When it comes to grabbing attention, building trust, and personalizing outreach, few formats work better than video. And where you send that video matters just as much as the content itself. If you're wondering how to send video on LinkedIn—for sales prospecting, recruiting, or marketing—you’re in the right place.
LinkedIn is the go-to platform for professional connections and B2B decision-makers. Adding video messages to your profile, posts, or direct messages can boost response rates, shorten deal cycles, and make your approach stand out in a sea of static text.
In this post, we'll show you step-by-step how to send a video on LinkedIn. We’ll also cover the best types of videos to use, smart tips for being camera-ready, and how tools like Sendspark can streamline your entire process. Let's get into it.
Table of Contents
- Why Video on LinkedIn Matters
- Places You Can Send Video on LinkedIn
- How to Send Video on LinkedIn (Step-by-Step)
- What Type of Videos Work Best
- Tools to Make Video Sending Easy
- Real LinkedIn Video Examples That Work
- Final Tips for LinkedIn Video Success
Why Video on LinkedIn Matters
LinkedIn has over 900 million users, with a large chunk being decision-makers at their companies. But standing out there can be tough. When you scroll through your LinkedIn inbox, what catches your eye? Probably not another cookie-cutter sales message or job pitch.
That’s where video helps.
According to video prospecting benchmarks, sending a personalized video message on LinkedIn can increase response rates by up to 300% compared to plain messages. Why? Because video adds a face, tone, and authenticity you just don’t get with text.
And LinkedIn makes it surprisingly easy to integrate video—if you know how and have the right tools.
Places You Can Send Video on LinkedIn
1. Direct Messages (DMs)
This is the most personal spot, and the best use case for one-to-one video outreach, especially for sales reps and recruiters. You can attach a video or send a link to a video landing page for easy viewing without downloads.
2. LinkedIn Posts
Want to share a thought, update, or promotional message? Posting a video directly in your feed increases visibility and engagement. Videos autoplay in the feed, which draws more eyes and encourages interaction.
3. LinkedIn InMail (if using Sales Navigator)
Sales Navigator gives you access to prospects beyond your first-degree network. You can add video by embedding a thumbnail with a link inside your InMail. Services like Sendspark let you auto-generate clickable thumbnails to make this easier.
4. LinkedIn Stories (Retired)
While Stories were discontinued in 2021, LinkedIn may bring similar formats into the platform in the future, especially for short-form video. It’s worth watching product updates, especially if you use LinkedIn for employer branding or hiring.
How to Send Video on LinkedIn (Step-by-Step)
Option 1: Upload Native Video
If your video is under 10 minutes and less than 5GB, you can upload directly:
- Open a new post or message
- Click the video icon (📹)
- Select your file from your computer or phone
- Add a message, hashtags, or context
- Click “Post” or “Send”
This is best for public content like brand updates or customer success videos.
Option 2: Send a Video Link
This is ideal in messages if you want to control the viewing experience with a personal landing page.
- Record your video using a platform like Sendspark
- Copy your unique video URL
- Paste it into your message on LinkedIn
When you use Sendspark, your link includes an animated preview so recipients are more likely to click.
Option 3: Use the LinkedIn Mobile App
You can also record or send video directly in the mobile app:
- Open a chat or message
- Tap the camera icon
- Record your video in-app
- Send instantly
This method is quick but lacks personalization tools compared to software like Sendspark's video personalization tools.
What Type of Videos Work Best
Depending on your goal, remove the guesswork with these common formats:
|
Video Type |
Best Use |
|---|---|
|
Personalized Prospecting |
Sales outreach to introduce yourself and value prop |
|
Product Demos |
Short walkthroughs, especially post-meeting |
|
Customer Testimonials |
Build trust with social proof |
|
Team Intros |
For hiring, onboarding, or culture showcasing |
|
Use Case Spotlights |
Show how your solution solves real problems |
Want to understand where video makes the most impact in onboarding? Here's a breakdown of six videos to include.
Tools to Make Video Sending Easy
While LinkedIn allows you to send some video on its own, using a third-party tool opens up more doors—think analytics, branding, and automation.
Sendspark
Sendspark is a video platform built for sales, customer success, marketing, and B2B teams that want to use video more intentionally.
With Sendspark, you can:
- Create personalized video messages with just a few clicks
- Use AI-generated video intros to customize every pitch
- Take advantage of custom branding and white-label options
- Embed videos in LinkedIn messages or share with autoplay thumbnails
- Track who watched, when, and for how long
If you're comparing platforms, Sendspark consistently wins as a Vidyard alternative and Loom alternative thanks to its B2B focus and scalable personalization.
Real LinkedIn Video Examples That Work
Sendspark customers use LinkedIn video to book more meetings, recruit talent, and close deals faster. Here are a few examples that have worked:
Example 1: Booking Meetings
A B2B sales rep named Claire sends 30-second videos using Sendspark to cold prospects. Her message is custom for each person—mentioning their company, pain points, and what she can help with. She's increased her response rate from 8% to 34% using video over plain text.
Example 2: Recruiting
Recruiters from SaaS orgs use Sendspark to record intros to job candidates. These are short and upbeat, including the hiring manager’s face and what makes the team unique. The result? 2x more responses compared to InMail alone.
Example 3: Supporting Clients
CS teams use video on LinkedIn to follow up on questions, product updates, or contract renewals. Clients appreciate the human touch, and the retention benefits are real. See how Qwilr used Sendspark during onboarding to keep clients engaged and informed.
Final Tips for LinkedIn Video Success
- Keep it short: Under 60 seconds works best
- Speak clearly: Audio quality is just as important as video
- Personalize it: Mention their name, company, and context
- Add a CTA: Be clear about your next step—whether it's booking a meeting or replying
- Smile and show energy: People connect with friendly faces
If you're worried about how you look or sound on video, this practical guide can help.
Wrap-Up
Sending video on LinkedIn doesn’t have to be hard, but it does have to be thoughtful. With the right approach, tools, and mindset, you can send videos that actually get watched—leading to real conversations and business results.
If you’re ready to upgrade your outreach, start using Sendspark today. It’s free to try and built to scale with you. You’ll be able to create personalized LinkedIn videos that people want to open, watch, and respond to.
FAQs
Can I upload a video directly in a LinkedIn message?
Not on desktop—LinkedIn only allows video recording or uploads in direct messages through the mobile app. On desktop, your best bet is to share a video link (e.g. via Sendspark) with a clickable thumbnail.
What’s the ideal video length for LinkedIn?
Under 60 seconds performs best, especially for outreach. Keep it short, personal, and actionable. For posts, you can go up to 3–5 minutes if you’re sharing in-depth content.
Will LinkedIn autoplay my video?
Yes—for native videos posted to the feed. This makes thumbnails and first-second visuals extra important to grab attention.
Can I personalize videos for each prospect?
Yes. With tools like Sendspark, you can auto-generate videos personalized with the recipient’s name, company, or even LinkedIn profile screenshot—making your outreach feel 1:1 at scale.
Is video better than InMail?
Yes. Video messages can double or triple response rates compared to standard InMail. They stand out and build more trust—especially when personalized.
Can I track who watches my LinkedIn video?
Not with native uploads. But if you use a third-party tool like Sendspark, you’ll get detailed viewer analytics—like watch time, clicks, and engagement.
What’s the best way to follow up after sending a video?
Send a short message referencing the video: “Hey [Name], just wanted to check if you had a chance to watch the quick video I sent—curious to hear your thoughts!” You can even send a second video to address common objections or offer value.
