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What Is TOFU (Top Of the Funnel)?

Before making a purchase, prospects go through a buyer’s journey. In marketing and sales, this journey is often visualized as a sales funnel

What Is Social Selling?

B2B sales dynamics are shifting. LinkedIn and other social platforms can help businesses gain an edge by fostering relationships with prospects. This - building relationships and selling on social platforms - is known as social selling

What Is a Service Level Agreement?

In the competitive world of sales, trust is your most valuable asset. To build and maintain that trust, professionals rely on Service Level Agreements (SLAs). These are contracts that lay out client-provider relationships clearly, leaving nothing to chance or misunderstanding. 

What Is a Sales Pitch?

The ability to effectively present a product or service in a persuasive way is the bedrock of sales. Enter the sales pitch. 

What Is a Sales Pipeline?

Sales pipeline is a term that comes up in sales a lot. On this page, we’ll cover what it means; what its stages are; what its role in sales is. 

What Is Sales Intelligence?

Data-driven decision-making is a powerful way stay ahead of your competitors. The converse is also true. Not using data to inform your sales efforts can mean falling behind. 

What Is Sales Forecasting?

In order to create and execute effective strategies, businesses need to predict future sales. This is where sales forecasting comes in. It ensures businesses can make informed decisions that shape their growth trajectory.

What Is Sales Enablement?

For businesses to grow and succeed, it’s essential to empower sales teams. They need the right tools, resources, and - of course - training in order to succeed. Embracing sales enablement can instantly turn an average sales team into a high-performing one.

What Is a Sales Development Rep?

There are a variety of roles in sales. Each role contributes to a company’s revenue operations. The Sales Development Representative (SDR) is one role that's particularly important.

What Are Sales Demos?

Sales Demos are an important instrument in the sales rep’s arsenal. On this page, we’ll explain what they are, why they’re impactful, and how to do them right. 

How Does a Sales Commission Work?

Anyone who knows sales knows what a sales commission is. It’s a monetary reward given to sales reps and sales teams when deals are closed. 

What Is a Qualified Lead?

The term "qualified lead" refers to how ready a potential customer is to be sold to. There are several types of qualified leads - for example…

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