Send Personalized Videos with Templates

In a sales environment, net promoter score (NPS) is an invaluable metric. It provides deep insights into customer satisfaction and loyalty. Understanding NPS is integral to developing customer-centric strategies that achieve long-term growth.

Revenue forecasting is critical, especially in subscription-based business models. Enter Monthly Recurring Revenue (MRR). MRR lets you predict future revenue streams for accounting, financial, and strategic ends. Read on as we explain and explore the term on this page. 

MOFU - Middle of the Funnel - is a stage in the sales funnel. It’s when prospects move from awareness and towards consideration. From a salesperson’s perspective, MOFUs are populated with Marketing Qualified Leads (MQLs) we’re driving towards the Bottom of the Funnel. . 

Building strong business relationships is integral to B2B sales success. To set the nature of a relationship in proverbial stone, organizations use master service agreements (MSA). 

There are several types of qualified leads, i.e. leads whose behavior makes them qualified to be sold to. Marketing Qualified Leads (MQLs) are one of these lead types. 

Lead Scoring is a term used in sales processes and CRM software. It helps understand the potential value of a lead and how ready they are to be sold to. On this page, we’ll discuss what lead scoring is and why it’s so important in modern sales. 

What is Lead Nurturing?

Lead nurturing is the process of developing a relationship with potential buyers as they go through the sales funnel. It involves understanding leads’ needs, responding to them, and guiding them towards making a purchase decision. 

Inbound sales is a traditional sales methodology that has changed the way businesses attract new customers. It recognizes that today's buyers are more informed, discerning, and have different expectations. By focusing on behavior, sales teams can meet prospects where they are in their buying journey.

Knowing who your perfect customer is helps you find (and convert) them more easily. This is why the concept of an Ideal Customer Profile is so important in marketing and sales. 

A gatekeeper is a guardian of access in the sales process. They determine whether a salesperson gets to present their pitch to a decision-maker or not. Understanding and navigating through gatekeepers is key for sales success. 

"End of Day" refers to the time a working day ends. But its exact meaning changes based on context, industry, and even culture. 

Employee onboarding helps drive sales results. It boosts revenue by equipping your team with the information they need to sell better. It also lets them understand what makes your product valuable so they can sell more of it.