Video is transforming sales outreach, but measuring its impact can be tricky. Here's what you need to know:

In the world of B2B sales, success often hinges on the smallest details. A well-crafted email can be the difference between opening the door to a lucrative deal and being relegated to the clutter of a crowded inbox. Yet, while many sales teams focus on perfecting their targeting and copy, they often overlook a critical factor: email layout.

Want to boost engagement without spending hours on video creation? AI-powered A/B testing can help you test and refine personalized video strategies at scale. By using tools like Sendspark, you can create thousands of tailored videos from a single recording, saving time while driving results like 16× more opens, 4.5× more clicks, and up to 3× more revenue.

Video is transforming sales communication. With email reply rates as low as 1-5%, traditional methods are losing effectiveness. Video grabs attention, builds trust faster, and boosts engagement:

Mass emails without personalization often fail to engage. But with Sendspark and HubSpot, you can send tailored video messages at scale. Here's how this integration works:

Personalized video outreach can boost engagement by up to 85%, but overdoing it can backfire. Over-personalization - like overusing names or including irrelevant personal details - can feel awkward or intrusive, leading to trust issues and poor results. The key is striking a balance: keep videos personal and relevant without crossing boundaries.

Want to boost your sales outreach? Personalized video can do just that.

Looking for the best video platform for your B2B sales team? Here’s a quick breakdown:

Sendspark and Loom are both video tools, but they serve very different purposes in outbound sales. In 2026, Sendspark stands out for its ability to scale personalized video campaigns using AI, while Loom is better suited for one-off recordings and internal communication.

Interactive clickable video software transforms passive video content into action-driven sales tools. By embedding features like buttons, calendar links, and polls directly into videos, sales teams can drive engagement and streamline outreach. Platforms like Sendspark, Vidyard, and Hippo Video offer tools to personalize videos at scale, track viewer behavior, and integrate seamlessly with CRMs. Here’s a quick overview:

Browser-based screen recorders let you create videos directly in your browser - no downloads or installations required. Whether you're on Chrome, Firefox, or Edge, these tools make it easy to record your screen, webcam, or both in seconds. Perfect for sales demos, tutorials, or quick follow-ups, they simplify workflows with instant, shareable links and cloud-based storage. This article compares five popular options: Sendspark, Movavi Online Screen Recorder, Panopto Express, Veed Screen Recorder, and FlexClip.

Want to share videos online for free? Choosing the right platform can save you time, resources, and headaches. Here's a quick breakdown of four top options:

Sharing videos online can be tricky without the right tools. Whether it's file size limits, compatibility issues, or the need for tracking engagement, choosing the right platform makes all the difference. Free options like Sendspark, YouTube, Vimeo, Wistia, and Google Drive each offer unique features for uploading and sharing personalized videos via links. Here's a quick breakdown:

Screen recording with webcam functionality is ideal for creating tutorials, video prospecting, team updates, and more. The good news? There are plenty of free tools that let you record both your screen and webcam simultaneously, without breaking the bank. Here are the top options:

Video hosting platforms are essential for businesses aiming to use video effectively in sales and marketing. Choosing the right platform can affect your brand's presentation, lead generation, and ability to analyze viewer engagement. This article compares Sendspark, Vimeo, Wistia, and YouTube based on features like pricing, customization, analytics, and integrations, helping you select the best option for your goals.

Screen recording is a simple, cost-free way to improve sales outreach by creating product demos, personalized pitches, and walkthroughs. Tools like OBS Studio, Loom, and Screencast-O-Matic make it easy to record and share high-quality videos. Here’s how you can start:

Automating video campaign segmentation solves the challenge of balancing personalization with scalability. Instead of manually creating videos for each prospect, you can record one base video and let AI personalize it using CRM data, like names, job titles, or company details. These personalized videos are triggered by actions such as form submissions or demo bookings, making outreach timely and relevant.

Want to boost your cold outreach results? Personalized video messages are proving to be far more effective than traditional text-based emails. Businesses using video-first strategies report up to 3x higher response rates, 300% more click-throughs, and double the email open rates.

Ensure Flawless Virtual Calls with a Pre-Meeting Diagnostic Tool

In today’s remote work era, virtual meetings are the backbone of communication. But nothing derails a pitch or client call faster than a grainy webcam or a muted mic. That’s where a reliable online audio-video checker comes in handy. Whether you’re prepping for a Zoom session or a team huddle on Teams, testing your setup beforehand can save you from tech disasters.

Boost Your Video Impact with Better Audio

When it comes to creating content for platforms like YouTube, most creators obsess over visuals—camera quality, lighting, thumbnails. But here’s a secret: audio can make or break your success. Poor sound drives viewers away faster than blurry footage ever could. That’s where a solid microphone quality check comes in handy. It’s not just about sounding good; it’s about keeping your audience engaged and improving your search visibility.

Optimize Your Video Content with Precision Timing

Creating videos that rank well and keep viewers engaged is no small feat. Whether you're crafting content for YouTube, TikTok, or LinkedIn, timing plays a huge role in how your audience—and the algorithm—responds. A well-timed script can mean the difference between a video that flops and one that soars in search results. That’s where a smart approach to script planning comes in, helping you balance word count with ideal durations for each platform.

Async video is transforming B2B sales outreach. Why? It drives better engagement, higher response rates, and faster deal closures. Here’s what the numbers reveal:

Ensure Flawless Video Calls with an Online Camera and Audio Check

In today’s remote work era, being prepared for virtual meetings is non-negotiable. Whether you’re pitching to a client or catching up with a team, technical glitches with your camera or audio can derail your professionalism. That’s where a quick online webcam test comes in handy. A reliable diagnostic tool lets you verify your setup in moments, ensuring you’re seen and heard clearly without fumbling through settings mid-call.

Ensure Crystal-Clear Audio with a Quick Microphone Check

In today’s world of virtual meetings, podcasts, and content creation, having reliable audio equipment is non-negotiable. A simple online microphone test can save you from embarrassing glitches during an important call or recording. Whether you’re a remote worker, gamer, or aspiring streamer, verifying your mic’s performance is a must before going live.

Optimize Your Digital Presence with a Webcam Check

In the era of remote work and virtual meetings, your camera quality can make or break your professional image. Whether you're prepping for a big client call or a team huddle, a quick webcam test can save you from awkward tech hiccups. Our browser-based tool offers a hassle-free way to evaluate your setup, delivering real-time insights into resolution, frame rate, and overall performance.

Video ROI in sales is all about proving how video content drives revenue, speeds up deal cycles, and saves time for sales teams. While only 43.8% of sales teams currently use video in prospecting, those who do report impressive results, like a 43% increase in demo bookings and deals closing 30–50% faster when video is used.

Your email subject line is the first thing your recipient sees, and it can make or break your email’s success. A strong subject line grabs attention, communicates value, and sets clear expectations. Here’s how to write one that gets your video emails opened:

Unlock the Power of Your Sales Videos

In today’s fast-paced digital world, video content reigns supreme for driving sales and building connections. But how do you know if your latest pitch will hit the mark? That’s where a smart evaluation tool comes in, helping you predict performance and fine-tune your strategy. By analyzing key metrics like audience reach and engagement, you can get a clearer picture of what resonates.

Mastering the art of scaling cold email outreach can seem like a daunting task, especially for businesses striving to stand out in the crowded inboxes of their target audience. In a recent video, Matt Lucero, a seasoned lead generation expert, revealed how he leveraged multiple outreach channels to generate over 5,000 signups for an affiliate challenge connected to Alex Hormozi’s record-breaking book launch. This case study not only showcases the power of cold email but also emphasizes the importance of diversified marketing strategies.

Optimize Your Outreach with a Video Length Converter

When it comes to outreach campaigns, every detail matters—especially the duration of your videos. Crafting content that resonates across different platforms isn’t just about the message; it’s about timing too. A video that’s perfect for a website landing page might flop on social media if it drags on too long. That’s where a tool to adjust video timing for outreach comes in handy. It takes the guesswork out of the equation.

Video analytics can transform how you approach outreach. By tracking viewer engagement - like watch time, CTA clicks, and retention rates - you can identify which prospects are genuinely interested and refine your follow-ups for better results. Tools like Sendspark make this process straightforward by offering detailed insights such as heatmaps, device data, and real-time notifications, all of which sync with CRMs like HubSpot and Salesforce.

In the fast-evolving world of B2B sales, personalization is no longer just a nice-to-have - it's a necessity for success. Modern buyers expect tailored, consumer-grade experiences, yet most sales teams struggle to deliver this level of customization efficiently. This article unpacks the key principles and strategies for personalizing outbound sales at scale, ensuring your team stands out in crowded inboxes, builds better engagement, and drives measurable outcomes.

Cold emailing can feel like a guessing game when trying to land qualified sales calls, especially if you're aiming to scale efficiently. Yet, with the right strategy, thoughtful targeting, and compelling copywriting, it’s possible to transform your outreach into a streamlined, high-conversion system. In this guide, inspired by a practical breakdown of a cold email campaign, we’ll walk you step-by-step through how to craft a process that works. From identifying your ideal client profile (ICP) to writing email sequences and managing replies, this article will help your sales team sharpen its cold email skills and start booking calls quickly.

Video tools are transforming how businesses communicate, from sales outreach to training. This article compares Synthesia, Vidyard, Sendspark, and Wistia - four leading platforms designed for different needs. Here's a quick breakdown:

Maximize Your Email Campaigns with an Email Response Rate Calculator

Email marketing remains a powerful way to connect with your audience, but how do you know if your efforts are paying off? Tracking your response rate—the percentage of recipients who reply to your emails—is a key metric for gauging success. With a tool like our Email Response Rate Calculator, you can quickly analyze your campaign performance and make data-driven decisions to improve.

Cold email campaigns remain one of the most effective strategies for B2B growth, especially for companies relying on outbound prospecting. Yet, many still struggle with achieving consistent results. What if the issue isn’t the lack of advanced AI tools or intricate strategies but rather the failure to master the basics? This article distills the essence of successful email campaigns based on proven frameworks, offering a step-by-step guide to help you enhance response rates, book more meetings, and scale your outreach effectively.

Boost Your Sales with a Video Script Generator

Creating a sales video that grabs attention and drives conversions can feel daunting, especially if writing isn’t your strong suit. That’s where a tool designed for crafting sales video scripts comes in handy. It streamlines the process, helping you build a pitch that resonates with your audience without spending hours brainstorming ideas.

Timing is everything in video outreach. Sending your videos at the right moment can lead to 3x higher response rates, 16x higher open rates, and 4.5x more clicks compared to text-only emails. But it’s not just about engagement - poor timing can harm your email deliverability, especially with larger video files.

In the ever-evolving landscape of B2B sales, email outreach remains a cornerstone of successful sales development representative (SDR) strategies. Even in 2025, cold email continues to be the most reliable channel for starting meaningful business conversations at scale, outperforming LinkedIn and cold calls. Yet, success hinges on doing it right. With average reply rates hovering between 3% and 5%, the gap between mediocre and exceptional performance is vast. For growth-oriented SDR teams, mastering the fundamentals of email outreach is critical to pipeline generation.

Cold outreach is one of the most challenging aspects of sales, often leaving sales representatives frustrated by unanswered calls, ignored emails, and unreturned voicemails. However, while these challenges may feel insurmountable, they are not unique. Most sales professionals face the same obstacles. The solution lies not in avoiding these issues but in systematically addressing them with a structured approach that increases your chances of engaging prospects.

Which video tool is best for your needs? It depends on what you’re aiming for. Here’s a quick breakdown:

Cvent, a leading provider of meetings, events, and hospitality technology, has announced a significant acquisition aimed at bolstering its capabilities in B2B sales and marketing. The company has entered into a definitive agreement to acquire ON24, an intelligent engagement platform specializing in enterprise-grade webinars and digital events, in a deal valued at approximately $400 million in cash.

Want to share a video without sending a large file? The easiest solution is to turn your video into a link.

A video link lets you share your content anywhere: email, LinkedIn, SMS, or Slack, without file size limits or quality loss. Recipients simply click the link to watch your video instantly.

Asynchronous video communication is a way to connect with prospects using pre-recorded videos they can watch at their convenience. Unlike live calls or meetings, this method doesn’t require both parties to be available at the same time. Instead, sales professionals can record personalized messages to explain solutions, present proposals, or answer questions, while prospects view them on their own schedule.

Video messages are transforming customer outreach by making communication more personal and engaging. Here's why they work:

Introduction: Personalized Videos Are the Future of Sales Outreach

The world of sales outreach is changing fast. Inboxes are flooded, attention spans are shrinking, and generic messages simply don’t convert anymore.

Loom vs Sendspark: Which Is Better for Sales Outreach

Video communication has become essential for sales and customer success teams. Whether you’re reaching out to new prospects or following up after a demo, a short video message can make you stand out in a crowded inbox.

Universities and colleges often spend decades shaping the lives of their students. But after graduation, many of those student relationships fade. Staying connected to alumni matters — not just for tradition or nostalgia — but because alumni support drives fundraising, mentorship programs, event attendance, and institutional reputation. This is where personalized video becomes a powerful tool.

Recording a Loom video is one of the fastest ways to share a message visually. Whether it’s explaining a product update, walking through a document, or giving a quick team update, Loom makes it easy to hit record and share a link. But if you’re in a sales, marketing, or customer success role—and you want to scale personalized outreach—Loom starts to feel manual fast.

In pharma, every sales call, interaction, and follow-up has huge stakes—millions in potential prescriptions, strict compliance rules, and decision-makers who are harder to reach than ever. Enter: pharma sales AI tools.

If you're comparing Weezly vs Sendspark, you're probably looking for a better way to stand out in your sales outreach, customer onboarding, or marketing efforts using video. Video messaging is rapidly growing as an effective way to build trust, shorten sales cycles, and add a personal touch—especially for B2B teams. With plenty of tools out there, choosing the right one makes all the difference in your workflow and ROI.

Lead generation for real estate isn’t just about building a big list—it’s about building the right list. Whether you're trying to find motivated sellers, serious buyers, or long-term investors, the game is about being visible at the right time, with the right message, on the right channel. In this guide, we’ll go well beyond generic tips. You'll get a full, tactical breakdown of what high-performing real estate professionals are doing today—with a heavy focus on how to connect digital tools, video messaging, automation, and SEO into a scalable, repeatable engine.

Sales AI tools aren’t a trend anymore — they’re how top teams hit quota. With saturated inboxes, longer cycles, and less time for manual work, reps need leverage. AI gives it to them. From personalizing cold outreach to spotting high-intent buyers, sales teams are using AI to simplify what used to take hours.

Lead generation for IT services is what keeps your pipeline full and your sales team busy. Whether you're an MSP, cloud consultant, or cybersecurity expert, the challenge is the same: how do you reach high-quality leads in a crowded, technical B2B market?

If your B2B outreach strategy includes LinkedIn (and it should), then optimizing how you connect, message, and follow up is essential. But just sending a quick "hey, let's connect" doesn't cut it anymore. In this post, we'll break down the most effective LinkedIn prospecting best practices for B2B SaaS teams looking to fill their pipeline, build stronger relationships, and ultimately close more deals.

Email prospecting is one of the most powerful tools for B2B sales teams—but it’s also one of the most misunderstood. Flooded inboxes, busy decision-makers, and spam filters make it easy for even well-written outreach emails to get ignored.

When it comes to grabbing attention, building trust, and personalizing outreach, few formats work better than video. And where you send that video matters just as much as the content itself. If you're wondering how to send video on LinkedIn—for sales prospecting, recruiting, or marketing—you’re in the right place.

In B2B sales and marketing, choosing the right strategy is everything. Whether you're building your lead pipeline, nurturing prospects, or closing deals, it helps to understand what’s working behind the scenes. That brings us to a common question: what is the difference between inbound and outbound sales?

If you're struggling to break through the noise in the inbox or on LinkedIn, a sales letter video might be your secret weapon. 

In a world where digital noise makes it increasingly difficult for sales professionals to stand out, the use of AI video can be a game-changer.

In this post, we'll walk you through how to set up a powerful sequence in Salesloft that automatically generates AI-personalized videos for your contacts.

We’re excited to introduce AI Video Templates in Sendspark—your new shortcut to engaging, professional video messaging.

Want to stand out in crowded inboxes? Here's how to make cold emails work in 2024:

Email prospecting is brutal. You put in a ton of work only to be ignored by most of the people you reach out to. And even when someone does reply, chances are high that it will either be to say "unsubscribe" or to insult you, your writing, your approach, or your career choice.

If you're currently using Loom and looking for an alternative, what other options are there for you in the video recording space?

In this video, I review 10 Loom alternatives, including their pricing and key features.

AI video translation tools can significantly speed up the process of creating videos for prospects, leads, and customers in multiple languages.

Video prospecting helps you get noticed, build human relationships, and make more money. It stands out among the dozens of text-only outreach emails your prospects receive every day and shows them that you genuinely want to connect with them personally.

And when sales teams start using video, they increase their email replies by 25% or more. 

There are dozens of video prospecting tools on the market that make it easier than ever to quickly record and share personalized videos with your prospects. 

Each of the eight video prospecting tools below was handpicked for its features, focus on specific use cases, and approachable pricing.

Sending videos to prospects lifts response rates, wins leads, and saves time. It's a powerful way to get more sales with cold outreach.

Three big names in the video platform field are particularly recognizable: Loom, Vidyard, and Sendspark. The three platforms are relatively comparable in capability and rank similarly when it comes to customer satisfaction.

Loom, BombBomb, and Sendspark are leading video communication platforms that cover a wide range of use cases. 

In the digital age, nonprofits face both unprecedented opportunities and challenges. 

In the competitive world of recruitment, standing out and engaging with top talent is more crucial than ever. Video marketing has emerged as a powerful tool for recruitment agencies, offering a dynamic and engaging way to connect with potential candidates and clients. 

In today's digital age, the real estate industry is increasingly leveraging the power of video marketing to connect with clients and close deals. Video marketing offers a dynamic and engaging way to showcase properties, provide virtual tours, and build stronger relationships with buyers and sellers. 

In today's digital era, communication is evolving rapidly, and video has emerged as one of the most powerful mediums. 

In today's digital landscape, the effectiveness of traditional text-based outreach is waning. 

Dubb is a great video platform for those looking to create video messages. However, it’s just one of many tools out there, and there are some use cases where it falls short.  

Sales is kind of like cooking: the right ingredients, included at the right time, can make all the difference. And just like a chef needs to know their ingredients, sales professionals need to know the key terms and concepts that drive success in their industry.

As a salesperson, most of your time online is spent in browsers, but most of the top sales tools are platform-heavy and require context switching to find the right data. And when speed matters, you don’t want to lose any time navigating between tabs and windows.

There is no denying that video testimonials are incredibly effective at boosting sales and convincing potential customers to do business with you. They provide your potential customers with a real-life example of how your product or service has helped others, and they can be highly effective in converting leads into customers. 

Finding the right video personalization software for your needs is really a matter of identifying which platforms are built for the way you intend to use the software.