Sendspark Blog > The 11 Best Video Sales Letter (VSL) Software in 2024

The 11 Best Video Sales Letter (VSL) Software in 2024

There’s a famous quote about sales that goes: “People don’t buy products, they buy emotions.” And what better way to evoke emotions than through video? 

Video sales letters (VSLs) continue to prove themselves as a powerful tool in a salesperson’s toolkit — whether trying to sell a physical product, an online course, or even an idea. 

And as video-first media engagement continues to drive most consumer interactions online, it’s no surprise that VSL software solutions are popping up everywhere. Some claim to offer the best ROI, while others focus on ease of use or customization options.

But how do you cut through the clutter and find the best option for your specific sales needs?

The 11 best VSL software

Here’s our list of the 11 best VSL software you can start using right now to take your sales game to the next level.

1. Sendspark

Best for creating and sending personalized videos at scale.

Sendspark is a video messaging tool that lets you record one video and then personalize it for dozens, hundreds, or thousands of recipients in just one click.

Designed for sales, marketing, and customer success teams, Sendspark helps you cut through the noise, engage your prospects, and generate better results.

How it works

You get started with Sendspark by uploading an existing video or creating a new video. You can create a video using either Sendspark's desktop app for Mac/Windows or its Chrome extension — each allows you to record yourself, your screen, or both yourself and your screen.

In the introduction to your video, say "Hi, Watermelon," instead of a name. This lets Sendspark know which section of the video to personalize with the recipient's name. After that, the platform uses its voice-cloning technology to replace "watermelon" with the name of individual recipients.

Once your video is complete, you can get started creating individual, personalized videos by adding your recipients to Sendspark. You can do this in several different ways: enter them manually, upload a CSV, import from your CRM, or use Sendspark's API.

When you're finished, simply click "Generate videos," and Sendspark will create personalized videos for everyone on your list, each using the prospect's name in your voice in place of "watermelon."

In addition to personalizing the name in your videos, use dynamic backgrounds to automatically replace what's displayed on your screen in your video with your prospect's website or LinkedIn profile, and create unique thumbnails for each recipient that show a personalized caption or display their brand logo.

When recipients click on your video thumbnail, they're taken to a personalized landing page that includes a header with your company's branding, a custom message, and a call to action. You can even embed your calendar on the page to make it as easy as possible for viewers to book meetings after watching your videos.

Additional features

  • Combine videos: Already have a great demo video you don't want to re-record? No problem! Just upload the demo video to Sendspark, record a new introduction, and then combine the two videos to take advantage of Sendspark's personalization features.
  • Camera filters: Look and feel your best with virtual backgrounds, filters, and effects to touch up your appearance.
  • Analytics and notifications: See who watched your videos, how far into the video they watched, and whether or not they clicked your CTA. You can also get real-time notifications when a recipient watches your video so you can follow up with them while you're top-of-mind.
  • Request videos: Use Sendspark to ask customers to create a video for you. They can record instantly from their phone or computer — no installation needed! When they're finished, the video instantly uploads to your Sendspark account.
  • Integrations: SendSpark has more than 75 integrations with the top email, CRM, and calendar platforms, including Gmail, HubSpot, Salesforce, Clay, Apollo, Marketo, Outreach, Salesloft, LinkedIn, Chili Piper, Calendly, Pipedrive, and more.

Pricing

Sendspark's pricing starts at $39 per seat per month and includes 200 dynamic video minutes, AI personalization, dynamic backgrounds, and basic CRM integrations.

Ready to get started with Sendspark? Sign up now, or request a demo.

2. Camtasia

Best for those looking for fast, high-quality video editing and screen recording features.

If you're looking for video editing software that’s easy to load and start recording in a snap, Camtasia is definitely worth checking out.

With Camtasia, you can easily record high-definition footage on your screen, along with your camera and microphone audio. And when it's time to edit, you've got a ton of options: drag-and-drop transitions, callouts, effects, you name it. 

Camtasia also lets you add dynamic backgrounds, captions, and other engaging elements to really make your videos pop. This is a great option if recording screengrabs and screencasts are a major part of your content creation process.

Camtasia Pricing: Free trial available, starts at $179.88/year.

3. Potion

Best for AI-powered personalized video creation for sales prospecting.

Have you ever wished you could create personalized videos for your prospects at scale? Well, with Potion, you can. This AI-powered video creation platform is all about helping you boost response rates and close more deals through video-based prospecting tools.

Potion makes it easy to record a video template, select the words you want to personalize, and let the AI do the rest. Suddenly, you've got a batch of videos that feel custom-made for each recipient without spending hours recording individual messages.

Potion Pricing: Free 7-day trial, starts at $99/month/seat.

4. EasyVSL

Best for quick and easy video creation for small businesses.

If you're a small business owner or solopreneur looking to create high-converting videos without spending weeks on production, EasyVSL might be just the tool you need. This user-friendly platform is all about simplifying the video creation process so you can focus on what matters most: sharing your message.

With EasyVSL, you can create professional-looking slideshows and explainer-style videos in a matter of minutes. Just paste in your script, choose your design elements and transitions, add your audio, and voila — you've got a video ready to share with the world.

EasyVSL Pricing: $97 one-time software purchase, $9.99/month after.

5. Vidnami

Best for professional-quality video creation with extra features.

Vidnami is an AI-powered video creation platform designed to help businesses harness the power of video marketing without needing a ton of technical know-how. If you've got a script, Vidnami can help you turn it into an engaging video in no time.

One of the coolest features of Vidnami is its AI-assisted scene splitting. Just input your video script, and the software will automatically break it down into appropriate scenes — and even suggest relevant video clips to accompany each one. 

Interestingly, Vidnami pulls from the well-known Storyblocks library, so you'll have access to a huge database of high-quality video, image, and audio assets.

Of course, if you want more control, you can always adjust things manually. Vidnami gives you the flexibility to customize your content as needed.

Vidnami Pricing: Free 14-day trial, then $47/month.

6. Vyond

Best for creating dynamic, engaging animated videos for sales.

With Vyond, you can create all sorts of dynamic animated content, from training videos and explainer videos to sales pitches and marketing assets. 

Vyond is particularly well-suited for a few key use cases, such as video sales letters that share narrative-based content. With a wide range of templates, assets, and customization options, Vyond allows you to create videos that match your brand's unique style and voice. And the platform's AI-powered features make the creation process faster and easier than ever.

Vyond Pricing: Freel trial, then $25/month.

7. Bitable

Best for creating videos quickly with a user-friendly interface that’s easy to learn.

Sometimes, you just need to whip up a professional-looking VSL fast. Biteable’s cloud-based video creation platform is all about simplicity and speed, making it a great choice for busy marketers, salespeople, and business owners.

The platform offers a wide range of templates, from explainer videos to social media ads, so you can find the perfect starting point for your message. One of the standout features of Biteable is its vast library of stock clips, images, and unique animations. 

Biteable also offers in-app voiceover recording, so you can add narration to your video without ever leaving the editor. You can also upload your clips or record yourself right in the app.

Bitable Pricing: Starting at $15 per month.

8. Doodly

Best for creating engaging hand-and-whiteboard animation videos.

Ever wanted to create those cool whiteboard animation videos but thought you needed to be a professional artist? Doodly makes it possible for anyone to create professional-looking doodle videos that catch the eye and stand out.

Doodly's secret sauce is its point-and-click simplicity. Just choose an image from their extensive library of custom-drawn doodles, drag it onto the canvas, and watch as Doodly automatically animates the drawing for you. 

You can also create videos with blackboard, glassboard, and even green screen backgrounds.

Doodly Pricing: Free 14-day trial, starting at $49/month.

9. VideoScribe

Best for creating engaging whiteboard animation videos with mobile compatibility.

Like Doodly, VideoScribe focuses on the whiteboard-style animated sales video. But where Doodly may lack flexibility, VideoScribe offers more usability. 

You can use VideoScribe in two ways: through VideoScribe Browser, which works on any desktop or tablet browser, or VideoScribe Desktop, a downloadable app for your computer. 

VideoScribe makes bringing your ideas to life easy with its drag-and-drop interface. You'll have access to a huge library of royalty-free images, illustrations, icons, and even pre-made templates to get you started. 

VideoScribe Pricing: Starting at $42/month.

10. InVideo

Best for professional-grade video creation with collaboration tools.

InVideo packs a lot of features in a single platform, which may be overwhelming for some sales teams, but those with content experience may enjoy the extra bells and whistles.

InVideo offers a vast library of pre-made templates — over 5,000 to be exact. These templates cover various use cases, from social media posts to marketing videos, allowing you to kick-start your project using natural language commands. 

Whether you're creating content for social media, marketing campaigns, or internal communications, InVideo provides the tools to produce high-quality videos efficiently.

InVideo Pricing: Starts at $20/month.

11. CreateStudio

Best for creating Pixar-style 3D animated videos with ease.

Ever dreamed of creating Pixar-style 3D animations but thought it was way out of your league? Well, CreateStudio brings the power of professional 3D animation to your fingertips.

But CreateStudio isn't just about 3D characters. It's a comprehensive video creation tool that lets you make all sorts of eye-catching content. You can even have a hand-sketch doodle effect that can automatically turn any text, image, or video into a hand-drawn animation.

For those who want more control, CreateStudio offers pro features like keyframe animation, custom effects, and advanced masking. 

CreateStudio Pricing: Starting at $27/month.

Choosing the right VSL software for your business

When selecting video sales letter software for your team, there's no one-size-fits-all solution. Each offers plenty of features that work great, and each has unique elements that may or may not apply to your needs. 

So rather than going all-in on a specific option and having to adjust your processes to fit, you'll want to find the right tool that fits your needs and your budget.

How important is personalization in your sales process?

If you're looking to create a genuine connection with your audience, make sure to choose VSL software that offers personalization features. This allows you to customize your video for each viewer, making them feel special and increasing the chances of conversion.

What level of integration do you need with your existing tools? 

Sendspark shines in this area, offering seamless integrations with popular CRMs, email platforms, and other sales tools. This allows you to incorporate video seamlessly into your existing workflow. 

While other options like InVideo or Potion offer some integrations, Sendspark's sales-focused integrations are particularly robust.

How tech-savvy is your team, and what kind of support do you need? 

User-friendliness varies across platforms and really depends on how well your team can adapt to new technology. Does the VSL platform have easy-to-use tutorials and guides, or do you need more personalized support? Does it have too many features — risking the platform becoming unusable — or will it be easy to find what you need? 

What's your budget and expected return on investment? 

Pricing models vary from one-time purchases (like CreateStudio) to subscriptions (like Sendspark). While Sendspark's pricing might be in the mid-range, its focus on driving sales conversions could lead to a higher ROI. 

Remember that your investment in a quality VSL platform that you’ll actually use will result in more engaging content and potentially higher sales.

Do you need advanced features like AI or analytics? 

Many tools now offer AI capabilities, such as personalization across video and content or predictive analytics for identifying potential buyers. These features can be powerful for driving conversions and maximizing ROI, but they also come at a higher cost.

Remember, the best VSL software is the one that aligns with your specific needs and helps you create compelling videos that resonate with your audience. Take advantage of free trials and demos to see which platform works best for you and your business.

Mask group Sendspark is video for sales, that scales! Get started with Sendspark to scale your outreach, build stronger relationships, and communicate better with leads and customers. Get Free Trial

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