the .1 star advantage that Bonjoro has is reflected in reviews.

Overall, users appreciate how simple the set-up and administration of Loom is. But, Bonjoro wins out on the ease of use and ongoing support of business needs. This includes product support and roadmaps, with 97% of users saying they feel positively with the Bonjoro product direction. 

Here’s some of what they had to say: 

Loom

Bonjoro

Making Your Choice

When it comes to Loom and Bonjoro, they excel in various key areas like team collaboration, customer support, and instructional videos. However, scalability remains a challenge for both platforms.

While they assist individuals in streamlining tasks and offering proactive support like scripts, their capacity to facilitate team scalability falls short. In professions like sales, where both the quality and quantity of interactions are paramount, these tools simply don't measure up.

Meet: Sendspark

Sendspark is tailor-made for sales teams, prioritizing their needs and workflows. However, if sales isn't your focus, no worries. Other robust tools like Loom and Bonjoro are better suited for non-sales functions.

But if you're in the market for a solution geared towards sales, Sendspark could be just what you need.

You know that pesky issue of having to re-record every time you want to make a personalized video? Well, Sendspark is tackling that issue with AI voice and video cloning and dynamic backgrounds. Record one video, then let AI clone your voice and swap out the background of your video as you see fit. Each recipient will hear their name and see their website as if the video was made exclusively for them.

Once a user has recorded a video, they can choose to "Share with Personalization" through HubSpot Sales Hub. This generates a HubSpot video snippet, which can then be inserted into a HubSpot email template. 

Whether the video is sent directly to customers via email, through Gmail or Outlook using the HubSpot Chrome Extension, or incorporated into sequences, the personalization tokens will automatically fill in each recipient's information. 

Plus, you can embed CTAs directly into your videos! 

Once sent, you can track who's watching your videos, how long they're tuning in, and what actions they're taking. 

Plus, there's an admin dashboard where you can check out your overall stats, see which videos are performing the best, and keep tabs on your team's activity. And if you're using platforms like Salesforce or HubSpot, Sendspark seamlessly integrates with them, so you can track video views right within your CRM.

Together, these features enables prospects to create personalized videos efficiently and at scale.

But hey, don't just take our word for it! Check out what others have to say:

What are your top three priorities for a video tool platform? Let’s see if we’re a good fit. 

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