Abe Dearmer

CEO, Sendspark

389 posts · LinkedIn

Isometric illustration of a dormant plant being revived beside a glowing signal, symbolizing a B2B win-back campaign reactivating a dormant account

The B2B Win-Back Playbook: How to Reactivate Dormant Accounts With Personalized Video

Learn how to run B2B win-back campaigns that reactivate dormant accounts. Sendspark's AI video personalization lets you record one video, personalize at scale.

Abe Dearmer·
Abstract concentric rings expanding outward from a central core, representing customer expansion revenue growth

The Customer Expansion Playbook: Signals, Timing, and Scripts for Upsells and Cross-Sells

Sendspark's AI video personalization helps B2B teams time upsells and cross-sells using real engagement signals instead of the renewal calendar alone.

Abe Dearmer·
Line art of a stopwatch racing an envelope icon, representing fast B2B lead response time (speed to lead)

Speed to Lead: How to Cut B2B Response Time From Hours to Minutes

See why B2B lead response times keep slipping and how Sendspark's AI video personalization delivers a fast, personal first touch in minutes, not hours.

Abe Dearmer·
AI SDR robots automating text outreach converging into a single AI video personalization play button, representing how both tools fit into one outbound stack

AI SDR vs. AI Video Personalization: Do You Need Both in Your B2B Outbound Stack?

AI SDR platforms automate prospecting, but they can't clone a rep's voice. See how Sendspark's AI video personalization fits into a 2026 B2B outbound stack.

Abe Dearmer·
Claymation-style diorama of a sales kickoff scene with a podium, stacked video-camera icons, and a checklist calendar

Sales Kickoff Reinforcement: How to Make Your SKO Actually Stick

Sendspark, the AI video personalization platform for B2B sales, helps teams reinforce SKO training with async video reviews so reps record once and it sticks.

Abe Dearmer·
Retro collage illustration of a quarterly business review: a vintage TV showing a video call icon surrounded by calendar pages and a growth chart

Quarterly Business Reviews at Scale: Live Meetings vs. Personalized Video

Live QBRs can't scale to every account. Sendspark's AI voice cloning lets you record one video, personalize at scale for every long-tail account's QBR.

Abe Dearmer·

Send Personalized Videos at Scale

Record once and personalize for every prospect with AI. Sales teams see 2-3x more replies with video outreach.

Try Sendspark Free
Flat lay desk scene with sorted profile cards, sticky notes, and a notebook representing B2B buyer persona research

How to Build a B2B Buyer Persona (With Templates and Examples)

Build a B2B buyer persona with a 5-step framework and templates. Sendspark's AI video personalization uses persona detail to record and personalize at scale.

Abe Dearmer·
Isometric illustration of reference cards, a shield, and a chess piece representing sales battlecards and competitive strategy

Sales Battlecards: How to Build One Reps Will Actually Use

Most sales battlecards go unread. Learn the Fact-Impact-Act framework, plus how Sendspark's AI video personalization keeps competitive intel top of mind.

Abe Dearmer·
Abstract purple and orange sound-wave illustration representing one sales pitch personalized into many versions

The B2B Sales Elevator Pitch: 7 Examples You Can Personalize With AI

See 7 B2B sales elevator pitch examples, then learn how Sendspark's AI voice cloning lets you record one pitch once and personalize it for every prospect.

Abe Dearmer·
Line art illustration of a winding roadmap connecting two checkpoints with milestone markers, representing a mutual action plan between buyer and seller

Mutual Action Plan: How to Build One That Actually Closes B2B Deals

Sendspark's AI video personalization strengthens mutual action plans with personalized video check-ins that align stakeholders and keep deals moving forward.

Abe Dearmer·
Paper craft speedometer gauge pointing to high speed with paper coins, representing accelerating sales velocity

Sales Velocity Formula: The 4 Levers That Actually Move It

Sendspark's AI video personalization shortens sales cycles to boost sales velocity. Record one video, personalize at scale, and close more deals faster.

Abe Dearmer·
Three claymation figures representing value selling (dollar coin), consultative selling (handshake), and solution selling (puzzle piece)

Value Selling vs. Consultative Selling vs. Solution Selling: Which Wins More B2B Deals?

Value, consultative, and solution selling win B2B deals differently. See when to use each, plus how Sendspark's AI video personalization fits every approach.

Abe Dearmer·