Did you know that 60% of companies use videos for marketing purposes, while 94% of all marketers want to continue using them? That isn’t surprising, given how popular video is right now in the realm of content marketing.
However, amidst so many tools flooding the market, it can be quite a challenge to find the best video recording software. Well, fret not.
In this article, we’ll talk about the 17 best video recording software for Windows and Mac in the market. Let’s dive in!
1. Sendspark
Starting off with yours truly, Sendspark is a video recording platform that allows you to record and share videos with your target audience.
You can use a the Sendspark chrome extension or desktop app to easily record videos for Windows or Mac.
With either option, you can easily record your screen, webcam, or both. If your webcam supports HD videos, Sendspark facilitates recording 720p HD videos. What’s more, there is no limit to the size of the video, so you can be as creative as you want to.
Sendspark concentrates on 3 use cases - marketing, sales, and customer satisfaction. The simple instructions will guide you through the features for each of these use cases.
People get bombarded with a slew of emails every day, but Sendspark helps yours stand out among the boring ones. It gives your emails a human touch, and even more so with its personalization option.
You can send event-triggered emails, newsletters, and direct messages to sell a compelling personal story or product demo.
Event-triggered emails allow you to onboard new customers, personalize your sales cadence, and nurture your leads.
Moreover, you can use newsletters to share business updates, launch your products, and make personal appeals for fundraising.
Plus, you can leverage direct messages to personally introduce yourself to your audience, follow up and check in on them, and be authentic in your customer service.
One of our clients, Userpilot, used Sendspark to triple their newsletter engagement with blog posts.
As opposed to YouTube, Sendspark is structured like a funnel. You can use your emails to grab people’s attention and convert recipients with a clear CTA inserted in the video.
Sendspark features a simple, easy-to-navigate UI. Our UX is intuitive - you can easily customize videos with minimal technical knowledge.
Moreover, Sendspark allows you to ask for videos from clients. You can send a link to users requesting them to record a review video for you. This applies an extra human touch to your business.
Sendspark is also compatible with other popular software, such as HubSpot, Slack, Gmail, Outlook, and more.
You can use Sendspark’s free version for 30 videos with branding. The Pro plan is $15/user monthly with unlimited videos, custom branding, and calls-to-action. The Business plan is $19/user monthly with the addition of an admin dashboard, white-label, and 4 team training sessions.
The Pro and Business plans cost $12/user and $15/user per annum, respectively.
2. Loom
Loom is a video recording platform that lets you record your cam and screen and immediately share the videos via message or email to watch in the office or at home. It’s available on both Mac and Windows.
With Loom, you can record your screen, face, or both simultaneously. Then, you can share the URL for viewing or download the video to share on other platforms. You can also insert embedded videos in your website or blog.
For email marketing, you can either share videos with the linked GIF option or embed them in Gmail.
Loom’s use cases include design, engineering, team alignment, support teams, and product management. You can approach customers to request interviews or testimonials. Plus, you can link your video to your website, pitch deck, or calendar, along with customizable CTAs.
In its free Starter plan, Loom provides access to Viewer Insights and Team Library. It has a 5-minute time limit that extends up to 45 minutes for Education users.
The Business plan starts at $8/creator a month - if paid annually. You need to contact Loom’s sales team to get the pricing details for its Enterprise plan.
3. Camtasia
Camtasia is a premium video editing and recording tool that allows you to record your screen along with optional audio and webcam. It’s compatible with both Windows and Mac.
If you are a detail-oriented person, you might like this tool for its flexibility for video effects, animations, and overlays. You’ll find a library hosting royalty-free music and sound effects. Plus, it lets you create and add quizzes, annotations, closed captions, and other interactive effects in your videos.
You can import existing images, videos, music, and PowerPoint slides and export videos in various file formats or upload them to your website, Vimeo, YouTube, or Screencast.
There is a free trial option, after which you need to start at $249.99/user for a one-time license.
4. Bonjoro
Bonjoro is a video recording and sharing platform you can use to email personalized videos to anyone on your list.
Bonjoro provides templates for video landing pages, email design, and CTA, making it easier to customize your emails according to your needs. It integrates with popular marketing and sales tools. You can also use CRM trigger tags and events to ask your client to take actions or design simple workflows.
You can keep all your team members on the same page by setting up team inboxes and collaborating in campaigns.
What’s great about Bonjoro is that it lets you translate your landing page and video emails into over 20 languages.
Bonjoro’s Starter and Pro plans cost $15/month and $33/month, respectively, and host single users only. The price shoots to $79/month in the Growth Plan that accommodates up to 3 team members. You can include unlimited team members under the Company plan that costs $399/month.
5. OBS Studio
OBS Studio is an open-source, free video recording and live streaming tool compatible with both Windows and Mac.
You can record video and audio from your webcam or browser, split it into scenes comprising texts and images, and switch seamlessly using custom transitions. There is no recording limit, and it supports several streaming services like YouTube, Facebook, and Twitch.
OBS Studio is pretty feature-packed, so the learning curve could be steep for non-techs. While it may not be an ideal tool for businesses, it’s great for gamers and content creators.
6. Droplr
Droplr is a cloud-based screen recorder that lets users capture videos and screenshots and instantly share them with their audience. It’s a business-oriented tool that runs on both Windows and Mac.
You can record the whole screen, a part of it, or a particular window and use webcams for personalization. 4K resolution videos will be saved automatically to the Droplr cloud to minimize strain on your device storage. You can also shorten the URLs.
Droplr gives you access to analytics for views and clicks. It has integrations with multiple apps, including Slack, Photoshop, Gmail, And Trello.
Its free version lasts 3 days, after which the paid plan starts at $6/month, billed annually.
7. Covideo
Covideo is a video recorder built for marketers, businesses, and customer support professionals. It’s available on both Mac and Windows.
You can create personalized videos by recording screens or using webcams and share them via emails and CRMs.
Covideo lets you build customized brand overlays and video players. You can also add captions and CTAs to your videos. Note that you’ll have to pay extra to access customized landing pages.
The free trial is limited to 7 days, and the paid plan starts at $69/user/month.
8. Vidyard
Vidyard is a video recording tool for virtual marketing and sales teams. Its features include screen recording, video hosting, video sharing, video analytics, and personalization.
It’s a great tool for interacting with prospects and leads. It’s available for both Windows and Mac.
Vidyard makes it pretty easy to add CTAs and make videos. The tool also lets you create GIF thumbnails for videos and personalize them for each recipient.
You can test several GIF thumbnails using its built-in analytics to find the one that would maximize your open rate.
The free and paid Pro plans, starting at $15/month per year, are limited to individuals. For teams up to 3 members, pricing starts at $300/month per year.
9. Drift
Drift is a video recording tool best suited for sales teams who want to leverage videos to accelerate deal cycles. Drift lets you create personalized videos and GIFs seamlessly using your front camera and screen.
You can live chat with your audience, initiate conversations, answer questions, and even book consultation meetings, all while they watch your video. You can be notified instantly when anyone engages with your video. Moreover, Drift’s video bot can replace you when you’re absent in real-time.
Drift hasn’t publicly disclosed its pricing information. However, it has three pricing tiers, each of which provides access to chat support and a customer success manager.
10. Screencast-O-Matic
Screencast-O-Matic is a video recording tool for both Mac and Windows. This browser-based platform acts as a bridge between a free tool and a paid one.
The free version offers extensive recording options. You can use it to capture computer audio, window, full screen, a region while keeping your webcam and microphone on.
It’s a great tool for recording lessons, online teaching, and HR-related tasks.
At $1.65/month and $4.00/month, the Deluxe and Premier versions, respectively, come with a built-in music library and speech-to-text captioning. Its Team Deluxe plans cost $9.50/month and Team Premier charges $17.50/month.
You can directly host the videos within the software or instantly share them to Twitter, YouTube, Facebook, emails, Google Classroom, Google Drive, and MS Teams.
11. Soapbox Wistia
Soapbox from Wistia is a free screen recording tool for businesses just starting out. It supports Chrome extension for Windows and Mac, in case you don’t want to install another software on your desktop.
Like Loom, Soapbox allows you to switch between video and screen sharing or show both simultaneously.
The free version gives you access to useful features like video thumbnails. You can add a text overlay, GIF, or both to create unique, captivating thumbnails.
However, Soapbox only allows one-take videos, and you can’t see yourself on screen while using both the camera and screen to record videos.
Soapbox can be great for tutorial video makers and content creators. You can also use it for personalized product walkthroughs.
Its Pro plan starts at $99/month.
12. Bandicam
Bandicam is a versatile, lightweight webcam and screen recording tool. You can even record externally connected devices like smartphones, Xbox, PlayStation, or IPTV devices.
Bandicam features a user-friendly interface. You can record both your system audio and voice using microphones. You can’t save videos as AVI and MP4 files, but you can easily upload the recorded videos on YouTube and Vimeo.
Bandicam works on Windows only. Its free plan is limited to only 10 minutes of recording at a time. The paid version’s license is a one-time purchase starting at $39.95.
13. VEED
Veed is a browser-based video recorder available for Windows and Mac. You can record your webcam, screen, or both at the same time. All the tools are accessible online, so you don’t have to worry about storage space.
Veed can be used to create game walkthrough videos and other kinds of tutorials.
You can merge videos, trim, split, and add images and audio to recordings. You can also use presentation tools and add shapes, notations, and draw on the screen.
The free version has all the tools, and you can access additional features with the ‘Basic’ plan for $12/month, billed annually.
14. CloudApp
It allows you to annotate videos in real-time and share them. You can make GIFs, take screenshots, and make audio recordings. All your work gets uploaded automatically. You can also encrypt the video links with a password and also set the expiry date.
The free plan lets you record videos in 720p for a maximum of 90 seconds. The paid individual plan charges $9.95.
15. Movavi
Movavi is a video recording tool for Windows and Mac best suited for recording lectures, webinars, meetings, and tutorials. You can also record separate streams.
Movavi lets you show keystrokes, schedule recordings, and sketch on videos to increase engagement. You can record, edit, and share 4K videos using the tool.
The free trial, which lasts for 7 days, has restricted video editing options. You can get lifetime access to the premium plan for $134.95. The advanced editing features include special effects, animations, clips, and animated titles.
16. TinyTake
TinyTake is a simple screen recording tool to record, edit, and share videos on Mac and Windows.
It has an online cloud-based gallery that you can access via the software. You can also create shortcuts and custom hotkeys for specific purposes. The basic editing tools include drawing, blurring, and annotations.
TinyTake’s free plan is quite restrictive, allowing you to record videos for only 5 minutes. Its Standard plan charges $29.95/year, while its most expensive plan, Jumbo, charges $99.95/year and has a video length of up to 60 minutes.
17. iSpring Cam Pro
iSpring Cam Pro is a great screen recorder for e-learning that allows you to create webinars, lectures, tutorials, instructional guides, and online courses. It’s available only on Windows.
iSpring lets you record voice-overs and picture-in-picture footage. You can record a selected area, any running application window, or the whole screen. Moreover, you can also add sound effects, cut videos, and apply smooth transitions.
The ‘iSpring Suite’ charges $770 per author/year, while the ‘iSpring Suite Max’ costs $970 per author/year and comes with a content library.
Final Thoughts
Now that you know more about these 17 video recording tools, you can decide which of these tools best suits your needs. Do some more research, try out a couple of freemium plans, and select the best fit to make the most out of your video recording game!
