Loom and Sendspark serve different purposes in video communication, especially for sales teams. Loom is ideal for internal communication and quick recordings, while Sendspark is tailored for sales prospecting, offering AI-driven personalization at scale. Here's a quick breakdown:
| Feature | Sendspark | Loom |
|---|---|---|
| Use Case | Sales prospecting, outreach | Internal communication, training |
| Personalization | AI-driven, scalable | Manual |
| CRM Integration | Deep (e.g., HubSpot, Salesforce) | Limited (Enterprise only) |
| Analytics | Detailed engagement tracking | Basic view counts |
| Starting Price | $49/month (Solo) | $12.50/user/month (Business) |
If you're focused on scaling personalized sales outreach, Sendspark is the clear choice. For internal communication needs, Loom is more cost-effective and straightforward.
Loom vs Sendspark Feature Comparison for Sales Teams
Loom is a tool designed for asynchronous video communication, making it easy to record your screen or webcam for tasks like internal updates, training, and customer support. Since its acquisition by Atlassian, Loom has integrated seamlessly with major productivity tools such as Jira, Confluence, Slack, and Notion.
The platform allows users to quickly record and share videos via links. Its AI features polish recordings by removing filler words, generating summaries, and creating titles, helping videos look more professional. With a 4.7/5 rating on G2, users often highlight its simplicity and effectiveness for internal communication and technical walkthroughs. While Loom works well for one-to-one interactions, it’s less suited for large-scale outreach. The Business plan starts at $12.50 per creator per month (billed annually), offering unlimited videos in up to 4K resolution with 4GB file size limits.
Although Loom is great for quick, one-off recordings, it isn’t tailored for scaling personalized outreach like some other platforms.
Sendspark takes a different approach, focusing on personalized video outreach for B2B sales. It leverages AI-driven voice cloning and dynamic visual customization, enabling users to create a single video template that can transform into thousands of personalized versions tailored to individual prospects.
The platform offers unique personalization features, such as dynamically displaying a prospect's website or LinkedIn profile in the video background. It also allows users to merge customized intros with pre-recorded demos, creating a seamless experience. With over 77 integrations, Sendspark connects with tools like HubSpot, Salesforce, Outreach, SalesLoft, and Apollo, enabling automated video delivery directly through CRM workflows.
Other sales-focused tools include a built-in teleprompter, an AI script generator for brand-specific pitches, and full white-labeling with custom domains (CNAME), ensuring a polished and professional experience for recipients. The platform has earned a 4.8/5 rating on G2 and a perfect 10/10 on TrustRadius, with users praising its ability to scale personalized outreach effectively. Pricing for the Solo plan starts at $39–$49 per month, which includes 200 dynamic video minutes and essential CRM integrations.
Both Sendspark and Loom cover the essentials: screen recording, webcam capture, and a combination of screen and camera modes, accessible via desktop apps and Chrome extensions. But Sendspark adds some standout features, like auto-scrolling capture for recording long web pages or documents without manual effort. It also lets users send "video request" links, making it easy to collect videos from prospects or customers.
When it comes to video quality, Sendspark records at 1080p, which works well for outreach, while Loom supports higher resolutions. Sendspark also offers extras like GIF thumbnails and email/CRM-optimized embed codes. On the other hand, Loom prioritizes secure sharing with features like password protection and access restrictions, while Sendspark focuses on branding with CNAME custom domains and full white-labeling.
Now let’s see how these platforms handle personalization for outreach.
Sendspark is designed to scale personalized outreach. With one recorded video, its AI can create thousands of customized versions by cloning your voice and adding recipient-specific details, such as their name or company. It can even display the prospect's website or LinkedIn profile in the video background or combine personalized intros with pre-recorded demos.
Loom, however, requires manual effort for personalization, meaning you’ll need to record each video individually for different recipients. While Loom does offer AI tools for post-production - like auto-generating titles, summaries, and chapters, or removing filler words - these features aim to streamline editing, not outreach scalability.
Sales teams using Sendspark's AI-powered personalization have reported 2–3× higher reply rates compared to non-personalized messages. Additionally, Sendspark provides fully white-labeled landing pages with custom domains, branded themes, and dynamic call-to-action buttons. Loom’s landing page customization is more limited in comparison.
Personalization is just one part of the equation. Let’s dive into how analytics factor into the mix.
Sendspark’s analytics are tailored for sales teams, offering detailed insights like video views, engagement depth, playback locations, device types, geographical data, and heatmaps that reveal where viewers are most engaged or drop off. It also tracks link clicks, email open rates, and campaign performance, helping sales teams monitor thread lengths in sequences.
Loom’s analytics focus more on viewer reactions, such as emoji responses and comments. While it can identify viewers by name if they’re logged in, it primarily reports general view counts. Its team insights, including video performance trends and integration analytics, are better suited for internal communications rather than sales prospecting.
Sendspark takes it a step further by syncing engagement data directly with CRMs like HubSpot or Salesforce, enabling sales teams to spot hot leads and prioritize follow-ups efficiently. Loom’s CRM integrations, however, are only available with its Enterprise plans.
| Feature | Sendspark | Loom |
|---|---|---|
| Campaign Performance Tracking | Yes | No |
| Heatmaps | Yes | No |
| CRM Integration (HubSpot/Salesforce) | Deep integration | Enterprise only |
| Link Click Tracking | Yes | No (focuses on CTA buttons) |
Sendspark is designed with sales teams in mind, offering tools that make creating personalized videos at scale easier than ever. Features like an AI script generator and an on-screen teleprompter ensure SDRs and account executives deliver polished recordings every time. And with "Spotlight Mode", your webcam gets instantly enlarged, letting you produce professional videos with just one click.
The platform allows you to record a single video and then use AI to customize it for hundreds of prospects. For example, you can pair a 30-second personalized intro with a pre-recorded demo to create content tailored to each recipient. This level of personalization becomes even more impactful when integrated directly with your CRM, enabling seamless tracking and actionable insights for every prospect interaction.
Sendspark goes beyond video creation by offering seamless integration with over 50 video prospecting tools, including HubSpot, Salesforce, Outreach, SalesLoft, Apollo, and LinkedIn automation platforms like Expandi. These connections simplify your sales operations and automatically update your CRM with valuable engagement data, such as who watched your video, how long they engaged, and when they viewed it. Additionally, the platform sends email alerts whenever prospects interact with your videos.
With tools like HubSpot and Salesforce, you can trigger video sends directly from workflows. For example, HubSpot Sales Hub's "Share with Personalization" feature automatically fills in personalization tokens within your email templates or sequences. Dan Vermont, Head of Operations at Brikl, highlighted the impact of Sendspark:
"Using Sendspark transformed our customer success approach. We built a library of pre-recorded answers, allowing our team to quickly respond to common customer questions with personalized videos."
The pricing for these platforms is tailored to their specific use cases. Loom offers a per-creator model, starting at $12.50 per user per month for its Business plan. This plan includes unlimited videos, custom branding, and Loom AI features. For smaller needs, the free Starter plan limits videos to 5 minutes and caps recordings at 25 per person. Teams requiring advanced security features or Salesforce integration need a custom quote for the Enterprise plan.
Sendspark, on the other hand, follows a per-team model based on "Dynamic Video Minutes", which are credits used for AI personalization features like voice cloning and dynamic backgrounds. The Solo plan costs $49/month for 1 seat and 100 Dynamic Video Minutes. The Growth plan, priced at $99/month, offers 3 seats, 250 Dynamic Video Minutes, and includes Agentic Workflows to automate tasks such as locating prospect websites. For larger teams, the Team plan ($299/month) provides 10 seats and 1,000 minutes, while the Business plan ($699/month) supports 25 seats and 3,000 minutes.
A key advantage for sales teams: Sendspark charges only for the AI-personalized segment of each video. For instance, if you create a 15-second personalized intro and attach it to a 2-minute pre-recorded demo, you're billed only for the 15 seconds per recipient. This makes Sendspark more cost-effective for high-volume campaigns than it might initially seem.
Now, let’s break down how Sendspark handles scaling for large-scale outreach.
Sendspark's pricing flexibility makes it ideal for teams managing large outreach campaigns. The platform is designed to handle thousands of personalized videos monthly. For example, a single 1-minute recording can generate 1,000 personalized videos, consuming 1,000 Dynamic Video Minutes. Sales teams leveraging this AI personalization have reported 2-3x higher reply rates compared to traditional video outreach.
If your team exceeds its monthly Dynamic Video Minutes, overage charges range from $0.19 to $0.39 per minute, depending on the plan. For instance, a Business plan user sending 5,000 videos per month with 15-second personalized intros would use 1,250 Dynamic Video Minutes, staying comfortably within the 3,000-minute allowance.
Beyond video minutes, Sendspark streamlines Agentic Workflow tasks, with overage fees ranging from $2 to $10 per 1,000 tasks. This ensures efficient scaling for sales outreach. Additionally, Business and Enterprise plans include dedicated account managers and "Video Boot Camps" to help teams maximize their return on investment. Agencies managing multiple clients can opt for custom Agency pricing, which offers multi-tenant capabilities and flexible AI credit distribution across accounts.
Loom is a go-to tool for simplifying workflows and reducing the need for constant meetings. It’s perfect for quick, one-off recordings that help teams communicate asynchronously, cutting out the hassle of scheduling live calls.
You might turn to Loom to explain a product bug to developers, share a design walkthrough, or recap a meeting for teammates who couldn’t join. It integrates seamlessly with popular collaboration tools, making it especially useful for teams already using platforms like Slack or Basecamp. A great example comes from Atlas Creative, where CEO Michael Herriger uses Loom for screen captures to review game maps. This approach allows clients to provide feedback directly through video comments, speeding up the approval process.
"Loom has made recording and sharing gameplay sessions easy and convenient for our team. It's been a game-changer for team collaboration, letting us quickly pass on feedback and ideas." - Michael Herriger, CEO and Cofounder, Atlas Creative
Loom is also a strong choice for customer training, thanks to features like searchable auto-generated transcripts and captions. These tools make it easier to build a library of how-to videos for onboarding or internal documentation. However, one downside is that Loom often labels non-Loom users as "Anonymous", which can limit its usefulness in tracking engagement during sales efforts.
For outreach and revenue-focused activities, a platform built for personalized communication might be a better fit.
When it comes to outbound sales and prospecting, Sendspark stands out for its ability to personalize at scale. Its "record once, personalize at scale" feature lets sales teams create a single video template that dynamically inserts personalized elements like the prospect's name, company logo, or even their website as a background.
This makes Sendspark a powerful tool for cold outreach campaigns targeting large audiences. For instance, you can record a short personalized intro addressing the prospect by name and pair it with a pre-recorded demo.
"Loom is great for internal communications. It integrates really well with our Slack, LinkedIn, Basecamp, and other tools. Sendspark is what our sales team uses because of what it can do with our campaigns and how we approach omnichannel." - Patrick Severs, Director of Sales and Partnerships, G2i
Sendspark also excels in deal progression and customer onboarding. Dan Vermont, Head of Operations at Brikl, revamped his customer success strategy by creating a library of pre-recorded videos to quickly address common customer questions. Similarly, Emilia K, VP Marketing at Userpilot, uses Sendspark for "pre-boarding", giving prospective customers a better understanding of the product before demos, which helps make sales conversations more effective. With CRM integrations, Sendspark videos can be automatically triggered based on lead activity, and engagement data syncs directly with your CRM, providing full visibility into prospect behavior.
Picking the right platform comes down to what you need it for. Loom works best for internal communications, training sessions, or quick, visual explanations. It's straightforward and perfect for one-off messages.
On the other hand, Sendspark is designed specifically for B2B sales prospecting and large-scale outreach. Its "record once, personalize at scale" feature allows you to create one video and automatically customize it for thousands of recipients. Sales teams using Sendspark have reported reply rates increasing by 2–3×, with some even achieving $70,000 in ARR within just a month.
What makes Sendspark stand out is its integration with over 77 sales tools, including HubSpot, Salesforce, Outreach, and Salesloft. These integrations enable personalized videos to be triggered automatically based on CRM data. This functionality makes it a powerful option for aligning with a sales-driven strategy.
If your goal is to scale personalized outreach efficiently, Sendspark’s AI-powered personalization and seamless sales tool integrations make it an excellent choice. But if you’re looking for a simple, cost-effective option for internal updates, bug reporting, or training, Loom’s ease of use and $12.50 per creator monthly price might be the better fit.
Ultimately, the decision lies in whether your focus is internal communication or external sales prospecting. Choose the tool that aligns with your specific needs.
With Sendspark, you can turn a single recording into unlimited personalized videos. By importing your contact list and using placeholders, the platform makes it easy to create multiple AI-personalized videos designed specifically for your audience.
The article doesn't explain what Dynamic Video Minutes are or how they're billed.
Sendspark makes it easy to sync video engagement data directly with your CRM. With this integration, you can effortlessly track and manage how prospects interact with your videos, giving you clear insights to fine-tune your sales outreach efforts.