Asynchronous sales videos are short, personalized recordings designed to engage prospects on their schedule. Why use them? Viewers retain 95% of a video’s message compared to just 10% from text. Plus, personalized videos can increase response rates by up to 85% and drive 4.5x more clicks. But scaling personalization can be tricky.
Here’s the solution: Platforms like Sendspark let you record one video and personalize it for thousands using AI. This approach saves time while delivering tailored messages that feel personal to each recipient.
Start with a 60-second video tailored to your next prospect. Mention their name, include a simple next step, and watch how personalized outreach can generate more leads and meetings.
6-Step Checklist for Creating Effective Asynchronous Sales Videos
Good preparation can be the difference between a video that gets ignored and one that lands you a meeting. Before you start recording, make sure you have all the key details about your prospect and a clear goal for your video.
Start by learning the basics: the prospect's name, job title, and area of expertise. These small details help you address them directly and show you’ve done your homework. For example, if they work in cybersecurity or marketing, tailoring your message to their field makes a stronger impact.
Next, dig into their company’s digital presence. Are there any visible pain points? Maybe their website loads slowly, isn’t mobile-friendly, or lacks SEO optimization. Check their careers page too - long-standing job openings could signal challenges you can address in your video. It’s also worth investigating their tech stack. Knowing what tools they use - or if they’re using a competitor’s product - lets you position your solution as a seamless addition to their setup.
Don’t forget to check their social media activity. Recent LinkedIn posts or comments can give you timely insights to personalize your outreach. Finally, figure out where they are in your sales funnel. Are they a new lead, a previously disengaged account, or someone you’ve pitched before? This helps you craft a message that feels relevant and timely.
Once your research is done, it’s time to define your video’s purpose.
Think of your video as a conversation starter. Decide on one clear goal - whether it’s to schedule a meeting, address a concern, or follow up on a previous chat. Your goal should match where the prospect is in the sales funnel.
With your goal in mind, create a single, specific call-to-action (CTA). Keep it simple and direct, like "schedule a 15-minute demo." Personalized CTAs are much more effective - studies show they can perform three times better than generic ones. To make it even easier, include a calendar link for quick scheduling.
"The first 5 seconds is the most important. Hook them in with thought-provoking personalization about them. Humor here is key." - Hamish Stephenson, CEO, Selr.io
Here’s an example of how this works in action: In 2024, Brikl’s sales team began sending Sendspark video messages within 24 hours of receiving a new lead. This quick, personalized outreach boosted their demo bookings by 43%.
With your goal and CTA in place, focus on gathering the right details to make your video stand out.
Personalization is key to getting noticed. Start by collecting the basics: the prospect’s first name, their company name, website URL, and company logo. These details can be used to power Sendspark’s AI tools, like voice cloning and dynamic backgrounds.
Go deeper by identifying specific pain points or competitors they might already be using. If you’re using Sendspark’s voice personalization, you can record placeholders (like saying “Watermelon” instead of their name), and the AI will replace it with the correct name automatically. Make sure you have all the details, including their first name, company info, and your CTA link, to fuel these AI-driven features.
The more precise your personalization, the higher your chances of engagement. This approach ensures your video is both scalable and effective.
A great script grabs attention and keeps prospects engaged. Think of your script as a roadmap that guides the viewer from your greeting to the call-to-action. The goal here isn't to deliver a full-blown sales pitch - it's to create a quick, compelling teaser that gets them curious and opens the door for a conversation.
Divide your script into three clear sections: the hook, the middle, and the close.
"Every 10 seconds buys you their attention for the next 10 seconds. If you can't get it done in under 40 seconds, don't send it." - Hamish Stephenson, CEO, Selr.io
Once the script is structured, make sure the video's length matches its purpose.
Keep your video short and to the point - ideally between 60 and 90 seconds. If the topic is too detailed for that timeframe, break it into smaller clips. Remember, your video isn't meant to explain everything; it's meant to spark interest and start a dialogue.
Now that your message is outlined, narrow your focus even more. Center your script on one key idea - a single value proposition or problem you want to address. Trying to cover too much can confuse or overwhelm the viewer. Ask yourself: What’s the one takeaway I want them to remember? Build your entire script around that.
Keeping your script concise and focused ensures your video is impactful and leaves a lasting impression. A well-written script avoids rambling and keeps the viewer engaged from start to finish.
Once your script is ready, it’s time to hit record. The quality of your video plays a huge role in how your audience perceives both you and your message. Did you know viewers retain 95% of a message when they watch it in video form, compared to just 10% when reading it as text? That’s why nailing the technical details - like lighting, audio, and camera setup - is so important.
To ensure your face is clearly visible, position yourself with good lighting - daylight from a window works great. If you’re recording in a darker setting, opt for soft artificial lighting to avoid harsh shadows that can feel unpolished.
Your camera should be at eye level to create a natural and engaging feel, as if you’re having a face-to-face chat. Before diving into the final recording, do a quick test for background noise and lighting issues.
"A quality microphone can make all the difference; test it thoroughly to ensure there are no background interferences." - Sendspark
When it comes to audio, don’t rely on your laptop’s built-in mic. A dedicated microphone will produce clearer, more professional sound. Record in a quiet space free from interruptions to keep the focus on your message.
With these basics covered, you can shift your focus to making your video more engaging.
Want to keep your audience hooked? Combine your webcam with screen sharing. Start with camera spotlight mode to create a personal connection, then switch to screen sharing to illustrate your points visually. Make sure your webcam bubble doesn’t block any key details on the screen. This approach is especially effective for explaining complex ideas or workflows - your facial expressions and gestures help build trust in a way that text simply can’t.
This mix of formats doesn’t just hold attention; it also works seamlessly with AI-driven personalization.
Here’s where AI steps in to save time. Record a single video and use placeholders for personalization. For example, say “Watermelon” as a stand-in for the prospect’s name. AI will replace it with the correct name for each recipient, making every video feel custom-made.
You can even take it a step further with dynamic backgrounds that automatically display each prospect’s website behind you. For longer demos, consider recording a detailed walkthrough once, then pair it with short, personalized introductions. This method lets you scale your outreach without losing that personal touch.
Your video is recorded - now it’s time to make it feel like it was crafted specifically for each recipient, without the need for endless re-recordings. With AI-powered tools, you can turn one recording into thousands of personalized videos, each tailored to a specific prospect. This approach not only saves you hours of repetitive work but also adds a personal touch that boosts response rates by 85%. By layering AI techniques onto your original recording, you create videos that feel custom-made for each viewer.
Imagine addressing each prospect by name without re-recording your greeting every time. AI voice cloning makes this possible. It allows you to insert each recipient’s name - “Hey Sarah,” “Hey Michael” - in your own voice.
Here’s how it works: after recording your video, upload your contact list via CSV or integrate it with your CRM. The system then generates personalized versions of your video with just one click. To make the most impact, ensure the personalized greeting happens within the first 10 seconds of the video. According to a case study on the Sendspark blog, switching from generic outreach to personalized video led to a 3.5x increase in reply rates, jumping from 8% to 28%.
And personalization doesn’t stop with voice - it extends visually too.
Take your personalization a step further by incorporating visuals that resonate with your prospects. For example, you can use their LinkedIn profile or company website as the video background. Spotlight mode lets you overlay your image on top of their site, creating immediate relevance - they see their brand while you speak directly to them.
You can also record over a webpage highlighting a specific challenge they’re facing, such as slow site performance or unfilled job openings. For large-scale outreach, dynamic variables can automatically populate each video background with data specific to each prospect.
"The first 5 seconds is the most important. Hook them in with thought-provoking personalization about them. Humor here is key." - Hamish Stephenson, CEO, Selr.io
This visual strategy builds trust and encourages engagement, especially since personalized videos are 16x more likely to be opened than generic ones.
Now, let’s tie it all together by blending these personalized elements with your core demo.
Re-recording your entire demo for every prospect isn’t practical. Instead, record a detailed 60–90 second product demo once, and then attach short, personalized intros to it. Platforms with a "combine video" feature make this process simple, stitching your AI-personalized greeting to your standardized demo content.
This modular method allows you to batch-record multiple intros quickly and let the platform handle the merging automatically. Just ensure the lighting and audio quality match between segments for a smooth transition.
"Sendspark allows our team to bring a human element to the buying journey." - Alberto Piña, Braustin Mobile Homes
Once your personalized video is ready, the next step is all about smart distribution. A great video won’t make an impact if it’s hidden in a text-heavy email. But pair it with an animated thumbnail, and you could see 4.5x more clicks.
Static images are fine, but animated GIF thumbnails are the real attention-grabbers. Imagine recording yourself with a camera bubble over your prospect’s LinkedIn profile or website - this makes the thumbnail instantly familiar and relevant. Adding text overlays like “60-second video for [Name]” or including their company logo can spark curiosity.
With the "GIF + Link" feature, you can embed an animated preview that’s clickable, making it easy for recipients to engage.
Integrating your video platform with tools like HubSpot or Salesforce transforms video engagement into actionable insights. Automatically track views, watch time, and clicks on call-to-action buttons, giving you data-driven ways to prioritize follow-ups. For instance, Sendspark’s integration with HubSpot (rated 5/5 in the marketplace) even lets you automate video creation based on CRM updates, like when a lead advances to a new stage in your pipeline.
With this data in hand, you can extend your reach by weaving videos into your sales sequences.
Platforms like Outreach, Apollo, or SalesLoft allow you to automate video distribution across multi-touch sales sequences. By embedding your video share snippet into sequence templates, every prospect gets a personalized video at just the right moment. The results? Video outreach can drive 3x more email conversions and 2x more LinkedIn replies compared to plain text. Plus, with 59% of senior executives favoring video over text, this approach gives you a clear edge in cutting through the clutter.
Once your video is sent, the work isn't over. It's time to track how prospects interact with it and use that information to refine your approach. By monitoring views, engagement duration, and clicks on your call-to-action (CTA), you can pinpoint who’s interested and where you can make adjustments.
Start by examining who’s watching your video and how long they stay engaged. If your CTA click rates are high, it’s a sign your offer resonates. On the other hand, response rates can tell you if your message successfully sparked a conversation. If your video platform integrates with your CRM, this data can automatically update prospect records, helping you identify patterns and prioritize follow-ups more effectively.
These insights are gold for scheduling timely and strategic follow-ups.
Timing is everything. A recent case study showed that following up within 24 hours led to a 43% increase in demo bookings. Why? Because the personalized impact of your video fades quickly. When following up, mention the video directly and offer a clear next step, like a calendar link or a specific question to keep the conversation moving.
The data you gather isn’t just for follow-ups - it’s also a tool for improving future videos. For example, if viewers drop off at a specific point, it’s worth revisiting your script. Maybe it’s too long, or perhaps it loses focus. Personalized videos, in particular, are 35% more likely to be watched all the way through, so experiment with varying levels of personalization to see what resonates most.
You can also A/B test your CTAs. For instance, compare phrases like "Book a Demo" versus "Reply to this Email" to see which drives more conversions.
"Track views, clicks, and replies. Sendspark tracks all three so you can see what's working and iterate fast." – Ben Wright, Sendspark
Creating effective asynchronous sales videos doesn’t have to be complicated. By focusing on preparation, scripting, recording, personalizing, integrating, and tracking, your videos can become both efficient and engaging. Keep them under two minutes, start with personalization, and always include one clear call-to-action.
The real game-changer lies in combining personalization with efficiency. Tools like Sendspark, powered by AI, make scalable personalization possible, helping you convert leads faster. For example, Brikl's sales team saw a 43% increase in demo bookings in 2024 by sending personalized videos within 24 hours of receiving new leads.
These numbers highlight the power of personalized outreach.
Start today: record a short 60-second video for your next prospect. Mention their name within the first few seconds, include a single clear next step, and track who watches. Follow up within 24 hours and adjust your approach based on what you learn.
"I'm confident I've found the best video prospecting tool, and it's Sendspark. Welcome to the world where AI meets video." - William Padilla, Account Executive, GRIN
In a world where inboxes are overflowing, prospects are looking for a personal touch. A thoughtful, engaging message can cut through the noise and help you build trust faster, ultimately closing more deals.
Sendspark is changing the game for sales teams by using AI to make video personalization faster and easier. Rather than recording separate videos for every prospect, you can create one video and let AI do the heavy lifting. Features like voice cloning allow the video to naturally say each recipient’s name, while dynamic backgrounds can showcase customized visuals, like the prospect’s website. These tools not only save time but also help your outreach feel more authentic and engaging.
To craft an engaging script for asynchronous sales videos, focus on three key elements: personalization, clarity, and brevity. Start by making it personal - address the recipient by name, mention their company, or reference specific challenges they’re dealing with. This immediately grabs attention and shows you’ve done your homework.
Keep your message short and to the point. Highlight the value you bring right away - don’t wait too long to get to the good stuff. Adding a touch of storytelling can make your message more relatable, like sharing a quick success story or tackling a common concern they might have. Use a conversational tone to keep things approachable and genuine.
Finally, wrap it up with a clear call-to-action (CTA). Whether it’s asking them to schedule a meeting, reply to your message, or take another step, make it obvious what they should do next. And remember, keeping your video under two minutes helps ensure you hold their attention and deliver a message that sticks.
Engagement metrics play a crucial role in understanding how prospects interact with your sales videos and pinpointing areas that could use a tweak. Metrics like views, watch time, and CTA clicks provide a clear picture of what grabs your audience's attention and where you might be losing them. By diving into this data, you can fine-tune your messaging to better align with what your viewers actually want.
These insights also open the door to ongoing improvements. For instance, if you notice a consistent drop-off at a particular point in the video, you can rework that section to hold attention longer. Plus, tracking engagement makes follow-ups more targeted and meaningful - if someone engages with a specific part, you can send personalized messages or resources that speak directly to their interests. Leveraging this data effectively ensures your videos resonate more and deliver stronger results.