Sendspark and Loom are both video tools, but they serve very different purposes in outbound sales. In 2026, Sendspark stands out for its ability to scale personalized video campaigns using AI, while Loom is better suited for one-off recordings and internal communication.
Key takeaways:
| Feature | Sendspark | Loom |
|---|---|---|
| Primary Use | Outbound sales campaigns | Internal communication, one-off videos |
| AI Personalization | Yes (voice cloning, dynamic details) | No |
| CRM Integrations | HubSpot, Salesforce, Outreach | Limited (Enterprise tier for Salesforce) |
| Scalability | High (bulk personalization) | Low (manual effort required) |
| Pricing | Starts at $49/month | Starts at $12.50/creator/month |
For scaling outreach efficiently, Sendspark is the better choice. Loom works well for smaller-scale or internal needs.
Sendspark vs Loom Feature Comparison for Outbound Sales 2026
Loom provides an easy way for sales teams to create high-quality screen and webcam recordings through its browser extension or desktop app. These quick, visual messages are designed to make communication more engaging and efficient. As of 2026, the platform is used by over 25 million people across 400,000 companies and boasts an impressive 9.6 out of 10 rating on TrustRadius.
One standout feature is Loom's AI-powered editing suite, which simplifies video production by offering automatic titles, summaries, chapters, tasks, and even filler word removal. This allows sales teams to refine product demos or one-off videos without the hassle of manual editing. To help measure effectiveness, sales reps can track metrics like video views, engagement heatmaps, and click-through rates. Sharing is also seamless, with options to send videos via links or branded GIF thumbnails. For added accessibility, the platform generates time-stamped transcripts and closed captions.
Jesse Vohwinkel, Sales Director at Seamless.AI, shared that spending $60–$120 on Loom out of pocket helped him close over six figures in software sales.
Combining Loom videos with other outreach methods can significantly boost results. For instance, companies using three or more channels - like email paired with Loom follow-ups - see a 287% higher purchase rate compared to those relying on a single channel. However, while Loom excels in one-off interactions, it’s less equipped for handling large-scale outbound campaigns.
Loom shines in personalized, one-on-one communication but hits a wall when it comes to scaling outreach. The platform lacks dynamic AI tools for automating personalization in high-volume campaigns. This means sales reps must either create individual videos for each prospect or resort to generic, non-personalized content. Unlike platforms designed for scalability, Loom doesn’t allow for recipient-specific details - like names, company logos, or customized backgrounds - to be embedded into a single video template.
Automation is another challenge. Loom doesn’t support automated video sending through tools like HubSpot or Salesforce workflows, making it harder to integrate into large-scale sales sequences. Its Salesforce integration is limited to the Enterprise pricing tier, and it doesn’t easily sync activity data (such as video opens or plays) back into CRM logs for follow-up automation. Additionally, while Loom’s AI features are effective for post-production tasks - such as auto-summaries and filler word removal - they don’t extend to outbound-specific needs like voice cloning or bulk personalization.
These limitations create a bottleneck for sales teams managing high-volume campaigns. Without tools for AI-driven personalization and seamless integration into workflows, Loom falls short as a solution for modern, large-scale outbound sales efforts.
Sendspark takes personalization to a whole new level with its AI-driven tools, tackling the scalability challenges of outbound sales. One standout feature is its voice cloning technology. With this, you can record a single video that includes a placeholder for the recipient's name. The platform then generates thousands of personalized videos, seamlessly incorporating each prospect's name into the audio. But Sendspark doesn’t stop at audio. It also dynamically customizes video backgrounds, overlaying each prospect's website or LinkedIn profile. This creates a sense of instant relevance - all without requiring manual edits.
To make video recording even smoother, Sendspark includes an AI-powered script generator paired with a built-in teleprompter. This ensures sales reps can deliver polished, professional videos every time.
"I'm confident I've found the best video prospecting tool, and it's Sendspark. Welcome to the world where AI meets video." - William Padilla, Account Executive at GRIN
Each video is delivered on a branded page tailored to the prospect. These pages feature the prospect's logo, custom text, and even an embedded calendar for quick and easy scheduling. The results speak for themselves: users have reported double the LinkedIn replies and triple the email conversions. These advanced personalization features make Sendspark a powerful tool for efficient, scalable outreach.
Sendspark’s approach to scalability is a game-changer for outbound sales teams. Instead of recording separate videos for each prospect, sales reps can create one template and use it to deliver thousands of personalized videos in just minutes. This strategy has proven effective - one customer reported generating over $100,000 in ARR in just one month using this method.
Efficiency is further enhanced through Sendspark’s integration capabilities. It works with 77 platforms, including heavyweights like HubSpot, Salesforce, and Outreach. These integrations allow personalized videos to be automatically triggered within sales sequences, saving valuable time. For high-volume campaigns, Sendspark’s video stitching feature adds a 30-second personalized intro to a pre-recorded demo video. This keeps the outreach feeling personal without requiring reps to re-record the entire pitch.
"Sendspark is what our sales team uses because of what it can do with our campaigns and how we approach omnichannel. Customized videos, embedded calendars, and integrations with all of our sales tools." - Patrick Severs, Director of Sales and Partnerships at G2i
The time savings are substantial - teams report saving over 10 hours per campaign while achieving 2–3x higher reply rates. And when viewers do engage, they respond to an impressive 90% of the video messages they receive. With these tools, Sendspark ensures that sales teams can scale their outreach without sacrificing quality or personalization.
Let’s break down the core features to highlight the differences. Sendspark is tailored for scaling sales outreach, while Loom is better suited for creating one-off videos and facilitating internal team communication. Here's how they stack up:
| Feature | Sendspark | Loom |
|---|---|---|
| Primary Use Case | Outbound Sales & Marketing | Internal Comms & One-off Demos |
| AI Personalization | Voice cloning, dynamic variables | None (Manual only) |
| AI Editing | Script generation | Summaries, filler word removal |
| Personalized Intros | AI-stitched intros | Manual stitching only |
| CRM Integrations | Sales-focused platforms | Productivity tools (limited sales) |
| Video Player Branding | Fully customizable | Default Loom branding |
| Analytics | Heatmaps, engagement metrics, geo-data | Views, CTRs, team trends |
| Recording Options | Browser, Desktop, Chrome Extension | Browser, Desktop, Mobile App |
| Dynamic Data Pulling | Yes (names, logos, websites) | No |
| Analytics Sync to CRM | Yes | Limited |
This comparison highlights how each platform aligns with specific workflows, particularly for sales teams.
Sendspark’s AI-driven personalization stands out as a major advantage for outbound campaigns. It automates the creation of personalized video content at scale, while Loom requires manual effort for each recording. This makes Sendspark a go-to for teams looking to save time and boost efficiency.
Integration capabilities further emphasize their distinct focuses. Sendspark integrates seamlessly with sales tools like Salesforce, HubSpot, Zoho, and Outreach, enabling dynamic video creation by pulling recipient data directly from your CRM. On the other hand, Loom prioritizes productivity apps like Slack, GitHub, and Asana, which are ideal for internal communications but less effective for sales workflows. Though Loom does offer Salesforce integration, it’s primarily available on Enterprise-level plans.
Analytics is another area where Sendspark excels. It provides detailed insights such as heatmaps to track viewing behavior, geographic data, and team performance metrics. Loom, while offering basic engagement data like views and click-through rates, lacks the deeper sales-oriented analytics that help optimize outreach strategies.
"Loom is great for internal communications... Sendspark is what our sales team uses because of what it can do with our campaigns and how we approach omnichannel. Customized videos, embedded calendars, and integrations with all of our sales tools." - Patrick Severs, Director of Sales and Partnerships, G2i
Sendspark uses a Dynamic Video Minutes pricing model, which means you're only charged for the AI-generated portions of your videos. For instance, if you create a 2-minute demo and include a 15-second AI-personalized intro, you'll only pay for those 15 seconds. This makes it an affordable option for high-volume campaigns - allowing a single sales rep to produce 100 personalized videos in just minutes.
The pricing starts at $49/month for the Solo plan (1 seat, 100 Dynamic Video Minutes) and scales up to $699/month for the Business plan (25 seats, 3,000 Dynamic Video Minutes). If you need extra minutes, they cost between $0.19 and $0.39, depending on your plan. Loom, on the other hand, offers straightforward pricing: free for up to 25 videos (5 minutes each), $12.50 per creator/month for unlimited videos on the Business plan, or custom pricing for Enterprise users.
While Loom’s per-seat pricing is lower, its manual recording process can slow things down significantly. For teams creating hundreds of personalized videos every week, Sendspark’s automation eliminates repetitive tasks, making it a better value overall. These pricing options set the stage for measurable ROI, particularly for sales teams focused on efficiency and scalability.
Sendspark’s pricing model doesn’t just save money - it delivers results. Users report 5× higher email response rates, 3× better conversions, and double the LinkedIn replies when using Sendspark for outreach. One sales rep even closed a $109,000 purchase order on the final day of the quarter after sending a personalized video. Another managed a 100% reply rate (10 out of 10) from prospects by starting their sequence with a Sendspark video.
"All email prospecting sequences look the same now. Sendspark provides a pattern interrupt."
- Miguel Guerrero, BDR Manager, Vendition
The time savings are just as impactful. Teams using Sendspark’s AI-powered tools report up to a 90% reduction in research time. Sellers leveraging these tools are also 36% more likely to secure follow-up meetings. With 90% of viewers responding to the video messages they watch, Sendspark offers a clear path to ROI for sales teams that value both personalization and efficiency.
By 2026, Sendspark’s AI-powered personalization is delivering standout results for outbound sales. Its "Record Once, Personalize at Scale" workflow allows you to create a single video and let AI handle the rest - customizing each version with features like voice cloning, dynamic backgrounds showcasing a prospect's website, and automatic name insertion. On the other hand, Loom requires individual recordings for each prospect, making it far less practical for large-scale outreach.
The numbers back this up: Sendspark users report reply rates that are 2–3× higher. One outbound agency even saw their reply rates leap from 8% to 28% - a 3.5× improvement - after switching to Sendspark’s personalized video approach.
Sendspark also integrates seamlessly with sales platforms like HubSpot, Salesforce, and Outreach, enabling teams to embed personalized videos directly into automated sales sequences. Loom, however, focuses more on productivity tools like Slack and Notion, making it better suited for internal communications or occasional support videos. These tailored integrations give Sendspark an edge in scaling personalized outreach for sales.
For teams aiming to grow their pipeline through high-volume, tailored outreach, Sendspark combines efficiency with the personal touch needed to boost engagement. Loom, meanwhile, shines in scenarios like internal updates, training materials, or one-off communications where personalization isn’t a priority.
AI voice cloning takes written text and transforms it into synthetic speech that closely resembles a specific person's voice. By leveraging machine learning, it analyzes voice recordings to replicate distinct vocal characteristics such as tone and pitch. In outbound sales, this technology enables teams to produce personalized audio messages on a large scale. These messages can be customized for each prospect, delivering a human-like touch that boosts engagement and increases the likelihood of receiving responses.
CRM workflows can automatically send personalized videos when integrated with tools like Sendspark. These workflows rely on specific triggers - like a lead advancing to a certain stage or completing a form - to set the process in motion. Sendspark uses customer data from CRMs such as HubSpot or Salesforce to tailor videos dynamically, ensuring the content feels timely and relevant. This kind of automation simplifies outreach, increases engagement, and improves response rates, all while eliminating the need for manual work.
The Solo plan is tailored for individual creators who require 100 Dynamic Video Minutes per month. This amount works well for personal projects or smaller-scale video communication efforts.