It's 9 a.m., and you're staring at your computer screen, your coffee growing cold beside you. You've just spent the last hour crafting what you thought was the perfect sales email. Your pitch is polished; your value proposition is clear.
You hit send and... nothing.
No responses, no meetings booked, not even a courtesy "no thanks."
If you're tired of low response rates and unproductive outreach efforts, it's time to power up your prospecting game.
Video prospecting isn't just a trend anymore — it has become a proven technique that can skyrocket your engagement rates, humanize your communications, and drive sales.
Imagine sending an outreach message that gets opened 82% more often than your text-based emails. Picture your response rates jumping by 26% and your close rates increasing by up to 28%.
These aren't pipe dreams — they're real results that sales professionals are achieving with video prospecting.
Not sure how to get started with video prospecting? We’ve got the guide you need to start using videos to reach prospects and close deals. With some top tips, real examples, and best practices, we’ll help you take the first step in video marketing.
What is video prospecting?
Video prospecting is the practice of using personalized video messages in your sales outreach efforts to connect with potential customers. Instead of relying solely on text-based emails or cold calls, you create short, engaging videos to introduce yourself, your company, and your value proposition.
These videos can be used at various stages of the sales process, from initial cold outreach to follow-ups and lead nurturing. You can send videos to cold leads, warm leads, dead leads — even your ex-customers.
Depending on your target audience and preferred communication channels, they can be sent via email, social media platforms like LinkedIn, or even text messages.
Key pillars of video prospecting include:
Personalization
Personalization goes beyond just mentioning the prospect's name. It involves doing your homework and demonstrating that you understand their business, challenges, and needs.
This could mean referencing recent company news, congratulating them on a milestone, or addressing a specific pain point you know their industry faces. The goal is to make the prospect feel that this video was created just for them, not as part of a mass outreach campaign.
Visual engagement
One of the biggest advantages of video is the ability to convey non-verbal cues. Smile to show friendliness, use hand gestures to emphasize points, and maintain eye contact with the camera to build trust.
You can also use visual aids like whiteboards, screen shares, or product demonstrations to illustrate your points. This multi-sensory approach helps your message stick and makes you more memorable to the prospect.
Brevity
Attention is a precious commodity. Your video should be long enough to convey your key message but short enough to hold your prospect's attention. Aim for 30-60 seconds, with a maximum of two minutes for more complex topics.
Remember, the goal of your first video is often just to pique interest and start a conversation, not close a deal. Practice delivering your message concisely and focus on the most important points.
Call-to-action
Always think, “So what?” You need to tell your viewers what to do now that they’ve watched your video.
This could be booking a meeting, replying to your email, checking out a resource you've shared, or even just connecting on LinkedIn. Make this call-to-action (CTA) explicit and easy to act on.
For example, you might say, "If this sounds interesting, click the link below to book a 15-minute call with me." Or, "Reply to this email with a quick 'yes' if you'd like to learn more." The key is to make the next step low-friction and clearly beneficial to the prospect.
Does video prospecting work?
If you're considering investing time and resources into video prospecting, you're probably wondering: Is it really worth it?
The short answer is yes. Let's look at the numbers:
- Video content can boost click-through rates by up to 300%.
- Prospects are 13% more likely to remember your message when it's delivered via video.
- Sales reps using video in their outreach see a 26% increase in replies.
- 70% of B2B buyers watch videos during their buying journey.
- Using video in your sales process can increase close rates by 28%.
When should you use videos in your outreach?
While video prospecting is powerful, it's not a one-size-fits-all solution. Knowing when to use video can significantly impact your outreach effectiveness. Here are some key scenarios where video can be particularly impactful.
- Initial contact with prospects: First impressions matter. A personalized video introduction can help you stand out from the sea of text-based cold emails. Use video to briefly introduce yourself, your company, and why you're reaching out. This human touch can increase the likelihood of a response.
- Follow-up messages: If your initial outreach didn't get a response, a video follow-up can reignite interest. Use this opportunity to add value, perhaps by sharing a quick tip or insight relevant to their business.
- Nurturing leads: For prospects who've shown interest but aren't ready to buy, use video to stay top-of-mind and provide ongoing value. Share industry insights, product updates, or answers to common questions.
- Addressing objections: When a prospect raises concerns or objections, a video response can be more effective than text. You can use visual aids to clarify points and your tone of voice to convey empathy and understanding.
- Providing product demonstrations: Rather than scheduling a full demo call for every interested prospect, send a short video showcasing key features relevant to their needs. This can help qualify leads and make live demos more productive.
- Re-engaging cold leads: For leads that have gone quiet, a personalized video can help rekindle the conversation. Reference previous interactions and provide a compelling reason to re-engage.
- Post-event follow-ups: After meeting prospects at a conference or webinar, send a video to remind them who you are and continue the conversation.
- Celebrating milestones: Use video to congratulate prospects on company achievements or personal milestones. This shows you're paying attention and helps build a stronger relationship.
- Sharing case studies: Instead of sending a text-heavy case study, create a short video summarizing the key points. This can be more engaging and increase the likelihood of the prospect consuming the information.
- Responding to inquiries: When a prospect reaches out with questions, respond with a video. This personal touch can help build rapport and set you apart from competitors. Plus, you’ll love the time saved by not typing out a lengthy response.
How to use videos in your outreach
Looking for more ideas on when it might be the right strategy to include videos in your outreach? Here are some of our favorites.
Make a great first impression
Most business decision-makers receive hundreds of emails every day. And just like their phone calls, they screen those messages.
If you want your prospecting to get noticed, you need to do something different to stand out in that crowded inbox. And with less than half of businesses using it as part of their email prospecting (43.8% to be precise), video gives you that edge.
Not only is it difficult to resist clicking on an email entitled “I made you this video” (sales teams using video see 16% higher email open rates), but the recording will immediately begin to build a connection with your prospect, familiarizing them with your face and voice.
Send follow-ups that cut through the noise
Most deals need between five and twelve contacts to close, so scheduled follow-ups are a critical part of any successful prospecting strategy.
But again, how can you make them stand out amid all the noise of a decision-maker’s crowded inbox?
Immediately after a meeting, record a quick video summarizing the agreed next steps, and include a calendar link as a call to action to get the next call on the books.
The best follow-up videos are very short — 60 seconds or less — and get straight to the point. As such, it’s best to prepare carefully before recording so that you make a strong impression.
Recycle lost prospects
“Hi %Firstname%! Remember me?”
Let’s face it, salespeople tend to be bad at recycling lost prospects. And that’s because it’s often a thankless task that involves a lot of effort for relatively little return. Prospects are pretty unlikely to remember you from an email.
But from a video? That’s a different story.
Putting a face to the name is a great way to increase recognition and the likelihood of a positive response. Record a quick video to remind them of your last interaction and what your service could do for them, and suggest a catch-up call.
As long as you keep it friendly, short, and to the point, your video is highly likely to re-engage that cold lead and get them back into your funnel.
Target key accounts for special attention
Sometimes, your sales team will need to target multiple contacts at the same business. This is particularly true with larger companies, where it’s often necessary to follow an account-based marketing (ABM) strategy to make inroads.
While sometimes you will want to send personalized communications to individual decision-makers, it’s frequently possible to save a lot of time by recording and sending out account-wide videos, tailored to the organization rather than the individuals.
This way, you can keep all stakeholders involved and up-to-date in a consistent way without generating pages and pages of text that nobody wants to read.
Get more efficient with demos, FAQs, and more
Sales reps spend a staggering 21% of their time writing emails. The vast majority of these cover the same ground again and again: introductions, answering frequently asked questions, providing quotes, chasing responses, etc.
Of course, much of this can be taken care of with automated email messages, but buyers are very sensitive to generic content — especially in B2B settings where personal rapport is key to making progress.
You can save a lot of time by creating video templates that cover these common topics.
Sendspark has a feature for creating template videos of precisely this type. Either write a couple of bespoke lines in an email and send over a link to your templated video, or record a quick tailored intro video and fire over a playlist of links to both.
It's much quicker for salespeople than writing long, tailored emails and much quicker for prospects to consume. A short video is quicker and more convenient than a big chunk of text. Not only that, research has shown that video viewers recall far more of what they’ve seen than of text they’ve read.
And it’s not just these use cases. Why not record and send out your entire pitch?
Deliver it once on camera and package it up as a video sales letter.
Not only will it save your team hours delivering it over and over again, but it will also save you and your prospects the hassle of trying to arrange a mutually convenient time for a demo call.
Book meetings when it suits your prospects
Reps spend around 12% of their time scheduling calls — playing phone tag, chasing up email responses, or trying to rebook meetings that have been missed.
That last point is particularly problematic. No-show rates for sales calls can be as high as 40%, which can mean huge amounts of time wasted preparing for meetings that don’t happen.
Calendar services like Calendly have had a big impact on getting these meetings booked more efficiently in the first place, but what about making sure the participants turn up?
This is where a quick personalized video message with a reminder and the option to rebook can make all the difference. We’ve found that this increases attendance rates by around 30% and virtually eliminates outright ghosting.
A personal video goes a long way to reminding prospects that there’s a real person at the other end of that call who has put time and effort into it.
Capitalize on timeliness
It’s been shown that sales reps who get back to a prospect within an hour have a seven-times better success rate in generating meaningful conversations.
Well, video can help you out here too.
If you record your video messages using Sendspark, you’ll be sent an email notification when it’s been viewed.
Sendspark also sends out emails when the CTA on your landing page is clicked, as well as compiling all these stats in a handy dashboard.
Many organizations’ email setups block read receipts from being requested, so this is a big advantage video messages have over standard email.
With these instantaneous notifications, your team is in a position to jump on prospects with a follow-up to continue the conversation when you’re top-of-mind.
15 video prospecting best practices
The following tips will help you get more clicks, leads, and sales from your video outreach efforts.
1. Personalize your videos
Research your prospect, and customize your message for them. As Dale Carnegie says, “talk to someone about themselves and they'll listen for hours.”
Personalization is the key to cutting through the noise in your prospect's inbox. In a world of automated messages and generic pitches, a truly personalized video shows that you've done your homework and value the prospect's time. This level of attention increases the likelihood of engagement and sets the foundation for a meaningful conversation.
Know your prospect’s first name, and pronounce it correctly. Understand their company’s business and their possible needs. Research their role in their company and their current interests.
In other words, treat video prospecting the same way you would a sales call. If reaching out to groups and segments, get to know them first. This will help you craft messaging that feels as personal as possible.
Tips:
- Research the prospect's company, recent news, and industry challenges.
- Reference specific pain points or goals relevant to their role.
- Use their company logo or website in your video.
- Mention mutual connections or shared interests if applicable.
Example:
"Hi Sarah, I noticed that Acme Corp just launched a new product line in sustainable packaging. Congratulations! I've put together some ideas on how our logistics solution could help streamline your distribution for this eco-friendly initiative. Take a look at this quick mockup I've prepared."
2. Use a personalized thumbnail
Videos with thumbnails get 65% more clicks than other media. Personalized thumbnails with a sales rep's face on them work best in sales. One way to create personalized thumbnails is to use Sendspark to:
- Create still-image and animated GIF thumbnails.
- Choose the exact moment captured in your GIF.
- Add personalized text that grabs your prospect by the eyeballs.
The more appealing you make your thumbnail, the more likely prospects are to click on it. So take a few seconds before hitting "send."
3. Plan your video ahead of time
Structured videos help guide a potential customer through their journey quickly and easily. That's why you want to create structure by:
- Preparing a script (or adapt one that works well on other channels).
- Cleaning up your virtual workspace if you’re doing a screen recording.
- Preparing an eye-pleasing background for videos.
Planning also helps minimize awkward pauses, "um" and "ah" moments where you don't know what to say, and derailed videos. Over time, seek to create prospecting video templates that give you consistent structure.
4. Spend time on your copy
Strong subject lines encourage people to open your messages. Engaging copy helps viewers understand why they need to watch your video. And smart CTA button text guides decision-makers to the next stage in the buying process.
The more time you spend writing the copy for these assets, the better your results are going to be.
5. Practice recording yourself
Recording a video feels different than going on a sales call. To make sure you look comfortable in your prospecting videos, practice. That way, you look confident and feel comfortable when it actually matters.
6. Craft compelling subject lines
Your subject line is the gatekeeper to your video being seen. No matter how great your video content is, it won't matter if the email never gets opened. A compelling subject line piques curiosity, highlights value, and encourages the recipient to click.
Tips:
- Include the word "video" to boost open rates.
- Keep it short and intriguing (under 41 characters if possible).
- Personalize with the recipient's name or company.
- Create a sense of exclusivity or urgency.
Example:
"John, I made this 30-second video just for Acme Corp" or "Quick video: 3 ideas for Acme's Q4 goals"
7. Make your video the optimal length
Attention is a precious commodity. Keeping your videos concise respects your prospect's time and increases the likelihood that they'll watch the entire message. It also challenges you to distill your value proposition into its most essential elements.
Short videos perform better than long ones across all channels and platforms. But it’s especially important to keep your prospecting videos short and punchy.
Why? Because you’re not trying to sell anything yet. You’re just reaching out. The idea is to get a click and a reply; nothing else.
To keep your videos short and to the point, use personalized landing pages and CTAs. That way, you can focus on your core message and let buttons and on-page text guide the viewer’s next step.
Tips:
- Aim for 30-60 seconds for initial outreach.
- Keep more complex topics or demos under two minutes.
- Start with your most important point.
- Use the KISS principle: keep it short and simple.
Example:
"Hi Tom, I know you're busy, so I'll keep this to 45 seconds. I've been following Acme's expansion into the Asian market, and I have three quick ideas that could help you overcome the logistical challenges you mentioned in your recent interview."
8. Focus on your delivery
Your on-camera presence can make or break your video prospecting efforts. A confident, engaging delivery builds trust and makes your message more memorable. Remember, you're not just selling a product or service; you're selling yourself as a potential partner or solution provider.
Before recording an important video pitch, take a few minutes to prepare. Meditate a little. Get up and stretch. Take a short break if you’re feeling tired. Do whatever helps you focus and get your energy up. Treat the video recording as you would an important sales call.
Additionally, don't read from a script. It looks unnatural, and people love raw, authentic videos.
Tips:
- Smile and maintain eye contact with the camera.
- Use natural hand gestures to emphasize points.
- Speak clearly and with enthusiasm.
- Dress professionally but comfortably.
- Practice your delivery, but aim for a conversational tone.
Example:
"Hey Lisa, Ben here from XYZ Solutions. [Smile and wave] I'm excited to share how we helped a company similar to yours increase its operational efficiency by 30%. [Use hand gesture to emphasize '30%'] Let me give you a quick overview."
9. Make things fun
B2B buyers are tired of boilerplate, by-the-book pitches. They like salespeople who make things fun and engaging. They also like salespeople who can be informal and loose when necessary.
Case in point: salespeople who curse close up to 8% more deals. Now, we're not saying you should curse, but you should find ways to keep things as fun and personable as possible.
10. Include a strong call to action
A strong call to action (CTA) gives your prospect clear direction on what to do next. Without it, even an interested viewer might not know how to proceed, potentially losing a valuable opportunity. Your CTA should be simple, specific, and value-driven.
Keep your CTAs soft. Most CTAs with calendar links are never opened. Try linking a piece of content or your LinkedIn profile instead!
Tips:
- Make the next step easy and low-commitment.
- Use action-oriented language.
- Tie the CTA to a clear benefit for the prospect.
- Consider using video platforms that allow clickable CTAs within the video.
Example:
"If you'd like to see how we can apply these efficiency strategies to Acme Corp, just click the 'Schedule Call' button below to book a 15-minute chat. No pressure, just a quick exploration of ideas that could boost your bottom line."
11. Optimize your lighting, audio, and background
The technical quality of your video directly impacts how professional you appear. Poor lighting, unclear audio, or a distracting background can undermine your message and credibility. Ensuring good technical quality shows respect for your prospect and enhances the overall viewing experience.
Tips:
- Use natural light or invest in a simple ring light.
- Use a high-quality microphone for clear audio.
- Choose a clean, uncluttered background.
- Test your setup before recording.
- Consider using a platform with automatic background blur or replacement.
12. Make sure you're targeting the right person
In modern B2B, different titles mean different roles at different companies. A business development manager could be 90% sales in one company and 90% customer success in another.
You want to make sure your prospecting messages reach the right people. To do that, do as much research as possible before you start the outreach process.
13. Integrate videos into your overall sales strategy
Video prospecting shouldn't exist in a vacuum. It's most effective when integrated seamlessly into your overall sales strategy. This integration ensures a consistent message across all touch points and allows you to leverage the strengths of different communication methods.
Tips:
- Use video in conjunction with email, phone calls, and social media engagement.
- Create a library of video templates for common scenarios.
- Track metrics to continually refine your approach.
- Use video at different stages of the sales funnel, from prospecting to nurturing to closing.
14. Share your video on the best channel
Send your videos off on the channels your prospects are most likely to see them — email, LinkedIn, Twitter/X, or wherever they spend most of their time.
15. Track engagement
Monitor when prospects view your video, click your call-to-action, and schedule meetings with you, and follow up accordingly!
Example video prospecting scripts for different scenarios
Want to see video prospecting in action? Here are ten examples of how it could help Acme Corp – showing you just how many different ways there are to use video in your sales strategy.
The personalized introduction
Scenario: A sales rep introduces herself to a new prospect.
"Hi John, I'm Sarah from TechSolutions. I noticed Acme Corp just announced plans to expand into Europe. Congratulations! I've helped similar companies navigate international growth, and I thought you might find this 2-minute overview of our global logistics platform useful."
Why it works: It's timely, personalized, and offers immediate value.
The problem solver
Scenario: Addressing a specific pain point the prospect's industry is facing.
"Hello Lisa, I've been reading about the supply chain issues affecting the automotive industry. I've put together a quick demo of how our predictive analytics tool has helped other manufacturers reduce stockouts by 40%."
Why it works: It demonstrates an understanding of the prospect's challenges and offers a concrete solution.
The mutual connection
Scenario: Leveraging a shared connection or experience.
"Hi Mark, I saw we both attended the Digital Marketing Summit last month. I particularly enjoyed the session on AI in content creation. It got me thinking about how our tool could help Acme Corp automate some of your content processes."
Why it works: It establishes common ground and makes the outreach feel less cold.
The video whiteboard
Scenario: Using visuals to explain a complex concept.
"Hey Sandra, I know Acme Corp is looking to optimize its customer journey. I've sketched out a quick diagram of how our CRM integrates touch points across marketing, sales, and support. Let me walk you through it."
Why it works: It simplifies complex information and makes it more engaging and memorable.
The product demo teaser
Scenario: Giving a sneak peek of a product in action.
"Hi Robert, I heard you're evaluating project management tools. I've recorded a 90-second tour of our most popular features. Check out how easy it is to assign tasks, track progress, and generate reports."
Why it works: It provides immediate value and creates curiosity to learn more.
The case study highlight
Scenario: Sharing a success story relevant to the prospect.
"Hello Jennifer, I wanted to share how we helped a company similar to Acme Corp increase their conversion rates by 25%. Here's a quick overview of the strategy we used."
Why it works: It provides social proof and concrete results that the prospect can relate to.
Related: How to Get Video Testimonials From Customers
The event follow-up
Scenario: Reaching out after meeting at a conference.
“Great to meet you at the Tech Expo, Tom! As promised, here's a quick rundown of how our cybersecurity solution addresses the concerns you mentioned about data privacy in cloud environments."
Why it works: It reinforces the in-person connection and delivers on a promise, building trust.
The objection handler
Scenario: Addressing a common concern or objection.
"Hey Emily, I understand that implementation time is a big concern for Acme Corp. I wanted to show you our new rapid deployment process that can have you up and running in just two weeks."
Why it works: It proactively addresses objections and shows commitment to solving the prospect's problems.
The personalized landing page
Scenario: Creating a custom experience for a high-value prospect.
"Hello David, I've put together a personalized page for Acme Corp, showcasing how our solution aligns with your 2023 goals. Let me give you a quick tour."
Why it works: It demonstrates a high level of commitment and personalization, making the prospect feel valued.
The team introduction
Scenario: Introducing the team that would work with the prospect.
"Hi Laura, I wanted to introduce you to the team supporting Acme Corp. Here's a quick hello from our account manager, product specialist, and customer success lead."
Why it works: It humanizes the business relationship and helps the prospect envision working with your company.
10 video prospecting examples
Most sales teams have never made a prospecting video and don't know where to start, so we wanted to close out with these 10 outstanding examples of prospecting videos you can learn from.
1. Kayla Sings for LinkedIn
This short-but-sweet pitch has LinkedIn’s Kayla croon her offer to potential customers. This is a strong example of how you can add fun elements — music, rhyming, props — without going overboard.
The video is short and sweet. It’s fun, but not too much fun; it's still very professional.
One smart detail we liked is that the video is reusable. It doesn't refer to the prospect by name or brand. If you make a video like this, you can send it out in video marketing blasts or reuse it for multiple prospects.
2. Paid pitches Lafco
The prospect's company (Lafco) sells candles. As the video starts, we see the sales rep holds up candle wax in the video. This shows he did his homework and wants the sale.
This is a good example of a cheap-but-effective prop. If you're really smart, you can buy props in bulk once you know who your main targets for the next few months are. In return, you get a personalized video, a rocking thumbnail, and your prospect's attention.
3. A canny pitch from Canny’s Kayla
In this video, Canny’s Kayla Cytron-Thaler pitches Apollo’s Krishan Patel with a unique angle.
She starts by explaining that she’s an Apollo power user and that she’s disappointed by the absence of an important feature. She then explains how her current company could help bring this feature to Apollo, then asks for a meeting.
A few things to note here. First, Kayla is a real-life Apollo user and fan. She demonstrates first-hand knowledge of their product. This is something you can do by assigning reps to accounts that have meaning to them.
Second, Kayla emotes with her body language and tone of voice. Sales prospecting online can be a little dry because you don't see the viewer in real-time. This is a good example of emotion working to the sales rep's advantage.
4. JDR Group’s LinkedIn pitch
In this video, Will Williamson pitches Vidyard’s Yaniv Siegel. The video combines self-style webcam shots with screen captures of Yaniv’s LinkedIn profile.
What we like here is that Will spends most of the video talking about Yaniv and rather than himself. Once he’s done, he thanks Yaniv for watching and signs off with a smile. It's an excellent example of putting the prospect first in sales messaging.
The takeaway here is that you don't have to be emotional to be personable. Being polite and considerate in your outreach efforts works just as well.
6. Woodway to Body Shop
In this video, Woodway’s Matt unboxes a Bodyshop package. He then shows the paper lining in the box is seven meters long; extremely wasteful. He closes by explaining how his company, Woodway, can help create more sustainable packaging.
The simple set-up — showing a real problem and suggesting a meaningful solution — is very persuasive. You can use it to prospect but also to give your next sales video a little extra oomph. Just remember to take the time to identify real problems like Matt did with Bodyshop's packaging here.
6. Sam Kean (Fresh Relevance) to Indoor Sports Services
While pitching a sports company, Fresh Relevance’s Sam Kean starts doing overhead presses. He continues to do them through the whole video, even when visibly uncomfortable.
This makes for a quirky visual, but it feels right for a sports goods company. Athletes (and athletic brands) prize energy, commitment, and grit; everything Sam shows in this video.
Making ultra-personalized video content like this is risky because it takes a lot of effort. Still, we're fans of how he went above and beyond to impress the prospect with this video email.
7. Vouris selfie pitch
This is a friendly, personable pitch from one of Sendspark’s customers. Short and to the point, with a beautiful background that's easy on the prospect's eye. Something that stands out here is the personalized landing page. Together with the tasteful background, it makes for a clean, professional-looking video that's a cut above regular selfie pitches.
8. Acme prop video
This energetic video pitch from Terminus’ Morgan Gillespie is pretty straightforward. What's special is the first shot, which is also the video's thumbnail.
Morgan holds the customer’s product in one hand and a whiteboard with the prospect’s name in the other. She has a wide smile on her face. This is a textbook example of personalizing videos with props; perfect planning, perfect execution.
9. Chris Smiley's one-to-many selfie pitch
In this video, Sendspark client Chris Smiley introduces himself to Captiv8 event attendees. This is very smart prospecting; sending an appropriate, relevant one-to-many video without selling anything directly. Very smart.
The lesson here is that simple one-to-many videos work well in the right context. Just find the right situation and cohort, record a video that starts conversations, and you'll have chances to close sales later on.
10. Big Sun's on-premise selfie pitch
Big Sun is a Sendspark client. In this video, they film on-premise from an open-air Heritage carport. They highlight a simple offer — limited-supply solar panels — and the benefits of buying now.
The video works because a professional pitching their offer on-location is more enticing than reading about the same offer in an email. The personalized landing page with a big CTA button is a nice touch, guiding people towards the sale with no friction.
Don’t underestimate the power of video prospecting
For sales teams, the ability to connect with prospects with personalized video messages can make all the difference in converting leads into customers. With the right video prospecting tools and strategies, you can boost just how valuable your prospect feels before even becoming a customer.
And when you can automate tasks and send mass emails, it's easy for prospects to feel like just another number on a sales list. But by taking the time to create personalized video messages, you show that you value their time and are willing to make an effort to connect with them on a more human level.
Using Sendspark for personalized video prospecting
As we've explored throughout this guide, video prospecting can significantly boost your outreach efforts. To truly harness the power of video in your sales strategy, you need the right software. This is where Sendspark comes in.
Sendspark is a cutting-edge platform designed specifically for sales professionals looking to leverage video in their outreach. Here's how Sendspark can elevate your video prospecting game.
Streamlined video creation and distribution
Sendspark makes it simple to record, edit, and send personalized videos. Its user-friendly interface allows you to create professional-looking videos in minutes, even if you're not tech-savvy.
It offers both webcam recording and screen capture options, allowing you to choose the best format for your message. Plus, every video is hosted on a customizable landing page, where you can add your company branding, include additional information, and insert clear call-to-action buttons.
Powerful analytics and integrations
Gain valuable insights with Sendspark's detailed analytics. You can see who's watched your videos, how long they watched, and whether they clicked on your call-to-action. This data is key in refining your approach and following up with engaged prospects.
AI-led optimization baked in
Sendspark's AI capabilities help you create more effective videos faster. From suggesting personalized talking points based on prospect data to optimizing your video thumbnails for higher click-through rates, these features give you an edge in your outreach efforts.
With Sendspark, you're not just creating videos; you're crafting personalized, data-driven video experiences that resonate with your prospects. It’s the best tool to help you connect with prospects, build relationships, and — most importantly — close more deals.
Ready to revolutionize your sales outreach? Try Sendspark and experience the power of personalized video prospecting for yourself.
