Want to record a lot of similar — but still personalized — videos? Now, instead of typing out content for each video, you can just select a template!
Want to record a lot of similar — but still personalized — videos? Now, instead of typing out content for each video, you can just select a template!
In the ever-evolving landscape of B2B sales, email outreach remains a cornerstone of successful sales development representative (SDR) strategies. Even in 2025, cold email continues to be the most reliable channel for starting meaningful business conversations at scale, outperforming LinkedIn and cold calls. Yet, success hinges on doing it right. With average reply rates hovering between 3% and 5%, the gap between mediocre and exceptional performance is vast. For growth-oriented SDR teams, mastering the fundamentals of email outreach is critical to pipeline generation.
Cold outreach is one of the most challenging aspects of sales, often leaving sales representatives frustrated by unanswered calls, ignored emails, and unreturned voicemails. However, while these challenges may feel insurmountable, they are not unique. Most sales professionals face the same obstacles. The solution lies not in avoiding these issues but in systematically addressing them with a structured approach that increases your chances of engaging prospects.
Which video tool is best for your needs? It depends on what you’re aiming for. Here’s a quick breakdown:
Cvent, a leading provider of meetings, events, and hospitality technology, has announced a significant acquisition aimed at bolstering its capabilities in B2B sales and marketing. The company has entered into a definitive agreement to acquire ON24, an intelligent engagement platform specializing in enterprise-grade webinars and digital events, in a deal valued at approximately $400 million in cash.
Asynchronous video communication is a way to connect with prospects using pre-recorded videos they can watch at their convenience. Unlike live calls or meetings, this method doesn’t require both parties to be available at the same time. Instead, sales professionals can record personalized messages to explain solutions, present proposals, or answer questions, while prospects view them on their own schedule.