Sales AI tools aren’t a trend anymore — they’re how top teams hit quota. With saturated inboxes, longer cycles, and less time for manual work, reps need leverage. AI gives it to them. From personalizing cold outreach to spotting high-intent buyers, sales teams are using AI to simplify what used to take hours.

Lead Generation for IT Services: Strategies That Deliver Results

Lead generation for IT services is what keeps your pipeline full and your sales team busy. Whether you're an MSP, cloud consultant, or cybersecurity expert, the challenge is the same: how do you reach high-quality leads in a crowded, technical B2B market?

If your B2B outreach strategy includes LinkedIn (and it should), then optimizing how you connect, message, and follow up is essential. But just sending a quick "hey, let's connect" doesn't cut it anymore. In this post, we'll break down the most effective LinkedIn prospecting best practices for B2B SaaS teams looking to fill their pipeline, build stronger relationships, and ultimately close more deals.

Email prospecting is one of the most powerful tools for B2B sales teams—but it’s also one of the most misunderstood. Flooded inboxes, busy decision-makers, and spam filters make it easy for even well-written outreach emails to get ignored.

When it comes to grabbing attention, building trust, and personalizing outreach, few formats work better than video. And where you send that video matters just as much as the content itself. If you're wondering how to send video on LinkedIn—for sales prospecting, recruiting, or marketing—you’re in the right place.

In B2B sales and marketing, choosing the right strategy is everything. Whether you're building your lead pipeline, nurturing prospects, or closing deals, it helps to understand what’s working behind the scenes. That brings us to a common question: what is the difference between inbound and outbound sales?

If you're struggling to break through the noise in the inbox or on LinkedIn, a sales letter video might be your secret weapon. 

Email prospecting is brutal. You put in a ton of work only to be ignored by most of the people you reach out to. And even when someone does reply, chances are high that it will either be to say "unsubscribe" or to insult you, your writing, your approach, or your career choice.

If you're currently using Loom and looking for an alternative, what other options are there for you in the video recording space?

In this video, I review 10 Loom alternatives, including their pricing and key features.

AI video translation tools can significantly speed up the process of creating videos for prospects, leads, and customers in multiple languages.

Video prospecting helps you get noticed, build human relationships, and make more money. It stands out among the dozens of text-only outreach emails your prospects receive every day and shows them that you genuinely want to connect with them personally.

And when sales teams start using video, they increase their email replies by 25% or more. 

There are dozens of video prospecting tools on the market that make it easier than ever to quickly record and share personalized videos with your prospects. 

Each of the eight video prospecting tools below was handpicked for its features, focus on specific use cases, and approachable pricing.

Sending videos to prospects lifts response rates, wins leads, and saves time. It's a powerful way to get more sales with cold outreach.