If you seriously mean business on LinkedIn, your summary is one of the top things you must pay attention to.
Yes, we know, it can easily slip your mind with all the other things to add to your profile to make it stand out, like a good headline, first-grade photo and a good cover image, top skills, relevant certifications, and whatnot.
However, missing out on this particular part of your LinkedIn profile could cost you a lot, as it matters more than you’d think.
But fear not, dear reader, as we’re here to help you out!
We’ll cover all you’ll ever need to write a top-notch LinkedIn summary for sales that will make you stand out from the crowd just like that.
In this blog, we’ll:
💥 Give you 8 finest-quality examples of LinkedIn summaries for sales
💥 Provide you with an in-depth explanation of why they work so well in generating leads and converting
💥 Add some pro tips to help you write your very own summary in a flash
But first, let’s get the basics out of the way.
Your LinkedIn summary is actually the “About” section of your LinkedIn profile.
And just like the name implies, it’s the part of your LinkedIn profile that’s supposed to serve as an intro to who you are, what you do, what you’re all about, and what are the results you’ve gotten so far.
As such, your LinkedIn summary is one of the things that heavily influence the first impression people get from your profile, so you’ll want to make sure that you nail it.
If you make the common mistake of leaving this section blank - and God forbid you do - you’ll miss the chance of charming potential prospects at first glance.
Moreover, it will seem like you have nothing noteworthy to say about yourself and your brand, and that’s the ultimate sin if you’re in the sales industry.
Need more convincing on why LinkedIn summaries are so important for sales?
If that’s the case, let’s delve into some other reasons why you should never, under no circumstance, leave the “About” section empty.
A good LinkedIn summary...
A well-written LinkedIn summary will include all the essential information on you and the product or service you’re selling.
That way, potential leads who come across your profile will know who and what they’re dealing with straight away.
Think of your LinkedIn summary as the first step toward making a lasting relationship with prospects.
In your LinkedIn summary, you should...
Adding a short, personalized bio that shows your personality makes you more of a real person and not just another salesperson aiming only to sell at any cost.
Talking about yourself and the things you excel at can get you a long way with leads, provided that you’re honest, don’t overdo it, and don’t end up giving off the impression of arrogance and conceit.
After all, people are much more likely to develop an interest in your brand and yourself if they feel like they know you.
Leave the “About” section blank, and you’ll deprive yourself of the opportunity of creating genuine connections with leads that are bound to help with nudging them further down the sales funnel.
Your LinkedIn summary is a sort of an introduction to potential leads.
And just like a firm handshake makes a highly favorable impression of one’s character, a well-designed LinkedIn summary will help you seem more trustworthy, like someone who has nothing to hide.
Bear in mind that trust is one of the pivotal points when it comes to transforming leads into happy customers, so you’ll want to give your best shot at building it.
Since an honest introduction to your brand is bound to give you a hand with creating trust, you should not let that chance pass you by.
Adding a summary to your profile - especially when you pack it with all the right keywords - will significantly increase the chances of your profile page appearing in search results.
LinkedIn’s native algorithms strongly favor optimized profiles, meaning that you’ll rank the best if you’ve filled out every part of your LinkedIn page with meaningful content that will resonate with leads.
Just make sure to include keywords relevant to your industry.
For example, if you need an actionable LinkedIn summary for sales, pay attention to words such as:
What’s more, by writing a keyword-rich summary, you’ll improve the chances of appearing in Google’s search results as well, since LinkedIn has strong web authority.
Talk about killing two birds with one stone. 🙌
And now, the part you’ve all been waiting for - top 8 examples of LinkedIn summaries that sell like magic.
These LinkedIn summary examples for sales sure can help to inspire and give you some guidelines on what an effective LinkedIn “About” section is supposed to look like.
However, as great as they are, you can’t just copy and paste them. 😂
That’s why we’ve compiled a list of 8 expert tips to give you a hand with writing your very own LinkedIn summary.
These are 8 tips for writing great LinkedIn summaries:
Since the “About” section is limited to 2600 characters, you have to make every word count.
Leaving out everything that isn’t necessary or relevant to your line of work is the way to go here.
At the same time, divide your summary into sections, include bulleted or numbered lists, and add some fun emojis here and there to make the overall reading experience easier and more amusing.
However, being concise doesn’t mean stripping your summary of all the vital bits.
So, make sure your summary has the answers to the essential questions, such as:
People who view your profile can see only the first couple of lines of your summary before clicking on “See more”.
That’s why you’ll want to make sure that the first few sentences are engaging enough to make them want to read more.
Try provoking curiosity by starting with a question, a bold statement, or some cool facts that promise much more exciting goodies once they continue reading.
There’s no reason to miss out on the opportunity to make your LinkedIn summary into yet another piece of content that will help with lead generation and conversion alike.
Add at least one call to action in your summary to achieve that.
You can invite prospects to:
With Sendspark, you can send video reminders to prospects. Using videos instead of regular email reminders makes it all the more difficult for people to ghost you. 👻
And by social proof, we mean customer testimonials first and foremost.
Enabling potential leads to hear about your brand from people who’ve already had a chance to test and try it will significantly leverage getting more conversions.
Let your satisfied customers speak in your stead, and you won’t go wrong.
And while we’re at it, no talk about customer testimonials would be complete without the mention of video, and the reason is simple.
Social proof is great in itself, but social proof in the form of video is even better. 🥂
Having potential leads both see and hear your satisfied customers talk about their experience with your product is worth gold.
Since video allows people to make the most of verbal and non-verbal communication to get their message across, it’s the closest thing you can get to actual face-to-face contact.
Sendspark enables you to get customer feedback via its Request Video feature in no time.
All your users need do is click on the link you’ve sent them, and they’ll start recording without even having to install anything.
The video will then automatically be uploaded to you, providing ample social proof to showcase just how great your product is - as easy as that.
Sign up for free today, and start recording!
You can then post those video testimonials on LinkedIn and pin them at the top of your profile.
That way, you’ll make sure they stay right there, next to your summary, backing it up and increasing its significance.
However, customer testimonials aren’t the only form of social proof you can include in your summary.
For example, you can add links to:
All of these always help a lot with building trust with potential leads.
Showing always beats telling, so you should make the most of that.
Although you can’t incorporate visuals in the summary's body, nothing stops you from adding rich and engaging media to your profile.
That media will serve as a means of backing up your summary and improving the overall impact it’ll have on leads.
You can add anything from images to infographics and, of course, videos.
Videos might be an excellent idea if you’re in the B2B sales playgrounds since:
So, making video part of your LinkedIn sales strategy is definitely a must-do!
You can post all sorts of videos on LinkedIn, such as:
Video content like that will perfectly complement everything you have to say in your summary.
Sendspark makes recording and sharing videos on LinkedIn a piece of cake - all you need is to:
👉 Install Sendspark Chrome Extension
👉 Click on it and start recording - you can record both your screen and yourself or just one of the two. And what’s even better is that there are no restrictions on video length, even in the Free plan;
👉 Click again on the extension when you’re finished, and a window offering several options will pop up - you can download your video, copy a link to it and share it further, and even select a template to personalize your video at scale;
And that’s it - you’ve now got a brand new video ready for distribution on LinkedIn and any other channel to your liking. 🥳
Just make sure your video is compliant with the LinkedIn video specifications, and you’re ready to rumble. 🚀
Search optimization for LinkedIn works pretty much the same as any SEO.
That means that you should pack your summary with all the keywords relevant to your industry, line of business, or a specific product or service you sell.
If you need insight into what exact keywords to use to appeal to LinkedIn’s algorithms, just check out other relevant profiles, job descriptions, job ads, etc.
Your LinkedIn summary is definitely not the place to be shy.
On the contrary, you’re supposed to show what makes you so damn good at what you do and why prospects should choose you over your competitors.
The perfect way to do this is to use hard data - facts and figures that will perfectly showcase what you have done so far and what results your potential customers might expect.
List things such as:
Giving leads a sneak peek into your personal life is also a good idea when it comes to writing LinkedIn summaries.
By revealing your greatest passions, the things that drive you the most, and the details that make you who you are, you’ll create a stronger and more genuine bond with prospects.
You’ll instantly stand out from the crowd of similar profiles and position yourself as something more than just another sales rep.
You’ll show what makes you a real, actual person and not a stranger who’s only desperate to sell.
However, be careful not to overdo it here.
Don’t turn your life into a sob story or a cheap soap opera.
Be honest, don’t be afraid to share even some of the more touching details of your life and person, but try to keep it relevant to your business.
To stay on the safe side, keep in mind that you should really mention only the things that:
And that would be that - we’ve got you packed with useful information, inspiring LinkedIn summary examples for sales, and advice on how to write your very own first-rate summary.
However, writing a kick-ass LinkedIn summary is just one step in your B2B sales strategy on LinkedIn. Check out some other resources for leveraging LinkedIn for sales:
Make sure to do your best to optimize and personalize your overall outreach on LinkedIn to get the very best results.
Videos are a great - and easy - way to rock your sales on LinkedIn before you know it.
If you’re looking for a video recording and sharing app for LinkedIn that easily connects with your LinkedIn profile thanks to a native integration, look no further.
Sendspark makes recording, uploading, and sharing videos on LinkedIn, email, and any other place on the web a breeze. Sign up now and start recording and sharing videos for free.