91.5% of outreach emails go unanswered in 2026. Video prospecting is the solution B2B sales teams are turning to for better engagement. Personalized video emails can boost response rates by 85%, increase open rates by 16x, and generate 4x more clicks compared to plain text. However, recording individual videos for hundreds of prospects isn’t realistic.
That’s where tools like Sendspark come in. Sendspark uses AI to scale video personalization, letting you record one video and customize it for thousands of leads. Features like AI voice cloning and dynamic backgrounds create tailored experiences for each recipient without extra effort. Companies like Brikl and Go Smart Solar have seen dramatic improvements, with Brikl reporting a 62% jump in open rates and a 4x increase in replies in just two weeks.
Here’s how Sendspark works:
- AI Voice Cloning: Replace placeholder names with each prospect’s name in your voice.
- Dynamic Backgrounds: Overlay videos on LinkedIn profiles or websites for a personal touch.
- CRM Integration: Automate video creation and delivery based on triggers like demo requests.
Video selling isn’t just a trend - it’s transforming B2B outreach by making messages stand out in crowded inboxes. With tools like Sendspark, you can combine personalization with efficiency to scale your efforts and close more deals.
Video Selling Statistics and ROI: 2026 B2B Sales Performance Metrics
How to Make AI Personalized Videos for Sales Outreach (Updated 2025)
Why B2B Sales Teams Need Video Selling
The old-school approach to B2B sales just isn’t cutting it anymore. On average, it takes 100 emails to get a single response. Why? Because prospects are overwhelmed with cookie-cutter emails that all blur together.
Video, however, stands out. It adds a personal touch to your outreach, builds trust, and makes it easier to showcase complex products. In a world where in-person meetings are rare, video creates a sense of connection that text simply can’t match. In fact, 59% of B2B executives prefer watching a video over reading about a topic. Whether you’re demonstrating software or walking through a workflow, video makes your message clearer and more memorable than plain text ever could.
The sticking point has always been scalability. Recording custom videos for hundreds of leads? Not realistic. That’s where AI steps in. Modern AI tools can personalize greetings and references in seconds. Sales teams are now using AI-driven video tools to automatically create and send personalized videos based on CRM triggers, like when someone downloads a resource or requests a demo. This solves the scalability issue while delivering measurable improvements in outreach performance.
Benefits of Video Selling
Video emails outperform traditional ones by a mile. They generate 16% more opens, 26% more replies, and up to 4x higher click-through rates. Personalized videos can even boost conversions by 200%.
The numbers don’t lie. In 2024, ReviewTrackers rolled out personalized video messaging across their 9-person sales team for 60 days. The result? A 92% jump in response rates and twice as many new customer meetings booked. Similarly, ReviewThatPlace.com used AI Avatars to automate their proposals and saw a staggering 760% increase in proposal engagement. At HubSpot, one rep’s success with video led to company-wide adoption, ultimately driving a 4x increase in booked meetings for the entire team.
To get the most out of video, keep it short and to the point. 65% of viewers stick around until the end if the video is under a minute. Engagement drops fast after that, so aim for 30–90 seconds for cold outreach. Make sure your key message lands in the first quarter of the video to grab attention early.
How AI Powers Video Personalization
AI has completely changed the game for personalized video outreach. It offers three key capabilities: voice cloning, dynamic backgrounds, and CRM-triggered workflows.
With voice cloning, you don’t need to record hundreds of personalized greetings. AI takes care of it, keeping your tone and cadence intact. Dynamic backgrounds go a step further, overlaying your video onto each prospect’s LinkedIn profile or company website. This creates an eye-catching, custom experience that grabs attention right away.
The magic really happens when AI tools sync with CRMs like Salesforce or HubSpot. Let’s say a prospect downloads your whitepaper - they’ll automatically receive a personalized video introduction. If someone requests pricing, they’ll get a video walkthrough tailored to their needs. This ensures prospects receive highly relevant content at just the right time, without adding extra work for your team.
"All I do is add someone to the cadence, write a personalized email intro, and the Video Agent does the rest." – Nely, Account Executive, Vidyard
The adoption stats speak volumes. Between April and December 2024, there was a 12x increase in the use of AI Avatars for sales. Individual users created 241% more videos in 2024 compared to the previous year. By 2025, 93% of revenue leaders using video reported positive results. What started as an experimental strategy has quickly become a critical part of sales workflows.
How Sendspark Enables Video Personalization at Scale
Sendspark has a straightforward yet powerful approach: record once, personalize thousands. Instead of spending endless hours creating individual videos for every prospect, you can craft a single base video and let AI handle the heavy lifting. This eliminates the biggest hurdle in video outreach - scaling personalization without sacrificing time.
The platform boasts an impressive 4.8/5 star rating on G2, based on over 350 reviews. Users consistently highlight its ability to blend AI and video for sales. Today, more than 50,000 companies rely on Sendspark to scale their video outreach while maintaining a personal touch.
AI Voice Cloning for Personalized Greetings
Sendspark’s AI-powered tools make personalized greetings effortless. When recording your base video, use "Watermelon" as a placeholder name. The AI then clones your voice, replacing "Watermelon" with each prospect’s actual name - like "Hi Brandon" or "Hi Bethany." The result? Thousands of videos that sound as if you recorded each one individually.
To ensure the best results, focus on audio quality. Use a good microphone and avoid background noise, as poor audio can make the AI-generated voice sound less natural. Also, leave a short pause before and after saying "Watermelon" to help the inserted name blend seamlessly into the audio. These small adjustments make a big difference in how authentic your videos feel.
Dynamic Backgrounds and Visual Personalization
Sendspark takes visual personalization to the next level. Your video bubble can automatically overlay onto the prospect’s website or LinkedIn profile. When they open your video, they’ll see you presenting directly on their company’s homepage - an immediate way to grab attention.
The platform also includes simulated scrolling and cursor animations on these dynamic backgrounds. This creates the illusion that you’re actively browsing their site in real-time, rather than using a static image. If a specific prospect’s website isn’t in your CRM, you can set a "fallback URL" to keep the video professional.
In December 2023, the team at Warmly utilized Sendspark’s dynamic video features to re-engage closed-lost opportunities. By sending AI-personalized videos with tailored backgrounds, they saw 2–3x higher email engagement and closed over $100,000 in ARR in just one month.
Combining Personalized Intros with Pre-Recorded Demos
Sendspark’s Combine Video feature lets you pair a short, personalized intro (20–40 seconds) with a longer, pre-recorded product demo or walkthrough. The intro greets each prospect by name and mentions their company, while the demo provides consistent, high-quality messaging. This approach delivers personalization without requiring you to re-record your entire pitch for every prospect.
"The main benefit of switching to Sendspark, is that you can instantly generate hundreds of personalized videos at scale, leading to up to 3x meetings booked from the same email campaign you're already sending out." – Sendspark Ultimate Guide
This method is ideal for prospecting, meeting recaps, and pre-meeting agendas. For cold outreach, keep the total video length under 40 seconds - every 10 seconds should earn the viewer’s attention for the next 10 seconds. Pair your video with a custom landing page featuring a clear call-to-action, such as an embedded Calendly link, to make scheduling a meeting effortless.
This balanced combination of personalization and efficiency helps lay the groundwork for a successful video selling strategy.
How to Implement Video Selling with Sendspark
Getting started with Sendspark is straightforward and integrates easily into your existing sales process. Whether you're reaching out to cold prospects or following up with warm leads, Sendspark provides a seamless way to incorporate personalized video into your workflow. Here's a simple four-step guide to help you launch tailored video campaigns using Sendspark.
Step 1: Record Your Base Video
First, decide how you want to record your video. For quick and easy recordings, the Sendspark Chrome Extension is a great option. If you're looking for higher-quality results - especially when recording outside of your browser, like over PowerPoint or PDFs - the Desktop App is your go-to.
Choose the recording mode that fits your message best: Face, Screen, or Spotlight. Make sure your camera bubble complements your content, whether it's a demo or a personal introduction. When recording, leave a brief pause around the prospect's name (e.g., "Hi Watermelon") for smooth AI personalization later.
Keep your video short and impactful - ideally between 30 and 60 seconds. As Hamish Stephenson, CEO of Selr.io, advises:
"If you can't get it done in under 40 seconds, don't send it. No wasted seconds. Every 10 seconds buys you their attention for the next 10 seconds."
Follow this simple structure for your video:
- Start with a personalized "you" statement.
- Mention the prospect's company goals or values.
- Highlight a pain point they might be facing.
- End with a clear and compelling call-to-action.
Step 2: Configure AI Personalization Settings
Once your base video is ready, it's time to personalize it using Sendspark's AI tools. In the Sendspark dashboard, create a Dynamic Video Campaign and enable Voice Cloning. It only takes about a minute for the system to generate an AI voice and video model.
Next, set up dynamic backgrounds by entering a "Background URL", such as the prospect's website or LinkedIn profile. Sendspark overlays your camera bubble onto the webpage, making it look like the video was custom-recorded for them. If you're using LinkedIn, ensure the Sendspark LinkedIn cookie is active before generating videos.
Prepare fallback options for missing contact data. For instance, if a first name isn't available, use a neutral term like "there." Personalize the landing page with merge tags, such as , , or , and match the page design to your brand by setting colors and logos at the workspace level.
Before launching a full campaign, test the setup with a small batch of contacts to confirm that everything - from voice cloning to background overlays - is working as expected.
Step 3: Automate Distribution Through Your CRM
Now that your personalized videos are ready, integrate them into your sales process by automating distribution through your CRM. Sendspark works seamlessly with platforms like HubSpot, Salesforce, Outreach, Salesloft, Gmail, and LinkedIn via its Chrome Extension. Installing the extension adds Sendspark recording buttons directly into your CRM's email composer for easy access.
To automate video creation, set triggers within your CRM. For example, in HubSpot, you can use the "Contact Updated" trigger to generate AI-personalized videos when a contact is added to a specific sequence. Map CRM fields like First Name and Company to Sendspark's dynamic variables to ensure every video feels customized.
When sharing videos, select "Share with Personalization" and choose your CRM (e.g., HubSpot Sales Hub) to copy a video snippet that includes personalization tokens. For LinkedIn outreach, use Sendspark's dedicated LinkedIn share icon to generate a clickable preview with a moving thumbnail, perfect for Sales Navigator messages.
Step 4: Track and Improve Campaign Performance
Sendspark's analytics dashboard gives you a clear picture of how prospects are interacting with your videos. You can track metrics like views, watch time, and CTA clicks to see which messages are landing effectively. This engagement data can also be synced with HubSpot and Salesforce for deeper insights into prospect behavior.
Pay attention to trends in your top-performing videos. Are prospects dropping off at a specific point? Is one call-to-action driving more clicks than others? Use these patterns to refine your script, adjust video length, or experiment with new personalization techniques.
Sendspark users often see impressive results, including 200–300% increases in email response rates, 50% higher click-through rates, and 40–50% more meetings booked. If your performance isn’t where you want it to be, tweak elements like audio quality, script flow, or your opening lines to boost engagement.
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Measured Results from Sendspark Campaigns
Sendspark's campaigns prove that personalized video outreach isn't just a trend - it's a game-changer. By swapping out plain text emails for videos, sales teams see measurable improvements at every stage of their outreach funnel. The data speaks for itself.
Adding video to outreach efforts significantly boosts response rates. Teams report an 85% increase in prospect responses compared to traditional text emails. Some campaigns even achieve three times higher response rates and double the replies on LinkedIn when personalized video messages are used. These numbers highlight a major shift in how prospects engage with outreach.
Sendspark users also see up to three times higher engagement in email and LinkedIn campaigns. Personalized video content outshines other formats, earning 4.5 times more clicks. High-performing cold video campaigns boast open rates over 90%, and prospects are 35% more likely to watch personalized videos all the way through.
This surge in engagement translates directly into better sales outcomes. Teams using Sendspark typically book 40–50% more meetings, with some reporting three times more sales meetings thanks to video outreach. The pace of closing deals speeds up too - video prospecting and follow-ups lead to 30% to 50% faster deal progression. On top of that, video cadences are linked to 30% larger annual contract rates. One standout campaign even generated over $100,000 in ARR in just one month.
Personalized video outreach doesn't just boost results - it also cuts costs. By scaling personalization, teams can reduce acquisition costs by up to 50%, all while reaching more prospects without compromising quality. Considering that 59% of senior executives prefer watching video over reading text, mastering video sales pitches is quickly becoming a must-have strategy for connecting with decision-makers. These results highlight the power of combining AI-driven personalization with efficient video strategies - a key focus of this guide.
What's Next for Video Selling in 2026 and Beyond
The rise of AI-powered automation tools is driving a new era of video selling, where action-triggered, personalized video experiences require little to no manual input. These AI-generated videos are seamlessly activated by actions in your CRM or marketing automation tools, making the process efficient and hands-free for your team.
This shift is not just about advancing technology - it’s also redefining how sales professionals work. 84% of B2B sellers now save at least 30 minutes daily on routine tasks, giving them more time to focus on building relationships and negotiating complex deals. The goal isn't to replace genuine human interaction but to use AI for high-volume prospecting while reserving human-recorded videos for pivotal moments, like closing deals or re-engaging with stalled accounts.
As sales processes become more intricate - deals now involve an average of 11 stakeholders - Sendspark's scalable personalization tools are proving essential. Teams can create batch videos for specific outreach steps, trigger follow-ups based on how prospects engage with the content, and sync this engagement data back to their CRM to identify leads with the highest intent.
Looking ahead, video selling will see even tighter system integrations and expanded global capabilities. Imagine CRM systems that automatically update deal stages or trigger workflows based on video engagement. Multilingual localization is also making strides, with AI-powered dubbing and lip-syncing enabling sales teams to communicate effectively with global audiences using a single base recording. These advancements highlight a future where automation and genuine human connection work side by side.
Conclusion
Video selling has become a cornerstone of B2B sales in 2026. Thanks to AI-driven personalization, businesses can now deliver engaging, face-to-face-style interactions on a massive scale - without the need to record individual videos for every prospect. With personalized video content boosting response rates by 85% and driving up to 4.5x more clicks compared to other formats, the potential return on investment is hard to overlook.
Sendspark's platform addresses the challenge of balancing personalization with efficiency. By recording a single video and leveraging AI voice cloning and dynamic backgrounds, sales teams can create thousands of tailored videos. This approach allows businesses to maintain a personal touch while staying productive.
The results speak for themselves. Brikl saw a 62% increase in email open rates and a 4x boost in reply rates in just two weeks. Similarly, Go Smart Solar celebrated their "best sales day of the year" after launching their first Sendspark campaign. These examples highlight how the right tools and strategies can completely change the way prospects interact with your message, making video selling a game-changer for modern sales teams.
FAQs
How does Sendspark use AI to create personalized video messages?
Sendspark’s AI takes video personalization to the next level. With its voice-cloning technology, you can record a single video, and the platform automatically generates customized versions for each recipient. It keeps your tone and delivery intact while adding personalized touches like the recipient’s name, company, or other specific details.
This method makes every video feel like a personal conversation - without the need to record multiple times. It’s an efficient way for sales teams to scale their outreach, allowing them to create thousands of tailored messages from just one original video.
Why is video more effective than traditional email for B2B sales?
Video brings a personal and relatable element to your B2B outreach, helping you cut through the noise of crowded inboxes. Unlike plain-text emails, video lets your prospects see your face, hear your voice, and sense your authenticity. This makes it easier to build trust and form a genuine connection, turning your outreach into more of a conversation rather than just another sales pitch.
What’s more, videos grab attention like no other medium. They lead to higher engagement, better response rates, and quicker replies - ultimately shortening sales cycles. In fact, research shows that video emails can boost click-through rates by up to 300%, while personalized videos drive significant improvements in response and conversion rates. By incorporating video into your outreach, you can create stronger connections, speed up your sales process, and achieve better outcomes for your business.
How does video selling boost response and engagement rates?
Video selling takes your outreach to the next level by turning plain text into a personal and visual experience that captures attention. A quick, tailored video can help you break through the noise of crowded inboxes, build a genuine human connection, and clearly showcase the value you bring. After all, people are naturally more inclined to engage with a face-to-face message than a block of plain text.
And the numbers back it up: emails featuring videos can achieve click-through rates that are 200–300% higher than those with just text. Personalized videos, in particular, have been shown to triple response rates and significantly improve conversions. By making your communication more engaging and relatable, video selling helps build trust, speeds up sales cycles, and delivers stronger results for B2B teams.
