The social platform which is famous for the purpose of creating a professional network is the one and only LinkedIn. 

Basically, from reaching recruiters and job seekers to content with other businesses and customers LinkedIn is a perfect platform that can be used as a powerful tool for marketing any business.

According to the stats obtain from various surveys we get to know that  With over 500 million users base it only does it give businesses a way to connect with potential customers, but it can also provide them a wealth of data that eventually help them in improving their marketing efforts.

Yes, you heard it right LinkedIn is a powerful social platform for the scope of online marketing for your business. But the point that needs your attention is that somewhere LinkedIn is quite tricky to navigate, and it offers many tools and features that you might not be aware of Hence we decided to introduce our readers to the best seven results-oriented LinkedIn tools that will definitely boost your marketing efforts in 2022.

So are you excited? Let's get started, 

Before we explore the tools that we can use to boost our LinkedIn marketing efforts. First, have a look at the in-built features of LinkedIn that you can include in your LinkedIn Marketing Strategy. 

LinkedIn Marketing Features

Here are the built-in LinkedIn marketing features that you can use for to build your brand and boost awareness on the #1 professional network:

• LinkedIn Profile Optimizer:  This feature is one such that is useful for everyone as it can help users in optimizing their LinkedIn profile so that they can be more likely visible to potential professionals of the industry or to customers.
• LinkedIn Ads: LinkedIn Ads are just like Instagram or Facebook ads that we use to target specific audiences the only difference is that LinkedIn Ads are sold through an auction, where you have to bid and compete with the bid of other advertisers.
• LinkedIn Sales Navigator: LinkedIn Sales Navigator is a simple but useful feature of LinkedIn which helps sales professionals in finding potential customers and sales leads. LinkedIn Sales Navigator is a subscription-based offering feature basically.
• LinkedIn Posts:  LinkedIn Posts is a feature that is commonly used by every LinkedIn user, so almost every one of use knows that we can use this feature for the creation of post that attracts more visitors to our profile.
• LinkedIn Showcase Pages: This feature is specifically helpful for business owners as it through these LinkedIn Showcase Pages, organizations can showcase specific services or products.
• LinkedIn Groups: Sharing insights and experiences, asking for guidance, and building valuable connections can happen within LinkedIn Groups, which are for professionals with similar interests.
• LinkedIn Pulse: LinkedIn is a kind of news aggregation platform. And with the use of “LinkedIn Pulse”, users can find content based on their connections, interests, and industries. As well to this feature they can publish long article-type content related to their business or any industry news.
• LinkedIn Insights: LinkedIn Insights, is a feature by which users can track how effective their LinkedIn marketing is going on or in short how their content is performing to measure the success of the campaign. 

We hope after knowing these features the business owner out there get to know how they can use the power of LinkedIn for marketing their products and services as well as to engage with their potential customers in an effective way. 

But now did you know that there are a number of amazing LinkedIn tools that can help you take your marketing efforts associated with these features to the next level? If not stay tuned with us as now we are moving towards the last and most important session of this blog.

7 Best LinkedIn Marketing Tools

Be sure to check out the list below of seven amazing LinkedIn tools available to help you in boosting your marketing efforts.

1. Sendspark: Looking to connect personally in LinkedIn DMs? Sendspark has a super smooth LinkedIn Integration to record and send personalized videos in LinkedIn. These personalized videos can help you stand out, build a personal connection, and get up to 2x more replies to prospecting messages on LinkedIn. 
2. Aeroleads: It is a simple useful tool for LinkedIn. With this tool via LinkedIn, we can get contacts such as email IDs and phone of prospects that we consider as leads. Aero leads are compatible with all the top CRM options as well as it can easily be used for email marketing due to the fact that we can fully automate mailing with customizable messages based on which type of lead is being targeted.
3. Iconosquare:‍‍ Iconosquare is an analytics tool that was originally developed for Instagram but recently expanded to include LinkedIn analytics, providing very detailed reports on the effectiveness of your LinkedIn page. More than 10,000 businesses, including household names such as IKEA, use this LinkedIn tool for analyzing their LinkedIn marketing strategy.
4. Crystal: A successful marketing campaign begins with understanding your audience. And if we say a tool can help you in this then what will be your reaction? You will say it is not possible. But you are wrong, Crystal is a LinkedIn tool that can help organizations in the process of categorizing the personalities of customers, employees, & competitors in the market on the basis of demographics that will eventually help in making improvements related to audience targeting. Apart from this Crystal is a tool that can be used for creating good user profiles.
5. Social Pilot‍: Social Pilot is ‌the complete solution for scheduling posts, social media collaboration, identifying engaging content, and building campaigns with visuals for LinkedIn. In addition to helping you create amazing LinkedIn posts, Social Pilot provides PDF analytics. A wide variety of analytics are available, including audience insights, metrics, and top-performing posts. Apart from LinkedIn, this tool is ‌the complete solution other social media platforms such as Facebook, TikTok, and Instagram also.
6. Zopto: Zopto is a tool that is used to operate campaigns on LinkedIn and also for the motive of improving the visibility of any LinkedIn profile. Within this tool, users are open to using a range of filtering options to classify LinkedIn profiles that understand which profiles are appropriate for including in prospect lists. As well as A/B testing is also incorporated into the software in order to find out what works and what doesn't. That means with the help of this tool you can get a clear picture of the result after doing various marketing efforts.
7. Dux-Soup: Dux-Soup is a great LinkedIn lead generation tool. This tool help you in building a prospect list by giving you the assess of viewing the profiles as well as by helping you in finding email addresses associated with you lead profile. Also this tool help the us in tracking the activity of potential prospects, and automate outreach messages to them.

Additional Thoughts on LinkedIn Marketing

It can feel like a power trip to start using LinkedIn automation tools, because it is so easy to expand your reach. But you need to be careful that you're not annoying people, damaging your brand, or risking get your LinkedIn account blocked for spam. We recommend starting off by doing everything personally — and only when you find yourself starting to repeat yourself because you've perfected your messaging, automating out for scale. 

Not sure where to start? Follow these top LinkedIn sales influencers to spark some ideas.