In 2026, personalized video software has become a must-have for B2B sales teams. Why? Because plain emails no longer cut through the noise, making video prospecting essential. Video outreach boosts email reply rates by 25%+, gets 4.5x more clicks, and can even triple revenue. Tools like Sendspark, Vidyard, Loom, and BombBomb make this possible with AI-powered personalization, seamless integrations, and detailed analytics.
Here’s a quick rundown of the top options:
- Sendspark: AI voice cloning, dynamic backgrounds, and 75+ integrations. Pricing starts at $39/month.
- Vidyard: AI avatars, script generation, and enterprise-level analytics. Free plan available; advanced plans start at $59/month.
- Loom: User-friendly with text-to-speech personalization. Business plans start at $12.50/month.
- BombBomb: Simple, mobile-friendly, with CRM automation. Pricing starts at $36/month.
Quick Comparison
| Software | AI Features | Integrations | Analytics | Starting Price |
|---|---|---|---|---|
| Sendspark | Voice cloning, dynamic visuals | 75+ platforms | Real-time tracking | $39/month |
| Vidyard | AI avatars, script automation | Robust CRM tools | Detailed insights | $59/month |
| Loom | Text-to-speech personalization | Basic sharing options | Basic metrics | $12.50/month |
| BombBomb | Automated delivery, summaries | CRM and email tools | Team dashboards | $36/month |
Each tool suits different needs. Sendspark excels in scaling personalization, Vidyard caters to enterprises, Loom works for smaller teams, and BombBomb focuses on simplicity. Choose based on your team size, goals, and budget.
B2B Personalized Video Software Comparison: Features, Pricing & Integrations
How to Make AI Personalized Videos at Scale (2 Min Demo)
sbb-itb-afd3f9e
1. Sendspark
Sendspark helps sales teams create personalized video outreach quickly and efficiently, without the hassle of lengthy recordings. One of its standout features is AI voice cloning, which allows you to record a single video with a placeholder (like saying "Watermelon"). The system then uses your voice to replace the placeholder with each prospect's name. This means you can produce thousands of personalized videos from just one recording, turning what used to take days into a task you can finish in minutes.
AI Personalization Features
Sendspark takes personalization even further with dynamic backgrounds that can display the recipient's website or LinkedIn profile. It also creates personalized landing pages, complete with the recipient’s name, company logo, and custom call-to-action buttons. For teams managing multiple campaigns, Sendspark enables you to combine videos by stitching an AI-personalized introduction to a pre-recorded demo. This saves time while still keeping the outreach personal.
Dan Vermont, Head of Operations at Brikl, shared his experience: "Using Sendspark transformed our customer success approach. We built a library of pre-recorded answers, allowing our team to quickly respond to common customer questions with personalized videos".
These personalization tools integrate seamlessly into a broader ecosystem, making Sendspark a powerful addition to your outreach strategy.
Integration Ecosystem
Sendspark’s integrations make it easy to incorporate into your existing workflows. It connects with over 75 platforms, including popular CRMs like Salesforce, HubSpot, and Pipedrive, as well as sales engagement tools like Outreach, Salesloft, and Apollo. You can import contacts from your CRM or a CSV file, bulk-generate personalized videos, and share them using a simple code snippet. Automation tools like Clay and Zapier can even trigger video creation automatically when new leads enter your pipeline, ensuring video outreach fits seamlessly into your sales process.
Analytics and Engagement Tracking
Sendspark provides detailed analytics to help you track the success of your outreach. You can see who watched your video, how much of it they viewed, and whether they clicked on your call-to-action. Real-time email alerts and CRM-synced engagement data make it easy to follow up promptly, ensuring you focus on the prospects showing the most interest. One Sendspark user reported adding over $100,000 in ARR in a single month by using these insights to prioritize follow-ups.
Pricing and Scalability
Pricing starts at $39 per seat per month, which includes 200 dynamic video minutes, AI personalization, dynamic backgrounds, and basic CRM integrations. A free plan is available for basic recording and hosting. With a 4.8/5 star rating on G2 based on over 450 reviews, Sendspark is often highlighted as a top choice for SDRs and BDRs who need to scale personalized outreach without sacrificing quality. It’s an excellent solution for growing sales teams looking to maintain a personal touch at scale.
2. Vidyard
Vidyard is a platform designed to simplify personalized outreach using AI-powered video tools. It’s trusted by over 100,000 go-to-market teams and earned the 2025 MarTech Breakthrough Award for SalesTech Innovation. In 2024 alone, users generated an impressive 943,305 videos - a growth of 88% compared to the previous year.
AI Personalization Features
Vidyard’s standout feature is its AI Avatars, which create digital versions of sales reps. These avatars mimic natural speech, facial expressions, and gestures, making it possible to produce personalized videos without the need for manual recording. Following its April 2024 launch, adoption of AI Avatars skyrocketed, growing 12x in just eight months. The platform also uses keyword replacement to automatically pull personalized details - like names or company-specific challenges - from your CRM into video scripts.
Another key tool, the Vidyard Video Agent, scans your CRM for triggers like booked meetings or submitted forms and then generates and sends tailored AI Avatar videos automatically. For example, ReviewThatPlace.com, led by CEO Shakir Ansari, saw a 760% increase in proposal engagement after implementing AI Avatars.
Ansari remarked: "If any salesperson doesn't use AI video, they're literally leaving money on the table".
These tools integrate seamlessly into existing workflows, making personalized video outreach a smooth process.
Integration Ecosystem
Vidyard connects with major CRMs like HubSpot, Salesforce, and Pipedrive, enabling teams to create, send, and track videos directly from their CRM dashboards. Engagement metrics - such as watch time, replays, and CTA clicks - sync automatically, allowing for detailed lead scoring and segmentation. The platform also integrates with tools like Outreach, Salesloft, Gong, and Apollo, embedding video outreach into existing sales processes.
The results speak for themselves. ReviewTrackers doubled their meeting bookings and improved reply rates by 92% using Vidyard’s automated video prospecting. Similarly, Superside achieved 4x higher response rates, reducing hours of manual video recording to just 30 minutes with AI Avatars. Vidyard’s own sales team added over $100,000 in monthly revenue while saving 40 hours per representative each month by automating their video outreach.
Analytics and Engagement Tracking
Vidyard equips users with real-time alerts when a prospect watches their video, enabling timely follow-ups. Its analytics dashboard provides detailed insights, such as how much of a video was viewed and which parts captured the most attention. For videos under a minute, 65% of viewers stay engaged until the end. This data integrates directly into platforms like Salesforce, HubSpot, and Marketo, helping teams prioritize and qualify leads effectively.
Success stories highlight the platform’s impact. Pavilion doubled their response rates by adding personalized video messages to every sales sequence. At HubSpot, VP of Sales Michelle Benfer credited Vidyard for helping her team achieve a 4x increase in booked meetings through video outreach.
Benfer shared: "Video is now a key part of how our sales team breaks through the noise and builds trust with buyers".
Pricing and Scalability
Vidyard’s pricing is designed to support teams of all sizes. The free plan includes unlimited storage, 5 new videos per month, and a 30-minute video limit. The Starter plan, priced at $59 per month, offers unlimited videos, real-time insights, and basic CTAs. For larger teams, the Teams and Business/Enterprise plans provide advanced features like AI Avatars and Video Agent automation, with custom pricing options. Rated 4.5/5 by users, Vidyard is a popular choice for teams looking to scale their video outreach efforts efficiently.
3. Loom
Loom started as a tool for internal communication but has grown into a solid option for B2B sales outreach. With a 4.7/5 rating on G2 and Capterra, users praise its simplicity and browser-based functionality. Unlike platforms specifically designed for revenue teams, Loom's appeal lies in how straightforward it is to use.
AI Personalization Features
Loom takes a unique approach to personalization with its Audio Variables. This feature allows you to record a video once and then automatically tailor it for up to 100 recipients. Using text-to-speech models, Loom can swap out names or specific words in your recording. For instance, if you record "Hi John", the platform can generate versions like "Hi Sarah" or "Hi Michael", all sounding like your voice.
Another helpful feature is Auto CTA buttons, which are created based on the webpage you're recording. These buttons guide prospects to the next step in your B2B sales funnel. Loom also uses AI to polish your videos by removing filler words, cutting silences, and generating titles and summaries. These enhancements speed up the process and improve engagement, with users reporting an 18% increase in viewer interaction. Interestingly, 67% of users stick with the auto-generated titles, which helps them send videos faster.
Ryan Carr, Founder of Tailwind, remarked: "If you want an example of a company that's integrating AI to 10x the seamlessness of their product, just look at Loom".
Integration Ecosystem
Loom's Chrome extension makes it easy for sales reps to record and share videos directly from their browser. Videos can be shared instantly via links or embedded into platforms like Slack, Notion, or email. For bulk outreach, Gmail integration allows you to send up to 100 personalized videos straight from the variables folder.
Loom also converts videos into text-based assets, such as Jira issues or drafted emails, using AI workflows.
Jesse Vohwinkel, Sales Director at Seamless.AI, shared: "The $60-$120 I spent paying for Loom out of pocket when I first became an Account Executive at Seamless.AI has helped me close well over 6 figures in software here - not a bad ROI, right?".
However, some users mention that the seat-based pricing model can make scaling difficult for larger sales teams. Despite this, Loom's integrations and automation capabilities make it a strong tool for personalized outreach.
Analytics and Engagement Tracking
Loom offers detailed analytics to track video views, engagement levels, playback locations, and click-through rates. It even provides geographical insights and device data to help you understand how and where prospects are watching. A beta feature lets you de-anonymize viewers and request email addresses before they watch your video. Even on the free plan, basic viewer insights are available.
Bucky Henry, Sales Manager at Intercom, highlighted: "I think it's the plug-and-play, intuitive, frictionless nature of Loom that allows us to create personalized videos so quickly and see such an impressive increase in our response rate".
These analytics, paired with Loom's seamless integrations, underline its effectiveness in boosting sales team productivity.
Pricing and Scalability
Loom's free Starter plan allows up to 25 videos per person with a 5-minute limit and basic viewer insights. The Business plan is priced at $12.50 per creator per month (billed annually), offering unlimited videos and recording length. For an extra $4 per creator per month (billed annually), the Loom AI add-on unlocks features like auto-summaries and filler word removal. Custom Enterprise plans include advanced features such as Salesforce integration, SSO support, and enhanced privacy settings. New users can also try the Business + AI plan free for 14 days.
4. BombBomb
BombBomb is a straightforward video messaging tool designed for sales outreach. Starting at around $36 per user per month, it prioritizes ease of use and mobile accessibility over AI for sales prospecting. Users appreciate its responsive customer support and the ability to record videos on the go.
AI Personalization Features
BombBomb’s Copilot engine automates video delivery, ensuring the right message reaches the right person at the right time without manual intervention. It supports automated outreach through smart campaigns and team assignments. Additional AI features include speaker notes, summaries, titles, and audio enhancements like noise reduction. While BombBomb focuses on automation, it doesn’t yet include advanced functionalities like voice cloning or dynamic backgrounds. However, the company is working on expanding its AI offerings.
Integration Ecosystem
BombBomb integrates seamlessly with platforms like Gmail, Outlook, Salesforce, Outreach, and Total Expert. Its Chrome and Edge browser extensions, along with mobile apps for iOS and Android, make video recording and sharing quick and convenient. The Core + Copilot plan extends CRM capabilities to Microsoft Dynamics, Outreach, and Total Expert, along with automated workflows. Enterprise users gain access to features like Open API, single sign-on (SSO) via Okta, and SCIM for better administrative management. Across all plans, users enjoy unlimited video length, storage, and uploads.
These integrations provide a solid foundation for detailed engagement tracking.
Analytics and Engagement Tracking
BombBomb offers real-time analytics to measure metrics like views, clicks, watch time, and replies. Higher-tier plans include team performance dashboards and engagement scoring, which can identify areas for coaching and highlight top-performing content. This data is a core component of video sales enablement strategies. To optimize B2B outreach, BombBomb advises keeping videos under 60 seconds. The platform is also SOC 2 Type II compliant and meets GDPR/CCPA standards, making it a secure option for enterprise clients.
These analytics support scalable pricing plans designed to help teams grow effectively.
Pricing and Scalability
BombBomb offers three pricing tiers:
- Core: $42 per month (or $36 per month when billed annually), including key features like Gmail and Outlook integrations.
- Core + Copilot: $70 per month (or $56 per month when billed annually), adding CRM automation and premium onboarding.
- Enterprise: Custom pricing, offering advanced security options such as SSO and comprehensive API access.
A 14-day free trial of the Core + Copilot plan is available for new users.
Strengths and Weaknesses
This section breaks down the strengths and weaknesses of each platform, highlighting their impact on B2B sales outreach. Each tool has its own standout features and limitations, making them suitable for different business needs.
Sendspark is a leader in scalable, AI-driven personalization. It offers advanced tools like AI voice cloning and dynamic video backgrounds that can automatically display a prospect’s website or LinkedIn profile. With over 75 integrations - including Clay, Apollo, and Outreach - it fits seamlessly into modern sales workflows. However, its focus on sales outreach might not appeal to teams prioritizing brand-led campaigns.
Vidyard excels with enterprise-level analytics and a broad range of integrations, particularly on its Business and Enterprise plans. Designed for large organizations, it supports sales, marketing, and customer success teams with features like AI avatars and script generation. That said, its extensive capabilities may present a steeper learning curve for new users.
BombBomb focuses on simplicity and mobile accessibility. Its Copilot automation makes video delivery easy, especially for email and CRM workflows. However, it lacks some of the advanced AI features - like voice cloning or dynamic video backgrounds - offered by other platforms.
Loom is a budget-friendly choice for small and medium-sized businesses (SMBs) that prioritize internal communication and basic screen recording. While great for simple tasks, its limited integrations and basic engagement tracking make it less effective for targeted sales outreach.
| Software | AI Personalization Features | Integration Ecosystem | Engagement Tracking | Pricing and Scalability |
|---|---|---|---|---|
| Sendspark | Advanced (AI voice cloning, dynamic video backgrounds) | Extensive (75+ integrations, including Clay, Apollo, Outreach) | Robust tracking features | Flexible (Solo to Enterprise tiers) |
| Vidyard | Moderate (AI avatars, script generation) | Robust (unlimited integrations on Enterprise plans) | Detailed (viewer tracking, team dashboards) | Scalable (free to custom plans) |
| Loom | Basic (internal communication, screen recording) | Limited (basic sharing features) | Minimal (views and basic engagement metrics) | Affordable for SMBs |
| BombBomb | Moderate (personalized suggestions, Copilot automation) | Moderate (focus on Gmail, Outlook, CRM) | Moderate (heatmaps, engagement scoring, A/B testing) | Mid-range |
Each platform caters to specific needs, whether it’s Sendspark’s advanced personalization, Vidyard’s enterprise capabilities, BombBomb’s ease of use, or Loom’s affordability for SMBs.
Final Recommendations
Based on the strengths and limitations discussed, here are tailored recommendations for different sales needs.
Picking the right personalized video software depends on your team size, budget, and sales priorities. Each platform brings unique tools to enhance various aspects of B2B sales outreach.
Sendspark is a standout for teams looking to scale AI-driven personalization. Its AI voice cloning and dynamic backgrounds allow you to customize a single video for thousands of recipients, making it perfect for high-volume outreach. At $39 per month for the Solo plan, it's a great fit for individual reps or growing teams aiming for advanced personalization features. However, if analytics and compliance are top priorities, another platform might serve you better.
Vidyard is the go-to for enterprise-level organizations. It shines with its deep analytics, centralized video hosting, and compliance features like SOC 2 Type II certification. Designed for Account Executives and marketing teams managing large content libraries, it offers detailed viewer tracking and strong integrations. While it has a steeper learning curve, its capabilities make it ideal for large-scale operations.
Loom is a budget-friendly choice for small businesses or teams just starting with video outreach. Its free plan includes up to 25 five-minute videos, making it easy to test video strategies before committing to an upgrade. While its basic engagement tracking is sufficient for early efforts, it may lack the specialized tools needed for more targeted B2B campaigns.
BombBomb focuses on simplicity and mobile-friendly access. Starting at $36 per month, it’s designed for teams prioritizing 1:1 communication. With seamless email integration and advanced email tracking, BombBomb is a great choice for those looking to strengthen customer relationships without dealing with the complexity of enterprise-level tools. You can also use video for follow-ups to keep prospects engaged throughout the sales cycle.
These platforms address a range of team sizes, budgets, and outreach strategies. Take the time to assess your specific sales goals to find the best fit for your needs.
FAQs
How do I choose the right personalized video tool for my sales team?
To select the best personalized video tool, start by evaluating your team’s specific needs, size, and outreach objectives. Look for features such as AI-driven personalization, automation, CRM integrations, and an intuitive interface. If scalability is a priority, choose tools that offer bulk personalization and dynamic content capabilities. Make sure the platform aligns with your workflow, enabling you to efficiently create and share personalized videos that enhance trust and boost conversions.
What video length works best for B2B outreach?
Videos are a powerful tool for B2B outreach, but keeping them short is key. Research shows that videos under 90 seconds retain 53% of viewers, making them ideal for grabbing attention quickly. When it comes to prospecting, slightly longer videos - under 2 minutes - work well to keep your audience engaged while delivering your message effectively.
How can I track video engagement and use it for follow-ups?
Sendspark lets you monitor how your videos are performing with analytics that track views, play duration, and interaction points. These insights help you identify which prospects are the most engaged and pinpoint the ideal times to reach out. By leveraging this data, you can customize your messaging to match their level of interest, increasing the likelihood of moving the sales process forward.
