Sendspark Blog > New Integration: Send Personalized Videos at Scale in Hubspot

New Integration: Send Personalized Videos at Scale in Hubspot

Emails with personalized video can see up to 16x higher click-to-open rates and 4.5x higher in unique click-throughs compared to non-personalized content. 

However, it can be extremely time consuming to personalize each video. And downright impossible when you're using videos in automated sequences – like in sales follow ups, marketing automation or customer success video emails.

Our new Personalized Video Integration for Hubspot allows you to use Hubspot personalization tokens in Sendspark to automatically personalize videos at scale.

Use Hubspot Variables In Sendspark

With our new Hubspot Integration, you can now…

  • Use personalization tokens on Sendspark video landing pages automatically add your viewer’s name, company or job title
  • Insert videos in Hubspot emails, templates, and sequences
  • Deliver dynamic video experiences 

Engage Across the Customer Journey

We hope these updates help you deliver better, more personalized experiences, all throughout the customer journey!

Here are just a few ways that you can use dynamic personalization:

1. Hyper-Personalized Video Outreach

Send dynamic videos in your Hubspot Sales Sequences to increase in meetings booked from your outbound campaigns. Consider sharing product demos, customer testimonials, or sales videos for specific buyer profiles to keep your content relevant, even though each video is not made personally for each recipient. 

2. Customer Onboarding

Use hyper-personalization in your customer success videos to add an extra special touch. You can educate and inspire new customers, while also building a personal connection. 

3. FAQs

Save videos for frequently asked questions to Hubspot templates, so whenever someone asks you can just apply the template and send the video. The video will resolve their question – and the hyper-personalization will help them feel valued. 

More Personalization is Coming Soon!

This is just the beginning! We are working on more to help you personalize your communication at scale. Here’s what you can expect to see over the next few weeks:

  • Ability to use personalization tokens on video thumbnails, so your viewer sees personalization right in their inbox. 
  • Ability to use personalization tokens on video templates, so you can instantly add a personalized video landing page right after recording from the chrome extension. 
  • Ability to identify every person viewing your video by email in your video analytics.
  • More integrations with other email platforms — request one here

Get Started with the New Integration to Send Personalized Videos at Scale in Hubspot

Our Hubspot Integration is available on request. If you would like to use this feature, please mess request access here

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