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Anyone who knows sales knows what a sales commission is. It’s a monetary reward given to sales reps and sales teams when deals are closed. 

The term "qualified lead" refers to how ready a potential customer is to be sold to. There are several types of qualified leads - for example…

In sales and marketing, "pain points" are things bothering individuals and organizations. These can manifest as unmet needs, negative emotions, or anything else prospects struggle with. 

In sales and marketing, "pain points" are things bothering individuals and organizations. These can manifest as unmet needs, negative emotions, or anything else prospects struggle with. 

Outbound is one of the most important channels and tactics in sales. It refers to contacting leads first, as opposed to waiting for them to approach you. It is popular and effective in niches as varied as SaaS, B2B, and consumer goods. 

Seizing and capitalizing on sales opportunities drives revenue. It also ensures a business beats the competition in competitive markets.

In a sales environment, net promoter score (NPS) is an invaluable metric. It provides deep insights into customer satisfaction and loyalty. Understanding NPS is integral to developing customer-centric strategies that achieve long-term growth.

Revenue forecasting is critical, especially in subscription-based business models. Enter Monthly Recurring Revenue (MRR). MRR lets you predict future revenue streams for accounting, financial, and strategic ends. Read on as we explain and explore the term on this page. 

MOFU - Middle of the Funnel - is a stage in the sales funnel. It’s when prospects move from awareness and towards consideration. From a salesperson’s perspective, MOFUs are populated with Marketing Qualified Leads (MQLs) we’re driving towards the Bottom of the Funnel. . 

Building strong business relationships is integral to B2B sales success. To set the nature of a relationship in proverbial stone, organizations use master service agreements (MSA). 

There are several types of qualified leads, i.e. leads whose behavior makes them qualified to be sold to. Marketing Qualified Leads (MQLs) are one of these lead types. 

Lead Scoring is a term used in sales processes and CRM software. It helps understand the potential value of a lead and how ready they are to be sold to. On this page, we’ll discuss what lead scoring is and why it’s so important in modern sales.