Async video is transforming B2B sales outreach. Why? It drives better engagement, higher response rates, and faster deal closures. Here’s what the numbers reveal:
- Engagement Boost: Response rates improve by 200%–300%, with click-through rates tripling when video is personalized.
- Meeting Success: Teams see a 40%–50% lift in meetings booked when video is included in outreach.
- Faster Sales Cycles: Nearly 50% of sales reps report shorter deal cycles, with some cutting time by 50%.
- Higher Close Rates: Sales reps using video report up to a 41% increase in close rates.
Async video allows sales teams to stand out in crowded inboxes, convey complex ideas clearly, and build trust more effectively than text-based emails. Tools like Sendspark make it easy to personalize videos at scale, saving time while improving results.
If you’re looking to improve response rates, book more meetings, and close deals faster, async video is a proven strategy for sales worth adopting.
What the Research Shows About Async Video Performance
Response Rates and Engagement Numbers
Async video consistently outshines text-based outreach when it comes to driving engagement. Sales teams have reported response rates increasing by a staggering 200%–300% with the use of video. Some teams even see reply rates jump two to four times higher when video is included in their sequences.
The benefits start even before the email is opened. Just adding the word "video" to an email subject line increases open rates by 19%. Once the email is opened, videos push click-through rates up by 65%. Personalizing the video with the recipient's name takes it even further, tripling the click-through rate. Tyler Lessard, Chief Video Strategist at Vidyard, highlights the broader implications:
"This report shows the depth of what video is doing for sales leaders – not only is video helping sales reps meet their goals, but it's increasing productivity and expanding their long-term performance potential".
The numbers speak for themselves: 94% of businesses that use video for sales say it performs as well as or better than other outreach methods. Buyers are 50% more likely to respond to sales cadences that include at least one video, and they retain 13% more details from video emails compared to text-based messages. These higher engagement levels translate directly into more meetings being booked.
Meeting Booking Results
When it comes to securing meetings, video proves to be a game-changer. Sales teams report a 40% to 50% boost in meetings booked when video is part of their prospecting efforts.
The data is compelling: 64% of meetings booked were initiated by prospects who received a short video first. A "video first" approach, followed by an infographic, performed four times better at creating opportunities. In fact, 83% of all sales opportunities were generated when video was used as the initial touchpoint.
Recent examples back this up. In September 2024, Brikl saw a 46% rise in demos booked after shifting from text-based emails to personalized video campaigns. That same month, Content Marketing Media boosted meetings booked and interested replies by 50% by adding video to their sequences. Over on LinkedIn, Hipersa achieved a 70% click rate on video messages, with 12% of prospects booking a meeting from the very first outreach. While the increase in meetings is impressive, async video also speeds up the entire sales process.
Sales Cycle Length and Close Rates
Beyond engagement, async video has a significant impact on sales cycle length and close rates. Nearly half of sales reps using custom-recorded video report shorter deal cycles, with some cutting cycle times by as much as 50%. Including video in sales proposals speeds up deal closures by 26% and boosts proposal engagement by 56%.
The impact on close rates is equally noteworthy. Sales reps report up to a 41% increase in close rates when using async video in their proposals, with over half seeing an overall improvement in their close rates. Thomas Buchanan, an Enterprise Account Executive at Modus, shared how this approach transformed his results:
"Using personalized videos and custom screen recordings has literally transformed the way we sell... I've seen a huge lift in customer engagement, shorter deal cycles, and a 4× increase in my close rates".
This combination of quicker cycles and higher win rates creates a powerful boost to overall sales productivity. For example, in May 2025, Qwilr used personalized 60-second videos for post-funding outreach to revenue leaders. The result? A threefold increase in reply rates, with multiple prospects moving directly into the sales pipeline.
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Async Video Adoption Trends in B2B
Year-Over-Year Growth Numbers
Async video is quickly becoming a cornerstone of B2B sales strategies. In 2024, video creation for business surged by 88%, highlighting a major shift in how sales teams communicate.
This growth is largely fueled by the rise of digital-first selling. Today, 62% of B2B sellers connect with customers exclusively through digital channels. Combine that with the fact that more than 96% of sales professionals now operate in remote or hybrid environments, and it’s clear why video tools have become indispensable for maintaining productivity.
The way buyers engage is also evolving. Between 70–80% of B2B buyers now prefer remote meetings or digital self-service over face-to-face interactions. Additionally, 74% of sales teams are leveraging technology to personalize and automate their outreach efforts. These trends point to an even stronger reliance on async video in the years ahead.
Adoption Projections Through 2025
Looking ahead, the momentum for async video adoption shows no signs of slowing. Over 70% of sales leaders currently not using video plan to incorporate it into their workflows soon. By 2025, it’s projected that 80% of B2B sales will occur in remote or digital settings, making video content an essential tool in the sales process.
Certain industries are leading the charge in video adoption. Sectors like education, consulting, financial services, and high-tech saw the most notable year-over-year increases in video creation. As Forrester aptly put it:
"Asynchronous video messages will be an essential arrow in the seller's quiver in 2021 and beyond".
Digital Sales Rooms, which often feature async video, are expected to handle 80% of B2B sales by 2025. The integration of AI-powered personalization tools is further driving this shift. Tools that enable sellers to record once and personalize at scale are turning traditionally time-consuming tasks into efficient, scalable strategies.
How to improve your sales metrics using asynchronous selling
Async Video vs. Text-Based Outreach
Async Video vs Text-Based Outreach: Performance Metrics Comparison
Performance Metrics Comparison
When it comes to outreach, the numbers clearly favor async video over traditional text-based methods. Let’s break down the key performance metrics.
Async video boasts a 26% higher reply rate compared to text-based outreach, with some campaigns even seeing a two- to fourfold increase in responses. Including video in your outreach can also boost open rates by 16% to 19%, while click-through rates skyrocket by 65% or even up to 3x when videos are personalized. The table below highlights these differences:
| Metric | Text-Based Outreach | Async Video Outreach | Source(s) |
|---|---|---|---|
| Open Rate | Baseline | 16% to 19% higher | |
| Reply Rate | Baseline | 26% to 4x higher | |
| Click-Through Rate | Baseline | 65% to 3x higher | |
| Engagement (Views) | 1.1 views per share | 3.6 views per share (2.4x higher) | |
| Deal Cycle Length | Standard | ~50% of reps report a reduction | |
| Close Rates | Standard | Over 50% of reps report an increase |
Videos don’t just perform better - they’re more impactful. They generate 2.4 times more views than text-based messages and are revisited three times as often. The view-to-share ratio for videos is a whopping 236% higher than that of text (3.6 vs. 1.1).
What’s even more compelling is how this translates into sales outcomes. Over 50% of sales reps report higher close rates when using video, and nearly 60% note increased productivity. These benefits lead to shorter deal cycles and, ultimately, more conversions.
Why does video work so well? It’s simple: video humanizes the seller. It builds trust faster and serves as a “pattern interrupt” in crowded inboxes. For complex B2B products, video allows sellers to show rather than tell, delivering clear value in just 60 seconds - something lengthy email copy often struggles to achieve. This ability to connect on a human level is a game-changer, making async video a standout tool in modern outreach strategies, especially when paired with the best video prospecting tools.
How Sendspark Scales Async Video for Sales Teams
Async video is a proven tool for driving results, but scaling personalized outreach can be tricky. Sendspark addresses this challenge head-on with its AI-powered platform, designed specifically to help B2B sales teams personalize at scale without sacrificing efficiency.
Record Once, Personalize for Thousands
Sendspark makes it possible to create one video and customize it for thousands of recipients. Here’s how it works: you record a single video with placeholders for details like the viewer's name. Then, Sendspark’s AI steps in, cloning your voice to insert personalized names for each prospect. To add even more of a personal touch, the platform overlays dynamic backgrounds, such as the prospect’s LinkedIn profile or company website.
Once the video is ready, you can import contact lists through CSV files, your CRM, or an API. With just one click, Sendspark generates thousands of unique, personalized videos. It even goes a step further by creating custom thumbnails featuring the prospect’s name, logo, or website - making your outreach stand out and boosting click-through rates.
Seamless CRM Integration and Automation
Sendspark integrates smoothly with tools like HubSpot (earning a perfect 5/5 rating in its marketplace), Salesforce, Outreach, Apollo, and Instantly. These integrations allow you to automate video creation based on CRM events. For example, a video can be triggered when a prospect signs up for a trial or hits a key milestone in their buyer journey.
The platform also provides detailed analytics, showing who watched your video, how much of it they viewed, and which calls-to-action they clicked. This engagement data syncs directly back to your CRM, giving you a full picture of prospect behavior. By automating workflows and providing actionable insights, Sendspark not only simplifies your process but also drives better sales outcomes.
Proven Business Results
Sendspark has delivered impressive results for its users. For example, Qwilr’s sales team used Sendspark to send 60-second personalized videos referencing prospects' recent funding news. The result? A 300% increase in response rates and a threefold boost in pipeline generation. Brikl experienced a 46% jump in demos booked after switching from traditional email campaigns to Sendspark’s personalized video outreach.
Content Marketing Media reported a 50% increase in meetings and replies after automating video prospecting on LinkedIn with Sendspark. Similarly, Hipersa achieved a 70% click rate on LinkedIn messages that included a Sendspark video. Nearly half of the recipients watched the video to the end, and 12% booked a meeting from the initial outreach.
Overall, Sendspark users have seen double the replies on LinkedIn and three times the email conversions compared to generic outreach. The platform holds a stellar 4.8/5 rating on G2, backed by over 350 reviews. Users often highlight its balance of AI-powered efficiency with a personal touch. William Padilla, an Account Executive at GRIN, summed it up perfectly:
"I'm confident I've found the best video prospecting tool, and it's Sendspark. Welcome to the world where AI meets video".
Conclusion
The evidence speaks for itself: async video has become a game-changer for B2B sales teams. It drives higher engagement, improves reply rates, boosts meeting bookings, and even increases close rates. In fact, with effective personalization, meeting rates can multiply by two to four times.
Why does video work so well? It’s all about creating a genuine human connection. Unlike plain text, video allows prospects to see and hear you, which builds trust - something that’s hard to achieve in today’s overcrowded inboxes. This ability to connect on a personal level has proven to be a powerful way to stand out and break through the noise where traditional outreach often falls flat.
Scaling personalized video outreach may seem challenging, but platforms like Sendspark make it manageable. By recording a video once and using AI to tailor it with details like the recipient’s name or company, sales teams can deliver the personal touch of one-to-one videos at scale. This approach ensures the benefits of personalized communication without requiring an overwhelming time commitment.
Incorporating async video into your sales strategy can help shorten sales cycles, secure more meetings, and set your team apart from the competition. The tools to make it happen are already here, and the results are hard to ignore.
FAQs
How does asynchronous video help boost engagement and response rates in B2B sales?
Asynchronous video can significantly improve engagement and response rates in B2B sales by adding a personal and memorable touch to outreach efforts. In fact, studies reveal that more than 70% of sales professionals who use personalized videos experience higher engagement levels, with nearly half noting quicker deal cycles. Adding videos to emails can also lead to a 26% boost in reply rates.
Tailored video messages cut through the noise of crowded inboxes, making it easier for prospects to remember your message and take action. Some sales teams have even reported doubling or quadrupling their reply and meeting rates by incorporating personalized video content into their outreach strategies.
Why is asynchronous video more effective than traditional text-based outreach?
Asynchronous video grabs attention in ways plain text simply can't. It has the power to increase response rates by 26% or more because people are much more likely to remember a personalized video message. Unlike traditional text outreach, video adds a human touch, clears up potential miscommunications, and helps your message stand out in crowded inboxes. This makes your communication not only more engaging but also more likely to spark meaningful conversations.
How does Sendspark make personalized video outreach easier and more scalable?
Sendspark makes personalized video outreach faster and more scalable for sales teams. Instead of recording a separate video for each recipient, you can create one polished video and let Sendspark handle the rest. Using AI, it can replicate your voice, add recipient-specific details like names, and even customize the background to include elements like a prospect’s website. This approach saves time while keeping a personal touch that boosts engagement.
Sendspark also integrates seamlessly with popular CRM and sales tools, streamlining workflows. It enables sales teams to easily share these personalized videos via email, LinkedIn, and other platforms. By blending AI-powered personalization with automation, Sendspark allows teams to reach more prospects without losing the quality or impact of their outreach.
