Which video tool is best for your needs? It depends on what you’re aiming for. Here’s a quick breakdown:
| Feature | Loom | Vidyard | Other Tools |
|---|---|---|---|
| Best Use Case | Internal collaboration | B2B sales outreach | Marketing, training |
| AI Features | Auto-titles, summaries | AI Avatars, automation | AI video generation |
| Analytics | Basic | Advanced, CRM-linked | Varies by platform |
| Pricing | $12.50/user/month | $59/user/month | $29–$39/month |
Both Loom and Vidyard offer free plans, but their paid tiers unlock features that cater to specific needs. Choose based on whether you prioritize internal productivity, sales automation, or marketing campaigns.
Loom vs Vidyard vs Other Video Tools: Complete Feature Comparison Chart
Different platforms cater to different needs. Loom, for instance, began as a go-to tool for internal teams. Picture product managers documenting new features or engineers walking through bugs. After its acquisition by Atlassian, Loom became even more integrated into tools like Jira, Confluence, and Trello, making it a solid choice for asynchronous collaboration. Its main goal? To replace unnecessary meetings and cut down on Slack overload.
On the other hand, Vidyard is built with revenue teams in mind. This isn't about internal communication - it's about scaling outreach. With deep CRM integrations like Salesforce and HubSpot, Vidyard tracks how prospects engage with your videos, syncing that data back into your deal records. A standout example of its impact: Vidyard’s own team used their "Video Agent" tool to automate personalized video delivery, pulling in an extra $100,000 in revenue.
The broader video tool market splits into distinct categories. BombBomb and Hippo Video focus on service industries, offering simple video solutions that embed directly into emails. For marketing teams, Vimeo and Wistia provide professional hosting, video SEO, and branded content libraries - perfect for campaigns but less about video prospecting. Then there are AI-powered tools like HeyGen and Synthesia, which create videos from text, making them ideal for training or large-scale marketing efforts.
So, what sets these tools apart? Loom shines for internal collaboration, while Vidyard and similar platforms are all about driving revenue. As Patrick Severs, Director of Sales and Partnerships at G2i, put it:
"Loom is great for internal communications. It integrates really well with our Slack, LinkedIn, Basecamp, and other tools."
Picking the right tool ensures you’re not overpaying for unused features or missing the ones you actually need. Up next, we’ll dive into a detailed feature comparison to help you see where each platform truly excels.
Here's a detailed look at how Loom, Vidyard, and other video tools stack up when it comes to recording quality, AI features, analytics, CRM integrations, pricing, and their ideal use cases.
When you compare them side by side, the differences between Loom and Vidyard become clear. Vidyard leans heavily into sales automation, offering features like AI Avatars and Video Agent triggers that cater to sales teams. On the other hand, Loom’s AI tools are tailored more for internal productivity, with features like auto-titling and filler word removal to streamline workflows.
Analytics is another area where they diverge. Vidyard uses in-browser tech to identify all viewers and seamlessly syncs engagement data into platforms like Salesforce and HubSpot. Loom, however, often labels non-Loom users as "Anonymous", which can limit its usefulness for tracking external engagement. These differences highlight how each tool serves distinct needs in the B2B space.
The table below provides a quick comparison of these tools' standout features.
| Feature | Loom | Vidyard | Other Tools |
|---|---|---|---|
| Max Resolution | 4K (Paid) / 720p (Free) | 4K (All plans) | AI generation (e.g., Guidde), 4K support (e.g., Wistia) |
| Recording Quality | Adaptive bitrate for low bandwidth | High quality; slower transcode | BombBomb: 1080p; Hippo Video: 1080p |
| AI Personalization | Auto-titles, filler word removal | AI Avatars (25+ languages), Video Agent | HeyGen: AI avatar generation; BombBomb: Basic |
| Analytics | Basic (views, engagement) | Advanced (heatmaps, CRM ROI tracking) | Wistia: SEO & lead capture; BombBomb: Basic |
| CRM Integrations | Salesforce (Enterprise only), Slack, Notion | Salesforce, HubSpot, Gong, Salesloft | Hippo Video: Salesforce, HubSpot; Vimeo: Limited |
| Pricing (Starting) | Free (5-min limit); $12.50/user/month | Free (5 videos/month); $59/user/month | BombBomb: $39/month; Guidde: Free tier |
| Best Use Case | Internal team collaboration | B2B sales & lead generation | Guidde: Training docs; Wistia: Marketing content |
This breakdown makes it easier to see which tool aligns best with your specific needs, whether it's sales, internal collaboration, or marketing.
Loom makes recording incredibly fast and easy, boasting a two-click setup that takes less than five seconds to get started. It offers flexibility with screen-only, webcam-only, and hybrid recording modes, along with a "Live Rewind" feature that lets you fix mistakes on the spot. On the other hand, Vidyard is more geared toward enterprise users, offering advanced editing options and integration features.
Like Loom, Vidyard supports screen-only, webcam-only, and hybrid modes, but its interface can take a bit longer to get the hang of. Vidyard’s standout features include the ability to add a circular webcam bubble after recording and maintain 4K video quality across all plan levels, eliminating the need for a complete re-record.
The practical benefits of Loom are evident in real-world use. Caroline Hall Prettyman, Senior Manager of HubSpot Strategy at WebStrategies Inc., shared that she cut 15 meetings in six months by using Loom’s AI summaries. Similarly, in early 2025, Chili Piper's SMB sales team, consisting of 45 SDRs, used Loom to record 45-second videos over prospects' LinkedIn profiles. This effort boosted their cold email reply rate from 6% to 18% and increased meetings booked by 2.4×.
"Loom is <5 seconds from shortcut to recording; Vidyard adds ~15 seconds to choose personalization tokens. If speed > scale, pick Loom."
– Adam Petty, Author, Flowjam
For sales teams that value speed and simplicity, Loom is an obvious choice. However, if your workflow demands deep CRM integration and the ability to personalize videos at scale, Vidyard’s extra features might be worth the learning curve. While some other tools focus on mobile-first simplicity, many fall short by lacking native editing capabilities.
Loom is all about streamlining internal workflows and boosting collaboration. Its "Variables" feature takes video personalization to the next level by incorporating dynamic text elements, auto-generated titles, summaries, and chapters. It even removes filler words automatically, saving users from manual edits. One client shared impressive results after integrating Loom into their outreach strategy: a 400% increase in sales conversions and a 50% boost in average ticket value. These tools are a great example of how AI is reshaping internal processes while paving the way for more advanced external sales tools.
Vidyard, on the other hand, focuses on personalized B2B videos at scale with its AI-driven platform. Its "Video Agent" feature automatically creates personalized videos based on buyer actions and CRM data from tools like Salesforce and HubSpot. Vidyard also offers AI Avatars, capable of producing videos in over 25 languages, making it easier for sales teams to scale their efforts globally without the hassle of multiple recordings. Account Executive Nely highlighted the effectiveness of this automation:
"All I do is add someone to the cadence, write a personalized email intro, and the Video Agent does the rest."
– Nely, Account Executive, Vidyard
This automation helped generate an additional $100,000 in revenue for Nely’s team.
Other platforms are pushing personalization even further. Tools like HeyGen and Synthesia offer advanced features such as custom avatar creation and voice cloning. For instance, HeyGen’s Creator plan, priced at $29 per month, allows unlimited video generation, while Synthesia provides access to over 240 digital avatars and supports more than 140 languages. These tools make it possible to create video messages that feel like they were recorded by a real person, with the added ability to translate content for various audiences.
The broader trend in video automation is moving toward "autonomous AI" - systems that can independently trigger videos based on user behavior. Vidyard’s Video Agent add-on costs an extra $24 per user per month for unlimited AI-generated videos, while Loom’s Business + AI plan is priced at $20 per user per month (billed annually). These pricing models highlight the differing focuses of the two platforms: Loom emphasizes speed and internal collaboration, while Vidyard leans into CRM-integrated sales automation. Choosing the right tool ultimately depends on your sales outreach goals and priorities.
Analytics are a game-changer when it comes to refining video prospecting strategies. The level of data each tool provides can significantly impact how sales teams prioritize leads and tailor their engagement. For example, Loom tracks metrics like views, watch time, completion rates, and CTA conversions. A "view" is logged after 5 seconds, 75% playback, or when the video ends. However, viewers who aren't using Loom are marked as "Anonymous".
On the other hand, Vidyard takes things up a notch by linking detailed watch time and engagement metrics directly to CRM data. This feature has proven to be highly effective, with companies like Gordian attributing $6 million in revenue to its use. Vidyard also offers real-time notifications, alerting sales reps the moment a prospect watches a video.
Other video tools, such as Bonjoro and OmniPanel, bring their own unique analytics to the table. These include features like push notifications and high click-to-conversion tracking, offering more personalized engagement metrics. Each platform has a distinct focus: Loom leans toward team engagement, Vidyard prioritizes ROI and lead qualification, and others concentrate on more tailored interactions.
The pricing of these tools reflects their analytics capabilities. Loom provides basic analytics for free, with advanced features like completion rates and CTA tracking available in its Business plan for $12.50/month. Vidyard, with its robust insights and CRM integrations, starts at $59/month. For sales teams aiming to measure the direct impact of video on their pipeline, Vidyard’s integration with CRMs like Salesforce and HubSpot can be a major advantage.
"Vidyard is the best solution on the market for managing, marketing, and producing video. If you have videos, want to make more, and want to turn views into leads this is the software for you."
– Eric Pratt, Managing Partner, Revenue River
Ultimately, these analytics empower sales teams to prioritize leads effectively and take targeted actions that drive results.
When it comes to leveraging AI for sales prospecting and analytics, integrating video tools with your CRM is a game-changer. Tools that sync effortlessly with your sales stack streamline workflows and boost efficiency. Take Vidyard, for example - it’s specifically tailored for revenue teams and integrates deeply with platforms like Salesforce, HubSpot, Salesloft, Outreach, and Gong. These connections feed detailed engagement data directly into your CRM, helping sales reps spot hot leads and automate follow-ups.
Here’s a real-world example: HubSpot's sales team saw a 4x increase in meeting booking rates by using these integrations.
Loom, on the other hand, focuses more on communication and collaboration tools like Slack, Notion, Trello, and Jira. While it does offer Salesforce integration, this feature is limited to its Enterprise pricing tier. For users on lower-tier plans, tracking video links manually is the only option. This difference highlights a key distinction: Vidyard is designed with revenue generation in mind, while Loom prioritizes internal collaboration.
"Vidyard connects seamlessly with Salesforce, HubSpot, Salesloft, and Gong to enable lead scoring and ROI measurement. Loom's integrations are primarily with communication tools like Slack and Notion." – Vidyard Comparison Report
The numbers further emphasize this divide. Vidyard supports 59 native integrations, compared to Loom’s 49. This broader connectivity directly enhances Vidyard's capabilities for revenue outreach. For context, some platforms like Pipedrive offer over 500 integrations. Naturally, pricing reflects these differences - Vidyard's Starter plan begins at $59/month, whereas Loom's Business plan starts at $15/month but lacks native CRM data sync.
For sales teams relying on automated sequences, the depth of integration often outweighs sheer quantity. Vidyard stands out by syncing engagement metrics directly with sales engagement platforms, allowing reps to include personalized videos in automated email sequences and receive real-time alerts when prospects interact with their content. Up next, we’ll explore how these integrations drive overall revenue growth.
When it comes to revenue-driven sales teams, pricing isn't just about affordability - it’s a reflection of how the platform can support conversions. Let’s break it down:
Loom offers a Starter plan at no cost, which includes 25 videos per user, capped at 5 minutes each, with 720p video quality. The Business plan, at $15 per user per month (billed annually), provides unlimited videos, 4K recording, and removes branding. For those wanting advanced AI tools like auto-summaries and filler word removal, the Business + AI plan comes in at $20 per user per month. For larger teams, Enterprise pricing is available with custom quotes, offering perks like Salesforce integration and SSO/SCIM.
Vidyard, on the other hand, takes a slightly different route. Its free tier allows up to 5 traditional videos and 15 AI-generated videos monthly, all with 4K recording. The Starter plan, priced at $59 per user per month (billed annually), includes unlimited recording, full analytics, and branded sharing pages. For those needing advanced CRM integrations with tools like HubSpot and Salesforce, Vidyard offers custom-priced Teams or Enterprise tiers. Additionally, the Video Agent add-on, which enables unlimited AI avatars, costs an extra $24 per user per month.
| Plan | Monthly Cost (USD) | Video Limits | Key Features |
|---|---|---|---|
| Loom Starter | $0 | 25 videos per user (5-minute cap) | 720p quality |
| Loom Business + AI | $20 | Unlimited | 4K recording, AI workflows, auto-summaries |
| Vidyard Free | $0 | 5 traditional videos + 15 AI videos | 4K recording, basic editing, view notifications |
| Vidyard Starter | $59 (billed annually) | Unlimited | CRM integration, 15 AI videos, branded pages |
Loom leans into simplified content creation with its AI suite, while Vidyard focuses on sales automation, offering tools like AI avatars and automated outreach. These pricing structures highlight their distinct approaches, providing plenty to consider when evaluating their value.
Now let’s look beyond the numbers and dive into how these plans deliver value. For small teams, Loom’s Business plan at $15 per user per month is a solid choice, offering unlimited videos and 4K quality. One customer even reported a 400% boost in sales conversions and a 50% increase in average ticket value after adopting Loom.
For mid-sized or growing teams running more complex sales campaigns, Vidyard’s Starter plan at $59 per user per month might make sense. It delivers features like personalized tags and seamless integration with tools like Salesloft and Outreach. For example, Snowflake’s sales team of 600 Account Executives used Vidyard Enterprise to create 420 personalized versions of a demo, complete with prospect logos and names. The result? A 31% booking rate for technical workshops and a 22% faster progression from stage two to close.
Ultimately, the best choice depends on your team’s priorities. If you’re focused on internal communication and quick edits, Loom’s lower cost and straightforward AI tools might be the better fit. But for sales teams needing detailed engagement tracking and automated CRM syncing, Vidyard’s higher price might pay off with measurable pipeline gains.
"Vidyard is the best solution on the market for managing, marketing, and producing video. If you have videos, want to make more, and want to turn views into leads this is the software for you." – Eric Pratt, Managing Partner, Revenue River
Video tools have reshaped traditional sales outreach by adding a personal touch that drives results. In revenue-focused campaigns, personalized video messages can turn potential leads into actual customers. Take Vidyard's Video Agent, for instance - it automates large-scale outreach by sending tailored videos triggered by CRM data and buyer behaviors. For example, if a prospect visits your pricing page or requests a demo, they’ll receive a customized video without you lifting a finger. Vidyard users have shared impressive outcomes: 2X more new customer meetings within 60 days and sales reps achieving 120% of their targets. One salesperson even closed over $100K in software deals after spending just $60–$120 on video tools.
Video tools aren’t just limited to initial outreach - they shine in later stages of engagement too. For mid-funnel interactions, Loom is a standout choice. It’s perfect for sharing in-depth product demos or technical walkthroughs. Features like "Edit by Transcript" and AI-generated chapters allow viewers to skip directly to the parts they care about, saving everyone time. One manager noted that using asynchronous video replaced the need for initial discovery meetings altogether, freeing up valuable time for more strategic conversations.
When it comes to scaling efforts, tailored video marketing campaigns are a game-changer. These campaigns thrive on personalization, and modern video tools make it easy. You can record one video and use AI to generate thousands of personalized versions by inserting specific details like a prospect’s name, LinkedIn profile, or company website elements. This approach has led to 3X more email conversions and 2X more LinkedIn replies compared to traditional text-based outreach. With the added power of analytics, these campaigns can also guide precise follow-ups that grow your sales pipeline. One company reported a 400% increase in sales conversions and a 50% rise in average ticket value after integrating video for sales and marketing efforts.
What sets video tools apart is the actionable insights they provide. Unlike standard emails, video platforms reveal detailed analytics - such as who watched a video, how long they engaged, and which calls-to-action (CTAs) they clicked. This data syncs seamlessly with CRMs like Salesforce and HubSpot, enabling smarter follow-ups and better lead scoring.
"Creating a warm, personal connection is what we're about, and it's why personal video is so very important in all our sales and marketing efforts." – Dustin Tysick, VP of Marketing and Growth at Jostle
Selecting the right video tool for your sales team depends on your goals. If your focus is on internal communication - like documenting processes, training new hires, or sharing quick updates - Loom could be a solid choice. Priced at $12.50 per user per month, it offers great value for internal use. However, Loom is primarily designed for one-off videos, and its handling of external viewers as "Anonymous" can make follow-ups more challenging.
For enterprise-level sales teams that need advanced CRM integration and buyer intent analytics, Vidyard stands out. It syncs seamlessly with Salesforce and HubSpot and includes AI Avatars that automate video delivery based on buyer behavior. This makes it a strong contender for revenue-focused teams. Eric Pratt, Managing Partner at Revenue River, highlights its strengths:
"Vidyard is the best solution on the market for managing, marketing, and producing video. If you have videos, want to make more, and want to turn views into leads, this is the software for you".
Vidyard's pricing starts at $59 per user per month, with custom enterprise plans available for larger teams.
For teams handling high-volume personalized outreach, AI-powered platforms like Sendspark offer unique advantages. These tools enable customized videos, embedded calendars, and integrations with your existing sales stack. As Patrick Severs, Director of Sales and Partnerships at G2i, explains:
"Sendspark is what our sales team uses because of what it can do with our campaigns and how we approach omnichannel. Customized videos, embedded calendars, and integrations with all of our sales tools".
Budget is another important factor. Teams with limited resources can start with free plans - Loom allows 25 videos with a 5-minute cap, while Vidyard offers 5 videos plus 15 AI-generated ones. However, for high-volume video prospecting, expect to invest between $39 and $149 per user per month, depending on your team's size and the features you need.
Ultimately, the right tool depends on your workflow. Whether you're a startup focusing on internal collaboration or a large sales organization prioritizing outreach, choose the platform that aligns with your revenue goals.
Loom and Vidyard cater to distinct needs: Loom is tailored for quick, casual video communication and team collaboration, while Vidyard shines in sales and marketing with advanced tools for audience insights and personalization.
Vidyard stands out with AI-driven features like avatars and video triggers, even on its free plan. On the other hand, Loom reserves its AI tools for paid plans. Vidyard also offers more robust analytics, CRM integrations, and customizable branding, making it a strong choice for sales teams. Meanwhile, Loom is known for its simplicity, fast sharing, and handy editing options, such as transcript-based editing and AI-assisted message composition.
Both platforms support high-quality recordings, but Vidyard allows unlimited video lengths on paid plans, whereas Loom limits free users to 25 videos, each capped at five minutes. The choice between the two depends on your goals: Loom is perfect for informal team communication, while Vidyard is better for businesses focused on growing their video marketing and sales efforts.
AI-powered tools have transformed video creation by tackling time-consuming tasks and making the process faster and more efficient. For example, features like automatic transcription and edit-by-text allow you to pinpoint and tweak specific sections of a video without having to sift through endless footage. On top of that, AI can enhance recordings by removing filler words, minimizing background noise, and generating captions, making it possible to create polished, professional videos in just minutes.
Another game-changer is the ability to personalize videos at scale. AI can easily add details like a prospect’s name or a company logo into templates, enabling the creation of multiple customized videos with minimal effort. Automated workflows take it a step further by sending follow-up videos based on how viewers engage, streamlining sales and marketing tasks without requiring manual intervention.
These smart features simplify every step of the process - from recording and editing to distribution - helping teams save time and deliver professional, tailored content more efficiently.
For B2B sales outreach, Vidyard emerges as a standout option. Tailored for sales teams, it offers powerful features like advanced analytics, seamless CRM integrations, AI-driven script generation, and tools to manage and track multiple stakeholders. These tools are perfect for ramping up prospecting efforts while maintaining a focus on revenue-driven workflows.
On the other hand, Loom works well for quick recordings and internal communication. However, it doesn't offer the specialized sales tools or personalization capabilities that Vidyard brings to the table. For those prioritizing effective B2B outreach, Vidyard provides the features needed to engage prospects and close deals with greater efficiency.