Sales teams are moving from Loom to Sendspark because it solves critical challenges in video outreach. Unlike Loom, which is built for internal communication, Sendspark is tailored for large-scale, personalized sales campaigns. Here’s why:
Sales teams using Sendspark not only save time but also see measurable results, including more booked meetings and higher conversion rates.
Sendspark vs Traditional Video Tools: Sales Performance Comparison
Most video platforms are designed for internal use, like explaining a bug to your engineering team or updating colleagues on a project. But when it comes to high-volume sales prospecting, these tools often miss the mark. Reaching hundreds - or even thousands - of prospects requires a different level of scalability, and this is where the cracks begin to show.
The main issue? These tools make it tough to scale personalized outreach. You’re left with two choices: spend countless hours recording individual videos for each prospect or send out a generic video to everyone. Neither option is ideal, especially when 76% of B2B decision-makers express frustration over generic or irrelevant interactions. In sales, standing out in crowded inboxes is non-negotiable.
This disconnect leads to two major challenges: time-consuming video creation and a lack of features tailored for sales teams.
Creating personalized videos for every prospect is simply not practical. Imagine targeting 1,000 leads - you’d need to record 1,000 unique videos. That’s over 400 hours of work, making large-scale campaigns a logistical nightmare.
Sales reps are already juggling packed schedules. Between hitting quotas and managing full pipelines, they don’t have the luxury of time. When video creation slows down outreach, teams often abandon the idea altogether or resort to generic messaging. The outcome? Lower engagement rates, fewer meetings booked, and a lot of wasted effort.
Even if time weren’t an issue, traditional video tools lack the features sales teams need to succeed. They don’t integrate directly with CRMs, making it impossible to automate video creation based on pipeline stages or prospect behavior. Features like dynamically inserting a prospect’s name, company logo, or website into videos are also missing. And tracking engagement metrics - such as who watched the video, how long they watched, or which CTAs they clicked - often requires switching between multiple platforms.
"Loom is great for internal communications... Sendspark is what our sales team uses because of what it can do with our campaigns and how we approach omnichannel. Customized videos, embedded calendars, and integrations with all of our sales tools." – Patrick Severs, Director of Sales and Partnerships, G2i
The lack of native integrations with tools like HubSpot, Salesforce, Outreach, or SalesLoft adds even more manual work. Sales reps are stuck copying and pasting links, logging activity by hand, and missing out on automation that could save hours each week. On top of that, limited branding options - such as basic video players without white-labeling or custom domains - can make your outreach feel less polished.
These limitations highlight why today’s sales teams need an AI-powered solution that can scale personalization while seamlessly integrating with their existing sales tools.
Sendspark tackles the challenge of scaling personalized sales videos with a fresh approach. Instead of requiring sales reps to record individual videos for every prospect - or relying on generic messages that often go unnoticed - the platform offers a smart solution: record once, personalize thousands. Automated personalization replaces the hours of manual effort, making outreach more efficient.
The results? Sendspark users consistently report engagement rates that are 2–3× higher, along with a noticeable increase in booked meetings when compared to traditional email-only campaigns.
Beyond personalization, Sendspark integrates seamlessly with the tools sales teams already use. It connects directly with popular CRMs like HubSpot, Salesforce, Zoho, and HighLevel, as well as over 50 other sales engagement platforms. These integrations ensure video engagement data flows back into your CRM, updating lead scores and triggering workflows automatically. Even better, sales reps can embed calendar booking widgets on video landing pages, allowing prospects to schedule meetings immediately after watching.
To top it off, Sendspark tracks key metrics like who watches each video, how much they view, and which calls-to-action they click. Real-time email alerts notify sales reps the moment a prospect engages, enabling timely follow-ups while the lead is still warm.
Sendspark’s AI-powered personalization makes large-scale video outreach achievable. Reps start by recording a 30–60 second base video using a teleprompter and an AI-generated script tailored to reflect the brand’s messaging. During recording, they leave a brief pause or placeholder for the prospect’s name. From there, Sendspark’s AI voice cloning technology steps in, creating a digital replica of the rep’s voice to naturally insert each prospect’s name with the same tone and cadence.
Once a contact list is uploaded or synced from your CRM, the platform generates personalized videos for each recipient automatically.
The personalization doesn’t stop there. Sendspark’s dynamic background feature overlays the prospect’s LinkedIn profile or company website in the video, giving the impression that each video was recorded specifically for them. This level of customization drives results - users have seen up to 3× higher engagement in email and LinkedIn outreach, with reports of 3× more email conversions and 2× more LinkedIn replies when personalized videos are used.
"I'm confident I've found the best video prospecting tool, and it's Sendspark. Welcome to the world where AI meets video" – William Padilla, Account Executive at GRIN.
Sendspark eliminates manual work by integrating directly with the platforms sales teams use every day. It connects natively with CRMs like Salesforce, HubSpot, Zoho, and HighLevel, as well as over 50 sales engagement tools, including Outreach, SalesLoft, Smartlead, and Instantly. For LinkedIn automation, integrations with tools like Expandi allow reps to add video placeholders to connection requests and automated messages.
Workflow automation gets a boost with tools like Clay, Zapier, and Make. For example, with SalesLoft, contact lists can be sent to Sendspark for video creation, and the personalized video snippets are seamlessly added to sales sequences.
"Sendspark is what our sales team uses because of what it can do with our campaigns and how we approach omnichannel. Customized videos, embedded calendars, and integrations with all of our sales tools" – Patrick Severs, Director of Sales and Partnerships at G2i.
Sendspark also simplifies scheduling by embedding tools like Calendly alongside videos, so prospects can book meetings without leaving the page. With personalized videos integrated into your sales process, staying informed about prospect engagement becomes effortless.
Understanding how prospects interact with your videos is crucial for effective follow-ups and refining outreach strategies. Sendspark provides detailed engagement data, including exactly who watched each video, how much they viewed, and what actions they took - like clicking calls-to-action or booking meetings.
Real-time email alerts notify reps the moment a prospect interacts with a video, ensuring they can follow up while interest is still high. All engagement data syncs back to CRMs like HubSpot or Salesforce, updating lead scores and triggering workflows like follow-up sequences.
At the campaign level, Sendspark tracks performance metrics such as open rates, play rates, and thread length, helping teams identify winning strategies and fine-tune their approach. These insights lead to better outcomes, with sales teams reporting 2–3× higher reply rates compared to traditional outreach methods.
"Sendspark provides detailed video analytics, allowing your team to track who watched the videos, how much they viewed, and their engagement levels. These insights enable assessment of outreach effectiveness".
Sendspark offers features that deliver real, measurable benefits for sales teams.
Sendspark users see a 3x increase in email conversions and 2x more LinkedIn replies compared to traditional text-based outreach. With AI-driven personalization, engagement rates jump by 200–300%, while click-through rates improve by 50%. On average, users report booking 3x more sales meetings, achieving a 2:1 meeting-to-reply ratio versus text-only emails.
"We had the best sales day of the year after our first Sendspark campaign" – Andrew Wood, Go Smart Solar.
Teams utilizing Sendspark’s dynamic video outreach have also experienced 2–3x higher engagement rates, translating into substantial revenue growth.
Sendspark doesn’t just boost engagement - it saves sales teams over 20 hours per week by automating video personalization. With its "record once, personalize thousands" method, there’s no need to create individual videos for each prospect. AI voice cloning, dynamic backgrounds, and seamless CRM integration streamline the entire process. From AI script generation to teleprompter-assisted recording and automated delivery, Sendspark allows sales reps to focus on activities that drive results.
Sendspark enhances existing sales tools by embedding personalized video into outreach strategies. With over 50 native integrations, including HubSpot, Salesforce, Outreach, and SalesLoft, Sendspark ensures video engagement data flows directly into your CRM. This integration updates lead scores and triggers follow-ups automatically. Teams using video cadences report 30% higher annual contract rates, showing that personalized videos not only book more meetings but also help close larger deals. Plus, the embedded calendar feature on video landing pages simplifies scheduling, letting prospects book meetings immediately after watching.
"Sendspark is what our sales team uses because of what it can do with our campaigns and how we approach omnichannel. Customized videos, embedded calendars, and integrations with all of our sales tools" – Patrick Severs, Director of Sales and Partnerships, G2i.
These results highlight how Sendspark reshapes sales outreach, making it more effective and efficient.
Sales teams are gravitating toward Sendspark because it tackles the challenge of scaling personalization without losing that human touch. With features like AI voice cloning and dynamic backgrounds, sales reps can create a single video and personalize it for thousands of prospects in just minutes. This level of efficiency is hard to match.
Sendspark fits right into existing sales workflows, offering integrations with major sales platforms. These integrations send video engagement data directly into your processes, making it easy to follow up with the most engaged leads. Sales reps can automate personalized video outreach, monitor viewer activity, and focus on prospects showing genuine interest. This shifts video from being a "nice-to-have" to a key tool for driving revenue.
The numbers back it up: 3x more email conversions, 2x more LinkedIn replies, and 3x more meetings booked. Teams are also saving over 20 hours per week while closing deals that are 30% larger. For instance, Warmly's sales team used Sendspark for a dynamic video campaign targeting closed-lost opportunities in December 2025. The result? Over $100,000 in ARR in just one month.
"I'm confident I've found the best video prospecting tools, and it's Sendspark. Welcome to the world where AI meets video."
- William Padilla, Account Executive, GRIN
Sendspark takes video beyond simple outreach, turning it into a game-changer for sales success. For teams aiming to boost response rates, save time, and get the most out of their tech stack, Sendspark delivers measurable results where it counts. It's designed for revenue teams that need personalization at scale.
To get started with creating AI-personalized videos in Sendspark, follow these steps:
This process makes it easy to connect with your audience in a more meaningful way.
Sendspark’s voice cloning technology lets you create a digital version of your voice, making it easier to produce personalized audio content on a larger scale. Powered by AI, it captures your tone, pitch, and speech patterns to deliver results that sound natural and precise. To ensure responsible use, the platform includes safeguards against misuse, building trust and making it a dependable tool for creating authentic and engaging communication - perfect for sales and marketing efforts.
Sendspark works seamlessly with widely-used CRMs and sales tools, making personalized video outreach easier than ever. With integrations like Close CRM, Outreach, HubSpot, and Salesforce, users can record and send videos directly from these platforms. It also connects with email and LinkedIn automation tools, enabling sales teams to scale their outreach efforts efficiently using branded, tailored video content.