Video can transform sales outreach by making it more personal and engaging. Sales teams using video report a 25% boost in email replies, with personalized videos being 300% more likely to get responses. But creating personalized videos at scale has always been a challenge - until now. AI-powered tools like Vidyard, Loom, BombBomb, and Sendspark make it easier to combine personalization with efficiency.
Here’s a quick breakdown of these platforms:
- Vidyard: Best for enterprise teams, with AI avatars, CRM integrations, and detailed analytics. Pricing starts at $59 per user/month.
- Loom: Simple and user-friendly, ideal for internal communication and one-off responses. Starts at $12.50 per user/month.
- BombBomb: Focused on relationship-building, with video email templates and CRM tools. Plans start at $36 per user/month.
- Sendspark: Excels at scaling personalization with AI voice cloning. Pricing begins at $49/month.
Quick Comparison:
| Platform | Best For | Starting Price | Key Feature |
|---|---|---|---|
| Vidyard | Enterprise sales teams | $59/user/month | AI avatars and CRM integration |
| Loom | Internal communication | $12.50/user/month | AI editing tools |
| BombBomb | Building personal connections | $36/user/month | Video email templates |
| Sendspark | Mass personalized outreach | $49/month | AI voice cloning |
Each platform has its strengths, so the right choice depends on your sales goals. For scaling outreach, Sendspark’s AI tools stand out. For smaller teams, Loom’s simplicity offers great value. Dive deeper into the features to find the best fit for your team.
Video Sales Platform Comparison: Features, Pricing & Best Use Cases
1. Vidyard
Vidyard brings sales teams a dynamic way to personalize outreach, combining screen and webcam recording with AI-driven tools to create a tailored video experience. Designed specifically for sales professionals, it focuses on driving revenue through innovative video solutions.
Personalization Features
One standout feature is Vidyard's AI Avatar technology, which transforms text scripts into lifelike video content. Sales reps can create custom avatars or choose from a library of stock actors. The platform also includes an AI Sales Script Generator, which crafts scripts tailored to various sales scenarios - whether summarizing a discovery call, presenting pricing, or showcasing a product.
Another key tool is the Video Agent, which automates the delivery of personalized videos at crucial sales stages, using CRM data triggers to ensure timely and relevant communication.
Integration Capabilities
Vidyard seamlessly integrates with popular CRM platforms like Salesforce, HubSpot, and Pipedrive, along with sales engagement tools such as Salesloft, Outreach, and Gong. Video engagement data - like watch time and percentage viewed - feeds directly into CRM records, making it easier for reps to identify key opportunities and follow up effectively.
"Video is now a key part of how our sales team breaks through the noise and builds trust with buyers." - Michelle Benfer, VP of Sales, HubSpot
The platform’s in-browser tech even identifies individual viewers by name, eliminating the common "Anonymous" viewer issue. For example, sales teams using Vidyard with Salesloft have seen email open rates rise by 16% and reply rates improve by 26%.
Analytics and Tracking
Vidyard provides real-time notifications when a video is watched and goes beyond basic metrics. It tracks detailed data like total watch time, percentage viewed, and where viewers drop off. This information can trigger automated workflows and measure the impact of video on sales performance.
Team Performance Dashboards help managers see which reps are driving the most engagement and conversions. Gordian, a construction tech company, used Vidyard’s analytics to optimize a five-video campaign that brought in $6 million in revenue. Sales teams using Vidyard have also reported four times more meetings booked and a 25% increase in closed deals.
Pricing Models
Vidyard offers flexible pricing options to suit different needs. The Free Plan includes 5 traditional videos and 15 AI-generated videos per month, with 4K recording quality. The Starter Plan costs $59 per user per month (billed annually) or $89 monthly, offering unlimited videos, CRM integrations, and full analytics. For larger teams, Teams and Enterprise Plans are available with custom pricing, adding features like advanced analytics, custom integrations, and enhanced security. The Video Agent add-on, which allows unlimited AI videos, costs an extra $24 per user per month on annual subscriptions.
Vidyard holds a 4.5/5 rating on G2 and has been named Salesloft's "preferred video partner" for AI-powered outreach. Its combination of personalization, integration, and analytics makes it a powerful tool for sales teams looking to stand out.
2. Loom
Loom takes a straightforward approach to video creation, focusing on screen and webcam recording rather than broad personalization. Its design caters to creating individual videos, making it ideal for internal team communication or personalized sales responses rather than large-scale outreach. The platform prioritizes simplicity and usability over automated customization.
Personalization Features
Loom doesn’t rely on dynamic AI personalization. Instead, sales reps record videos individually for each prospect. It lacks options to automatically insert details like recipient names or company logos. However, its AI tools streamline editing by auto-generating titles, summaries, chapters, and even removing filler words.
Paid plans introduce custom branding and embedded CTAs, helping engage prospects by directing them to book meetings or visit specific pages. Users can also customize thumbnails, annotations, and backgrounds, keeping the focus on one-on-one video creation.
"Loom is great for internal communications. It integrates really well with our Slack, LinkedIn, Basecamp, and other tools." – Patrick Severs, Director of Sales and Partnerships, G2i
Integration Capabilities
Loom offers around 50 native integrations to fit seamlessly into existing workflows. Salesforce integration is available for Enterprise users with custom pricing. Additionally, Loom connects with Gmail, Outlook, Slack, and LinkedIn, making video sharing simple. Its Chrome extension further streamlines recording and sharing while browsing. Teams can also integrate Loom with tools like Notion, Basecamp, and Zoom. These integrations complement its analytics features, helping teams track engagement and follow up effectively.
Analytics and Tracking
Loom’s analytics provide actionable insights by showing which viewers watched a video and how much they consumed. However, viewer names are visible only if they’re logged into their Loom account. The platform also tracks emoji reactions, time-stamped comments, and CTA clicks. Real-time notifications alert sales reps when videos are viewed, enabling prompt follow-ups. Loom is currently testing an email gating feature (in beta), requiring viewers to submit their email before watching - useful for lead capture. For $4 per creator/month, the Loom AI add-on enhances retention by automatically generating video chapters and summaries.
Pricing Models
Loom’s pricing is flexible to suit various team sizes. The Starter Plan is free, allowing up to 25 videos per user with a 5-minute limit per video. The Business Plan, at $12.50 per creator/month (billed annually), offers unlimited videos, extended recording length, custom branding, and password protection. Larger organizations can opt for the Enterprise Plan, which features custom pricing and includes tools like Salesforce integration, SSO (SAML), SCIM, and advanced content privacy. Loom has a 4.7/5 rating on G2, with users highlighting its ease of setup and administration. A "view" is counted if someone watches at least 5 seconds, 75% of the video, or the entire video.
3. BombBomb
BombBomb is designed to bring a personal touch to digital communication by focusing on relationship-building through video emails. It helps sales teams connect on a human level while also tracking how prospects engage with their outreach. Unlike tools that prioritize quick screen recordings, BombBomb places its emphasis on polished video emails that aim to build trust and boost conversions. While it includes automated personalization like many platforms, its standout feature is its focus on professional video content.
Personalization Features
BombBomb prioritizes trust-building by offering tools for creating branded, consistent video messages. Sales teams can use a library of video email templates to ensure their messages align with their brand while remaining personal. Features like built-in editing and mobile recording make it easy to create professional-quality video emails, even on the go.
The platform’s Copilot automation feature ensures personalized video messages are delivered to the right prospects at the right time. It uses smart campaigns and CRM integration to handle this process seamlessly. Additionally, BombBomb’s patented fallback logic ensures messages are delivered even if technical issues arise. Another helpful feature is the ability to replace videos in shared links without breaking them, allowing teams to update content as needed.
Integration Capabilities
BombBomb integrates directly with Gmail, Outlook, and browser extensions, making it possible to record and send videos without leaving your email platform. For broader functionality, it connects with major CRMs like Salesforce, Microsoft Dynamics, Outreach, and Total Expert, available under the Core + Copilot plan. Enterprise teams can also benefit from advanced features like Single Sign-On (SSO) via Okta, SCIM for automated user provisioning, and Open API access for custom integrations tailored to specific workflows.
Analytics and Tracking
BombBomb offers detailed engagement metrics that go far beyond simple view counts. The platform tracks the average percentage of a video watched, letting teams see exactly where viewers lose interest. It also monitors CTA click-through rates, total watch time, and even allows prospects to respond with their own video messages. Real-time notifications alert reps when a prospect views their video, while a team performance dashboard helps managers evaluate the effectiveness of their outreach efforts.
According to BombBomb, using personal video messages can boost email open rates by 81% and lead to 67% higher lead conversions. The platform has received high praise from users, earning a 4.7/5 rating on G2. Many users highlight its tracking features and excellent customer support.
"It's not only a game-changer for our loan officers, it's a time-saver for us admins." – Jelaire Grillo, Total Expert User
These analytics tools give sales teams the insights needed to fine-tune their strategies and improve results.
Pricing Models
BombBomb offers three pricing options to accommodate various team needs.
- Core Plan: Priced at $36 per user/month (billed annually) or $42 per user/month (billed monthly), this plan includes unlimited video messages, integrations with Gmail and Outlook, and basic analytics.
- Core + Copilot Plan: Available for $56 per user/month (billed annually) or $70 per user/month (billed monthly), this tier adds CRM integrations, AI-powered tools, and automated workflows.
- Enterprise Plan: Custom pricing is available for large teams, offering advanced features like API access, enhanced security, SSO/SCIM, and dedicated success management.
BombBomb supports unlimited video length, storage, and uploads, though it recommends keeping videos under 60 seconds for better engagement. A 14-day free trial is available for those interested in the Core + Copilot plan.
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4. Sendspark
Sendspark is shaking up video prospecting by using AI to make personalization scalable. Instead of recording separate videos for every prospect, sales reps can create a single recording, and the platform’s AI handles the rest. With voice cloning technology, you can record a video using a placeholder word (like “Watermelon”), and Sendspark’s AI replaces it with each recipient’s name - spoken in your voice! This approach simplifies personalization while boosting engagement at every step of your outreach process.
Sales teams have seen impressive results with Sendspark. For example, users report 2x to 3x more replies in their outreach sequences compared to traditional text-based emails. In February 2026, OmniPanel achieved a 21% click-to-conversion rate using Sendspark's video features. With over 450 reviews, the platform boasts a 4.8/5 rating on G2, with users frequently highlighting its ease of use and the game-changing AI voice cloning technology.
Personalization Features
Sendspark takes personalization to the next level with features designed to make every interaction feel tailored. Here’s what it offers:
- Video stitching: Combine a personalized intro with a pre-recorded product demo, ensuring consistent messaging while adding a personal touch.
- Dynamic backgrounds: Showcase the prospect’s website or LinkedIn profile in the video background for a customized viewing experience.
- Branded landing pages: Create landing pages with your company’s colors, logo, headlines, and embedded call-to-action buttons or calendars .
- Custom GIF thumbnails: Generate email GIFs that include the recipient’s name, company logo, or personalized captions to increase click-through rates.
- Mass personalization: Import contact lists from a CSV or CRM to produce hundreds of tailored videos at scale .
"I'm confident I've found the best video prospecting tool, and it's Sendspark. Welcome to the world where AI meets video." – William Padilla, Account Executive, GRIN
Integration Capabilities
Sendspark doesn’t just stop at personalization - it integrates seamlessly with your existing tools. It connects with over 75 platforms, including HubSpot, Salesforce, Outreach, Salesloft, Apollo, and Lemlist . You can embed personalized videos directly into email templates, complete with CRM-synced engagement data .
The platform also supports workflow automation tools like Zapier, Clay, and Make, enabling teams to trigger video creation based on specific actions or data updates. Plus, browser extensions and native integrations make it easy to record and share videos instantly through Gmail, Outlook, Slack, Intercom, or LinkedIn .
"Sendspark is what our sales team uses because of what it can do with our campaigns and how we approach omnichannel. Customized videos, embedded calendars, and integrations with all of our sales tools." – Patrick Severs, Director of Sales and Partnerships, G2i
Analytics and Tracking
Sendspark equips sales teams with detailed insights to maximize the impact of their personalized videos. The platform tracks viewer behavior, showing exactly who watched each video and for how long. Real-time notifications help teams follow up promptly. Managers can monitor team-wide performance through a centralized analytics dashboard, which also tracks the impact of AI-generated videos in large-scale campaigns.
Beyond basic metrics like view counts, Sendspark tracks clicks on call-to-action buttons, helping you identify your hottest leads. Engagement data and ROI metrics can also be synced directly with HubSpot or Salesforce.
Pricing Models
Sendspark offers flexible pricing plans to fit teams of all sizes:
- Solo plan: $49/month
- Growth plan: $99/month
- Team plan: $299/month
- Business plan: $699/month
Custom plans are also available for agencies and enterprise clients. All plans include key AI personalization features and CRM integrations, ensuring you get the tools you need to succeed.
Strengths and Weaknesses
After closely examining each platform, here's a clear breakdown of their key strengths and drawbacks.
Each platform brings something different to the table for sales outreach. Sendspark stands out by using AI voice cloning to scale personalized outreach - record a single video and customize it for thousands of prospects. This approach can increase email reply rates by 200–300%. However, Sendspark is the most expensive option and doesn’t offer a permanent free tier.
Loom excels in internal communication, thanks to its intuitive interface and AI-powered editing that removes filler words. Its free plan, however, limits videos to 5 minutes, and it lacks functionality for scaling personalized sales outreach.
Vidyard caters to users who prefer not to appear on camera, offering AI avatars that create videos from text scripts. It also boasts SOC 2 Type II compliance, which appeals to businesses prioritizing security. That said, advanced features can get pricey, and creating truly personalized videos still requires manual effort.
BombBomb focuses on building one-to-one relationships, with strong CRM integrations and heatmap analytics that show where viewers lose interest. Despite these features, some users report that its interface is harder to navigate compared to other platforms, and it lacks collaborative editing tools.
| Platform | Key Strengths | Main Limitations | Best For |
|---|---|---|---|
| Sendspark | AI voice/video cloning; 77 integrations; 4.8/5 G2 rating | High cost; no free tier | High-volume sales prospecting |
| Loom | AI editing; simple interface; 4.7/5 G2 rating | 5-minute free limit; no scaling capabilities | Internal team communication |
| Vidyard | AI avatars; 30-minute free videos; SOC 2 compliant | Expensive features; 4.5/5 G2 rating | Enterprise sales teams |
| BombBomb | Video replies; heatmap analytics; CRM focus; 4.7/5 G2 rating | Complex interface; no collaborative editing | One-to-one customer relationships |
When it comes to security, Vidyard and Loom provide enterprise-level protections, while Sendspark offers data encryption and custom domains for paid plans. These details can guide sales teams in selecting the most effective tool for delivering personalized and impactful video outreach.
Conclusion
When deciding on the right platform, it’s all about matching your outreach goals with the tool’s strengths. For teams needing to scale personalized video outreach, Sendspark's AI voice cloning stands out. Users have reported impressive results, like a 200–300% boost in email reply rates. At $39/month, it’s a solid investment considering the time saved on large-scale campaigns.
For smaller teams, Loom's free plan offers up to 25 videos, making it a great choice for internal communication or occasional customer responses. However, it’s not built for mass personalized outreach. Larger enterprise teams might lean towards Vidyard for its AI-powered features, while teams prioritizing deep customer relationships could benefit from BombBomb's CRM integrations.
Your choice depends on your primary needs. If automation for large-scale video outreach is key, Sendspark is a strong contender. For more casual, asynchronous communication, Loom’s free option is a great starting point. Enterprise teams might prefer Vidyard’s advanced features, while relationship-driven teams can take advantage of BombBomb’s tracking and CRM tools.
One final tip: keep your prospecting videos under 60 seconds - over two-thirds of viewers stick around for shorter videos. Start with a friendly intro, and use soft CTAs, like linking to your LinkedIn profile instead of jumping straight to a calendar invite. This personal approach helps foster engagement and ensures better results.
FAQs
How does Sendspark's AI voice cloning make videos more personalized?
Sendspark's AI voice cloning takes personalization to the next level by allowing users to replicate specific voices with impressive precision and emotional depth. This feature helps sales teams craft videos that feel genuine and customized, creating a stronger connection with their audience.
By using real-time voice synthesis, you can deliver messages that sound conversational and approachable, making it easier to build trust and encourage engagement in your outreach campaigns.
What apps and tools does Sendspark integrate with to streamline workflows?
Sendspark works seamlessly with several tools to simplify your sales and outreach workflows. Some of the key integrations include HubSpot, Salesforce, Gmail, Outlook, and Zapier.
With these integrations, you can easily weave Sendspark into your daily routines. This means you can create and share personalized videos directly from the platforms you’re already familiar with, saving time and keeping everything in one place.
How does Sendspark's analytics improve sales outreach?
Sendspark's analytics give you a clear picture of how prospects engage with your video content, making it easier to fine-tune your sales approach. Metrics such as video views, engagement levels, and audience locations reveal how interested your prospects are and provide insights into their behavior.
With this information, you can pinpoint which parts of your videos grab attention, figure out the best times to follow up, and craft messages that feel more personal. This approach, rooted in data, helps you build stronger connections with prospects, boosting your chances of closing deals and achieving better sales results.
