Send Personalized Videos with Templates

Personalized videos build stronger trust and engagement than generic ones, driving higher clicks, replies, and conversions—AI scales personalization for sales.

Mastering the art of scaling cold email outreach can seem like a daunting task, especially for businesses striving to stand out in the crowded inboxes of their target audience. In a recent video, Matt Lucero, a seasoned lead generation expert, revealed how he leveraged multiple outreach channels to generate over 5,000 signups for an affiliate challenge connected to Alex Hormozi’s record-breaking book launch. This case study not only showcases the power of cold email but also emphasizes the importance of diversified marketing strategies.

Optimize Your Outreach with a Video Length Converter

When it comes to outreach campaigns, every detail matters—especially the duration of your videos. Crafting content that resonates across different platforms isn’t just about the message; it’s about timing too. A video that’s perfect for a website landing page might flop on social media if it drags on too long. That’s where a tool to adjust video timing for outreach comes in handy. It takes the guesswork out of the equation.

Video analytics can transform how you approach outreach. By tracking viewer engagement - like watch time, CTA clicks, and retention rates - you can identify which prospects are genuinely interested and refine your follow-ups for better results. Tools like Sendspark make this process straightforward by offering detailed insights such as heatmaps, device data, and real-time notifications, all of which sync with CRMs like HubSpot and Salesforce.

In the fast-evolving world of B2B sales, personalization is no longer just a nice-to-have - it's a necessity for success. Modern buyers expect tailored, consumer-grade experiences, yet most sales teams struggle to deliver this level of customization efficiently. This article unpacks the key principles and strategies for personalizing outbound sales at scale, ensuring your team stands out in crowded inboxes, builds better engagement, and drives measurable outcomes.

Cold emailing can feel like a guessing game when trying to land qualified sales calls, especially if you're aiming to scale efficiently. Yet, with the right strategy, thoughtful targeting, and compelling copywriting, it’s possible to transform your outreach into a streamlined, high-conversion system. In this guide, inspired by a practical breakdown of a cold email campaign, we’ll walk you step-by-step through how to craft a process that works. From identifying your ideal client profile (ICP) to writing email sequences and managing replies, this article will help your sales team sharpen its cold email skills and start booking calls quickly.

Personalized video messaging drives up to 4.5x higher engagement compared to generic messages. But creating individual videos for hundreds of prospects isn’t practical. Here’s where AI steps in: record one video, and AI personalizes it for thousands of recipients. It swaps in names, overlays websites, and even customizes calls-to-action, saving you hours while keeping the message personal.

Practical tips for crafting short, personalized LinkedIn videos: profile setup, scripting, recording, AI personalization, delivery, and analytics to improve outreach.

Plan captivating sales videos with our free tool! Input your goals and audience to get a tailored strategy that drives engagement.

Video tools are transforming how businesses communicate, from sales outreach to training. This article compares Synthesia, Vidyard, Sendspark, and Wistia - four leading platforms designed for different needs. Here's a quick breakdown:

Short, personalized videos using AI and CRM integration turn cold outreach into measurable engagement, higher reply rates, and faster closes.

Use watch time, completion rates, CTA clicks, and CRM automation to score video engagement, prioritize high-intent leads, and refine rules with data.