Top 7 AI Tools for Video Prospecting

Video prospecting helps sales teams stand out in crowded inboxes and connect with prospects on a personal level. However, creating personalized videos for each prospect can be time-consuming. That’s where AI tools step in, enabling you to scale video outreach without sacrificing personalization. Here’s a quick overview of the top AI tools for video prospecting:

• Sendspark: Automates video personalization with voice cloning, dynamic backgrounds, and CRM integrations. Prices start at $49/month.
• Vidyard: Offers AI avatars and script generation for quick video creation. Starting at $19/month.
• Loom: A simple tool for recording personal videos, ideal for smaller teams. Free plan available.
• BombBomb: Focuses on one-to-one video messaging with CRM integrations. Starts at $36/month.
• Hippo Video: Combines AI avatars with interactive features like polls and CTAs. Starts at $20/month.
• Bonjoro: Great for personalized outreach with CRM triggers. Free plan available; paid plans start at $15/month.
• Dubb: Includes an AI assistant to refine your on-camera delivery and scriptwriting. Starts at $42/month.

Quick Comparison

Each tool offers unique features, so choose based on your team’s needs - whether it’s scaling personalization, improving video delivery, or creating interactive experiences.

How to Make AI Personalized Videos for Sales Outreach (Updated 2025)

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1. Sendspark

Sendspark is designed to make video prospecting more efficient by combining personalization and scalability. With this platform, you can create a single video and tailor it automatically for thousands of prospects.

AI Personalization (Voice Cloning, Dynamic Elements)

The standout feature of Sendspark is its "record once, personalize thousands" approach. Here’s how it works: you record one video using a placeholder word like "Watermelon" in place of the recipient's name. Sendspark’s AI then steps in, using voice cloning to replace that placeholder with each prospect’s actual name - spoken in your own voice. It even handles pronunciations across languages such as English, Spanish, French, German, Swedish, and Portuguese.

But it doesn’t stop there. Sendspark also uses dynamic backgrounds, inserting elements like the prospect’s website or LinkedIn profile seamlessly into the video. To boost engagement, it creates personalized thumbnails featuring the recipient’s name or company logo, encouraging more clicks.

For those managing multiple video types like intros and product demos, the "Combine Videos" feature is a game-changer. It lets you merge an AI-personalized greeting with a pre-recorded demo, ensuring a polished and cohesive presentation. Each video is delivered on a branded page, which can include the prospect’s company branding, custom messages, and even embedded Calendly or Chili Piper calendars for instant meeting scheduling.

Let’s explore how Sendspark integrates with your existing tools.

CRM and Sales Tool Integrations

Sendspark connects with over 75 tools across your sales ecosystem. Native CRM integrations include Salesforce, HubSpot (boasting a 5/5 rating in their marketplace), Pipedrive, Zoho, and HighLevel. It also integrates with sales engagement platforms like Outreach, Salesloft, Apollo, Smartlead, and Instantly, allowing you to embed videos directly into your workflows.

For advanced users, Sendspark offers automation features on its Growth and higher plans. These automations can, for example, locate a prospect’s website, generate a personalized video with that site as the background, and send it out via email - all without requiring manual effort. Integration with tools like Clay adds another layer of dynamic personalization using enrichment data, while support for Expandi extends video prospecting to LinkedIn outreach.

"Using Sendspark transformed our customer success approach. We built a library of pre-recorded answers, allowing our team to quickly respond to common customer questions with personalized videos." - Dan Vermont, Head of Operations, Brikl

Analytics and Tracking Capabilities

Sendspark provides detailed insights into how your videos perform. You can track exactly who watches your video, how much they watch (down to the percentage), and whether they engage with your call-to-action or embedded calendar. Real-time email notifications alert you as soon as a prospect finishes watching, giving you the opportunity to follow up while their interest is fresh.

Engagement data syncs automatically with your CRM, updating systems like HubSpot or Salesforce with video interaction details. This helps you identify high-priority leads based on viewing behavior. For teams, the admin dashboard provides a centralized view of overall usage and video performance. One user even reported generating over $100,000 in ARR in just one month using Sendspark.

Pricing and Scalability

Sendspark offers four pricing tiers:

• Solo: $49/month ($39/month annually) for 1 seat and 100 Dynamic Video Minutes.
• Growth: $99/month for 3 seats, 250 Dynamic Video Minutes, advanced integrations like Salesforce, and 7,500 automated workflow tasks.
• Team: $299/month for 10 seats, 1,000 Dynamic Video Minutes, and guided setup.
• Business: $699/month for 25 seats, 3,000 Dynamic Video Minutes, dedicated account management, and live Slack support.

If you need additional Dynamic Video Minutes, they’re available at rates between $0.19 and $0.39 each, depending on your plan. Agencies managing multiple clients or enterprises requiring SOC 2 compliance can request custom pricing.

"I'm confident I've found the best video prospecting tool, and it's Sendspark. Welcome to the world where AI meets video." - William Padilla, Account Executive, GRIN

2. Vidyard

Vidyard uses AI-powered avatars and text-to-video technology to create videos from scripts. This tool allows sales professionals to generate prospecting videos quickly, using either stock avatars or custom-cloned ones. It's an excellent option for those who prefer not to be on camera or need to produce videos without the hassle of manual recording.

AI Personalization (Voice Cloning and Script Generation)

Vidyard’s AI script generator simplifies video creation by crafting tailored scripts based on inputs like call summaries, pricing proposals, or product demos. Once the script is ready, the platform transforms it into a video using an AI-generated avatar. The Free plan includes access to stock avatars and 15 AI avatar videos per month. For those seeking a more personalized touch, you can create a custom avatar that mirrors your voice and appearance by upgrading to the Business plan, which requires a custom pricing quote.

Additionally, Vidyard offers a browser extension, enabling sales reps to record and send videos seamlessly within their existing workflows.

CRM and Sales Tool Integrations

Vidyard integrates effortlessly with major sales platforms, enhancing its personalization features. Native integrations with tools like Salesforce and HubSpot allow video engagement data to sync automatically with CRM records. This includes updating deal stages based on how viewers interact with the content. The platform also works with sales engagement tools such as Salesloft, Outreach, and Gong, making it easy to embed videos into outreach campaigns.

Through its Video Agent feature and Zapier integration, Vidyard can automate the creation and delivery of personalized AI videos across over 6,000 apps, triggered by specific buyer actions.

"All I do is add someone to the cadence, write a personalized email intro, and the Video Agent does the rest." - Nely, Account Executive, Vidyard

This level of automation has helped Vidyard’s internal team generate an additional $100,000 in revenue.

Analytics and Tracking Capabilities

Vidyard also excels in tracking engagement. The platform provides detailed metrics, such as who watched a video, how long they watched, which parts they rewatched, and their interactions with CTAs. These insights allow sales teams to prioritize follow-ups based on a prospect’s level of interest.

Its bidirectional CRM sync ensures that Salesforce and HubSpot records are updated in real time, triggering workflows based on viewer behavior. For those on higher subscription tiers, team-wide analytics offer sales leaders the ability to assess individual performance and measure how video efforts impact deal progress. According to the 2025 Future of Revenue Report, over 33% of teams using video messaging saw improved win rates, while 28% reported an increase in pipeline volume.

Pricing and Scalability

Vidyard offers four pricing tiers to suit different needs.

• Free Plan: Includes up to 25 videos, access to free AI script generators, and 15 free AI avatar videos per month.
• Pro Plan ($19/month): Adds branding and personalized CTAs.
• Starter Plan: Offers unlimited video recordings, unlimited AI avatars, analytics, and branded sharing pages.
• Teams Plan: Adds CRM integrations and team performance analytics.
• Enterprise Plan: Provides unlimited integrations, SSO user management, and advanced security options.

Vidyard is also SOC 2 Type II compliant, ensuring it meets stringent security standards for enterprise users.

3. Loom

Loom takes a hands-on approach to video creation, making it a great fit for sales teams working with limited budgets who want to test the impact of video in email campaigns. For those who value a personal touch over automation, Loom offers a straightforward starting point. Let’s dive into how Loom handles personalization and integrates with other tools.

AI Personalization (Voice Cloning, Dynamic Elements)

With Loom, you’ll need to record individual videos for each prospect. While this approach is more time-intensive, it allows for a more personal connection during initial outreach. Seeing video prospecting examples can help you visualize this approach. The platform supports unlimited transcriptions in over 50 languages, which automatically generate captions to improve accessibility. However, it doesn’t include advanced features like voice cloning or customizable backgrounds that would make personalization easier at scale.

CRM and Sales Tool Integrations

One standout feature of Loom is the ability for prospects to leave comments directly on your videos. This feedback option creates a smoother communication loop, helping you gather insights quickly. While it’s a relatively simple tool, it’s effective for collecting engagement data, which can help you build a case for investing in more advanced solutions down the road.

Analytics and Tracking Capabilities

Loom also provides basic tracking features to monitor how viewers interact with your videos. You’ll be able to see when someone watches your video and whether they click on your call-to-action. Combined with the comment feature, this makes it easier to collect immediate feedback and gauge the success of your outreach efforts. These analytics can help you evaluate the impact of video prospecting before scaling up to more complex tools.

Pricing and Scalability

Loom’s Free Plan allows users to create up to 25 videos, each with a maximum length of 5 minutes. Once you hit the 25-video limit, you can delete older videos to make room for new ones. This makes Loom a budget-friendly option for teams looking to prove the value of video outreach without a significant upfront investment.

4. BombBomb

BombBomb stands out by focusing on personalized video messages that help build genuine human connections. If your sales strategy thrives on creating one-on-one interactions through custom video recordings, BombBomb provides the tools to make that happen. This approach prioritizes a personal touch over automation. This is a core tenet of personalized video content.

Personalization Approach

Instead of relying on AI-generated content, BombBomb encourages creating videos manually. This means you can craft individual messages for each prospect, ensuring a more direct and personal connection.

To make things even easier, BombBomb integrates directly with your existing sales tools.

CRM and Sales Tool Integrations

BombBomb works seamlessly with popular CRMs like Salesforce, HubSpot, and Microsoft Dynamics. It also connects with sales engagement platforms such as Outreach and Salesloft. Using their Chrome extension, you can record and embed videos directly into Gmail, Outlook, and other web-based tools, simplifying your workflow.

Analytics and Tracking Capabilities

The platform provides real-time tracking, letting you monitor email opens, video views, and link clicks. This engagement data is accessible through Chrome and Edge extensions. Analytics options vary by plan: the Core plan offers basic insights, while enterprise-level plans provide advanced analytics for greater visibility into team performance.

Pricing and Scalability

BombBomb offers several pricing tiers to meet different needs:

• Core Plan: $36.00 per user/month (billed annually). Includes unlimited video messages, browser extensions, email integrations, and basic analytics.
• Core + Copilot Plan: $56.00 per user/month (billed annually). Adds automated video workflows, CRM integration, and team assignments.
• Enterprise Plan: Custom pricing. Includes advanced features like SSO, SCIM, and access to dedicated success managers.

5. Hippo Video

Hippo Video takes a page from BombBomb’s playbook with its focus on personalized outreach but adds its own twist with automated features designed to send personalized B2B videos at scale. One standout feature? AI avatars that bring your scripts to life - a great solution for teams that want to create engaging video content without stepping in front of the camera.

AI Personalization (AI Avatars & Dynamic Elements)

With Hippo Video, you can record a single video and transform it into hundreds of customized versions using stock AI avatars and dynamic backgrounds. The platform even auto-generates subtitles in multiple languages, making your content accessible to a broader audience.

What really sets Hippo Video apart is its interactive features. The platform allows you to create choice-driven video experiences with tools like polls, surveys, and in-video calls-to-action (CTAs). These interactive elements adjust based on viewer responses, giving you valuable insights into your prospects' preferences while keeping them actively engaged.

CRM and Sales Tool Integrations

Hippo Video doesn’t just stop at personalization - it also simplifies content management. Its Video Hubs act as centralized libraries where you can store product demos, customer testimonials, and how-to guides. This means your sales team can quickly access pre-approved content instead of creating new materials on the fly. Plus, the platform offers a range of editing tools, allowing you to trim, crop, add voiceovers, and incorporate multimedia elements with ease.

Pricing and Scalability

Hippo Video offers a range of plans to suit different needs:

• Free Plan: Includes basic editing tools, analytics, a teleprompter, and up to 50 personalized videos.
• Pro Plan ($20 per user/month): Unlocks interactive features like in-video CTAs.
• Teams Plan ($60 per user/month): Adds collaborative tools, including access to shared video libraries.
• Enterprise Plan ($80 per user/month): Provides access to advanced features like AI avatars.

6. Bonjoro

Bonjoro focuses on creating personalized, one-to-one video messages, making it a great option for reaching high-value target accounts where building a genuine human connection is key.

CRM and Sales Tool Integrations

Bonjoro works seamlessly with tools like HubSpot, Keap, Pipedrive, and email platforms such as ActiveCampaign, ConvertKit, Mailchimp, AWeber, and Shopify. For Salesforce users, Zapier acts as the bridge. These integrations allow sales teams to get instant notifications when a lead takes actions like signing up, subscribing, or visiting a pricing page. This triggers timely, personalized video messages, which are especially effective in product-led sales and video email sales funnels. The result? A smoother workflow that combines timing and authenticity to boost conversions without breaking the budget.

Pricing and Scalability

Bonjoro’s Free Plan allows you to connect a CRM and send basic video messages. For more advanced features, the Starter Plan starts at $15 per month. This plan includes custom branding and the ability to add tailored calls-to-action - perfect for teams that value quality over quantity in their outreach efforts.

7. Dubb

Dubb takes a unique approach to video personalization by focusing on enhancing your on-camera delivery rather than relying on voice cloning. Its standout feature is Caira, an AI assistant that evaluates your videos based on factors like clarity, empathy, professionalism, positivity, and persuasiveness. Caira identifies filler words, repetitive phrases, jargon, and negative tones, then offers actionable feedback to help you fine-tune your message. Additionally, the platform includes an AI writing assistant for generating scripts, email content, and LinkedIn messages, simplifying your outreach efforts.

CRM and Sales Tool Integrations

Dubb doesn't stop at improving your video delivery - it also integrates seamlessly with popular CRM tools. The platform works with major CRMs like Salesforce and HubSpot, while also offering its own built-in CRM and email sequencing system. This internal setup allows teams to manage their entire outreach process in one place. Plus, collaboration tools enable team members to work together on scripts and videos, with customizable permissions for better workflow management.

Analytics and Tracking Capabilities

Dubb provides extensive analytics to complement its other features. You can track real-time viewer engagement, including who watched your video, how long they watched, and their completion percentage. The platform also monitors interactions such as CTA clicks, link clicks, and responses on branded landing pages across email, SMS, and LinkedIn —a key part of a successful LinkedIn video prospecting strategy. On top of that, Caira's AI-driven analysis offers insights into your verbal communication, helping you eliminate weak language patterns and improve overall delivery.

Pricing and Scalability

Dubb offers flexible pricing to fit different needs. The Free Plan lets you create up to 25 videos, making it perfect for trying out the platform. The Pro Plan starts at $42 per user per month, providing unlimited videos and access to all AI productivity tools. For teams requiring advanced automation and CRM integrations, the Pro Plus plan costs $129 per month, with custom pricing available for Enterprise users. With a 4.6/5 rating on G2, users frequently highlight its user-friendly interface and responsive customer support. Dubb's focus on refining video delivery makes it an excellent choice for sales professionals aiming to improve their outreach efforts.

Feature Comparison Table

Here's a side-by-side breakdown of each tool's standout features, from AI capabilities to pricing. This table helps you quickly assess which platform aligns best with your team's needs.

This comparison underscores the strengths of each tool. Sendspark excels with advanced AI sales tools like voice cloning and dynamic backgrounds, while Vidyard offers AI avatars and script generation. Loom and Bonjoro are budget-friendly but have fewer AI-driven capabilities. On the other hand, Dubb stands out with its AI delivery coaching, which helps users refine their on-camera presence.

Interestingly, sales teams using AI-powered video platforms have seen a 30% increase in win rates and closed deals 25% faster compared to those relying on manual processes. Choosing the right tool can make a huge difference in mastering video prospecting and driving results.

Conclusion

Choosing the right AI for sales prospecting tool can completely transform how you approach outreach. For teams looking to scale personalized communication, Sendspark shines with its AI voice cloning and dynamic video backgrounds. If your focus is on building one-to-one connections, Bonjoro is an excellent choice. Meanwhile, Dubb uses its "Caira" AI to provide insights on video delivery and help sales reps improve their on-camera presence. The key is to pinpoint your specific challenge and select the tool that best aligns with your sales process.

The evidence is clear: video prospecting delivers tangible results. To maximize its potential, pick a tool that works effortlessly with your current CRM and sales engagement platforms, like HubSpot, Salesforce, Outreach, or SalesLoft.

Address specific pain points - whether it's low follow-up rates or the time spent on manual personalization - by leveraging the right tool. Take advantage of built-in analytics to track who watched your videos, how long they engaged, and whether they interacted with your call-to-action. These insights will not only help you prioritize follow-ups but also provide measurable proof of video prospecting's impact to your leadership team.

FAQs

How does Sendspark use AI to personalize videos?

Sendspark uses AI to simplify video personalization, making it both efficient and scalable. With its voice cloning feature, you can seamlessly include each recipient's name in the video, making it feel more personal. It also customizes video backgrounds dynamically - for instance, showcasing a prospect's website - and adjusts the content to suit individual viewers, all from a single recording. This means you can deliver highly engaging, tailored videos without having to record a new one for every prospect.

What CRMs can I connect with Sendspark?

Sendspark connects effortlessly with leading CRMs like HubSpot, Salesforce, Zoho, and HighLevel. These integrations make it simple to sync data, automate workflows, and manage your video prospecting directly within your CRM. With Sendspark tied to your system, you can set up triggers for personalized video creation based on specific events, helping you reach out to prospects at just the right moment.

What are the pricing plans for Sendspark's video prospecting tools?

Sendspark provides pricing options tailored to various needs. The Solo plan is ideal for individuals and starts at $39 per seat per month. For teams, the Growth plan begins at $69 per team per month, while the Plus plan is priced at $199 per team per month. For larger-scale needs, the Scale plan is available at $499 per month. You can also opt for annual billing to save up to 40%.

Pick the plan that suits your needs and start crafting personalized video outreach effortlessly!

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