Want to record a lot of similar — but still personalized — videos? Now, instead of typing out content for each video, you can just select a template!
Want to record a lot of similar — but still personalized — videos? Now, instead of typing out content for each video, you can just select a template!
Knowing who your perfect customer is helps you find (and convert) them more easily. This is why the concept of an Ideal Customer Profile is so important in marketing and sales.
A gatekeeper is a guardian of access in the sales process. They determine whether a salesperson gets to present their pitch to a decision-maker or not. Understanding and navigating through gatekeepers is key for sales success.
"End of Day" refers to the time a working day ends. But its exact meaning changes based on context, industry, and even culture.
Employee onboarding helps drive sales results. It boosts revenue by equipping your team with the information they need to sell better. It also lets them understand what makes your product valuable so they can sell more of it.
The discovery call is the first time you communicate with a prospect after they express interest in your offer. Its goal is to understand the prospect’s wants and needs - and your ability to solve them.
Direct sales is the process of selling to users and customers directly. It’s different from indirect selling, where third parties - like retailers or third-party vendors - sell on our behalf. In B2B, direct sales often happen in a one-to-one context (e.g. a sales meeting).
The success of a business depends on understanding how much revenue they're bringing in… And at what cost.
Cross-selling is a way to sell more products and drive revenue without acquiring new customers. It’s related to, but different from, upselling.
If you work in sales or marketing, you’ve likely heard the term “CRM” before. What does it stand for - and is it a concept or a kind of software? Read on to learn CRM basics and best practices on this page!
Conversion rates are important to both marketing and sales. However, the term is used so often - and so broadly - its meaning can be unclear or ambiguous.
Cold calling is a foundational outbound sales technique where businesses actively pursue prospective customers. It ensures potential sales opportunities are never left unexplored.
Cost of goods sold (COGS) shapes any business's profitability. It’s also essential for developing pricing strategies, accurate business reporting, and strategic decision-making. Read on to learn about the term and the concepts behind it.
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