If you seriously mean business on LinkedIn, your summary is one of the top things you must pay attention to.
Yes, we know, it can easily slip your mind with all the other things to add to your profile to make it stand out, like a good headline, first-grade photo and a good cover image, top skills, relevant certifications, and whatnot.
However, missing out on this particular part of your LinkedIn profile could cost you a lot, as it matters more than you’d think.
But fear not, dear reader, as we’re here to help you out!
We’ll cover all you’ll ever need to write a top-notch LinkedIn summary for sales that will make you stand out from the crowd just like that.
In this blog, we’ll:
💥 Give you 8 finest-quality examples of LinkedIn summaries for sales
💥 Provide you with an in-depth explanation of why they work so well in generating leads and converting
💥 Add some pro tips to help you write your very own summary in a flash
But first, let’s get the basics out of the way.
What’s a LinkedIn summary, and why do you need it in the first place?
Your LinkedIn summary is actually the “About” section of your LinkedIn profile.
And just like the name implies, it’s the part of your LinkedIn profile that’s supposed to serve as an intro to who you are, what you do, what you’re all about, and what are the results you’ve gotten so far.
As such, your LinkedIn summary is one of the things that heavily influence the first impression people get from your profile, so you’ll want to make sure that you nail it.
If you make the common mistake of leaving this section blank - and God forbid you do - you’ll miss the chance of charming potential prospects at first glance.
Moreover, it will seem like you have nothing noteworthy to say about yourself and your brand, and that’s the ultimate sin if you’re in the sales industry.
Need more convincing on why LinkedIn summaries are so important for sales?
If that’s the case, let’s delve into some other reasons why you should never, under no circumstance, leave the “About” section empty.
A good LinkedIn summary...
1. Introduces you and your brand to people upfront
A well-written LinkedIn summary will include all the essential information on you and the product or service you’re selling.
That way, potential leads who come across your profile will know who and what they’re dealing with straight away.
Think of your LinkedIn summary as the first step toward making a lasting relationship with prospects.
In your LinkedIn summary, you should...
- Introduce who you are and what you have to offer
- Showcase your brand - write about what makes it different from all the other similar brands in your industry and why it’s just the right solution for prospects’ primary pain points
- Communicate who you work with and what kind of results you deliver
- Be conversational - don’t use generic phrases such as “highly-motivated individual with a demonstrated history working in the XYZ industry” that seems impersonal and inauthentic
2. Attracts potential prospects
Adding a short, personalized bio that shows your personality makes you more of a real person and not just another salesperson aiming only to sell at any cost.
Talking about yourself and the things you excel at can get you a long way with leads, provided that you’re honest, don’t overdo it, and don’t end up giving off the impression of arrogance and conceit.
After all, people are much more likely to develop an interest in your brand and yourself if they feel like they know you.
Leave the “About” section blank, and you’ll deprive yourself of the opportunity of creating genuine connections with leads that are bound to help with nudging them further down the sales funnel.
3. Builds trust
Your LinkedIn summary is a sort of an introduction to potential leads.
And just like a firm handshake makes a highly favorable impression of one’s character, a well-designed LinkedIn summary will help you seem more trustworthy, like someone who has nothing to hide.
Bear in mind that trust is one of the pivotal points when it comes to transforming leads into happy customers, so you’ll want to give your best shot at building it.
Since an honest introduction to your brand is bound to give you a hand with creating trust, you should not let that chance pass you by.
4. Increases chances of showing up in search results
Adding a summary to your profile - especially when you pack it with all the right keywords - will significantly increase the chances of your profile page appearing in search results.
LinkedIn’s native algorithms strongly favor optimized profiles, meaning that you’ll rank the best if you’ve filled out every part of your LinkedIn page with meaningful content that will resonate with leads.
Just make sure to include keywords relevant to your industry.
For example, if you need an actionable LinkedIn summary for sales, pay attention to words such as:
- Sales Professional
- Sales Enablement
- Sales Strategy
- Sales Leadership
- Sales Solutions
What’s more, by writing a keyword-rich summary, you’ll improve the chances of appearing in Google’s search results as well, since LinkedIn has strong web authority.
Talk about killing two birds with one stone. 🙌
LinkedIn summary examples for sales
And now, the part you’ve all been waiting for - top 8 examples of LinkedIn summaries that sell like magic.
LinkedIn summary for sales example #1
Why this LinkedIn summary works so well
- By sharing a very personal story about how she got interested in sales in the first place, Samantha instantly builds trust with potential connections
- Entwining her early experiences - and her current business goals - with charity work makes an even better impression right from the start
- She uses bulleted lists and white spaces wisely - big, ol’ blocks of text look intimidating. Dividing everything into sections provides a much better reading experience and increases the chances of your summary actually being read.
LinkedIn summary for sales example #2
Why it works so well
- Marcus sets off humbly, stating that he started as “the worst sales rep in the company.” There’s no better way to connect with prospects than sharing that you were not always as successful and knowledgeable but that it’s all a product of hard work and well-earned expertise.
- He doesn’t shy away from showcasing his results, business achievements, and awards and honors won over the years. However, Marcus manages to do this without seeming presumptuous - he’s simply stating the facts as they are.
- He adds not one but three calls to action at the end to motivate potential prospects to reach out and see what he can do for them.
LinkedIn summary for sales example #3
Why it works so well
- Leslie effectively creates a vast prospect pool with the opening sentence alone. By stating that values such as inclusion and respect matter to her - and that she can help prospects build a commercial team that can live up to those standards - she immediately connects with all the people who share those values, too.
- Clever use of emojis - a bit of color sprinkled here and there makes this summary stand out and instantly seem more creative and fun than those composed of text alone.
- She leaves info on other places on the web she can be found - that way, people will get a chance to know her better and potentially warm up to her in time.
LinkedIn summary for sales example #4
Why it works so well
- By listing all the challenges junior salespeople are met with at the beginning of their careers, Christian immediately establishes himself as an expert in helping them master their trade - that way, he makes sure he’ll attract just the right crowd straight away.
- He discloses just how he intends to help customers achieve their goals - being straightforward about what you have to offer upfront never fails in making a good impression.
LinkedIn summary for sales example #5
Why it works so well
- Tom doesn’t waste time beating about the bush - he lists the chief results his clients can expect after acquiring his services.
- He makes his summary actionable by leaving several avenues by which prospects can contact him.
LinkedIn summary for sales example #6
Why it works so well
- It is as concise as possible - there isn’t one word in Saurav’s summary you could say is too much or unnecessary. And yet, he manages to say everything that needs to be said.
- Use of facts and figures - hard data always gives an impression of something that can be trusted, as numbers don’t lie.
LinkedIn summary for sales example #7
Why it works so well
- It’s packed with all the right keywords - Ugi optimized his summary for LinkedIn search by adding all the pivotal keywords for his industry. That way, he makes sure his profile will appear whenever someone looks for a content marketing expert.
- It lays out all the potential prospects' pain points and shows why he and his solution are the right choice.
- Social proof - including case studies and lists of happy clients always strikes gold with leads, as they like hearing about a product or service straight out of the horse’s mouth.
LinkedIn summary for sales example #8
Why it works so well
- It starts with outlining who Expandi works for - by stating who their clients are and what needs and problems they have, Expandi’s team enables prospects to judge from the beginning whether Expandi’s the right fit for them.
- It demonstrates why Expandi is the right choice among other similar tools - by describing exactly what their services are and what clients can expect from them.
- It provides details on how prospects can contact them and where they can be found on the web for further information.
How to write your own LinkedIn summary?
These LinkedIn summary examples for sales sure can help to inspire and give you some guidelines on what an effective LinkedIn “About” section is supposed to look like.
However, as great as they are, you can’t just copy and paste them. 😂
That’s why we’ve compiled a list of 8 expert tips to give you a hand with writing your very own LinkedIn summary.
These are 8 tips for writing great LinkedIn summaries:
- Keep it short & sweet
- Hook ‘em from the start
- Make it actionable
- Include social proof
- Enrich your summary with media
- Optimize your summary for LinkedIn search
- Mention your most impressive accomplishments
- Share what makes you tick and stand out from anyone else
Tip #1: Keep it short & sweet
Since the “About” section is limited to 2600 characters, you have to make every word count.
Leaving out everything that isn’t necessary or relevant to your line of work is the way to go here.
At the same time, divide your summary into sections, include bulleted or numbered lists, and add some fun emojis here and there to make the overall reading experience easier and more amusing.
However, being concise doesn’t mean stripping your summary of all the vital bits.
So, make sure your summary has the answers to the essential questions, such as:
- Who are you?
- What do you do/have to offer?
- Who do you work with?/Who is your product or service for?
- What results do you deliver?
- What makes your customers choose you over your contenders?
Tip #2: Hook ‘em from the start
People who view your profile can see only the first couple of lines of your summary before clicking on “See more”.
That’s why you’ll want to make sure that the first few sentences are engaging enough to make them want to read more.
Try provoking curiosity by starting with a question, a bold statement, or some cool facts that promise much more exciting goodies once they continue reading.
Tip #3: Make it actionable
There’s no reason to miss out on the opportunity to make your LinkedIn summary into yet another piece of content that will help with lead generation and conversion alike.
Add at least one call to action in your summary to achieve that.
You can invite prospects to:
- Book a meeting with you - and once they do, make a habit of sending them meeting reminders to decrease the chances of being stood up.
- Visit your website
- Download a free resource
- Contact you via email or telephone
- Reach out on LinkedIn
- Join your Facebook or LinkedIn group or community
- Attend a webinar, etc
Tip #4: Include social proof
And by social proof, we mean customer testimonials first and foremost.
Enabling potential leads to hear about your brand from people who’ve already had a chance to test and try it will significantly leverage getting more conversions.
Let your satisfied customers speak in your stead, and you won’t go wrong.
And while we’re at it, no talk about customer testimonials would be complete without the mention of video, and the reason is simple.
Social proof is great in itself, but social proof in the form of video is even better. 🥂
Having potential leads both see and hear your satisfied customers talk about their experience with your product is worth gold.
Since video allows people to make the most of verbal and non-verbal communication to get their message across, it’s the closest thing you can get to actual face-to-face contact.
Sendspark enables you to get customer feedback via its Request Video feature in no time.
All your users need do is click on the link you’ve sent them, and they’ll start recording without even having to install anything.
The video will then automatically be uploaded to you, providing ample social proof to showcase just how great your product is - as easy as that.
You can then post those video testimonials on LinkedIn and pin them at the top of your profile.
That way, you’ll make sure they stay right there, next to your summary, backing it up and increasing its significance.
However, customer testimonials aren’t the only form of social proof you can include in your summary.
For example, you can add links to:
- Case studies
- Success stories
- Social media posts referring to your brand
- Significant certifications
- Expert shoutouts
All of these always help a lot with building trust with potential leads.
Tip #5: Enrich your summary with media
Showing always beats telling, so you should make the most of that.
Although you can’t incorporate visuals in the summary's body, nothing stops you from adding rich and engaging media to your profile.
That media will serve as a means of backing up your summary and improving the overall impact it’ll have on leads.
You can add anything from images to infographics and, of course, videos.
Videos might be an excellent idea if you’re in the B2B sales playgrounds since:
- Video gets 5x more engagement on LinkedIn;
- If the content on LinkedIn was found in both video and written format, 59% of executives said they would choose to consume it via video.
- LinkedIn users spend 3x more time watching videos than viewing static content;
- Videos on LinkedIn are shared 20x more than any other type of content.
So, making video part of your LinkedIn sales strategy is definitely a must-do!
You can post all sorts of videos on LinkedIn, such as:
- Video testimonials of happy customers, as we’ve mentioned before
- Video sales letters to present your product and its strong points upfront;
- Video story of your brand and its origins - keep in mind that people love storytelling and aim to make the most of it;
- A short video introduction of yourself and the tale of your humble beginnings in the world of sales - think of it as a sort of a welcome video to your page and everything you and your brand stand for;
- Product demo videos to showcase just how well it can work for your leads, etc.
Video content like that will perfectly complement everything you have to say in your summary.
Sendspark makes recording and sharing videos on LinkedIn a piece of cake - all you need is to:
👉 Install Sendspark Chrome Extension
👉 Click on it and start recording - you can record both your screen and yourself or just one of the two. And what’s even better is that there are no restrictions on video length, even in the Free plan;
👉 Click again on the extension when you’re finished, and a window offering several options will pop up - you can download your video, copy a link to it and share it further, and even select a template to personalize your video at scale;
And that’s it - you’ve now got a brand new video ready for distribution on LinkedIn and any other channel to your liking. 🥳
Just make sure your video is compliant with the LinkedIn video specifications, and you’re ready to rumble. 🚀
Tip #6: Optimize your summary for LinkedIn search
Search optimization for LinkedIn works pretty much the same as any SEO.
That means that you should pack your summary with all the keywords relevant to your industry, line of business, or a specific product or service you sell.
If you need insight into what exact keywords to use to appeal to LinkedIn’s algorithms, just check out other relevant profiles, job descriptions, job ads, etc.
Tip #7: Mention your most impressive accomplishments
Your LinkedIn summary is definitely not the place to be shy.
On the contrary, you’re supposed to show what makes you so damn good at what you do and why prospects should choose you over your competitors.
The perfect way to do this is to use hard data - facts and figures that will perfectly showcase what you have done so far and what results your potential customers might expect.
List things such as:
- Years of experience
- Awards, honors, and recognitions
- How much money in sales you’ve earned
- The increase in ROI that you’ve brought to clients up until now
Tip #8: Share what makes you tick and stand out from anyone else
Giving leads a sneak peek into your personal life is also a good idea when it comes to writing LinkedIn summaries.
By revealing your greatest passions, the things that drive you the most, and the details that make you who you are, you’ll create a stronger and more genuine bond with prospects.
You’ll instantly stand out from the crowd of similar profiles and position yourself as something more than just another sales rep.
You’ll show what makes you a real, actual person and not a stranger who’s only desperate to sell.
However, be careful not to overdo it here.
Don’t turn your life into a sob story or a cheap soap opera.
Be honest, don’t be afraid to share even some of the more touching details of your life and person, but try to keep it relevant to your business.
To stay on the safe side, keep in mind that you should really mention only the things that:
- Showcase why you and your solution are the very best choice for your clients
- Why they are supposed to trust you
The bottom line
And that would be that - we’ve got you packed with useful information, inspiring LinkedIn summary examples for sales, and advice on how to write your very own first-rate summary.
However, writing a kick-ass LinkedIn summary is just one step in your B2B sales strategy on LinkedIn.
Make sure to do your best to optimize and personalize your overall outreach on LinkedIn to get the very best results.
Videos are a great - and easy - way to rock your sales on LinkedIn before you know it.
If you’re looking for a video recording and sharing app for LinkedIn that easily connects with your LinkedIn profile thanks to a native integration, look no further.
Sendspark makes recording, uploading, and sharing videos on LinkedIn, email, and any other place on the web a breeze. Sign up now and start recording and sharing videos for free.