Whether youâre welcoming new employees or new customers, a great welcome video can make the difference between getting off to a flying start or stumbling out of the blocks.
In this article, weâll tell you everything you need to know to design, create, and distribute a welcome video that makes a terrific first impression! đ„
Itâs a video⊠used for welcoming people! đ
That can mean a lot of different things to different people, but for this blog, a welcome video is aimed at acknowledging a new sign-up.
The sign-up can be a customer, an employee, a student, a subscriber, or a trial user - it doesnât matter. The purpose of the welcome video is:
When a customer or employee feels a connection to the people behind a product, a brand, or a company they are more likely to stick around - or give you the benefit of the doubt when things donât go according to plan.
In the past, businesses would do this over the phone or by visiting new customers in person. But thatâs time-consuming and inefficient. A welcome video can be the first step along the road to a beautiful - and productive friendship đ.
There is a vast amount of evidence to show that welcome videos - and video in onboarding in general - are highly effective.
Welcome videos give a great user experience. It may not be possible to greet all your new employees or customers in person - perhaps your business is remote, or perhaps you take on too many to have a one-on-one call.
With a welcome video, you can replicate the feeling of being valued that personal time with the CEO or Head of Customer Success creates. Even if itâs a templated video thatâs used again and again, eye contact, smiles, and a personalized message to accompany the video will go a long way.
Itâs still highly convenient, even if you create a totally bespoke welcome video each time. No more juggling calendars and the video can be replayed as many times as needed - so no need for note-taking either.
Itâs not just beneficial for businesses:
Perhaps you need convincing about onboarding itself, not just welcome videos? Well check these figures out:
So if we agree that itâs important to welcome new employees and customers properly and that video is a highly effective tool for doing it, letâs move onâŠ
Well, that depends on who youâre welcoming to what! đ
But there are a few general principles that apply in pretty much every case.
âIf you build it, they will comeâ is only true of haunted sports venues đ»đ»đ».
When it comes to any kind of content - and welcome videos are no exception - if you build it, you have to put in the effort to get people to see it!
So, your welcome video needs to be:
Of course, itâs a nice touch to send a welcome video just to say hello. People appreciate nice touches.
But the welcome video is also a great opportunity to help new users, employees, students, etc get started at their own pace. That is, to start onboarding them.
So, always try to provide useful information or know-how in your welcome video/ For example:
As you can see, the welcome video can do more than just welcome people!
One of the biggest sources of anxiety for new employees is not knowing what their colleagues and bosses are going to be like.
And one of the biggest frustrations that customers cite is anonymous businesses treating them like numbers rather than people.
A video introduction gets around both these problems.
When your new user or employee can see you smiling, making eye contact, read your body language, and hear the tone of your voice, it creates a familiarity and ease that no amount of onboarding documentation can replicate.
Great welcome videos make the viewer feel genuinely welcome, and thatâs all about letting your personality shine through!
The renowned psychology professor Alfred Mehrabian famously said that most communication is non-verbal.
Thatâs why a written welcome email (for example) can convey the same information as a welcome video, but it canât have the same impact. The non-verbal element is missing.
Mehrabian put 38% of the total meaning communicated down to vocal tone and inflection. So a presentation with audio-only will help put the words into context and inform subliminal judgments by the viewer about how they feel about you, the speaker.
But itâs only when the viewer can see you talking - and pick up all the hundreds of tiny cues your facial expressions, your posture, your body language, etc give out - that a genuine rapport can be built.
So keep that webcam switched on!
Sendsparkâs new Camera Spotlight feature is great for bringing your personality to the fore at key moments - try it out for free today.
If you need to demonstrate something - whether itâs logging in to a new profile or showing which key opens the office doorđ” - then the old maxim holds true: show, donât tell.
Your welcome video is a perfect opportunity to talk viewers through basic processes - and show them at the same time.
So donât feel like you have to stick to presentations and slideshows. Record your screen while you go through the steps involved in these tasks, and new users will pick them up far more quickly. Plus they can play them back as many times as they need!
Avoid the temptation to dump everything you can think of that could possibly be relevant into the welcome video!
New customers and staff just need to know the basics for getting started. As weâve already seen, beyond that most people prefer to learn on a self-serve basis, at their own pace.
The more you restrict yourself to communicating a few fundamental points clearly and thoroughly, the more likely it is that they will be taken on board and remembered.
Remember: the longer your video, the greater the chances a user will stop watching before the end.
33% of video viewers stop before 30 seconds are up - and 60% will have gone after two minutes! So front-load the most important things you have to say.
Just a few years ago, it simply wasnât practical to create and send out personalized welcome videos.
But thatâs all changed now. If youâre keeping it short and sweet, it can often be a one-take job that doesnât even require you to get up from your seat.
For example (start the clock! âČïž):
Get your presentation on screen, click record, and start talkingâŠ
Once youâre signed up, youâre never more than two clicks away from recording yourself!
To make your new user or colleague feel really valued:
For maximum impact, use the welcome video as an opportunity to get the newbies onboarding themselves.
The best way to do this is with a tailored landing page where the video is hosted.
Not only does Sendspark allow you to design a beautiful, branded experience - it also:
Sendspark makes it easy to make welcome videos!
Install the Sendspark chrome extension to easily record yourself, or create product demos.
Once you've made your video, you can easily send it as a video email, or convert your video into a link to share anywhere online.
Sendspark also has instant integrations with Gmail, LinkedIn, Intercom, Zendesk, and tons other platforms so you can send your videos wherever you're already messaging customers.
And the best part?
WIth Sendspark, you don't have to create every video from scratch. You can personalize videos at scale:
Sign up for free to start connecting at scale!
A good welcome video can get your employee or customer onboarding processes off on the right foot - so itâs well worth spending that little bit of time showing that these people matter.
Any business, product, or service will be more successful when there are strong relationships between the company and its customers, and the company and its staff.
Video is the perfect medium for creating those relationships, and with a tool like Sendspark, itâs easy to create or import videos and distribute them across email, social, and the web.
Sign up now and start recording and sharing welcome videos for free!